The Fujifilm GFX100RF Revives Retro with Bold New Features

They told you Fujifilm lost its soul.

They told you Fujifilm bend to the will of mass market and focused on making cameras with PSAM dials.

They told you they were neglecting or even giving up on manual controls.

And then comes the Fujifilm GFX100RF, which ends all this.

Why?

Because not only it will very likely not have a PSAM dial (speculation, not rumor), but it will come with more manual controls than ever:

So you see: not only Fujifilm did not give up on retro and manual controls, but they are actively looking into solution to implement even more manual controls than ever before on their cameras.

And remember, there is also the Fujfilm X-E5 coming in summer 2025, which is definitely not a PSAM mainstream mass-market camera a la Sony, Canon or Nikon.

Dear Retro and Manual Control Lovers: there is a lot to look forward for us in 2025 ;).

And there is also the X-Pro line, which will continue for sure, and even more niche products like the Fujifilm TX-3 digital panorama camera.

Tell me another brand that goes so radical with retro, manual controls and niche products like Fujifilm.

Fujifilm GFX100RF Coming with New Crop Zoom Lever under Shutter Button

The Fujifilm GFX100RF is coming with more ergonomic novelties than we could have expected.

Not only it will feature a dedicated aspect ratio dial on the back of the camera, but our sources have told us that it will also have a “crop zoom lever” placed under the shutter button.

I don’t know you, but with these kind of rumors really get me excited. The more tactile controls it gets, the better it is.

Stay tuned for more rumors.

Fujifilm GFX100RF Rumors

Related articles:

Firmware Update for Fujifilm X-T5, X-T50, X-S20, X100VI and GFX100SII

What a shame.

First they broke the camera with a firmware update, and now the charge us $700+ to get if fixed.

Oh wait, no. That’s actually what Sony did :D.*

Back to us: Fujifilm has just released the firmware update that they promised would come within this year. Right in time for Christmas ;).

Down below you can check out which cameras got a firmware update and what they bring.

*Note: Sony is great and fantastic. I just made this joking comment to show that all brand can mess it up with firmware updates. We just tend to look only at our little small Fujifilm world, but if we were to look around elsewhere, we would find issues with firmware at any brand. This does not change the fact that Fujifilm messed it up and acted slow.

Firmware Details

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INTRIGUING: Fujifilm GFX100RF Rumored to Feature Unique Aspect Ratio Dial

The fixed-lens Fujifilm GFX is on its way, and it looks like it will introduce a fresh innovation to the Fujifilm X/GFX series that’s bound to catch the attention of manual control enthusiasts like me.

According to new information from my sources the Fujifilm GFX100RF will feature a new dedicated aspect ratio dial on the back of the camera.

Of course it is too early to judge this new feature/dial. We haven’t seen or used it yet. However, for those who appreciate a tactile experience with as many manual controls as possible, this addition has the potential to be quite intriguing.

But for now I suspend my judgment, even though you can call me intrigued by it.

Fujifilm GFX100RF Rumors

Related articles:

Fujifilm FF240004 ​​​Camera Registration Spotted – Fujifilm GFX100RF?

Fujifilm has just registered a camera with the codename FF240004. It features Tri-band WiFi as spotted by the Chinese Weibo account EM8.

As you can read here, so far we have at least four cameras scheduled for release in 2025:

But there might be even more in the pipeline. Maybe even some I could not see coming, just as it was the case of the Fujifilm GFX Eterna.

My best guess so far is that it could be the Fujifilm GFX100RF fixed lens camera or the Fujifilm GFX Eterna. But that’s just a guess. And in fact it does not really matter which codename which camera has. There will always be a codename because there will always be a camera coming.

Ricoh Beats Fujifilm, Firmware Love, GFX100RF Specs and More – Top 10 November Articles

Here are the top 10 articles for November. Interestingly, the rumor about the Ricoh GR IV and GR IV M is by far the most read article, which proves my point even further: we need a monochrome Fujifilm as soon as possible and we need a Fujifilm X70 successor. There is a huge interest for such cameras, and Fujifilm should grab a piece of that market share before it is too late.

  1. Watch Out Fujifilm: Ricoh GRIV Coming First Quarter 2025 and Monochrome Version to Follow Later On
  2. FINALLY: New Autofocus Firmware and New Features Released for Fujifilm X-H2, X-H2S, and GFX100 II
  3. Fujifilm GFX100RF is the Name of the Upcoming Rangefinder Fixed Lens Camera
  4. Firmware Updates for Fujifilm X-T2, X100F, X-T20, X-E3, X-Pro2 and GFX50S
  5. Fujifilm GFX Fixed Lens Camera “About the Size” of Fujifilm X-Pro3
  6. Fujifilm GFX Fixed Lens Camera Lens Patents Spotted – GF35mm F3.5, GF40mm F3.5 and GF50mm F3.5
  7. Fujifilm Autofocus Feedback: Mostly Positive and The Curious Case of the X-T3 (or the Root of All Autofocus Issues?)
  8. Fujifilm’s Upcoming Half Frame Camera: Welcome to Diptych Heaven!
  9. Fujifilm GFX100RF First Specs: No IBIS, GF35mmF4 Lens and Coming March 2025
  10. Fujifilm GFX Eterna Filmmaking Camera Development Announcement with Expected 2025 Release

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Evergreen

BREAKING: Fujifilm GFX100RF First Specs: No IBIS, GF35mmF4 Lens and Coming March 2025

As we told you yesterday, an anonymous source contacted us with the details about the upcoming fixed lens Fujifilm GFX camera.

First off: THANKS for the help!!! And second: it’s all very accurate according to my trusted sources, except for one thing (and at this point you know what). If you want, we can chat 100% anonymously via Signal to talk about it.

So these are the first specs of the Fujifilm GFX RF.

  • Name: Fujifilm GFX100RF
  • 100 Megapixel
  • No IBIS
  • GF35mmF4 Lens
  • Coming March 2025 (it’s unclear if this is the date for the announcement of for the shipping… or maybe even both? I will let you know if I figure that out).

No IBIS makes sense, considering that it will be very compact for a medium format camera. In fact, we told you it will be “about the size of the Fujifilm X-Pro3“.

Also 35mm was to expect, as we always told you it will be a 28mm equivalent lens (hence 35mm on GFX). We also told you it will be an f/3.2 lens, but we were not sure if it was f/3.2 on GFX or f/3.2 Full Frame equivalent. Well, we can now say it will be f/3.2 FF DOF equivalent (hence f/4 of GFX)

Related articles:

RUMOR: Fujifilm GFX100RF is the Name of the Upcoming Rangefinder Fixed Lens Camera

An anonymous source (THANKS) has send us the name of the upcoming Fujifilm GFX fixed lens camera.

It will be called Fujifilm GFX100RF.

We have also received a few specs that I am now in the process of verifying. But the first feedback I got is that they are very likely all correct, except for one.

To the anonymous source: if you want, we can chat 100% anonymously via Signal, so I can tell you what I hear regarding that other detail that does not match up. Or just drop me an email if you want (you can create a fake email account).

To my fellow FR-readers: I should be hearing back from my trusted sources very soon, it could be a matter of hours. Once the specs are 100% confirmed, I will share them here on FujiRumors.

But I’ll also take some extra time to verify any additional details that don’t fully align with the information I have heard so far. Only when the conflicting reports are solved I will be able to give you the final answer.

Expect updates very soon.

Save $400 on Fujifilm GFX100SII at Amazon

 

Amazon US is currently offering a $399 rebate on the Fujifilm GFX100SII. The coupon code discount will be applied at checkout.

At the moment, neither BHphoto here nor Adorama here are offering this rebate. It is also not listed by Fujifilm in the list of official deals. So it seems to be available at Amazon US only.

Official Fujifilm USA Deals

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Prime Lenses

FINALLY: New Autofocus Firmware and New Features Released for Fujifilm X-H2, X-H2S, and GFX100 II

Fujifilm has finally released the long promised autofocus update for the Fujifilm X-H2, X-H2S and GFX100II. Also new features have been added and bugs fixed.

No firmware update for X-T5 & Co yet, but Fujifilm has also promised that one to come within 2024. So do not panic. It’s coming, too according to official Fujifilm statements.

Feel free to let us know in the comments what your impressions are.

Full Firmware Details and Download Links

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