BREAKING: Fujinon XF27mm f/2.8 MKII will be Weather Sealed and Have Aperture Ring

We already told you back in July 2020, that Fujifilm would launch the Fujinon XF27mm f/2.8 MKII.

Recently we also told you that this lens (among lots of other stuff) will be announced on January 27.

And today we have more :).

The Fujinon XF27mm f/2.8 MK II will have:

  • weather sealing
  • aperture ring

I’ll buy it… and I won’t tell my wife about it ;).

I’ll just sell my old 27mm first and she hopefully won’t notice that the new one has an aperture ring. Smart, huh? And if she ever asks, you guys nicely back me up and say in the comments the XF27mm always had an aperture ring ;).

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There is a Sensor, 70% FULLER than FULL FRAME and Here is Where it SHINES!

Promised!

There will be rumors, I tell you that!

We’ll talk about gear & specs. We will get mad at some, we will love others. But in any case, we are going to have fun.

And yet, that’s not how I’d like to start 2021 here on FujiRumors.

Nope, I’d like to start with an image roundup, because what I love most on my Fujifilm system, is not all the cameras and lenses that I have in my bag, but the images I was able to print big and put on my wall thanks to it.

And little it matters which gear you use, as long as it is fun to you.

May it be APS-C, full frame, or that sensor, that is actually 70% “fuller” or “bigger” than full frame and you find inside Fujifilm GFX cameras.

Every system has its strenghts, and the one of the Fujifilm GFX system is definitely portraits and landscape.

And that’s what we want to focus on today: the Fujifilm GFX.

You know, a new and amazing Fujifilm GFX100S is coming soon, so I thought we can give you guys a taste of its power, by sharing images fellow Fujifilm GFX shooters shared at our fantastic Fujifilm GFX group.

I hope you’ll enjoy the images as much as I did, and I wish you a fantastic weekend.

Fujifilm GFX Image Rounudp

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Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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Focus On Glass: “Higher Megapixel Cameras May Come in Near Future and XF200mmF2 Will Satisfy Increased Resolution Requirement”

Focus on Glass

Fujifilm continues to launch dedicated “Focus On Glass” promo videos to their lenses, new and old ones.

Today I’d like to highlight the one they released about the Fujinon XF200mm f/2 R LM OIS WR, a lens that belongs to the very best ones Fujifilm ever made, and is hard to beat in terms of IQ also by similar lenses of other brands. You do get what you pay for!

So how did Fujifilm achieve this tremendous image quality? In the Promo video, managers and engineers explain:

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2020 Rumor Check: What’s Right, What’s Wrong and What’s Still to Come (with Reliability Ranking)

One or two times a year, I like to look back on the rumors we shared here on FujiRumors, and see if I delivered accurate content or not.

Plus, I will share the remaining rumors that should materialize in 2021 with reliability ranking.

Let’s check it out:

  • 90 rumors shared in 2020 so far
  • 1 rumor still to be verified and 2 rumors not in ranking (details below)
  • 82 correct rumors out of 90 verifiable rumors
  • 5 wrong rumor out of 90 verifiable rumors (most of the the wrong rumors were acutally right at the time of sharing. You’ll understand if you check out the details below.)
  • 91% correct rumors

Rumor Overview with Rating

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MARK THIS DATE: Big Fujifilm Announcements on January 27

Yes, I know. Nokishita spotted that a mysterious FF200003 camera that is said to be announced on January 29.

But, trust me, that’s not the date you should watch out for.

Now please take your calender and mark the following date: January 27!

That’s the day when Fujifilm will make have huge announcements and hence the day you should drop whatever you were planing to do and glue in front of FujiRumors ;).

What will come?

Well, we know thanks to leaks brought to you by FujiRumors that lots of stuff is set for early 2021 announcement. Here is the current list:

BUT ATTENTION: will it all be announced on January 27 or will there be separate announcements? And could there be even more surprises?

That, my dear friends, I will let you know later on once I get it all multiple confirmed and I can be sure that what I tell you is 100% accurate.

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Top 10 Posts for November: SIGMA Lenses for Fujifilm, the X-Pan Rebirth of X-Pro1, Film Simulation Recipe Cards, XF27mmF2.8 MK II and More

Here are the top 10 posts for November:

  1. The X-Pan Rebirth of Fujifilm X-Pro1
  2. This Guy Designed Fujifilm Film Simulation Recipe Cards to Download and Print
  3. Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021
  4. Fujifilm X-H2, X80, GFX100V, X-Pan, Monochrome and More – FR-Readers Wishlist Corner
  5. Fujinon XF27mm F2.8 MK II Coming Early 2021 with Fujifilm X-E4
  6. Fujifilm X-E4 Coming in First Quarter 2021
  7. Tokina ATX-M 23mmF1.4 and 33mmF1.4 Pre-Order Available Soon and Release on December 11
  8. Fuji Guys Switching To Fujifilm Guide (and Finally They Explain it!)
  9. Fujifilm Introduces FUJIFILM GFX100 IR (Infrared) Version Large Format Mirrorless Digital Camera
  10. Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

Top Runner Up News

Top “Personal” post

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BREAKING: New Fujifilm Film Simulation Coming Early 2021

According to our sources, Fujifilm will launch a new film simulation in early 2021. As soon as I get more details, I will let you know here on FujiRumors.

I recently made a post telling you what’s coming from Fujifilm in early 2021. Now you can add the new film simulation to the list (check out the rest here).

My wish?

It’s hard, but if I’d have to pick one, I’d go for this one. And you?

Will there be even more surprises?

Well, just follow FujiRumors in the next days, weeks and months. All I can say now is that we are going to have a lot of fun! :)

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Fujifilm develops New “Pixel Shift Multi-Shot” function to Capture and Generate World’s Highest Resolution (*1) of 400MP images with Accurate Color Reproduction

Fujifilm develops the new “Pixel Shift Multi-Shot” function to capture and generate the world’s highest resolution*1 of 400MP images with accurate color reproduction

-Applying the FUJIFILM GFX100 mirrorless digital camera for digital archiving of cultural assets
-Providing firmware and software that enable the use of this function from today

Press Release

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Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

As we reported here, Toshihisa Iida has just been promoted to new President and Managing Director at Fujifilm Europe.

He is also the guy who said in the past that Fujifilm will NEVER go Full Frame.

Now he gave an interview to the amateurphotographer. Here are some excerpts:

COVID-19 affects on Fujifilm

  • Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
  • global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
  • Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners

Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?

  • biggest challenge is to ensure to keep innovating in R&D
  • Finding a real consumer demand’ is a key
  • provide a better experience of taking photos and videos
  • Customers don’t buy a sensor, but an experience
  • Fujifilm is not a company to simply follow the same path as others
  • Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.

The Market Differences over the Globe

  • X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
  • GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
  • piqued popularly of the X-A series in some Asian countries
  • Globally, instax is one of Fujifilm’s biggest consumer success stories

And Full Frame?

  • in the last two years the market shifted strongly towards full frame
  • for Fujifilm, APS-C is the best-balanced system
  • APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
  • GFX provides the best image quality without requiring a high level of investment.

Fujifilm X-S10

  • It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
  • very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
  • X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.

Weather Resistant Versions of older lenses?

  • WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch

Should Fujifilm work closer with Sigma and Tamron?

  • I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.

You can read the full interview at amateurphotographer.

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