Fuji Guys – Fujifilm Photokina 2016 Booth Tour at youtube

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Big print made out of an images taken with the Fujifilm GFX
GFX Hands-On Report at ivanjoshualoh

Mirrorlessrumors calculated the FF eqivalent focal length AND aperture for the new Fujinon GF lenses. Here they are:

23mm f/4.0 in Full Frame 18mm f/3.4
32-64mm f/4.0 in Full Frame 25-51mm f/3.4
45mm f/2.8 in Full Frame 36mm f/2.4
63mm f/2.8 in Full Frame 50mm f/2.4
110mm f/2.0 in Full Frame 78mm f/1.7
120mm f/4.0 in Full Frame 95mm f/3.4

Fuji says it clearly (again) no plans for full-frame system after GFX. Interview at camerajabber

There is a lot of buzz at the Fujifilm GFX facebook group in these days. Fellow X-shooters share thoughts and hands on experience with Fuji’s latest gem. One of these is Joel, who compared the Hasselblad X1D and the Fujifilm GFX… and then wrote in this post:

Hasselblad X1D
I spent more time with this camera, including 30 minutes alone with it in a studio.
Pros: It is more beautiful (my personal opinion), smaller, weather sealed, and available now-ish (preorders should all be fulfilled by November). It feels really good in the hand. Well balanced.
Cons: it has fewer lenses, it has no zoom lens (yet), a higher price (I assume), it feels less rugged, and it is warm to the touch when powered on. Those MF sensors create a lot of heat!

Fujifilm GFX:
I spent about 15 minutes with it and took a few photos of other people who were in the room.
Pros: there are more announced lenses, including a zoom, it is weather sealed, it feels more rugged and it will presumably cost less.
Cons: it is larger, not as attractive, and it is not available for several more months.

One reason for the Fuji being larger is the placement of the battery. It is not in the handgrip, like many cameras (including the Hassy X1D), but rather it is between the sensor and the rear screen. The battery is inserted from the left side (if you are holding it like you would shoot with it). This makes the body much thicker, but it separates the two heat sources (the sensor and the screen) from each other and keeps the camera cooler. I understand this choice from an engineering perspective, but I think it makes the camera larger and less attractive.

To me, there is no clear winner yet. They are both very tempting. I look forward to learning more over time. Ultimately, it’s up to each photographer to decide which tool is right for themselves.

This short video shows how the big shutter moving in front of the sensor

I Failed

I tried, but I failed.

And I failed in less than 48 hours.

I am afraid too many of you guys know what I talk about: try to resist to G.A.S!

It all started February 1st, when Fujifilm launched new deals here in Italy (and all over Europe). And to my surprise, the deals included one of my top 3 Fujifilm items on my 2022 wishlist.

Less than 48 hours after the launch of deals, I found myself at my local photography store, my credit card flying over the sales counter and in my bag a box containing the Fujinon GF50mmF3.5.

And don’t worry, my wife approved this purchase… now all I need is her to approve also my other two Fuji-dreams gear 2022, meaning this camera and this lens ;).

I am Happy I Failed :)

Here is why I bought it, and I am so excited about this lens.

As you know, last year I bought into the Fujifilm GFX system by treating myself with a Fujifilm GFX100S and Fujinon GF32-64mmF4.

My main application for this wonderful combo is landscape photography.

So how is that working out?

Well, my go-to bag for hiking is my Camslinger Outdoor. I love the practicality of it to a point, that I won’t buy gear (for landscape photography) that does not fit in there. And despite having a sensor about 70% larger than full frame, the GFX100S with GF32-64mmF4 still fits!

So, for me, this combo is compact enough, and I can easily make my usual 4 to 6 hours hike with the GFX100S and GF32-64 on my hips.

Why do I say this?

Because I want to make clear that I don’t perceive the GFX100S with GF32-64 as too big for the purpose of landscape photography, especially considering what it is: a 100 megapixel medium format system that I can carry around all day on my hips. It’s frankly amazing.

But while it is a surprisingly compact combo for the purpose of landscape photography, the GFX100S combined with the GF32-64mmF4 is not small enough for my taste to bring it with me for more casual shooting, may it be for my street photography or to document my family life.

By getting the Fujinon GF50mmF3.5, though, the whole combo gets substantially smaller and lighter, making it much more portable and easier to pick also for casual photography.

And to be clear: my well-equipped APS-C system is and remains king when it comes to flexibility, performance and value for money. I still take my X system with me on hikes, on my travels, on my day trips with family and I also blindly trust it in crucial moments like when I had to photography my first wedding.

But owning the GF50mmF3.5 simply gives me more options and opportunities to pick up my GFX100S more often if I want to.

I am very happy with my purchase and I can’t wait to use use it comprehensively starting with this weekend.

We (my family and me) are probably going to the town of Sirmione this Saturday. I have never been there and can’t wait to test my new lens in such a wonderful little lake town.

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

• Fujifilm GFX100S
• Fujinon GF32-64mmF4
• Fujinon XF80mmF2.8 Macro
• Fujinon XF27mmF2.8 R WR

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

1. Fujinon GF 50mm f/3.5
   One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
2. Fujifilm X100V
   I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
3. Fujinon XF 70-300mm f/4-5.6
   You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

• I am very curious to see what Sigma will bring. They teased X mount lenses for 2021, but I guess not even Sigma is immune to parts shortage so probably also they have to delay some product releases. But something like the Sigma 18-35mm f/1.8 DC HSM would be very nice to have.

Related Article

• Fujinon XF150-600mm and XF18-120mm Size Comparison with XF18-135 vs XF16-80mm vs XF200mm and More

The Gear

• Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• GF 50mm F3.5: BHphoto, AmazonUS, Adorama, Focuscamera
• Fujifilm X100V: BHphoto, AmazonUS, Adorama, Focuscamera
• Fujifilm X-T4: BHphoto / AmazonUS / Adorama
• Fujifilm X-E4: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• XF 70-300mm F4-5.6: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• XF27mm F2.8 R WR: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• XF 18-135mm F3.5-5.6: BHphoto / AmazonUS / Adorama / FocusCamera
• Tamron 18-300mm f/3.5-6.3: BHphoto / AmazonUS / Adorama / Focuscamera

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More”

• 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
• GFX sells 50% better than Fujifilm predicted
• GFX lens attachment rate: about 3 lenses per 1 GFX camera
• Fujifilm X system has a lower lens attachment rate than GFX system
• read more in this article

Fujinon Lenses 2019

BHphoto has published an article about all 4 new Fujinon lenses released in 2019.

You can check it out here.

• GF 100-200mm f/5.6: BHphoto, AmazonUS, Adorama
• GF 50mm f/3.5: BHphoto, AmazonUS, Adorama, FocusCamera
• XF 16-80mm f/4: BHphoto, AmazonUS, Adorama
• XF 16mm f/2.8 WR: BHphoto, Adorama, AmazonUS, FocusCamera

As you can see, the release perfectly fits with what FujiRumors told you years ago, meaning that Fujifilm will NOT release more than 2 or 3 XF and 2 or 3 GF lenses a year. So a total of 4 to 6 lenses.

But in my opinion, 4 lenses are not enough!

There should be more, and I hope in 2020 will will see at least a total of 6 new X/GFX lenses. We need:

Here is the list of top selling gear and software on FujiRumors for September 2019.

TOP 3 SELLING…

Top Accessories

• Anker PowerCore+ 26800 PD (was at lowest price ever)
• Textured Rubber Non Slip Grip Tape (cheap and adds more grip)
• PNY 128 GB SD-Card (currently 50% off)

Top Fujifilm Series Cameras

• Fujifilm X-H1
• Fujifilm X-T3
• Fujifilm X-Pro2

The crazy X-H1 rebate is over, so I guess that’s the last month, where we will see the Fujifilm X-H1 on the top of the ranking.

Top Fujinon Lenses

• Fujinon XF16-80mm f/4
• Fujinon XF 16-55mm f/2.8
• Fujinon GF 50mm f/3.5

The brand new Fujinon XF16-80 takes the first spot. It’s apparently a best seller, since Top Manager Toshihisa Iida said at the recent Fujifilm X Summit, that pre-orders are high, and the factory is working hard to try to match initial demand as fast as possible.

Top X Mount Third Party Lenses

• Pinhole Pro X 18-36mm
• Viltrox 85mm f/1.8
• Rokinon 85mm f/1.8 Lens for Fujifilm X (currently $100 off)

Top Software

1. Luminar 4
2. Capture One Pro 12
3. Adobe Creative Cloud

Fake sky replacement and automatic intelligent selective clarity seem to be features people love, since they catapulted Luminar 4 at the top selling position, dethroning Capture One Pro 12.