Fujifilm GFX100 Customer Reviews: “100 MP is Phenomenal, if You can Afford it, Get it”

Fujifilm GFX100
The Fujifilm GFX100 is experiencing a shipping shortage, but there are some, who are lucky enough to already have one in their hands.
If seems like all Fujifilm GFX100 owners are also members of our galactic Fujifilm GFX group. So here is some of the feedback they shared there.
Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera
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Fujiflm GX100 Reviews
Dear Fujifilm X APS-C Shooters, I didn’t Forget About You (despite GFX100) and Here is a Fujinon XF Lens Roundup
It’s the same old story:
New camera comes, FujiRumors covers its launch, people not interested in that particular camera complain that FR covers that camera.
That’s why, back at the GFX50 launch, I wrote the article, “Dear FR-readers, we have to talk“.
The article was extremely effective, since, using hardcore numbers, it showed how readers perception can be so different from the truth.
But writing that article cost me a lot of time. And I just returned from an 8 hour drive from my holiday in Croatia, and I am exhausted, also because I was on holiday with the SonyAlphaRumors guy, which lead to some epic fanboy fights discussions and photowalks.
So I’ll just say this:
- FujiRumors is free
- I write over 1,000 articles a year
- FujiRumors is a hobby I run in my spare time from my teaching job (and it’s not always easy). Maybe next year I will vlog about a day in FR-life. Bring you inside my teacher day life, so you might understand better how it is to run FR
But who cares. I mean who cares about how much time and effort I put into this. It’s not your business.
Blogging on FR is my passion since 8 years now, and I do it with the joy to share the Fuji passion with all of you.
I ask you just one thing: please, just do not complain, when, in coincidence with the launch of a massive camera like the Fujifilm GFX100, I share a bit more GFX news than usual.
You don’t like it? Just skip the news.
With all that said, of course I do not forget about Fuji’s APS-C system.
And so I thought to dedicated this roundup to the most important part of our beloved APS-C system: the XF lenses.
If you want, down below are about 30 links and videos covering all kind of XF lenses.
XF Lens Roundup
Fujifilm GFX100 Development Story with GF Lenses Autofocus Speed Ranking
Fujifilm GFX100
Fujifilm has published a first Fujifilm GFX100 development story article.
They start with discussing the definition of the sensor, medium format or large format.
There is not much point in having a discussion as to how to call the format of 44 x 33mm. We tend to seek for the historical ground from the days of silver halide film; 6 x 4.5 is medium format, and 4 x 5 inch or larger is large format, but the explanation does not have any suggestion other than historical legitimacy.
in terms of resolution, the current 44 x 33mm format surpasses that of the 6 x 4.5 and even the 8 x 10. There still is the unique color reproduction of the silver halide films, but if the medium and the large format is designed for large prints, then there is no point in seeking historical ground to call what format GFX is. Because with the GFX100, we can have the prints even larger.
The core part of the article is the comparison between Fujifilm GFX100 and GFX50 in terms of AF speed.
The major change from X-Pro1 to X-Pro2 was the installation of phase detection AF. The same goes for the GFX100 when compared to the change from GFX 50S / 50R. Furthermore, the AF algorithm of the GFX100 is same as that of the X-T3, meaning not only is it fast, but is now also tougher against in low light conditions, high frequency subjects and low contrast subjects.
To put simply, the GFX100 has the agility like the X-T3 and achieves the descriptive power like the 8×10. There have never been a system like this before. This is a whole new experience.
The lenses, that have the biggest benefit in terms of AF speed thanks to the phase detection AF pixels on the GFX100 are the GF63mm and GF45mm.
GF lenses autofocus speed on GFX100 (with latest GF lens firmware udpate):
- GF 23mmF4 R LM WR – 0,140 sec
- GF 45mmF2.8 R WR – 0,183 sec
- GF 63mmF2.8 R WR – 0,186 sec
- GF 110mmF2 R LM WR – 0,208 sec
- GF 120mmF4 R LM OIS WR Macro – 0,181 sec
- GF 250mmF4 R LM OIS WR – 0,212 sec
- GF 32-64mmF4 R LM WR – 0,168 sec
Read the whole story at fujifilm-x.
BREAKING NEWS on FujiRumors via Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter
Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera
The GFX Community
Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
The Future of GFX
And then it became clear to me: Fujifilm medium format has a glorious future ahead. :)
Just two thing before we start:
- Tony Northrup shared a video (see below), where he didn’t sound very confident about the GFX future. I thought about it, and the result is the article below
- This article is based on the assumption, that in future only higher end cameras are 100% safe from the smartphone attack, since professional photographers won’t ever switch to smartphones for their Pro work
2 minutes reading time (or just 15 seconds if you jump directly to the conclusions ;) )
- Fujifilm 2016 – The Statment
In 2016, Fujifilm Managers Makoto Oishi and Fuji Guy Billy said in this interesting interview:
When the global shutter sensor comes to be, it will be a big change just to the whole camera industry, taking away all the limitations of current electronic shutters. […]
If the GFX has global shutter, so we can imagine something new. A smaller body.
So let’s talk about it.
Fujinon GF Lens Firmware 1.10 Released for Fujifilm GFX100 Phase Detection AF Support
Fujifilm has released a firmware update for all Fujinon GF lenses, to support phase detection autofocus on Fujifilm GFX100.
Compatibility with Phase detection AF function is added.
Currently, this upgrade is for GFX100 with the Phase detection AF function.
Download Firmware 1.10 for:
- GF 23mmF4 R LM WR – download here
- GF 45mmF2.8 R WR – download here
- GF 63mmF2.8 R WR- download here
- GF 110mmF2 R LM WR – download here
- GF 120mmF4 R LM OIS WR Macro – download here
- GF 250mmF4 R LM OIS WR – download here
- GF 32-64mmF4 R LM WR – download here
- GF 100-200mmF5.6 R LM OIS WR – download here
Also, Fujifilm has released Fujifilm X-T30 firmware 1.10.
BREAKING NEWS on FujiRumors via Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter
Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera
The GFX Community
GF Lens Deals
Fuji Guy Billy Talks GFX100, Digital Image Stabilization via Firmware Update, GF Lenses and More
The third episode of the Fujilove podcast with Fuji Guy Billy just went online (episode 1, episode 2). You can listed to it all at sticher and Fujilove.
As to expect it is centered on the Fujifilm GFX100.
Here some excerpts, skipping most of the stuff you have already heard all too often :).
Why the Fujifilm GFX 100 is Next Level

Guest post by Markus Klinko: website / Instagram / MARKUS&KOALA
There has never been a camera that combines such stunning image quality, resolution, dynamic range, autofocus performance, overall handling, and ergonomics like the new Fujifilm GFX 100 does.
Previous medium format digital camera systems have been able to deliver very high-resolution images for a good 10 years now, but have sorely been lacking in handling and speed, particularly when it comes to autofocus performance, and especially with the limitation of only one central autofocus point.
The GFX 100 on the other hand, with its 425 auto focus points tightly spread all across the sensor, delivers blazing fast focus without ever having to re-compose.
With its swivel adapter, the high-resolution EVF can be shifted into various positions, which makes hand-holding over extended time much easier, and the 3-way tilt function of the LCD is a great help for comfortable composing whether the camera is low on the ground or high up overhead.
In early 2017, Fujifilm released the GFX 100’s predecessor, the GFX 50S, that already offered many of these unique features, and I have worked with it exclusively for the past 29 months.
FUJINON Premista PL Mount Cine Lenses Cover Fujifilm GFX sensor
Michael Bulbenko from Fujifilm said in an interview (video below) that the recently introduced PL-mount (and super expensive) Fujinon Premista 28-100mm T2.9 and Fujinon Premista 80-250mm T2.9-3.5 cover the Fujifilm GFX100 sensor.
Hence, you can use them with a PL to G mount adapter.
The Fujifilm manager also said, that they do not plan to release a G mount version of their Fujinon Premista lenses.
While talking about the Fujifilm GFX100 color reproduction, Michael says: “as weired as it sounds, we are a film company, so we know how to get colors right“. I like that!
FujiRumors already told you that the same guy, who developed the Velvia film, has been involved also in the Velvia digital film simulation development.
Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera
The GFX Community
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Capture One Pro 12.0.4 Adds Fujifilm GFX100 and Fujinon Lens Support
Capture One Pro 12.0.4 (which is still 50% off) has just been released.
It adds support for Fujifilm GFX100 and also for the following Fujinon XF/XC lenses:
- XF 80mm F2.8 R LM OIS WR Macro
- XF 200mm F2 R LM OIS WR
- XF 8-16mm F2.8 R LM WR
- XF 10-24mm F4 R OIS
- XF 18-135mm F3.5-5.6 R LM OIS WR
- XF 55-200mm F3.5-4.8 R LM OIS
- XC 15-45mm F3.5-5.6 OIS PZ
- XC 50-230mm F4.5-6.7 OIS IIS
In 2019, Phase One already added support for the following XF/XC lenses in Capture One Pro:
- XC 16-50mm f/3.5-5.6
- XF 18-55mm f/2.8-4
- XF 50-140mm f/2.8
- XF 14mm F2.8 R
- XF 16mm F1.4 R WR
- XF 18mm F2 R
- XF 23mm F2 R WR
- XF 27mm F2.8
- XF 35mm F1.4 R
- XF 35mm F2 R WR
- XF 50mm F2 R WR
- XF 56mm F1.2 R
- XF 60mm F2.4 R Macro
- XF 90mm F2 R LM WR
Download Capture One Pro 12 here.