from Ron Howard’s Instagram: “That’s a wrap on principle photography for #Solo Many thanks to an extraordinary cast and crew for a tremendous creative experience“

Fujifilm X100F

There is a long list of celebrities shooting Fujifilm, and now we can add another one: Ron Howard.

Ron Howard is currently working on the new Star Wars Movie “Solo: a Star Wars Story“, and he just posted am image on Instagram, where you can see how he rocks the Fujifilm X100F. Feel free to give him a warm welcome to the X side of life the Force over at his instagram here.

It’s nothing new, that Hollywood loves Fujifilm cameras. Ron Howard shoots the X100F. The official photos of the recent “Dunkirk” blockbuster had been taken with an X-Pro2 with XF18-135, the X100S was the travel camera of Hector, in the Movie ““Hector’s Search for Happiness” (which I saw in the airplane, when flying back from Cambodia) and the Fuji X-Pro1 was used in the Movie “The Neon Demon” by Nicolas Winding Refn. Another movie using Fujifilm X-T2 is Den of Thieves. X-series cameras are also used in TV series like Parenthood TV, The Last Ship and by lots of celebrities.

And here is an X100F roundup for you guys. Enjoy it.

Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

• 5 Reasons to Buy – Fuji X100f vs Sony RX1r Mark ii at Mattias Burling Youtube
• The X100f – Have Fuji lost sight of the elegant original concept? at 35mmc
• The Streets of Barcelona with the X100F at olafphotoblog
• London Street Photography with the X100F at olafphoto youtube
• Street Photography in Barcelona at olafphoto youtube
• Fuji X100F vs X-Pro2- Why I Have Both at Evan 5ps Youtube
• London Street Photography with the X100F – Trailer at olafphoto Youtube
• Conversion Lenses -Fujifilm X100F and Every Possible Focal Length at Mason Drumm Youtube
• Fujifilm X100F camera | honest review at TimTalks Vlog Youtube

Giuseppe Pitino – Modica – X100F… just one of the many great images shared at the Fujifilm X100F facebook group

Fujifilm X-E3

So, Jordan gave FujiRumors a shout-out on the latest TheCameraStoreTV live stream, saying he thinks the X-E3 is the sexiest camera Fujifilm has ever designed and that I can publish this statement on Fujirumors. Well Jordan, just done :)

TCSTV starts talking about the X-E3 at minute 26:50 of this video.

Fujifilm X-E3: BHphoto, Adorama, AmazonUS

Fujifilm Firmware Updates

TheCameraStoreTV dedicated their latest live stream mainly to the topic “firmware updates”, and they mention also the firmware updates for Fujifilm cameras. They praise Fujifilm’s Kaizen philosophy, but Jordan also adds a consideration/specualtion, which I would like to highlight today here on FujiRumors.

Jordan was talking about the X-Pro2 (min. 9:00), and about how, at launch, it had no 4K video, despite being capable of it*, simply because Fujifilm did not consider video shooters to be the target of the X-Pro2. They also mention the lack of tethering, which will also come to the X-Pro2 with firmware ver. 4.00 in December 2017.

The question now is: why didn’t Fujifilm give us tethering and 4K on the X-Pro2 right at its launch?

At min 09:57 Jordan speculates:

My chief concern is that I would hate see companies hold back features at launch, so that they can make a big splash when they announce a big firmware update later, and give that camera a second life of marketing

So is Fujifilm doing this on purpose? Jordan and Chris clearly say “we don’t know“. It’s just a speculation they make.

X-T20 Firmware… Why not on Par with X-E3?

And speaking of firmware updates…

As you know, in November, the X-T20 will get a nice little firmware update, which will allow you to use the touch screen also in EVF mode.

But I wonder, why won’t the X-T20 get also the improved AF-system, the RGB color histogram and the live view highlight alert already present in the Fujifilm X-E3?

• Maybe Fujifilm just wants to “help” X-E3 sales at its launch by giving it, for now, a little “firmware advantage” over the X-T20. And who knows, maybe, sometimes in 2018, when X-E3 sales slow down, they can give to the X-T20 a second marketing life with a Kaizen firmware update that brings it on the par with the X-E3.
• Maybe it’s not so easy for Fujifilm to pack the X-E3 firmware into the X-T20 and Fujifilm has to do some extra coding work… hence, they need more time.
• Maybe it’s not possible… for whatever reason

Anyway, I would like every Fujifilm camera to be always packed with everything possible as soon as possible. No camera should be “castrated” via software for market (or marketing) reasons. So if possible, whenever it’s ready (if that’s even possible), please Fujifilm, bring the X-T20 on par with the X-E3.

*Reminders:

• Fuji Guy Billy said here that “the X-Pro2 is over-engineered and a lot of potential is not harnessed yet”, and he teased new firmware updates
• Fuji Guy Billy said here that “4K in X-Pro2 is possible. I’m fighting with Japan for that”

Fellow Fuji X and G shooters,

I really get a terrific amount of emails with requests to be featured on FujiRumors and I want to make everybody happy.

So I have decided to share more miXed zones than we were used in the past. This will allow me to keep roundups smaller (less links) and give you guys an overall better reading experience (I hope).

Also, I’m trying to organize miXed zones in a way that it makes sense, which is why lenses, GFX, X100F and occasionally also RAW converters, accessories and more get a a dedicated roundup.

The new way I orgnize miXed zones also means it might occasionally take a little bit longer before your blog will be featured on FR, but on the other hand, having them better organized will allow you to get a better visibility.

It is a huge amount of work for me, but I’m happy to invest my time to feature you all in the best way possible and to improve your reading experience.

As usual, I’m thankful for feedback… I really try to do my best, and in case you have suggestions, they are always welcome.

Cover Stories

• Do we need a Fujifilm X-T2S? at Demos Soupashis Youtube
• Is Fuji the New Leica? Or More Correctly the Old Leica? at theonlinephotographer
• The Best Fujifilm Cameras For Working In Low Light at phoblographer
• Wildlife Photography With FujiFilm XT-2 at peterdelaneyphotography

Fujifilm X-T2 & More
BHphoto / AmazonUS / Adorama

• The X-Pro2 and the Pilgrim at adambonn
• Small Camera, Big Picture PT.2 | Fujifilm X-Pro2 at leighmiller
• Fujifilm X-Pro2 Review at indergaard
• Upgrading to the Fuji X-T2 at Alex Reeve Youtube