Fujifilm Manager Interview: Future X/GFX lenses, Autofocus Improvements Coming, X-Trans Benefits, Beyond Full Frame and More

DPReview conducted an interview with several Fujifilm managers.
A summary as well as the link to the full interview below:

DPReview conducted an interview with several Fujifilm managers.
A summary as well as the link to the full interview below:
Well, nice to see Europe catching up with the amazing GF lens deals in USA, where there is a $500 mail-in rebate on the following lenses:
Now the very same deals now run also in Europe, from Germany to UK, from France to Italy, except that the GF110mm is replaced by the GF45mm. This time it seems that Amazon is excluded from the official retailer list participating to this deal.
As I pre-ordered a GFX100S myself, I am now torn between the GF32-64mmF4 and the GF45-100mmF4 for landscape photography, and this deals is just great timing from Fujifilm. Thanks!!!
Fujifilm UK and Fujifilm IT decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below). And not only that. If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.
Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore
Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore
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We continue covering Fujifilm’s Focus on Glass series, this time with the Fujinon GF80mmF1.7. Down below is a summary.
Also down below you can find the final review of the Fujinon GF80mmF1.7 by Dustin Abbott and ZP Productions (videos + summary).
Guys, I told you to wait and pre-order the new XF27mmF2.8 R WR only AFTER I got my copy. But apparently you didn’t listen to me, tons of you pre-ordered it, and now I have to wait even longer for my Fujinon XF27mmF2.8 R WR!
In fact, Fujifilm has just announced that the demand for Fuji’s little gem, the Fujinon XF27mmF2.8 R WR is higher than they expected causing delivery delays all over the globe.
I mean, I can patiently wait for the Fujifilm GFX100S I just pre-ordered, but I can’t wait for the XF27mmF2.8 R WR and my plan was to grab one as soon as stores open again and I can leave my locked down village. But now I am afraid my local store won’t have any XF27mmF2.8 R WR for a while.
What a bad way to start the day. Well, at least I got the COVID vaccine today.
Down below the google translated Fujifilm statement.

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).
You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.
The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.
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Fujifilm General Manager Takashi Ueno said at the virtual CP+ convention 2021 that Fujifilm will release “many mirrorless X and GFX lenses this year“.
Well, the start in 2021 was fantastic, with the following three lenses launched:
But that is apparently not enough for 2021.
FujiRumors already told you to forget about the XF35mmF1.4MKII. That’s rocksolid multiple confirmed from several trusted sources.
What will still come for sure are:
We also know Fujifilm is also working on a Fujinon XF150-600mm, but that one should come in 2022. Of course FujiRumors is investigating and making constant progress on the rumor front, so expect updates soon.
In the meantime, down below is a summary of Fujifilm’s CP+ online talk.

As we reported earlier, Fujifilm has released firmware updates for the following X gear: X-Pro3, X-T30, X100V and XC16-50mmII.

FR-reader Kent (thanks), just informed me that he spotted the registration made on January 31, 2021, of a new Fujifilm digital camera with the code name FF200002.
The strange thing here is, that in terms of registrations we had two registered cameras recently:
It was just a matter of time until the FF200002 would appear, and it did so on January 31 at the launchstudio bluetooth registration page here.
So which camera is the FF200002?
The answer is: the Fujifilm X-E4!
I know that, because I have watched countless of youtube videos about the X-E4, and in one of them I noticed that when the screen was flipped out, on the backside of the camera you could read “FF200002“.
But it’s strange: the X-E4 is the first camera that gets registered after it has been announced. We told you in this article that it Fujifilm usually registers cameras from 1 to 6 months ahead of announcement.
Well, I guess this means from now on we have to count also with the possibility, that Fujifilm will announce cameras without them appearing first on some sort of registration website. But don’t worry about that, I will let you know in advance anyway what will come ;).
So let’s update our original article, where we illustrate the time span between registration and announcement of new Fujifilm gear:
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The Sony a7 III and Fujifilm X-T4 are both amazing cameras. DPReviewTV compares image quality, autofocus. lens selection and more to try to determinate which one is right for you.
Here is a summary:
New Fujifilm cashback deals have started all over Europe.
Down below I will list the deals for Germany, Italy and UK. Note that only UK offers a rebate on the X-S10 as well as a nice trade-in deal for GFX100S purchase.
Also, in UK the deals with X-T4 are cashback deals, whereas the ones on the X-T3, X-T30 and X-S10 are instant rebates.
You have to purchase via official Fujifilm retailers. Amazon is included in the list of authorized dealers for Germany and Italy, but you must make sure that the gear you buy is shipped and sold by Amazon, and not from marketplace sellers. Amazon is not included in the official retailer list for UK.
Once you get your gear, you can claim your money back at the Fujifilm connect website here for Germany, here for Italy and here for UK.
GFX Deal in UK
Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).
And not only that.
If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.