“Kaizen? Other Companies Want Cameras to be Like Toilet Paper, But Not Fujifilm.” Will Fujifilm Rise Up to the Top with GFX 50R? – JChristina

Fujifilm – The Dark Horse Mirrorless Camera Wars?

Yes I know, it might seem strange to write a pro-Kaizen article right after Fujifilm pulled off the massive X-T2 firmware because it was faulty. Fujifilm did earn quite some attacks becasue of this, and some are making fun out of this situation.

So maybe Fujifilm should do it like any other brand: do not offer any major firmware update at all, only mini bug-fix updates, so they will avoid attacks.

Or maybe not… maybe Fujifilm should continue to deliver huge firmware updates for older cameras like they did over the last 6+ years. And in all these years I remember I think 2 or 3 rollback firmware updates overall.

Well, I gladly accept the remote possibility of a buggy firmware, if what I get is years of excellent support for my cameras via firmware update.

And I know that overall, Fuji’s Kaizen approach is applauded by many, and today we would like to feature a video JCristina. He says about Kaizen:

  • Kaizen Firmware updates makes them stand out from Sony, Canon and Nikon. They don’t just fix things, but they give you more that extend the life of their cameras
  • Most camera manufacturers want their cameras to be like toilet paper. They want you to use it for a set period of time, throw them in the garbage and they buy another roll

JCristina continues by discussing Fuji’s decision to skip full frame and go directly medium format. Especially the Fujifilm GFX 50R will be a smart move to make Medium Format go mainstream.

  • They don’t play the full frame war. They have one of the best APS-C cameras on the market, and they went directly Medium Format
  • The Fujifilm GFX 50R will soon give you a medium format mirrorless option at the price of the Sony A9
  • Watch Fujifilm, and what happens after photokina, if they rise up to the top with that medium format GFX 50R

The Fujifilm GFX 50R will be announced at photokina at the end September (or shortly before).

The price for the Fujifilm GFX 50R has not yet been set, simply because this is about the last thing Fujifilm decides. Only one thing is sure: it will be significantly more affordable than the Fujifilm GFX 50S.

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Fujifilm X-T2 Kaizen Firmware 4.00 Officially Available… and This Makes NO Sense, FUJI! :)

Fujifilm X-T2 Firmware 4.00

Fujifilm just released the final and official Fujifilm X-T2 firmware ver. 4.00, and it brings new features such as focus bracketing, internal F-log, 120 fps slow motion and more, as well as improvements such as faster autofocus in low light.

Definitely one of Fujifilm’s notorious and much-loved Kaizen updates. So don’t wait any further and download your new X-T2 camera… for free.

No Eterna? Shoot F-Log and then use the Eterna LUT file, which is available for free.

Having problems to update your firmare? Then read Rico’s “Tips for Updating your Firmware“.

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This makes No Sense, FUJI!!!!

Of course it makes no sense for Fujifilm to update the “old” X-T2 and bring it almost to the level of the brand new Fujifilm X-H1, since X-T2 owners will now have fewer reasons to upgrade to the X-H1.

Also, it makes no sense to massively improve a camera, the X-T2, that will be replaced very soon by the Fujifilm X-T3, which we have shared already many specs here on FR and will be announced shortly before photokina in September 2018.

Firmware updates are economically speaking a loss business for Fujifilm. They cost lots of money and extend life span of old products, which consequentially means people will keep their old gear longer and do not upgrade to the “latest and greatest“.

It happened to me, with the Fujifilm X-T1, that Fujifilm kept up improving so many times, that I simply sitcked with it, despite the X-T2, X-Pro2, X100F, X-T20 and all the other “better” cameras that followed… at least until the Fujifilm X-E3 came along… a temptation too big for me to resist.

So kudos to Fujifilm for consistently making the wrong thing and delivering us customers firmware updates. Many other companies simply force people to buy the newest camera to get the latest features (and make more money doing so).

In a world, where Apple released firmware updates that slowed down terribly my iPhone SE in order to force me to buy their latest model, it’s good to know that there is a company out there, Fujifilm, that actually thinks at customer support… and happiness… by improving their products over the years via free firmware updates.

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Fujifilm X-T2 Firmware 4.00 Download File Leaked at Fujifilm Cina – Full List of Features but DO NOT DOWNLOAD

Fujifilm X-T2 Firmware 4.00

As you know, Fujifilm said they will release a firmware update for the Fujifilm X-T2, GFX, X-Pro2 and X-H1 in May.

Now Fujifilm China has made the firmware file ver. 4.00 available for download here.

We DO NOT RECOMMEND to upgrade your X-T2 until it is available at Fujifilm’s global site here, which currently still shows firmware ver. 3.00.

It looks like somebody at Fujifilm China has pushed the “publish” button too early.

Do NOT upgrade because:

  • Fujifilm could find a last second bug before the official release, and hence fix the bug before the official launch
  • If you download and install the Chinese X-T2 ver. 4.00 now, and if Fujifilm really finds a last second bug and delays firmware 4.00, once the official ver. 4.00 will be out, your camera could have problems to upgrade to the “official” ver. 4.00, since there could be a conflict and your X-T2 will say that firmware 4.00 is already installed.
  • Wait… please wait… it can’t be long anymore… must be a matter of a few days

I do share the information here on FujiRumors about the Chinese firmware leak, because it includes the full list of features the X-T2 will get with firmware ver. 4.00.

FULL FIRMWARE UPDATE DETAILS:

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Fujifilm X-H1 Review by Chris & Jordan at DPReview (former TCSTV). Did You Know You Can Adjust the Shutter Button to 3 Different Strength Levels?

Fujifilm X-H1 Review

You probably all know at this time, that Chris and Jordan have left TheCameraStoreTV and are now part of the DPReview team.

They now released their Fujifilm X-H1 review at the dpreivew youtube channel, “the best mismarketed camera out there” according to Chris.

Here are some highlights:

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STILLS

  • large professional looking body, but lighter than DSLR’s
  • Fujifilm gives us lots of different body choices (X-Pro2, X-T20, X-T2, X-E3 etc…)
  • very weather sealed
  • one of the best EVF’s they have ever used. Blows away the X-T2 viewfinder
  • not great battery life
  • in very low light with critical conditions, AF is doable, but not perfect (50% shots in focus)
  • touch AF is laggy, better use the joystick
  • eye AF not as good as Sony
  • it is important to set the right AF custom mode to make the best out of the AF system
  • Handles flare better than older cameras
  • Chris loves the quiet mechanical shutter

VIDEO

  • Great hybrid camera
  • Eterna is great for video, Jordan’s favorite profile for videos
  • fantastic EVF, no need to punch in to check focus
  • touch silent interface for video recording. All operates from touch screen and keeps settings separated from stills. Great idea. But touch screen control can be cumbersome and laggy
  • linear focussing with focus by wire lenses is an enormously important feature
  • camera never overheats. But 15 minutes recording limit without battery grip
  • exposure changes in 1/3 stop… should be smoother
  • IBIS quite effective

DID YOU KNOW?

  • Chris got used to the new shutter button and likes it. But if it is too soft for your taste, Chris says you can send it in to Fujifilm and they will adjust it to one of the three different strengths levels you prefer. Here on FujiRumors we have already reported about this possibility, but it’s a good reminder in case you have missed it.

Make sure to check out the whole video at dpreview youtube here.

Fujifilm X-H1: BHphoto, AmazonUS, Adorama, Focuscamera

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Nikon D850 Vs. Fujifilm X-T2 :: How Useful Are X-T2 High ISO Settings? :: Weddings with Fujifilm Review :: X-E3 Vs. X-T20 & More – miXed zone

Cover Stories

Workshops and Exhibitions

  • pixmart (Morocco) – Free workshop and X-H1 touch and try on May 11 and 12

Fujifilm X-E3

Fujifilm X-T2 & More

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Fujifilm Releases Firmware Updates for X-H1, X-E3 and X100F

Just as promised, Fujifilm released a bunch of firmware updates for several cameras

Note that the Fujifilm X-H1 firmware is not version 1.10, which will be more substantial and be out in May. Today’s firmware is just a bug fix you can read about here.

Having problems to update your firmare? Then read Rico’s “Tips for Updating your Firmware“.

Speaking of firmware updates in May, I remind you that Fujifilm will release

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Laowa 9mmF2.8 + Kamlan 50mmF1.1 + Opteka 35mmF1.7 + 7artisans 35mmF1.2 + Mitakon 35mmF0.95 + Fujinon XF 80 & More

It is time for a dedicated lens roundup… and it’s a rather massive one, that includes third party lenses, and also Fujinon glass.

I am trying to catch up with all the links you guys send me and you ask me to be featured on FujiRumors. I will feature you all, but given the huge demand, it might take some time before I can share you all. Thanks for your patience :)

Laowa 9mm F2.8

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National Geographic Photographers Shoot Fujifilm GFX 50S :: Hollywood Loves Fujifilm :: Famous Fujifilm X Shooters & More

Fujifilm Hall of Fame

As you might or might not know, 1 or 2 times a year, here on FujiRumors we curate a little column about famous X-shooters or Fujifilm cameras appearing in movies. The best way to check out the full coverage, is to head over to our fuji-x-forum famous X-shooter collection.

Today we would like to add a few more to the list.

We start with National Geographic photographer Corey Arnold. He gets his job done using the Fujifilm GFX 50S, as you can see in this video for a KIA ad [video embedded at the top of this blog post].

Regarding the “famous X shooters“, we have to add Grey’s Anatomy star Patrick Dempsey, who shoots a Fujifilm X-Pro2 (more on facebook here and image below). And also top UFC fighter (former #1) Joanna Jedrzejczyk shoots Fujifilm [image below]

Also, Fujifilm made it again in various movies, not only in front of the screen, but they are also used to shoot official BTS images in Hollywood blockbusters (as it already happened with the Dunkirk movie).

See all the details down below.

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TIPA Awards 2018: Fujifilm Left (Almost) Empty-Handed. Only Instax SQ10 Gets Awarded

In the last years, Fujifilm often won quite some of awards at the TIPA awards.

  • 2017: Fujifilm wins 5 awards
  • 2016: Fujifilm wins 3 awards
  • 2015: Fujifilm wins 3 awards
  • 2014: Fujifilm wins 2 awards
  • 2013: Fujfiilm wins 3 awards

Well, this year is the worst for Fujifilm, since the “X-series era“. They won 1 award only, and it goes to the Instax Square SQ10 for the “Best Design“.

So the Fujfiilm X-H1 and Fujifilm X-E3 were not good enought to make it into the TIPA ranking. Let’s hope the upcoming Fujifilm X-T3 and Fujifilm GFX 50R will change it next year.

I am surprised, though, that not even one of the astonishing Fujinon lenses has made it into the list. For example, while the winner of the best mirrorless prime lens, the Samyang AF 35mm F2.8 FE, is surely a fine lens, I can’t see it being superior to the equivalent Fujinon GF 45mm F2.8.

So despite TIPA creating overall 40 categories, there is not much love for Fujifilm this year.

Here are all the winners:

CAMERAS

LENSES

CAMERA ACCESSORIES (Bags, Tripods, Flash etc.)

& More

See the full list with awards descriptions at tipa.com here

via dc.watch

Fujinon GF 250mm F4 Available for Pre-order at AmazonUS

 

Finally also AmazonUS is taking pre-orders on the Fujinon GF 250mm F4.

The GF 250mmF4 has been announced along with the 18mm and 45mm Macro extension tubes and the 1.4x Teleconverter.

Make sure to check out Rico’s First Look Review about all these new Fujinon goodness and to check back our Fujinon GF 250mm Live Blog

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NEW FUJI GEAR
Fujinon GF 250mm F4: BHphoto, Adorama, AmazonUS
Fujinon GF 1.4x Teleconverter: BHphoto, Adorama, AmazonUS
18mm Macro Extension Tube: BHphoto, Adorama, AmazonUS
45mm Macro Extension Tube: BHphoto, Adorama, AmazonUS