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Top 10 Attacks on Fujifilm (That Don’t Make Sense): Full Frame Desires, GFX Facts Distortion, Kaizen Death, X-Trans Flaws, DOF and more

Criticizing and attacking Fujifilm is quite popular on the internet, and down below I will talk about possible reasons why it is like this.

Sometimes these critiques are justified, but sometimes I feel these attacks are unjustified.

Let’s talk about it now.

10 Critiques To Fujifilm

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LEAKED: Fujifilm GFX50SII, GF35-70mmF4.5-5.6, XF33mmF1.4 and XF23mmF1.4 Specs and Details

Nokishita has leaked the specs and details for the Fujifilm GFX50SII and the Fujinon GF35-70mm F4.5-5.6 as well as for the XF23mm F1.4 R LM WR and XF 33mm f!.4 R LM WR leaked.

“GF35-70mm F4.5-5.6 WR”
11 elements in 9 groups (1 aspherical lens, 2 ED lenses)
minimum 35cm,
maximum 0.28x
filter 62mm, size φ84.9mm x 73.9mm (Collapsed) / 96.4 It seems to be mm (Wide) /95.7mm (Telephoto)
weigh 390g

Fujifilm “XF23mmF1.4 R LM WR”
15 elements in 10 groups (2 aspherical lenses, 3 ED lenses)
minimum 19cm,
maximum 0.2x,
filter 58mm
size φ67×77.8mm
380g

FYI: Specs of original XF23mmF1.4 R
11 Elements in 8 Groups
minimum focus 28 cm
maximum magnificaion: 0.1x
filter size 62mm
size 63 x 72 mm
weight 300 g

“XF33mmF1.4 R LM WR”
15 elements in 10 groups (2 aspherical lenses, 3 ED lenses)
minimum 30cm
maximum 0.15x
filter 58mm
size φ67×73.5mm
360g

FYI: Specs of XF35mmF1.4 R
8 Elements in 6 Groups
minimum focus 28 cm
maximum magnificaion: 0.17x
filter size 52mm
size 54.9 x 65 mm
weight 187 g

Announcement is on September 2 at 9AM New York time. Make sure to follow FujiRumors.

Fujifilm GFX50SII

GFX50S II offers the perfect mix of accessibility and flexibility. Pair it with the new GF35-70mmF4.5-5.6 WR lens and you’ II find a wonderfully affordable combination that delivers images from a 51.4-megapixel sensor, which makes it the perfect gateway to !arge format photography. Get outstanding results w ith professional features that include 19 Film Simulations, advanced autofocusing, and a vast range of exposure controls providing limitless opportunities for creativity.

The Freedom to Create

GFX50S II features a redesigned in-body image stabilization (IBIS) system that is 20% smaller, and 10% lighter, than the version found in GFX 100. Despite this reduction in size and weight, it provides up to an impressive 6.5 stops of five-axis stabilization (based on CIPA standards), providing dramatically broad possibilities for image makers wanting to work more freely with slow shutter speeds. Even when light levels are low, and a tripod isn’ t available, steady images are on the horizon.

GFX50S II weighs just 900g and is similar in size to many to full-frame camera s, which makes the ergonomically contoured handgrip and PASM dial – used to access the camera’ s main exposure functions
– feel wonderfully familiar and accessible. A gorgeous blend of curves and edges, the camera body is finished with a top-plate LCD to display key settings, a redesigned focus lever, and a feather-touch shutter release to turn that familiar feeling into an intuitive image-making experience.

Responsive Autofocus for Ultimate Creativity

Fast, reliable autofocus comes to GFX50S II, thanks to a combination of advanced technologies and Fujifilm’ s powerful X-Processor 4 imaging engine. Sensor readout speeds have been boosted from 130fps to 250fps compared to GFX 50S, enabl ing razor-sharp responses – whether subject tracking or picking out a face in a crowd. An improved autofocusing algorithm, taken from the latest FUJIFILM X Series and GFX System camera s, boosts focusing performance in all modes, including face and eye detection. The AF system also brilliantly works in tandem with in-body image stabilization (IBIS) to provide up to 6.5 stops of handheld stability. This simply means the camera’ s autofocusing performance will be up to the task when the creative senses are flowing.

Proven Technologies Deliver Outstanding Results

Fujifilm has been perfecting its color science know-how for more than 85 years – and all the knowledge from this impressive heritage has been poured into GFX50S II. The 51.4MP !arge format sensor uses a specially designed CMOS Bayer array that delivers images with minimal noise and an incredibly wide dynamic range, while 19 Film Simulation modes allow creatives to produce images with colors that stir emotion and memories. Coupled with the ever-growing family of G Mount lenses that can resolve sensors of 1OOMP or more, this is a camera – and system – that meets the demands of exacting creators seeking the ultimate image quality.

Fujinon XF23mm F1.4 R LM WR

Perfect for Today, Ready for Tomorrow

When making images is a passion, image quality can be all-consuming, especially as technology evolves and image resolutions increase. Capable of resolving up to 40 megapixels. XF23mmF1.4 R LM WR is an incredible combination of portability and performance that will continue to provide stunning detail and vibrant colors with minimal imperfections long into the future.

For those Unpredictable Moments

The best images happen when we least expect them to, which is why XF23mmF1.4 R LM WR features a redesigned internalfocusing mechanism, driven by a fast, near-silent linear motor,for immediate response and precise results. With good timing,fast reflexes,and a little help from XF23mmF1.4 R LM WR.those unpredictable moments will turn into a lifetime of memories.

Total Control Over Every Element
XF23mmF1 .4 R LM WR provides incredible optical performance. This is thanks to two aspherical and three ED elements used in its construction . plus its F1.4 maximum aperture – created by nine rounded iris blades -that allow for pinpoint focus and smooth background bokeh. A large manual focusing ring provides further assurance that every element of the image-making process is under complete and total control.

A Continued Standard of Excellence

At a weight of 380g and length of 77.8mm XF23mmF1.4 R LM WR underscores Fujifilm’ s continuing mission to create compact and lightweight X Series cameras and lenses. Beautifully engineered to withstand the demands of day-to-day use, XF23mmF1.4 R LM WR blends a durable,all-metal construction with practical touches, like a 58mm filter and a close focusing distance of 19cm, to bring a versati le solution for street, documentary , and wedding photographers alike.

Make Any Moment a Masterpiece

Making the most of moments is the hallmark of any great image-maker. Regardless of whether the sun is shining, or whether the heavens are starting to open up when used with our weather -resistant X Series cameras . XF23mmF1 .4 R LM WR is ready to turn any inclement situation into a potential masterpiece. Weather-resistant seals throughout the lens’ construction repeldust and moisture,allowing itto perform effortlessly down to -10° C Simply put,the elements should not get in the way of your next great image.

Fujinon XF33mm F1.4 R LM WR

Simply the Best

Passionate image makers are constant ly looking for ways to make the most of the best light and the perfect subject . With its unmatched opticalquality and ability to resolve details up to 40 megapixels, XF33mmF1.4 R LM WR is poised to deliver vibrant, true-to-life colors, minimal optical aberrations, and outstanding detail in those rare moments where passion meets perfection.

Focused on Performance

XF33mmF1.4RLMWR may be the first X Mount lens to have exactly the same equivalent field of view as a50mm lens, but it certainly won’ t be the last one to perfectly blend optical engineering with cutting edge technology. Ready to document events and scenes as they unfold, XF33mmF1.4 R LM WR is equipped with a powerfully accurate linear motor to ensure that images are always in focus and creativity is never suppressed. Fast, near silent, and unerringly accurate, this lens effortlessly performs to keep any image maker in the moment, no matter how brief it is.

Precision When lt’s Needed

Minimal focus breathing, precise manual focus , and wonderfully blurred backgrounds make X F33mmF1.4 R LM W R a perfect choice for videographers who need wide apertures for low-light situations or to create separation between subject and background. Manual focusing is easily controlled, thanks to a mechanism that delivers near-perfect precision down to a minimum object distance of 30cm.

Unmatched Quality Featuring

15 elements in 10 groups -including two aspherical and three ED elements -XF33mmF1.4 R LMWR is engineered to provide optimum quality and unparalleled color accuracy,with minimal coma and chromatic aberration.This ensures unmatched resolution and fresh, vibrant color.

Engineered for Every Eventuality

Weighing just 360g and measuring 73.5mm in length, XF33mmF1.4 R LM WR is easy to handle,simple to use,and beautifully balanced for any X Series camera.Its gorgeously constructe’d from its aperture and manual focusing rings to its all-metal construction and is built to withstand dust, moisture,and temperatures as low as-10°C when used with a weather-resistant X Series camera, to keep creative doors open when nature tries to keep them closed.

Full GFX50SII Full Specs

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Fujinon GF35-70mmF4.5-5.6 will Weight “Less Than Half” than GF32-64mmF4

GF35-70 mock-up (not the real lens)
GF35-70 mock-up (not the real lens)
DON’T MISS IT: September 2 at 9AM New York Time – Fujifilm X Summit and Live Blog on FujiRumors

Lots, if not everything, has already leaked here on FujiRumors about the upcoming Fujinon GF35-70mm f/4.5-5.6.

We know about the collapsible lens design, we know about its size (see above), we know it will not have OIS and no aperture ring, we know its price.

Another tidbit, though, we can add today, is that the Fujinon GF35-70mm f/4.5-5.6 will weight less than half than the one Fujinon G mount lens I own and I am totally in love with as it is a prime lens that can zoom: the Fujinon GF32-64mmF4 R LM WR (which weights 875g).

I see what Fujifilm is trying to do here.

I mean, how the heck can any zoom lens compete with the stellar GF32-64?

Certainly the GF32-64 is unbeatable in terms of image quality. I mean, have you seen the image I’ve shared of the village I live in and I did a massive crop and you could still clearly recognize the curtains on my sleeping room? And the lovely pop it has even when shot af f/5.6?

If you can’t beat it in terms of image quality, then beat it in almost everything else: make it much smaller, much lighter and much more affordable, and it will have a chance to carve out its niche among Fujifilm GFX shooters.

I personally will stick with the Fujinon GF32-64mmF4. Mainly because I already own it, and because I used it on a 6 hours hike recently. I packed with my GFX100S in my small Camslinger Outdoor bag (yep, it still fits in that small bag !!) and hiked no problem with it.

So for now I don’t see the need for the GF35-70mmF4.5-5.6, although having such a light and compact G mount zoom would certainly be a temptation for those looking to make their GFX system as portable as it gets, maybe in combination with the super small GF50mmF3.5 prime.

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GF 35-70 Rumor Recap

Fujinon GF35-70mmF4.5-5.6 to Cost $999 (Lens Only) and $500 (Kit Price)

According to information we have received, the upcoming Fujinon GF35-70mmF4.5-5.6 will cost $999. However, you can get it for $500 if purchased in kit with a GFX body.

This makes it the most affordable G mount lens along with probably the next lens I’ll buy for my GFX100S, the Fujinon GF50mmF3.5.

And you have no idea how tempted I am by the GF50mmF3.5. Just don’t tell my wife about it ;).

To Be Announced on September 2

Fujifilm GFX50SII Rumor Recap

Fujinon GF35-70mmF4.5-5.6

Don’t Worry: Fujinon GF35-70mm f/4.5-5.6 is Weather Sealed

FujiRumors told you already back in March (!!!) that Fujifilm will launch the Fujifilm GFX50SII.

And over all these months, we have leaked, price, specs, release date and more.

We have also told you that, along with the Fujifilm GFX50SII, Fujifilm will launch a new and affordable zoom lens, the Fujinon GF35-70mmF4.5-5.6.

When we leaked the first details (no aperture ring, $500 kit price, etc), some FR-readers were sure that this would be the G mount equivalent of the Fujinon XC lenses, hence just a plastic mount and possibly not even weather sealing, in order to keep it as cheap as possible.

But that’s not correct.

The Fujinon GF35-70mmF4.5-5.6 will have a metal mount and, that’s today’s rumor, according to our sources it will also be weather sealed!

Fujifilm GFX50SII Rumor Recap

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Fujifilm GFX50SII Registered – Specs and Announcement Date on FujiRumors

Nokishita spotted the registration of a camera called Fujifilm GFX50SII here.

And if you read FujiRumors, you’ll already know a lot about it, including the price and when it will be announced. Down below is a rumor recap.

Price is leaked here.

The leaked images? Boring. Just look at the Fujifilm GFX100S, and you have the GFX50SII. ;)

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Fujifilm GFX50SII Rumor Recap

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Fujifilm GFX100S with Tamron 150-600 using Fringer EF-GFX Smart Autofocus Adapter [VIDEO]

As we reported already, Fringer will officially release the Fringer EF-GFX smart autofocus adapter in October.

Now Fringer shared a video, showing the performance of the Tamron 150-600mm f/5-6.3 VC G2 on the Fujifilm GFX100S.

Fringer writes:

A very good super telephoto lens for GFX cameras. It fully cover the 44x33mm sensor in all focal range. We also demo its AF performance on Fringer adapter.

Key Features:

  • Electronic aperture control: built-in elecgronic aperture ring similar to native G mount lenses
  • Phase Detection AF Support (AF-S. AF-C, Eye-AF, etc. in GFX100 and GFX100S only). Focus Points fully cover the sensor. DSLR like AF experiences.
  • Supports both lens IS and IBIS (not at the same time). Users may choose between them
  • Supports in-camera lateral chromatic aberration correction

GFX deals:

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Fujifilm GFX50SII has X Processor 4 for Faster Autofocus and Nostalgic Negative Film Simulation

According to our sources, the Fujifilm GFX50SII will feature Fuji’s currently most modern processor, the X Processor 4.

We remind you that the original Fujifilm GFX50S uses the previous generation processor, the X Processor Pro.

That’s quite a big deal, as it will allow the Fujifilm GFX50SII to focus faster than its predecessor and also to have all the latest film simulations including the lovely Nostalgic Negative simulation.

To be clear, I doubt it will focus as fast as the Fujifilm GFX100S, as the Fujifilm GFX50SII will still feature a non BSI sensor. But the new X Processor 4 will surely be able to squeeze out all what’s left in terms of AF power from that 50 megapixel sensor.

I believe Fujifilm is about to drop a serious winner on the market.

A specs recap can be found below.

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Fujifilm GFX50SII Rumor Recap

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EISA Awards 2021/22: Fujifilm GFX100S and X-S10 Snap Awards and Everybody Else Too

EISA has assigned awards to everybody making up categories that are hard to distinguish, so that lots of companies will pay lots of money for their EISA logo license to be used in future.

And if they don’t pay, next year those companies will be “punished” by not receiving awards, leading to tons of negative press.

Fujifilm once refused to pay for the TIPA logo license and they were punished the following year by not receiving any award for their digital cameras. That lead to tons of negative press, so Fujifilm decided to pay TIPA again lots of money.

How much?

For example, using the RedDot award logo for one product and one year costs up to $6,000. I can’t think at an easier way to make money than selling awards.

After this reality check, let’s see who “won” this year.

Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focus camera
Fujifilm X-S10: BHphoto / AmazonUS / Adorama / Moment / Focuscamera

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Fujifilm GFX50SII will Look IDENTICAL to the Fujifilm GFX100S, Hence Make Leaked Images Useless ;)

I keep getting emails about how the Fujifilm GFX50SII will look like.

Will it retain the dials of the GFX50S? Will it still have the backhump? Will it still have a detachable viewfinder? And more of these questions.

I get it, it’s summer, so it’s easier to miss certain articles while you are on holiday. And that’s good so.

But in the hope to stop the storm of emails I get, I would like to remind you of this article on June, where I say that the Fujifilm GFX50SII will look identical to the Fujifilm GFX100S.

And with identical, I mean identical: every button, the viewfinder, the dials, just everything.

This also means that the leaked images of the Fujifilm GFX50SII will be the most boring ever, as all you have to do is to look at the Fujifilm GFX100S.

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Fujifilm GFX50SII Rumor Recap

Fujinon GF35-70mmF4.5-5.6