Japanese Rumors Confirm Fujifilm X-E3, XF80mm and GF45mm… Whatever Happens Sep.7, Follow FR, and Be the FIRST to Know it :)

The Japanese rumor site nokishita confirmed on Twitter here, that “next week” Fujifilm will launch:

  • Fujifilm X-E3
  • Fujinon GF 45mm
  • Fujinon XF80mm Macro

But I have strong indications that, on the same day, Fujifilm will also:

  • update the lens roadmap
  • announce/release new Kaizen Firmware updates

That’s what we can expect for sure.

Will there be also the X-T2S? Or the X80? Nothing is impossible, but for now I prefer to be careful, and to tell you not to expect more.

September 7… that’s the day… my Mokka will run non stop, and, high on caffeine, I will deliver you guys an exciting live blogging.

Whatever happens… follow Fujirumors, and you will be the first to know it ;) .

stay tuend :)
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Fringer’s Smart Adapter Contax 645 80/2 on Fujifilm GFX50s AutoFocus Demo :: Fujifilm X100F and X-T20 Reviews and More (miXed zone)

Fujifilm GFX

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4: USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore

Fujifilm X100F
BHphoto, Adorama, AmazonUS

  • The X100F — The Little Camera That Could! at fujifilm-x
  • Fuji X100F – A Street Photography Review at streetbounty

Fujifilm X-T20
BHphoto, Adorama, AmazonUS

Fujifilm X-T2
BHphoto / AmazonUS / Adorama

Fujifilm GFX Vs. Canon 5D MK IV – Resolution :: GFX Sample at ISO 12,800 :: X100F Roundup

GFX image at ISO 12,800 on flickr

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

GFX, 120 f/4 Macro, 1/125, f/22, ISO100 at GFX Facebook Group

Fujifilm X100F
USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Zack Arias Impresses His Audience with ISO 12,800 and Crazy Sharp Samples Taken with FUJIFILM GFX at his GPP Stage Talk

GFX Launch NightZach Arias – X-Photographer

Geplaatst door Fujifilm Middle East op woensdag 15 februari 2017

As you read here, Zack Arias is considering to sell all his X-gear to get the GFX.

In his recent GPP talk, he introduces the GFX in an interesting one hour video. Here some excerpts:

  • He will start telling you why he chose Medium Format and his first steps in with Medium Market.
  • He goes through his personal issues that, amongst the others, also influenced his work…. and shares his way out of that.
  • At minute 31:00 he starts sharing his recent work with the GFX
  • 32:25: He shares pictures that his 18 years old son took with the GFX.
  • 35:00: “I’ve shot every format, but Medium Format has this look. It’s how the highlights and shadows are retained, the soft transitions between those two, how the focus falls off. I can’t describe steroscopic bokeh at all, but I can see it. […] I want that different look.”
  • 39:00. Pixel Peeping Time… and you will hear the people just say “WOW!!” when they see the amazing sharpness and details.
  • 42:30: The MF Phase One is amazing. Has 1 AF point, though. He goes at 1,600 ISO at max with his Phase One now.
  • 43:55: Zack shows an image taken at ISO 12,800 (JPEG)… and again another WOW goes through the audience.
  • 48:00: A Fuji Representative says that Capture One will support the GFX

Check out the video at Fujifilm Middle East facebook here. For more GFX videos at the GPP by Fujifilm Middle East click here.

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

via theonlinephotographer

Fujifilm GFX: “Remarkably Clean Images at ISO 12,800 […] Manual Focus too Much Spinning on Lens” + Shutter Sound/AF Video

Dale Sood & Gary Goldberg from Vistek had 24 hours with the Fujifilm GFX. Not much time, but they tested it as long as they could, even deep in the night out in the streets at -10 degrees. It appears to me that they are trying to give their honest feedback, showing samples and crops, and also pointing out some Cons.

Here are some excerpts… and please pardon me, but the GFX is such a new and exciting piece of gear to the photography industry, that I will cover it properly here on FR.

You can be sure: good or bad feedback, I will share it all.

  • AF in studio: AF was perfect for Gary when shooting with the model. He focusses on the model’s eye, and the camera did a great job with nailing it.
  • AF in Low Light Night Street: Dale used it in low light on the street, and his experience was, as expected, different. In low light it struggled certainly more, but he says it’s always harder for every camera to focus in low light. (NOTE: remember it’s an early beta firmware)
  • Focus peaking: Dale switched to Focus Peaking. But he complains that there is a lot of spinning on the lens to get the focus. (NOTE: also here consider it’s an early beta firmware)
  • Sharpness: Just watch the video, guys :)
  • ISO Performance (min 6:42): The reviewer has experience with other leading Medium Format brands, and he says he rarely pushed ISO over 3,200, because he wasn’t happy with the results. He assumed it would be the same with GFX. He shot on the street at night, and had to push at ISO at 3,200 and for one shot even at 12,800. On the back of the camera 12,800 looked great. But he thought “there is no way this going to look good on the computer“. So he brought the file into the computer and said “I should have shot at ISO 12,800 more often. How clean it is at 12,800 is remarkable” :) . At 6400 the images are very usable right out of the box, without having to apply any grain reduction in post.
  • Battery Live: at -10 degrees, he shot the entire night, without even draining one battery.
  • Conclusions: It can keep up to the hype. It’s going to be a game changer

Full Hands-on review at Vistek Youtube

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Fujifilm GFX :: Current Pricing About $8000 (body + lens) – New Source

The Fujifilm GFX is now in the hands of selected photographers, who are testing it and giving their feedback to Fujiiflm. And every now and then, Fujifilm shares little tidbits at their youtube channel.

One of the happy beta testers is Philippe Marinig. Here are some of his comments taken from this youtube video: “I like reality, I like using natural light. […] I was very impressed by the GFX quality. […] The GFX seems to have no much limitation in terms of ISO as well. It’s freedom, no limitation. […] New Generation, exciting“.

And the lucky photographers, who can already use the GFX, share some tidbits now and then also at the Fujifilm GFX facebook group… so don’t miss to check it out.

With that said, let’s come to today’s rumor, which should be taken with a grain of salt, because it comes from a new source, and especially because Fujifilm can change the estimanted pricing anytime. I mean, the X-T2 price has been decided just shorty before its announcement, and in case of the X70, Fujifilm even changed the price 2 days after the announcement, when it was still in pre-order status.

All I can give you are estimated price tags at the moment, and, according to a new source, Fujifilm has currently set the price for the GFX at around $8000 (with lens).

This fits more or less with the price shared in Germany by a store and at this Vietnamese store.

have a Great day,
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Local Store lists Fujifilm GFX 50s for “about €8000” :: More Fujifilm GFX Hands-On Reports

The 3,500 members of the Fujifilm GFX facebook group are very active. Some had the opportunity to test the GFX and shared their feedback for example here, some other guys are fighting hard to get their hands on as first on the GFX, like E. Bouvet and J. Apruzzese here, and more feedback and images can be checked out also here.

So you see… the group is very active and sharing stuff that fast, that I simply can’t keep up with it on FujiRumors. So, if you are interested in the Fujifilm GFX, then I recommend you to join the Fujifilm GFX facebook group.

Now, there are still many questions open regarding the Fujifilm GFX, and one of the hottest is for sure about its price. I’ve reported in the past, how an official Vietnamese store and Fujifilm showroom listed the GFX (+ lens) for sale for $8500 (€7,700).

Another hint has just been spotted by GFX facebook member Boerckel here. He noticed the flier of a German Store, where the Fujifilm GFX 50s price is said to be “about €8000“. It’s not clear if they mean body only or with GF63mm lens. The image shows the camera with lens, whereas the product description does not mention the lens.

Some reactions from the comments here:

  • J. Lindalen: “kids won’t be getting christmas presents this year, I need to save up some $$“
  • M. Kuhnreich “Ha, my kids aren’t even allowed at the dentist this year. Daddy’s portraits are going to look awesome, though!”

a friendly GFX meeting

Full Frame Veteran Shoots Fujifilm GFX100 II at MotoGP: The $4,000 Fujinon GF Lens That Matched $16,000 Nikon Glass

Mattia Campos has spent more than 20 years working with every kind of ultra-flagship full-frame camera you can think of. Not long ago, we reported how he decided to step outside his comfort zone and take the Fujifilm APS-C system to Patagonia for wildlife photography.

The short version? Fujifilm’s APS-C system completely blew him away. His review turned out to be one of the best—and most brutally honest—camera reviews of 2025. If you haven’t read it yet, it’s absolutely worth your time.

But Campos didn’t stop there.

He also put the Fujifilm GFX100 II to the test in a place where you would least expect a medium-format camera: a MotoGP race.

The full review is in Italian and was published on JuzaPhoto. Below, I’ll summarize the key takeaways, including a direct comparison with the Sony A1 and the Nikon Z8.

One comparison, in particular, really stands out.

Campos compared:

He cropped the GFX files to match the field of view of the Nikon files—fully expecting the Nikon setup to come out on top.

It didn’t.

The results were practically identical.

In other words: with a €4,000 GF lens, he achieved the same level of sharpness as with an $16,000 Nikon super-telephoto.

And that was just one of the advantages he found in high resolution—and in medium format more broadly. He also appreciated several other qualities of medium-format files… and was equally honest about the aspects he liked less.

You can read all about it below.

NOTE: the original article shared months ago contained images. However, Mattia has since then canceled his account on the forum and the images have disappeared. However, his text and findings are still there, which is why I still decided to share it.

** CLICK HERE to Read the Rest of the Article **

Fujinon XF/GF 500mm F5.6 Firmware Update Released

Fujifilm has released new firmware updates for the Fujinon XF500mmF5.6 R LM OIS WR and the Fujinon GF500mmF5.6 R LM OIS WR.

You can find all the details and download links below.

Firmware Details

** CLICK HERE to Read the Rest of the Article **

This Short Movie was Shot Entirely on Fujifilm GFX Eterna 55

Fujifilm has just published a video discussing OKAY, a short film shot entirely on the Fujifilm GFX Eterna 55, directed by Andrew Kightlinger, with cinematography by Oren Soffer — also known for his work as the cinematographer on The Creator.

Below, I’ll share the trailer for OKAY, along with the video in which Fujifilm discusses the project with the filmmakers behind the short film.

You can check out OKAY also on IMDB here.