DPReview met up with Yuji Igarashi, Professional Imaging Group Manager, and Makoto Oishi, Head of Product Planning in Stockholm for the launch of the Fujifilm GFX100 II.
Here is a recap and below the link to the full interview.
Kaizen & Customer Feedback
Fujifilm has released firmware updates for the following cameras: Fujifilm X-T5, Fujifilm X-H2, Fujifilm X-H2S and Fujifilm X-S20.
All details below.
Look, I am the first to be disappointed that Fujifilm hasn’t refreshed the X mount lens roadmap yet.
It makes no sense and it’s one of Fujifilm’s big mistakes that they refuse to give us a new one.
I have expressed my frustration and explained Fujifilm’s error in this article here.
So all I can try to do, is to try to create some sort of “unofficial” roadmap based on rumors.
And even if it is incredibly difficult to get on these kind of rumors, today our sources were able to do just that and we can tell you what the next lens is that Fujifilm will launch.
Almost here – First Camera with REALA film simulation
It was a wonderful sunrise with golden hour in full power overlooking the Dolomites, when we told you that Fujifilm will launch a new film simulation on September 12 called Reala, the digital version of the much loved Reala film stock.
Make sure to check out the video… it’s worth it for the view alone.
Now, personally I am very thrilled about it and can’t wait to see how it looks like.
But as usual when we talk Film Simulations, there is a good number of people who says: “who cares, I shoot RAW anyway”.
And that’s totally fine. Everybody has different needs.
But there is a basic misconceptions here that we need to root out once for all.
In 2023 we have so far spotted three Fujifilm registrations, with 2 items still to come
We know for sure that one of the yet to be released items will be the Fujifilm GFX100II.
So what could be the second one?
I’ve read all sorts of speculations, from the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more.
But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized.
Here on FujiRumors we avoid to share fakes for traffic and SEO. That’s why all we rumored so far for 2023 were the X-S20 (code name FF220002) and the Fujifilm GFX100II (probably the FF230001).
So yes, there is still one piece of gear, the FF230002, that should come this year. But which camera will it be?
Again, I have absolutely no rumors about other cameras coming in 2023, so an idea came to me:
What if it’s not a camera?
What if it’s something else?
Because keep in mind that these registrations don’t say anything about “cameras”, but about gear that uses some sort of WiFi/Bluetooth frequencies.
So here is the thing.
One of the gear registered in the past was the FF210004, which is not a camera, but the vertical file transmitter grip FT-XH, which unlocks the camera-to-cloud feature on these Fujifilm X-H cameras.
So, with that in mind, and given the lack of rumors for another camera coming in 2023, I see three options:
Now, I don’t have rumors about any GFX100II file transmitter grip, but I have rumors about the GFX100II having an optional (and not integrated) battery grip, which could make option 3 likely.
Sure, also option 1 and 2 are still open. Especially if on September 12 the GFX100 II will come without any file transmitter grip.
But as we documented here it usually takes Fujifilm not more than 4 months (in two cases only it took them 6 months) to launch a camera after the registration has been spotted. And since the FF230002 registration appeared back in June here, the likelihood of a 2023 launch is very high.
And sure, there can always be a surprise camera. Maybe scheduled for launch later this year, maybe in November (X-T5 was launched in November too). I am just a rumor site and don’t claim to always know everything that will happen in the Fujifilm world. But maybe you remember the famous Fujifilm camera roadmap shared by Fuji Spain, in which they displayed two “disruptive” cameras coming for 2023. Well, if that roadmap was accurate, then the X-S20 and GFX100II would be those cameras and we can’t expect anything else coming this year.
But if that was the case, if nothing else would not come in 2023, then don’t worry, because as we already told you, the start into 2024 will be bombastic ;).
According to our trusted sources (thanks!) that the new film simulation coming September 12 will be called REALA.
The Reala film stock (sold with the name Reala Ace and Reala Superia and discontinued in 2012), was a aimed at professional and enthusiast photographers and it was Fuji’s first film with 4th layer technology for exceptional color accuracy, especially in fluorescent lighting (no greenish cast). The 4th layer technology would make also the 400H film so popular.
The original film was very loved by wedding photographers and seems to be ready to make its comeback in form of a new film simulation.
Let’s hope it will find its way in as many older Fujifilm cameras as possible. But so far I have no rumors about any firmware updates in this regard.
Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More
Follow FujiRumors on
Fujifilm Facebook Groups
Usually it goes like this.
Fujifilm launches a new sensor/processor platform and gives us a new film simulation along with it.
But that did not happen with the launch of the Fujifilm X-H2S back in May 2022, and also not with all the other 5th generation gear that followed (X-H2, X-T5, X-S20).
That sucked, and I started moaning about it after the last X summit in May 2023.
But things are finally going to change on September 12.
According to our trusted sources, Fujifilm will launch a new film simulation on September 12.
One more thing to look forward to on September 12.
Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More
Follow FujiRumors on
Fujifilm Facebook Groups
Earlier this year, Meike launched the Meike 85mm f/1.8 autofocus lens for Fujifilm X mount.
Well, the next one is just around the corner.
In fact, Meike has displaned the Meike AF 55mm f/1.4 for Fujifilm X Mount at a phtography show in Beijing (all images shared in this article), as spotted and shared on the Chinese platform Weibo by 独立摄影师联合会 (reported also by Asobinet).
The specs are unknown, but as we can see from the images it has an aperture ring and looks to be weather sealed.
Fujifilm Facebook Groups
Why Fujifilm?
Why?
Why are you doing this?
There is no need for one, totally wasted R&D.
These lenses make no sense!
That’s how some of the comments sounded on my various platforms after I have published the latest patents of the XF56mmF1.7 and re-designed XF18mmF1.4.
And these comments came after I warned you in the article that in 11+ years of blogging I have never seen a patent actually become a real product.
And despite my repeated warnings, some people keep taking those patents as an indication of what’s really coming next from Fujifilm.
But if it was really like this… I mean, if patents would really show us the way that Fujifilm is taking, then where are:
So, even though I feel a bit like Don Quixote fighting the windmills, I will give it another try today.
But I’ll take a different approach this time.
Because, well aware that a good number of people don’t go beyond the headline, I decided to create a headline that shows how absurd it is to put any trust in these patents. And hopefully, this will motivate people to look deeper into this subject.
And how do we look deeper into it?
Well, in this article we look at the 67 patents FujiRumors has shared starting from our first one posted back in 2012 until the latest one here.
Give them a look, and then make up your own mind if you should take patents as solid indications of future products.
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Amazon AUSWe told you yesterday that you should not expect the Fujifilm X100V replacement to come in 2023, hence it is not one of the two registered Fujifilm cameras (FF230001and FF230002).
Today we confirm it and we have received permission from sources to tell you this:
The Fujifilm X100V replacement will be announced in early 2024!
