Record 27 Fujifilm Products Win “iF Design Award”, Including “Film Simulation Experience” and XApp

27 Fujifilm “products” have won the iF Design Award.

We all know these awards mean nothing, but Fujifilm throws so much money into this stuff to acquire the rights to brag with them, that I’d feel sorry for Fujifilm if I’d ignore this news given all the money they’ve spent.

So, let’s fake some interest and applaud Fujifilm for this massive achievement.

Here are the 27 winners:

  1. Film Simulation Experience
  2. “Fujifilm XApp” for the GFX / X Series
  3. Fujifilm GFX100 II + Vertical battery grip “VG-GFX100 II”
    <iF Gold Award 2024>
  4. Fujifilm X-S20
  5. Fujinon GF110mmF5.6 TS Macro
  6. Fujinon GF30mmF3.5 R WR
  7. Fujinon GF55mmF1.7 R WR
  8. Fujinon XF27mmF2.8 R WR
  9. Fujinon XF8mmF3.5 R WR
  10. Fujinon XF56mmF1.2 R WR
  11. Tripod grip “TG-BT1
  12. Instax Square Link Printer
  13. Instax Mini Evo Brown
  14. Instax Square SQ40
  15. Instax Pal
  16. Instax Mini 12
  17. Instax mini Link 2
  18. Fujifilm Creative Village (CLAY/ITs)
  19. Fujinon HZK24-300mm
  20. Fujinon HZK25-1000mm
  21. Focus Demand EPD-51A-G02
  22. Techno-Stabi TS16x28WP/ TS12x28WP
  23. Fujifilm SX1600
  24. Pressure Image Analysis App “Fujifilm Prescale Mobile”
  25. INSTAX smartphone app “INSTAX UP!”
  26. Production color printer “Revoria Press™ PC1120”
  27. A3 Color Multifunction Device “Apeos C7070 series”

FUJIFILM Holdings Sets its Highest Record with 27 Products Winning the Internationally Prestigious “iF Design Award 2024”

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Fujifilm X-Pro4 Rumor :: X-T40 Rumor :: Three Cameras in First Half 2024 :: X100VI Announcement and More – Top 10 February Articles

Here are the top 10 articles for February.

  1. Fujifilm to Launch Three Cameras within First Half 2024
  2. Forget About Fujifilm X-Pro4, X-E5, GFX100SII, X-T40, X80 & Co: the Only Camera Coming February 20 is the Fujifilm X100VI
  3. Fujifilm X100VI Additional Specs: 3.69 m-Dot EVF, 6.2K30P, Made in China, UHS-I slot and More
  4. Fujifilm X100VI Announced – Reviews & Pre-Orders Now! LIVE BLOG
  5. Don’t Get Fooled: Fujifilm X100VI Lens Identical to X100V
  6. First Leaked Fujifilm X100VI Images
  7. First (Pixelated) Images of Fujifilm X100VI Unveil no D-Pad
  8. Fujifilm X100VI to Cost €1,799 (and $1,599?)
  9. Fujifilm X-Pro4: Here is the Truth!
  10. BREAKING: This is Fujifilm’s Next APS-C Camera (after X100VI)

Fujifilm X100VI in Stock Check

Beyond X100VI: Fujifilm X Summit Suprises – New Fujinon XF Lens Teaser, XApp Boost, Kaizen Love and More!

Pre-Orders

Fujifilm X Summit Surprises

So, the epic Fujifilm X summit took place and we got it all covered:

And then it happened.

The one more thing.

And oh boy, was it one of a special kind!

So here is what they said:

New XF Lens on Roadmap

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Fujifilm Announces Major Kaizen Firmware Updates for X-T5, X-H2, X-H2S, X-S20 – Here are All the Details

Pre-Orders

Kaizen Firmware Updates

At the Fujifilm X Summit, Fujifilm has announced the release of major firmware updates for 5th generation gear.

Down below I will list all the details for each camera:

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These are the Three Cameras Fujifilm Will Launch in the First Half of 2024

click the image to see which 3 cameras will get replaced in first half 2024
click the image to see which 3 cameras will get replaced in first half 2024

The Trinity

We can now say with 100% certainty that

But after I’ve shared the rumor, I have noticed some misunderstandings. So let me address those first, and then we’ll talk about each of the three cameras

Is it All We’ll Get?

So, I told you that there will be three cameras, and that they will come in 2024.

But I didn’t mean to say that all we get in 2024 are these three cameras, and all of them will come in the first half of 2024 (as I see reported around on Forums etc).

I was referring to the fact that initially we told you that there will be “3 or more cameras” coming in first half 2024, and now we can be more specific and confirm that the number of cameras will be 3.

So to be clear I want to remark: I don’t know how many cameras will be launched in the entire year 2024. What I know so far is that there will be 3 cameras in the first half (the replacements of these models), and there will be potentially more cameras in the second half of 2024. But so far I have no rumors about it.

So there is still the second half of 2024 where Fujifilm could have potentially lots of time to please us with much more gear.

And I promise that after the imminent X100VI-centric X Summit I will try to find out more about it.

Anyway, let me quickly talk about each of the three cameras.

Camera 1

Fujifilm X100VI

The first one to come is of course the Fujifilm X100VI, which will see the light of the day tomorrow.

There is not much to guess around, as we have already leaked all the core specs here on FujiRumors.

Now all we have to do is to wait for the Fujifilm X Summit tomorrow and enjoy the launch and we will cover it on FR.

So, all you have to do, is to sit down, relax, and just follow FujiRumors.

Camera 2

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Fujifilm X100VI: The True Question is… Get it in Black or Silver? VOTE NOW

Let’s be honest for a moment.

The true questions about the Fujifilm X100VI are not if it will have IBIS or not (which we answered), which sensor it will use (which we answered), which lens it will use (which we answered), how big it will be (which we answered), if it will have the new Reala Ace film simulation (which we answered) and not even how much it will cost (which we answered).

That’s all just distraction from the one and only true question that obsesses us these days: Fujifilm X100VI, should I get it in black or in silver?

So I thought a nice survey could help us to clear up our mind regarding this essential question.

My preference? Well, I have a theory.

I believe that Fujifilm rangefinder cameras with OVF (X-Pro and X100 line) look better in silver, whereas rangefinder cameras without OVF (X-E line) look better in all black.

I don’t know why that is, but that’s how I see it.

So, in case of the Fujifilm X100VI, I personally would go for the silver version. But honestly I’d be very happy also with the black one. I guess any version is fine that one can find in store… important is to just find it somewhere in stock :D.

But let me know what you’d take.

I prefer the Fujifilm X100VI in...

View Results

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Fujifilm to Launch Three Cameras within First Half 2024 – But the Biggest Release is Another One ;)

Best News First: the Biggest Release is…

Yes, we are going to talk about the three cameras. But first you need to know this.

There is one release in just a couple weeks that will overshadow everything else Fujifilm will launch.

Well, at least for me.

Because my second son will be “released” in the next couple of weeks, too :)

Big 2024 Start Confirmed

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Fujifilm X100VI – What About Weather Sealing?

The Fujifilm X100V is fully weather sealed only if used with:

And the question I often get these days is: will the Fujifilm X100VI be fully weather sealed also without adapter rings and filters?

Now let’s start by saying that the X100V camera body itself is already weather sealed. And even if there have been minimal changes to the camera body, I think it’s safe to assume that also the X100VI body will be weather sealed.

But a chain is only as strong as its weakest link, and the weakest link in the X100V is the lens, which in itself is not fully weather sealed and hence needs the AR-X100 adapter ring and the Protector filter PRF-49 to enjoy full weather sealing.

So has Fujifilm improved on it on the X100VI?

Well, also in this case I have no rumors about it. But I have a rumor that says that the X100VI will use “the same lens” of the X100V.

And if correct, then this means it will be a wonderful sharp lens, but it will also inherit the same “imperfection” of the X100V: it will only be fully weather sealed if used with adapter rings and filters.

That’s why, in my X100VI vs X100V specs comparison, I made my “educated guess” that the X100VI will still need filters to be fully weather sealed.

But again: just an educated guess to try to answer your questions as good as I can with the information I have so far.

Fujifilm X100VI Rumor Recap

Fujifilm X100VI vs X100V Specs Comparison

I noticed in the comments that some fellow Fujifilm shooters ask questions about the Fujifilm X100VI (for example here), that we actually have answered already.

And I get it, there have been so many rumors that it can be hard to keep track with all of it.

That’s why I have decided to create a dedicated X100VI vs X100V specs comparison sheet that is based on our rumors and in some (rare) cases on educated guesses on my side (and they are marked as such in the sheet itself).

You can access the file here.

Fujifilm X100VI Rumor Recap

Fujifilm Q3 FY2023 Financial Results: Professional Imaging Revenue Up 18.4% YoY

Fujifilm has released the financial reports for Q3 2023 (the fiscal year in Japan ends March 31).

They mention the great sales of Fujifilm X-S20, X-H2, X-H2S and X-T5, as well as strong sales of Fujifilm GFX100II.

  • Revenue increased by 13.8% year-over-year to ¥368.6 billion and operating income rose by 41.7% year-over-year to ¥88.9 billion, due to brisk sales of instant photo systems and digital cameras
  • Revenue rose due to strong sales of X-S20 launched in June 2023 and GFX100 II launched in September 2023, in addition to brisk sales of X-H2, X-H2S and X-T5 released in the previous fiscal year

Nice to see the professional imaging division growing, but I always wonder how strong it could have grown if only they would have been able to ship all the gear that was mostly so hard to find in stock.

Full report here.