TOKYO, January 22, 2024 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto), a global leader in photography and imaging, today announced the Strategic Partnership with the World Press Photo Foundation, which includes Fujifilm’s sponsorship of the World Press Photo Foundation’s prestigious World Press Photo Contests as well as expert-led workshops during the organization’s global exhibitions*1. The World Press Photo Foundation is an independent nonprofit organization based in the Netherlands that provides a global platform for photojournalists and documentary photographers to communicate trustworthy storytelling that reflects the times, through the power of photography, to a global audience.
As part of this partnership, global winners in each of the four categories*2 of the World Press Photo contest will win state-of-the-art FUJIFILM GFX System large format camera and equipment:
Fujifilm has officially announced the Fujifilm X Summit for February 20 at 5:30AM (GMT).
This is old news for FujiRumors readers, as thanks to our sources we gave you the date already last year (from yet another beautiful spot in the Dolomites btw).
In the video Fujifilm says this:
INTRO
since GFX100 II was launched they see many professionals using this camera for stills and video
Fujifilm will continue to develop attractive cameras and lenses to help creators to express their vision
Fujifilm announces partnership with World Press Photo Foundation: workshops, seminars and exhibitions planed
FIRMWARE UPDATES:
smooth aperture operation during zooming, optimised for video shooting
– 1 lens (XF16-55mmF2.8) and 7 cameras (X-H2, X-H2S, X-T5, X-T4, X-T3, X-S20, X-S10)
– 2 lenses to get the update in firmware (XF16-80mm, XF18-120mm)
peripheral luminance flickering and exposure fluctuation are suppressed
improved function of FT-XH file transmitter grip (shows 4 different split screens taken by 4 different cameras simultaneously on smartphone or tablet) and you can select clean image without any other information on display (already available in GFX100II and now also on X-H2 and X-H2S).
X-H2 and X-H2S can sync with ATOMOS AirGlue Accessory “UltraSync Blue“. Sync timecode up to maximum 6 different X-H2 and X-H2S cameras
Fujifilm is currently considering further enhancements
GFX Challenge Grand Program 2023 update
15 winners have been selected
X SUMMIT
First X Summit of 2024 will be in Toyko on February 20
Fujifilm will participate to CP+
We asked you what’s on top of your wishlist for February 20 and you answered here.
The X Summit will be live streamed here on FujiRumors, where you’ll also get the live summary of the event plus a non stop live blog.
Just follow FujiRumors, and you won’t miss anything.
Japanese stores are usually the first to mark items as discontinued or in general giving us indications on what’s happening with certain gear.
The X-T4, X-E4, GFX100, XF56/F1.2 and much more gear got first marked as discontinued in Japan before anywhere else on the world.
And today we get another significant hint: many stores in Japan have now completely delisted the Fujifilm X100V from their stores, such as Map Camera, Bic Camera, and Yodobashi Camera. Some stores mark it as “we finished sale“.
It looks like Fujifilm has at this point just given up delivering all those Fujifilm X100V people have still on order, at least in Japan.
But I guess it won’t take long at this point that also US stores will mark the Fujifilm X100V as discontinued.
A Bad Move?
The X100V is huge missed opportunity for Fujifilm. They could have made tons of money with it, but just were incapable of manufacturing enough sample to meet even a small fraction of its massive demand.
To me it looks like Fujifilm just gave up on shipping the X100V at this point.
My guess (not rumor) is that they decided to use all the parts they have still available for X100V and re-use whatever they can of those pieces for the manufacturing of the Fujifilm X100VI (for example the lens, which is the same on both cameras).
I am not sure this is a smart move: I mean, give up on lots of money you can make right now in the hope to make money with another model in future. The best solution would have been to just finally solve that chronic parts issue, which other manufacturers seem to have fixed but Fujifilm still struggles a lot with.
Well the same thing is happening at Kakaku, which is a pretty popular shopping aggregator in Japan.
At Kakaku, the Fujifilm X-T5 has climbed the ranking up to the second spot, beaten only by the Nikon Zf.
I own the Fujifilm X-T5 myself and it is a camera I can blindly recommend to everyone. It’s Fujifilm at the next level and a huge upgrade over my Fujifilm X-T4 (which I have sold)!
And quite frankly in my opinion the X-T5 is still vastly the better pick over the Nikon Zf for the reasons I’ve explained here.
The success of the Nikon Zf and Fujifilm X-T5 shows that it pays off for companies to make vintage-styled high performing modern cameras.
Which is why I don’t understand why Fujifilm is no longer offering a retro-styled GFX camera. I am sure such a camera would become an instant best seller.
Oh well, let’s hope in the Fujifilm GFX100SII, which should come pretty soon according to our sources.
Now, I am well aware that in terms of firmware requests there could be endless possibilities. So guys, feel free to unleash your firmware wishes in the comments.
But for the purpose of this article I decided to keep the survey as small and “realistic” as possible.
This means I will include in the survey only features that Fujifilm has already implemented on some of their 5th generation cameras, but not all of them.
Fellow FR-readers… welcome to the first rumor of 2024.
And while it might not be the most crucial rumor ever shared, it is one that triggered lots of guesses and speculations on the web: the name of the Fujiiflm X100V successor.
It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.
We will also give you an overview over all remaining rumors for 2024 ranked by reliability.
75 rumors shared in 2023
12 rumors still to be verified
60 correct rumors out of 63 verifiable rumors
2 wrong rumors (sort of… not really… but yeah…) NOTE: one rumor instantly corrected (just misunderstood the source)
NOTE: another one is 99% correct, just a small detail is not accurate (how much faster the GFX100II sensor is compared to the GFX100 sensor). Still today this is not clear, but I am brutal to myself and move the entire stuff into the wrong section
1 rumor out of ranking (for reasons I will explain below)
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