Fujifilm wins “iF Design Awards” for 10 Products and FUJIFILM GFX100 awarded with highest ranked “iF Gold Award”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 10 products (last year they won 20 awards):

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Fujifilm wins the internationally prestigious “iF Design Awards” for 10 products
“FUJIFILM GFX100” mirrorless digital camera is awarded the highest ranked “iF Gold Award”

Recognized for design excellence, advanced performance and superior operability

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Fujinon XF50mm f/1.0 Available by the End of 2020: Fastest Autofocus Lens in Production Bokeh Sample and New Product Images

One of the most anticipated lenses, coming for Fujifilm X mount, is surely the Fujinon XF50mm f/1.0.

At the recent Fujifilm X Summit, Fujifilm showed us a working sample including an autofocus demo at minute 43:07 in the live stream video, but that works with CDAF only. The final version will support PDAF.

But even with CDAF only, the live demo showed a rather confident focusing lens.

Fujifilm also showed a sample image of the bokeh, and you can find the screenshot of it down below.

They also disclosed some details:

  • XF 50mm f/1.0 is coming this year
  • more beautiful bokeh than the XF56mm f/1.2
  • XF50mm f/1.0 rear lenses work for autofocus
  • they show a protoype, which currently works only in contrast AF
  • 77 mm filter size

Also, the folks at digitalcameraworld had a post launch private meeting with Fujifilm, where they could handle the Fujinon XF50mm f/1.0, and they have been told:

The 50mm f/1.0 will not just one of the fastest lenses ever, but will be THE fastest autofocus lens in production. It will also share the record as the fastest autofocus lens ever with the legendary Canon EF 50mm f/1.0 L USM lens which was produced for film SLRs during the 1990s.

this innovative prime will be available to buy by then end of the year.

Also, dpreview says here:

  • weight under 1 kilo
  • minumum aperture f/16

So, we must arm ourselves with a little bit more of patience.

I remind you that Fujifilm will release 3 more lenses this year. We launched the discussion in this article.

I am working on this. Expect updates on fujirumors.com…. :).

images via digitalcameraworld – via weibo camerabeta  – via dpreview

Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

I just gave a quick look at the internal Fujifilm GFX roadmap FujiRumors leaked back in April 2017.

At that time, the internal Fujifilm roadmap considered the following lenses:

  • GF 250mm F4
  • GF 35mm F2.8
  • GF 20-36mm F3.5-4.5
  • GF 100-200mm F4.5-5.6

The roadmap, that you can see here, mentioned there will be “GF 20-36 or GF 100-200“.

Now let’s see what we got so far, what changed, and what’s missing:

What we got:

What we got, but changed a bit:

  • GF 100-200mm 5.6 (originally planed as f/4.5-5.6)
  • GF 30mm F3.5 (originally planed as 35 f/2.8)

What’s still missing:

  • GF 20-36mm F3.5-4.5

In June 2017, our sources then informed us, that the Fujinon GF 80mm f/1.4 has been added to the internal GF lens roadmap.

But also in this case, it took Fujifilm longer than expected to release it, mainly because of prolonged internal discussions, that ended up changing the lens from GF80mm f/1.4 to the one we find in the newest GF lens roadmap: the Fujinon GF 80mm f/1.7.

So what can we expect next?

Well, the current roadmap officially shows:

  • 2020 – Fujinon GF30mmF3.5 R WR
  • 2021 – Fujinon GF80mmF1.7 R WR

It’s strange Fujifilm didn’t add any tilt shift lens to the roadmap, because, if you remember the official Fujifilm G mount lens request survey, Fujifilm gave us only tilt shift lenses to vote on.

But as there will be surely at least one more G mount lens coming in 2021 (along with the Fujinon GF80mm f/1.7), maybe we could see one of these two options coming:

Let’s hope we will get both these lenses in 2021, in addition to the Fujinon GF80mmF1.7 R WR.

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Brightin Star Lenses for Fujifilm X Mount – 7,5mmF2.8, 12mmF2, 25mmF1.8, 35mmF1.2, 35mmF1.7, 50mmF1.4

Brightin Star

FR-reader Paul directed my attention to some lenses available on Amazon, that I can’t remember I ever reported about: the affordable Brightin Star lenses for Fujifilm X Mount.

There are Brightin Star lenses for several mounts, and you can check them all out at the storefront page here.

As far as I can see, for Fujifilm X we have:

If you ever used one of these lenses, feel free to drop your feedback down below.

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2019: The Year of Medium Format – Powerful Versatility, Leaving Canon FF for Fujifilm GFX and More

2019 – Medium Format Year

The crowd of photographer shooting digital medium format is growing, also thanks to the Fujifilm GFX system.

The lens system is growing, the camera line expanding and all what happened in the medium format world in 2019 can be checked out at BHphoto here.

As a recognition to that, DPReview declared the Fujifilm GFX100 “innovation of the year“.

Today we dedicate a roundup to the Fujifilm GFX system.

You’ll find people, who left Canon full frame for Fujifilm GFX100, reviews, images and more. Check it all out down below

The GFX Community

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GFX Reviews

 


Top 10 Fujifilm Polls in 2019: Which Old Lens Refresh, 33mmF1.0 vs 50mmF1.0, your 2020 Camera and Lens Dreams and More

Top of the Polls

I thought we could take a look back at 2019, and see which ones where the top 10 polls you guys voted and commented most.

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↓ Top 10 Polls 2019 ↓

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Geekster 50mm f/0.95 for Fujifilm X Available

The Geekster TTArtisans 50mm f/0.95 lens for Fujifilm X.

50 mm F 0.95 | the best of melting
Only for Fuji people ❗️❗️

First place before anyone
Ttartisan 50 mm F0. 95 FX FX
(the hood in the body is so cool) = 9,900. –

** LIMITED STOCK. **

You can order it at the Geekster facebook shop. For product images click here.

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Fujifilm Displays XF 50mm f/1.0 as “Coming Soon” at London’s House of Photography

You know what’s a really cool thing of being part of the FujiRumors community?

That you guys are my eyes and ears all over the world :).

So it happens that, even though I can not visit the brand new Fujifilm “House of Photography” in London, fellow FR-readers keep me updated, and let me know about their experience. Hence, a little bit, it feels like you allow me to be there with you, too. :)

Today it’s Marc, who sent me a lovely tidbit from inside the “House of Photography“: images of the Fujinon XF 50mm f/1.0, which Fujifilm marks as “coming soon“.

That lens can’t come soon enough!

Other than that, I hear just great things about the “House of Photography”, which also hosts the famous Markus Klinko exhibtion about David Bowie.

So if you are one of the lucky FR-readers living in London or around, definitely go there as soon as you can.

And don’t forget… whatever you hear and see… you are my eyes and ears… ;)

You can contact me anytime at fujirumor@gmail.com or via private message on Facebook or Twitter.

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Rumors and Discussions

Stay in the Loop

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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