DXO Film Pack 7* *needed in have access to Fujifilm film simulations profiles in DxO PhotoLab
New in PhotoLab 9
Al Mask: for advanced selections
Accelerate your editing with Al-driven subject detection and selection.
Automatically select key subjects such as sky, people, clothes, background, hair, vehicles, and more. You can also use click or bounding box to manually select your subject.
Al masks can be combined with all other masking tools for the most challenging needs
Refined Local Adjustments with vastly improved masking system
Enjoy greater flexibility and precision in localized edits with a unified and intuitive masking structure.
Combine all masking tools together (Al Mask, Control Points, Control Lines, Gradients, Brushes…).
Sub-masks let you create more precise masks for each image.
Easily access actions such as Invert Mask Effect and Duplicate Mask.
Gizmo displays have been redesigned for clarity and usability.
A one-time engine migration is required to edit local corrections created in earlier DxO PhotoLab versions.
Localized Noise Reduction and Lens Sharpness capabilities
Target specific areas for denoising and lens sharpness using masks.
With the Local Denoising and Local Lens Sharpness Optimization, it’s now easier than ever to fine-tune your most challenging images.
Images stacking in the Filmstrip
Organize your images more efficiently through stackable thumbnails.
Virtual copies are automatically grouped into collapsible stacks.
Manual controls include: create, group, ungroup, sort by date, and re-stack virtual copies.
Stack display states (collapsed/expanded) are preserved across filtering and project navigation.
Advanced Batch Renaming Tools
Rename images (inputs and outputs) consistently and efficiently using a flexible token-based system.
Leverage metadata tokens (e.g. EXIF, IPTC, shot date, counter) and custom text to build naming schemes.
Create, save, and reuse custom renaming presets.
A Find & Replace function is now available in the export dialog, with optional case sensitivity and live preview.
Support for Apple ProRAW and HEIF/HEIC Image Formats
PhotoLab 9 offers full compatibility with Apple ProRAW and HEIF/HEIC
ProRAW images from iPhones can now be opened and processed, with built-in tone mapping enabled by default.
HEIF/HEIC image formats are now fully supported.
Enhanced Noise Reduction with DeepPRIME 3 & DeepPRIME XD3 X-Trans
DeepPRIME 3, introduced in PhotoLab 8.5, takes our machine-learning based approach to RAW conversion one step further: our new neural network performs denoising, demosaicing and the correction of chromatic aberrations all simultaneously and with unprecedented efficiency.
DeepPRIME XD3 X-Trans follows the same approach but utilizes a significantly larger model and more training data. As a result, it retains eXtra Detail, while also delivering silky-smooth bokeh at the same time.
After 6 months of public beta, PhotoLab 9 contains the final version, which is faster and produces cleaner images than the beta. The older DeepPRIME XD was removed.
The original PRIME denoising, revolutionary when introduced back in 2013, but now obsolete, was removed.
A live preview option allows you to visualize both global and local denoising effects at any zoom level.
Lens Sharpness Optimization V2
Experience enhanced image detail thanks to the latest improvements in DxO’s lens correction engine.
The calibration process and the sharpening algorithm were reworked from the ground up to ensure homogenous results across all camera gear and shooting conditions (feature will roll out progressively).
The intensity slider now runs from 0 to 200, with 100 being our recommendation of “just the right” amount of sharpening for the given image.
Quick Access with Favorites
Add folders, projects, or drives to your favorites for quick access. This makes navigating to your most-used destinations faster and more efficient.
U Point feathering control
Diffusion slider has been added to fine tune your masks using U Points.
Projects accessible in Customize tab
In this version you can access your Projects directly from the “Customize” tab. With this improvement, managing and switching between Projects is easier than ever, streamlining your entire workflow.
Known Limitations
Bayer RAW files are not supported yet by DeepPRIME XD3 (X-Trans only).
HEIF/HEIC SUPPORT
Lightroom IPTC tag not read
GPS coordinates are displayed as 0 in Samsung HEIC image
On MacOS 15.6 and Tahoe beta 6, predefined Al masks are not returning any result in GPU/ANE modes.
Current workarounds are to switch to CPU mode or to use MacOS 15.5 or earlier.
Also interesting: professional imaging (mainly X and GFX) is growing much stronger than consumer imaging (mainly Instax).
In the latest report, consumer imaging sales (mainly Instax) reached ¥77.3 billion, while professional imaging sales (mainly X and GFX) brought in ¥68 billion.
It’s quite astonishing that X/GFX sales are now making Fujifilm almost as much money as Instax sales, which the Fujifilm CEO called their new goldmine. I guess that’s a promising trend for our beloved X/GFX series.
In short:
Strong demand for instant photo systems and digital cameras drove revenue by 11.2% year-over-year to JPY145.3 billion and operating income surged by 28.4% year-over-year to JPY41.8 billion.
In the Consumer Imaging business, consistent demand for instax™ instant photo systems contributed to higher revenue.
In the Professional Imaging business, revenue growth was supported by the strong performance of the X Series and GFX Series cameras.
Fujifilm’s imaging forecast remains the same as the one issued in May 2025, with no updates in the latest report.
Fujifilm Announces Financial Results for the First Quarter Ended June 30, 2025
Fake rumors aren’t new (just now there are many more thanks to AI) —but what is new is the rise of entire ebooks written by AI, in our case Fujifilm camera guidebooks.
Some have unfortunately purchased AI-generated guides, and little it helps them if later on they leave 1 star reviews, as the damage is done and their money is gone already.
Now that these fake guides are starting to appear in the Fujifilm space too, I want to make sure you don’t fall into the trap. So let’s take a look at how to spot the fakes—and how to find real, trustworthy Fujifilm books that are actually worth your time.
To start, let’s examine one of the most recent examples: the AI-generated “guides” for the Fujifilm X-E5.
Fujifilm X-E5 Master Guide The book was published on June 18, just six days after the announcement of the X-E5. It spans hundreds of pages, produced in only a few days. The cover features a fake image of the X-E5, with the typical AI-generated flaws—like distorted lettering on the lens. So either the author has put all the effort into writing a genuine X-E5 guide by himself, but then went lazy with the cover and used an AI generated image, or the entire book is just AI generated
Fujifilm X-E5 User Guide The author claims to have used the X-E5 on assignment, yet the book’s cover features a fake, AI-generated Fujifilm camera image. Same as before: either he tells the truth and used the X-E5 and wrote the guide and only the image is AI generated, or the whole book is AI-generated
Sometimes though, it’s not as easy. For example, the cover image might show the real camera and it all looks legit at a first glance. Example:
The cover features a real X-T50, and even the reading sample—though likely AI-generated—might look convincing at first to somebody who is not very familiar with Fujifilm cameras yet.
But here’s the trick: always check the author’s background. In this case, you’ll see that Pearson C. Brooks has published dozens of “guides” in just a few days, covering all sorts of gear and topics. Unless he’s writing a book a day, it’s not unsafe to assume the content might be AI-generated. Also, by checking his other books, we can see he wrote a Leica M11 guide using a Fujifilm GFX100RF as cover image, which does not really speak for quality content curation.
There are countless examples like this out there, so please be cautious. When in doubt, do not buy.
Stick with trusted authors—those who have a proven track record, real hands-on experience with the gear, and a genuine connection to the photography community. Your time (and money) deserves better than AI fluff.
The Truly Good Stuff
In this regard, I can totally recommend Rico Pfirstinger’s Fujifilm books. But there is lots of other good stuff out there, such as:
Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”
Not mentioned is X series gear, which will go up too.
IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.
RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.
DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.
FR-reader Alejandro has received the message you can see above from the Moment customer service:
Fujifilm just let us know they’ll be increasing the prices of some of their products soon, so l’m reaching out to assure you your order will be unaffected by the increase. Since you placed this order with us before the increase was announced, we’re be honoring your purchase price and eating the cost of the increase
I guess this was to expect. In fact, we’ve already seen hints of this: the X half launched at $850 instead of the planned $700, and the Fujifilm X-E5 is priced like the X-T5 in the U.S., unlike elsewhere where it is priced like the X-T50.
Older gear stayed stable thanks to pre-tariff stock, but that’s running out. Now, with higher import costs kicking in, Fujifilm appears to be officially adjusting prices.
But here is the thing:
When I asked Alejandro for which gear he got this notice, he told me:
Now, we told you a few weeks ago that price adjustments on Fujifilm X-E5 can’t be ruled, since it’s now subject to a higher tariff rate than when it first launched.
Anyway, if Alejandro’s report to FujiRumors is accurate, then we could be just days away from a price increase.
Also at risk of price increase might be all that gear announced before the tariffs and that is now running low on stock at the US warehouses, so we are talking of Fujifilm GFX100RF, Fujifilm X-T50, X-M5, X-T5, X-H2, X-H2S and more.
To be clear: there is no official Fujifilm statement as of yet. It’s just an information that has been passed from a store to a FR-reader, who then passed it to me.
However, at this point my advice is: if you’re planning to buy and Fujifilm gear, (pre)order it now to give yourself the best chance of avoiding the potential imminent price hike.
However, as we reported here, there is (at least) this camera and this lens scheduled for September announcement, so there are high chances that in Cologne and London you might be able to get your hands on them.
And yet, the main course of the meal at Fujikina is not necessarily the newest gear. There is in fact much more to enjoy, from expert talks, photowalks, live shootings, live talks, meetings with experts, masterclasses, the Magnum exhibition and more.
And it is of course open also to non-Fujifilm shooters.
So whether you’re curious, committed, or just love being surrounded by inspiring photography energy, Fujikina is where you want to be this September.
Today we can unveil to you about an unexpected camera that Fujifilm will launch in 2025.
And we will can tell you that thanks to a source who uses a nickname of a character from a movie franchise (and book I read and loved – THANKS) and also thanks to another source, who dropped us the same hint a long while ago (THANKS to you too).
ATTENTION: I know I will get a lot of fake-rumor-clickbait accusations for this rumor. But all I can say for now is that this rumor is 100% accurate. If wrong, FujiRumors will shut down operations and hide forever. ;)
Anyway, it might be worth taking a closer look — some of these deals are really solid. I’ve highlighted a few of the most interesting ones for you below.
