BREAKING: Fujifilm X-E5 Coming in Summer, But Maybe Don’t Sell Your X-E3 or X-E4 Just Yet

Fujifilm X-E5 Coming

Judging from the comments here on FujiRumors, many are still doubting that there will ever be a Fujifilm X-E5.

But trust me guys, it is coming in 2025.

And today we can be more precise.

The Fujifilm X-E5 will come* in summer of 2025.

*NOTE: the source said “come” in summer 2025. So I do not know exactly if this means “announced” or “released”. This means it could be that it will be announced and released in summer, but it could also be announced in late spring and ship in summer, or announced in late summer and ship in autumn. But it won’t come in early 2025, nor in late 2025.

I say this just to be as precise as possible for now.

If I figure out month, day and time of the announcement, you’ll read it here on FujiRumors.

Sell your Current X-E Camera?

The Fujifilm X-E5 will be one of Fujifilm’s most exciting announcements of 2025 and probably another epic failure due to Fujifilm incompetence in production and delivery, just as it happened with the X-E4.

I am sorry guys for this rant at the end of the article, but the Fujifilm X-E4 was the most disastrous announcement I can remember. The camera itself was great, but if you think the X100VI is a shipping disaster, then look at what happened to the X-E4:

  • Fujifilm X-E4 launch in January 2021
  • I found it in stock once October 2021
  • no more stock pretty much anywhere
  • discontinued in March 2023 while tons of people still had one on pre-order, probably to reserve parts to other cameras with higher profit margins

Not even the Fujifilm X100VI has such a bad shipping record as the X-E4.

You know, normally I’d now sell my X-E3 before the X-E5 arrives, and then just buy the X-E5. But looking at Fujifilm’s failure with the X-E4, I think this time I’ll keep my X-E3 until the day I actually own the X-E5. I don’t want to sell it and then find myself without an X-E camera because of Fujifilm’s bad production planing.

Dear Fujifilm: the Fujifilm X-E5 could potentially be a massive best seller for you. Don’t mess it up like with the X-E4. If you bother to announce an X-E5, then please also make sure to produce it in sufficient numbers.

Fujifilm X-H2S (7.10) vs Sony A6700 Autofocus Video Comparison

Fujifilm has released the new firmware for X-H2S, X-H2 and GFX100II. We have covered it already in earlier articles:

And while they all agree it is workable again, FujiRumors has shared also two videos of Edvard, which show in which areas there are still improvements to be done. Especially his findings about the X-T3 should be taken into consideration by Fujifilm. But I refer you to this article.

Now we have, for the first time, a direct side by side comparison between Fujifilm X-H2S with firmware 7.10 vs the Sony A6700.

It has been made by Sony and Fujifilm shooter photorabz using the Sigma 16mmF1.4 APS-C lens as as well as the Brightin Star 50mm F1.4 (he owns both versions, one of E mount and one for X mount).

He also tested the X-H2S with the Viltrox 75mmF1.2 outside for a shoot (stills and video) in real world conditions, where the autofocus performed much better than with firmware 7.00.

Sony A6700 vs Fujifilm X-H2S head to head:

the results are surprisingly good for Fujifilm. I really loved how the autofocus on the Fuji worked during this comparison. Sony cameras have one of the best autofocus systems out there, but now the Fujifilm is not bad all. This comparison test made me more confident to take the Fujifilm again for professional work.

Take this as one more of the many feedbacks we got in these days.

My position remains the same: it’s true that it is workable again and you can go back to work confidently again with Fujfilm gear, but it is also true that the work is not yet finished and there is room for further improvements, which is why in my previous coverage I highlighted in the headline as well as in the intro the findings that Edvard made, which I think are valuable feedback for Fujifilm.

Fujifilm X-M5: “Whatever Fujifilm Did, Autofocus is as Good as on my Sony” – Dangerous Overpromise?

A couple of weeks have now passed since the announcement of the Fujifilm X-M5.

And so far the big controversy has not yet received a final answer: how good is the autofocus on the Fujifilm X-M5?

Now a new Fujifilm X-M5 hands-on review has been published by PavSZ (see above).

In his video, he says the X-M5 autofocus is much better than the one on the Fujifilm X-S20.

And when asked about it in the comments to his video, he says multiple times that he shoots also Sony cameras, and that the X-M5 is just as good as Sony in terms of autofocus.

The problem?

** CLICK HERE to Read the Rest of the Article **

Fujifilm Teases Two Cameras Coming in 2025, but there Will Be Even More Cameras than That

The X Summit just took place and you can find it here and the full live coverage here.

Everything happened as expected and we got all this gear.

But at the very end of the event Fujifilm had this “one more thing” moment in which they said:

there is one more thing. We are currently developing new cameras. Although the timing is yet to be determined, we hope to bring you exciting news next year

The Fujifilm Japan manager than gives a glance under both towels and seems to be visibly excited about what’s hidden there.

Now, I know some might moan and wish for a proper teaser instead of this.

But guys, you know very well that everything you need to do is to follow FujiRumors if you want to get a glimpse into the future of Fujifilm. ;)

So let’s look at what these cameras could be.

The fact that one towel is white and the other black might suggest that one represents a GFX camera and the other an X series camera, as GFX gear typically comes in white boxes while X series gear comes in black boxes (although, it seems the X-M5 ships in brown boxes as we reported here).

Additionally, the camera under the white towel is noticeably larger than the one under the black towel, further supporting our assumption.

If I should place a bet, I’d say under the white towel hides the fixed lens Fujifilm GFX, which should come in the first half of 2025. But that’s just a guess of mine.

More complicated is to guess what’s under the black towel.

Since it is definitely a very small camera, I’d say it’s either the 1″ sensor half frame camera or the Fujifilm X-E5, which will both come at some point in 2025.

But again: that’s all just blind speculation on my side. There could be any other camera under those towels.

In fact, let us know in the comments what you’d like to hide under those towels.

What I can say for sure: we won’t get only 2 cameras in 2025. In fact, we have already rumored three cameras to come until now and why not, there could be even more coming. We got 4 cameras in 2024, so why not make it at least 4 (or more) also in 2025? ;).

Because there are even more cameras waiting to get the 5th generation treatment, right X-Pro?

10 New Features of the Fujifilm X-M5 – and Some Coming to X-T5 & Co via Firmware

The Fujifilm X-M5 has just been launched.

And quite surprisingly for being the most affordable MILC camera of Fujifilm, it comes packed with a bunch of new features that even Fujifilm’s highest end cameras don’t have.

Some of those features will come via firmware update to other models for sure, some we can hope for, but others are hardware features available only on the Fujifilm X-M5 so far.

So let’s quickly run thorugh them:

  1. Manual Focus range customization
    You can set the rotation reach from 60 up to 900 degree individually for each lens. This will come via firwmare to other models. – see screeshot here from this video
  2. New Menu Interface in Vlog Mode
    Vlog mode has now a new interface (with more options and new features) that makes it easier to use – see screenshot here. There is also a zoom slider on the LCD – see screenshot here taken from this video
  3. Three micorphones
    the X-M5 is equipped with three microphones, allowing you to choose between capturing sound from all directions or focusing on either the front or rear mic, depending on your needs. Alternatively, you can use both the front and rear mics simultaneously, which is perfect for interviews where you want to record audio from both the person filming behind the camera and the person in front
  4. 4K LG (Long Play)
    4K with 1.18x crop for longer record times
  5. Vertical Recording Mode
    It’s there, it’s new. You can film Full HD with it. The advantage is that you do not need to flip your camera to record vertically, hence it is more comfortable to hold in your hands when filming
  6. Cable Connection with X App
    connect camera via cable to phone for fast transfer of files larger than 4GB to X App
  7. Recording Timer
    Set a timer (30 / 60 seconds) and then record vertical video
  8. Bit Rates Expansion
    New lower bit rates offered such as 25 mbps or even 8 mbps to generate smaller files
  9. Green Frame
    when you record video in slow motion mode, the recording frame turns green (instead of red). This helps to avoid to erroneously record in slow motion – see screenshot here from this video
  10. Steady-State Noise Reduction
    steady-state noise reduction function reduces noise that continues to sound at a certain frequency, such as the noise from an air conditioner.
  11. New portrait enhance mode
    you can set it from strong to weak. Not completely new, as it was available on older Xacti cameras like X-T200 and X-A7

BONUS 1

  • USB-C Powering even with empty battery
    I’m not entirely certain about this, but maybe you can help me out. The X-M5 can be powered via USB-C, as seen on other cameras, but it seems it can continue to operate even when the battery is completely drained. Normally, when the battery is empty, you have to wait for it to charge a bit before the camera can run on USB-C power again. The original concept was that if the power cable was accidentally unplugged, the battery would still have enough charge to keep the camera running and save your files. However, with the X-M5, it seems that’s no longer necessary—if powered via USB-C, the camera will keep running continuously, even with a fully drained battery. But on the other hand, if you are for example in an live talk online and you use the X-M5 as webcam, you prefer to have the camera running even without battery rather than switching off

BONUS 2

  • Good Bye Black Box
    We are used to get our X gear shipped in black boxes. Well, that’s no longer the case with the X-M5, which will come in brown boxes (see here the screenshot taken from this video). I wonder if that’s the new color for all Fujifilm X gear going foward

FIRMWARE BONUS

  • Aperture switch
    That’s a feature of the Fujinon XF16-55mmF2.8 II and allows for smooth brightness transition when adjusting aperture. It works now already on X-M5 but a firmware update will come to make it work with other cameras – quick example in this video

Anything else that you noticed? Feel free to let us know in the comments.

Pre-Orders

LIVE BLOG: Fujifilm X-M5, XF16-55mmF2.8 II and XF500mmF5.6 Reviews and Pre-Orders Now

Fujifilm X Summit Launch Blog
(refresh for latest updates)

Now Real:

Pre-Orders

Official Fujifilm Info

First Looks

  • BH Explora – FUJIFILM Announces Creator-Friendly X-M5 Camera and X Series Lenses
  • gizguide – X-M5 introduction
  • thephoblographer – Fujfilm launches X-M5 and new lenses

Pre-Orders

↓ Launch Videos ↓

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Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-M5”

FUJIFILM X-M5 Mirrorless Digital Camera
– The lightest model in the current X series
– Equipped with a full range of functions for both stills and video
– Perfect for everyday photography

October 14, 2024

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the global launch of the “FUJIFILM X-M5” (X-M5), from middle of November 2024. The X-M5 will be the latest model in the X Series, offering outstanding image quality, compact and lightweight body.

The X-M5 weighs approximately 355g*1, making it the lightest*2 camera in the X series. The X-M5 is equipped with a full range of functions, including subject detection AF that can detect moving objects such as animals and cars using AI, and 6.2K/30P movie recording function, making it possible to shoot both still images and movies.

The X-M5 is the ideal camera for a wide range of users, from first-time digital camera users to photography enthusiasts, with a compact size that makes you want to carry it with you every day and a wealth of shooting functions, while maintaining the high-quality appearance that is the hallmark of the X series, further expanding the joy of photography.

The X-M5 is equipped with the back-illuminated 26.1-megapixel “X-Trans™ CMOS 4”*3 sensor and the “X-Processor 5” high-speed image processing engine, enabling high-quality shooting. The dial is located on the top surface for switching between “Film Simulation” modes, which allows users to enjoy various color tone expressions as if they were changing photographic films. Combined with the AUTO mode on the mode dial, even first-time digital camera users can easily enjoy the richly colored image creation that is unique to Fujifilm.

In addition, powerful digital image stabilization, a high-performance built-in microphone, and in-camera SD card recording at 6.2K/30P 4:2:2 10bit support comfortable video recording. The newly added “9:16 Short Video Mode” in “Vlog Mode” makes it easy to shoot the vertical videos that are popular on social media.

*1 Including battery and memory card
*2 For current X series models.
*3 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.

1. Product features
(1) Compact and lightweight body and product design that makes you want to enjoy shooting

▪ It weighs approximately 355g and measures approximately 111.9mm in width, 66.6mm in height, and 38.0mm in depth. The extremely lightweight and compact body for a mirrorless digital camera makes it easy to carry around and enjoy photography every day.
▪ Despite its compact size, the camera has the high-quality appearance of the “X series”. Symmetrically placed dials on the top surface of the warship section highlight the beauty of the camera.

▪The Film Simulation dial is conveniently placed on the lek shoulder of the top face. Users can easily switch between a total of 20 Film Simulation modes according to the subjects and scenes, making it easier to enjoy a variety of color tones in both still and moving images.
▪ The top right features a mode dial. In AUTO mode, the camera automatically recognizes the optimal shooting mode for the scene, allowing even first-time digital camera users to easily capture high-quality stills and videos.

(2) Equipped with a high-performance sensor and high-speed image processing engine to achieve high image quality and high-performance AF

▪ The X-M5 is equipped with the back-illuminated “X-Trans™ CMOS 4” sensor with approximately 26.1 megapixels and the latest high-speed image processing engine “X-Processor 5”. This allows for high image quality photography with low power consumption.
▪ The camera features the subject detection AF, developed with deep learning technology, in addition to the existing Face / Eye AF. AI is used to add the ability to detect animals, birds, cars, motorcycles, bicycles,
airplanes, trains, insects and drones*4
▪ The latest AF predictive algorithm provides high tracking performance for moving subjects and high precision AF in low-contrast environments.

*4 Set the Subject Detection Selng to “BIRD” when you want to detect insects and to “AIRPLANE” when you want to detect drones.

(3) 6.2K/30P video recording and other extensive video func^ons

▪ The X-M5 can record 6.2K/30P 4:2:2 10-bit video onto an SD card inserted in the camera, and also supports extensive video functions including 4K/60P and 1080/240P capability.
▪ The camera is equipped with powerful digital image stabilization. It is effective not only for minor camera shake but also for large shaking that occurs when shooting video while walking.
▪ For the first time in our digital camera lineup, three built-in microphones are equipped. You can choose from four microphone directivity options: surround, front, back, or front & back, depending on the situation. The camera is also the first to feature a steady-state noise reduction function, which reduces noise that continues to ring at a certain frequency, such as air conditioning noise.
▪ Vlog mode allows users to change shoo^ng conditions intuitively by touching the LCD. Improvements in the number and placement of icons make video recording even more intuitive. In addition, the new “9:16 short movie mode” allows users to easily shoot vertical videos popular on various social media and smoothly share the captured content.
▪ New bit rates of 8 Mbps and 25 Mbps have been added to the bit rates that can be selected in the “Media Recording Settings” when shooting video. This shortens the transfer time to external devices such as
smartphones, and contributes to shortening the ^me required to upload captured video directly to social media.

2. optional accessories

Cooling Fan “FAN-001″*5 (already on sale)
▪ This cooling fan can be attached to the rear panel of the camera body without a cable, supporting long hour shooting and video recording in a high-temperature condition. The power can be supplied to the fan from the camera body
Tripod Grip “TG-BT1″*6 (already on sale)
▪ This grip enhances mobility and camera’s hold while adding tripod functionality. Users can comfortably take self-portraits and low angle shots, where it is normally difficult to hold the camera in position. As a tripod, the TG-BT1 can be used for a wide range of love fujiru mors applications from group shots to tabletop still.
*5 Compatible models are FUJIFILM X-M5, FUJIFILM X-H2S, FUJIFILM X-H2, and FUJIFILM X-S20.
*6 Compatible models are FUJIFILM X-H2S (Ver.3.00 or later), FUJIFILM X-H2 (Ver.1.2 or later), FUJIFILM X-T5 (Ver.1.00 or later), FUJIFILM X-T4 (Ver.1.70 or later), FUJIFILM X-T3 (Ver.4.50 or later), FUJIFILM X-S20, FUJIFILM X-S10 (Ver. 2.60 or later), FUJIFILM X-T30 II (Ver. 1.20 or later), FUJIFILM X-T30 (Ver. 1.50 or later).

Fujifilm Launches “FUJINON Lens XF16-55mmF2.8 R LM WR II”

Fujifilm Launches “FUJINON Lens XF16-55mmF2.8 R LM WR II”
– The new large-aperture standard zoom lens offers improved descriptive performance
– 37% lighter than its predecessor
– New function “Smooth aperture control” suited for movie recording

October 14, 2024

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the launch of the “FUJINON Lens XF16-55mmF2.8 R LM WR II” (XF16-55mmF2.8 R LM WR II) globally from end of November 2024. The lens is a new lineup of the “XF lens” interchangeable lens lineup for the mirrorless digital camera X Series that offers outstanding image quality and compact size and weight.

** CLICK HERE to Read the Rest of the Article **

Fujifilm Launches “FUJINON Lens XF500mmF5.6 R LM OIS WR”

Fujifilm launches FUJINON Lens XF500mmF5.6 R LM OIS WR

– A Masterpiece of Super-Telephoto Lenses That Redefines Mobility
– Combining Pinnacle Optical Performance and Compact Design in the XF Lens Series, Making Dream Super-Telephoto Photography More Accessible

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the launch of the “FUJINON Lens XF500mmF5.6 R LM OIS WR” (“XF500mmF5.6 R LM OIS WR”) globally from end of November 2024. The lens is a new lineup of the “XF lens” interchangeable lens lineup for the mirrorless digital camera X Series that offers outstanding image quality and compact size and weight thanks to its unique color reproduction technology.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-M5, XF16-55mmF2.8 II and XF500mmF5.6 Preorders Start Oct.14 at 10:00 AM New York Time

this is a rendered page, not real page. The real product page will be online Oct.14 at 10AM New York time
this is a rendered page, not real page. The real product page will be online Oct.14 at 10AM New York time

Some are contacting me and ask me: when exactly will it be possible to preorder the gear that will be announced on soon?

Well, in the Fujifilm world it usually works like this: there is the X summit and 1 hour after the X summit started pre-orders are open.

This means:

  • X Summit starts at 9AM New York time
  • Pre-orders start at 10AM New York time

Down below you’ll find the links to several stores in which you can pre-order the gear on October 14 at 10AM New York time. But of course there is always also your local store to check out, too.

And no, these are not real product pages of BHphoto, just renderings I did of what you’ll very soon see there. But they serve as a reminder of the prices in USD we expect for each new gear. We also have the price in € and £ here.

this is a rendered page, not real page. The real product page will be online Oct.14 at 10AM New York time
this is a rendered page, not real page. The real product page will be online Oct.14 at 10AM New York time
this is a rendered page, not real page. The real product page will be online Oct.14 at 10AM New York time
this is a rendered page, not real page. The real product page will be online Oct.14 at 10AM New York time