Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-M5”

FUJIFILM X-M5 Mirrorless Digital Camera
– The lightest model in the current X series
– Equipped with a full range of functions for both stills and video
– Perfect for everyday photography

October 14, 2024

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the global launch of the “FUJIFILM X-M5” (X-M5), from middle of November 2024. The X-M5 will be the latest model in the X Series, offering outstanding image quality, compact and lightweight body.

The X-M5 weighs approximately 355g*1, making it the lightest*2 camera in the X series. The X-M5 is equipped with a full range of functions, including subject detection AF that can detect moving objects such as animals and cars using AI, and 6.2K/30P movie recording function, making it possible to shoot both still images and movies.

The X-M5 is the ideal camera for a wide range of users, from first-time digital camera users to photography enthusiasts, with a compact size that makes you want to carry it with you every day and a wealth of shooting functions, while maintaining the high-quality appearance that is the hallmark of the X series, further expanding the joy of photography.

The X-M5 is equipped with the back-illuminated 26.1-megapixel “X-Trans™ CMOS 4”*3 sensor and the “X-Processor 5” high-speed image processing engine, enabling high-quality shooting. The dial is located on the top surface for switching between “Film Simulation” modes, which allows users to enjoy various color tone expressions as if they were changing photographic films. Combined with the AUTO mode on the mode dial, even first-time digital camera users can easily enjoy the richly colored image creation that is unique to Fujifilm.

In addition, powerful digital image stabilization, a high-performance built-in microphone, and in-camera SD card recording at 6.2K/30P 4:2:2 10bit support comfortable video recording. The newly added “9:16 Short Video Mode” in “Vlog Mode” makes it easy to shoot the vertical videos that are popular on social media.

*1 Including battery and memory card
*2 For current X series models.
*3 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.

1. Product features
(1) Compact and lightweight body and product design that makes you want to enjoy shooting

▪ It weighs approximately 355g and measures approximately 111.9mm in width, 66.6mm in height, and 38.0mm in depth. The extremely lightweight and compact body for a mirrorless digital camera makes it easy to carry around and enjoy photography every day.
▪ Despite its compact size, the camera has the high-quality appearance of the “X series”. Symmetrically placed dials on the top surface of the warship section highlight the beauty of the camera.

▪The Film Simulation dial is conveniently placed on the lek shoulder of the top face. Users can easily switch between a total of 20 Film Simulation modes according to the subjects and scenes, making it easier to enjoy a variety of color tones in both still and moving images.
▪ The top right features a mode dial. In AUTO mode, the camera automatically recognizes the optimal shooting mode for the scene, allowing even first-time digital camera users to easily capture high-quality stills and videos.

(2) Equipped with a high-performance sensor and high-speed image processing engine to achieve high image quality and high-performance AF

▪ The X-M5 is equipped with the back-illuminated “X-Trans™ CMOS 4” sensor with approximately 26.1 megapixels and the latest high-speed image processing engine “X-Processor 5”. This allows for high image quality photography with low power consumption.
▪ The camera features the subject detection AF, developed with deep learning technology, in addition to the existing Face / Eye AF. AI is used to add the ability to detect animals, birds, cars, motorcycles, bicycles,
airplanes, trains, insects and drones*4
▪ The latest AF predictive algorithm provides high tracking performance for moving subjects and high precision AF in low-contrast environments.

*4 Set the Subject Detection Selng to “BIRD” when you want to detect insects and to “AIRPLANE” when you want to detect drones.

(3) 6.2K/30P video recording and other extensive video func^ons

▪ The X-M5 can record 6.2K/30P 4:2:2 10-bit video onto an SD card inserted in the camera, and also supports extensive video functions including 4K/60P and 1080/240P capability.
▪ The camera is equipped with powerful digital image stabilization. It is effective not only for minor camera shake but also for large shaking that occurs when shooting video while walking.
▪ For the first time in our digital camera lineup, three built-in microphones are equipped. You can choose from four microphone directivity options: surround, front, back, or front & back, depending on the situation. The camera is also the first to feature a steady-state noise reduction function, which reduces noise that continues to ring at a certain frequency, such as air conditioning noise.
▪ Vlog mode allows users to change shoo^ng conditions intuitively by touching the LCD. Improvements in the number and placement of icons make video recording even more intuitive. In addition, the new “9:16 short movie mode” allows users to easily shoot vertical videos popular on various social media and smoothly share the captured content.
▪ New bit rates of 8 Mbps and 25 Mbps have been added to the bit rates that can be selected in the “Media Recording Settings” when shooting video. This shortens the transfer time to external devices such as
smartphones, and contributes to shortening the ^me required to upload captured video directly to social media.

2. optional accessories

Cooling Fan “FAN-001″*5 (already on sale)
▪ This cooling fan can be attached to the rear panel of the camera body without a cable, supporting long hour shooting and video recording in a high-temperature condition. The power can be supplied to the fan from the camera body
Tripod Grip “TG-BT1″*6 (already on sale)
▪ This grip enhances mobility and camera’s hold while adding tripod functionality. Users can comfortably take self-portraits and low angle shots, where it is normally difficult to hold the camera in position. As a tripod, the TG-BT1 can be used for a wide range of love fujiru mors applications from group shots to tabletop still.
*5 Compatible models are FUJIFILM X-M5, FUJIFILM X-H2S, FUJIFILM X-H2, and FUJIFILM X-S20.
*6 Compatible models are FUJIFILM X-H2S (Ver.3.00 or later), FUJIFILM X-H2 (Ver.1.2 or later), FUJIFILM X-T5 (Ver.1.00 or later), FUJIFILM X-T4 (Ver.1.70 or later), FUJIFILM X-T3 (Ver.4.50 or later), FUJIFILM X-S20, FUJIFILM X-S10 (Ver. 2.60 or later), FUJIFILM X-T30 II (Ver. 1.20 or later), FUJIFILM X-T30 (Ver. 1.50 or later).

Fujifilm Launches “FUJINON Lens XF16-55mmF2.8 R LM WR II”

Fujifilm Launches “FUJINON Lens XF16-55mmF2.8 R LM WR II”
– The new large-aperture standard zoom lens offers improved descriptive performance
– 37% lighter than its predecessor
– New function “Smooth aperture control” suited for movie recording

October 14, 2024

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the launch of the “FUJINON Lens XF16-55mmF2.8 R LM WR II” (XF16-55mmF2.8 R LM WR II) globally from end of November 2024. The lens is a new lineup of the “XF lens” interchangeable lens lineup for the mirrorless digital camera X Series that offers outstanding image quality and compact size and weight.

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Fujifilm Launches “FUJINON Lens XF500mmF5.6 R LM OIS WR”

Fujifilm launches FUJINON Lens XF500mmF5.6 R LM OIS WR

– A Masterpiece of Super-Telephoto Lenses That Redefines Mobility
– Combining Pinnacle Optical Performance and Compact Design in the XF Lens Series, Making Dream Super-Telephoto Photography More Accessible

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the launch of the “FUJINON Lens XF500mmF5.6 R LM OIS WR” (“XF500mmF5.6 R LM OIS WR”) globally from end of November 2024. The lens is a new lineup of the “XF lens” interchangeable lens lineup for the mirrorless digital camera X Series that offers outstanding image quality and compact size and weight thanks to its unique color reproduction technology.

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Fujifilm Confident in New Autofocus – Says It’s “Nailed” Ahead of Early November Firmware Release – REPORT

Fellow Fujifilm shooter photorabz was at the Salon de la Photo photography fair in Paris.

There he had the chance to talk to Fujifilm reps about the upcoming firmware updates and this is what he was told (video below):

  • Fujifilm is working on the firmware since May
  • the firmware is for X-H2S, X-H2, GFX100 II, X-S20, X100Vi, X-T5 and maybe also the X-T4
  • Fujifilm told him that this time they nailed it very well
  • Fujifilm is very happy with this new firmware and they are very optimistic
  • the firmware will be announced on October 14, but it will be released, he thinks, in early November

As usual, I believe it only when I see it.

And actually, we might already see the newest AF algorithm in action with the X-M5 on October 14.

EXCLUSIVE: Fujinon XF500mmF5.6 R LM OIS WR Press Release and Product Images Leaked

A kind source (THANKS!) has passed us the full press releases and specs sheets for the upcoming gear.

Down below you can read the press release for the Fujinon XF500mmF5.6 R LM OIS WR.

A message to the source: Thanks a lot. You have been instantly elevated to the elite team of trusted sources. If you want, you can contact me again anonymously and give yourself a nickname, so I can eventually recognize you in future if you decide to contact me again. Thanks so much!

Press Release

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EXCLUSIVE: Fujinon XF16-55mm f/2.8 R LM WR II Press Release and Product Images Leaked

A kind source (THANKS!) has passed us the full press releases and specs sheets for the upcoming gear.

Down below you can read the press release for the Fujinon XF16-55mm f/2.8 R LM WR II.

A message to the source: Thanks a lot. You have been instantly elevated to the elite team of trusted sources. If you want, you can contact me again anonymously and give yourself a nickname, so I can eventually recognize you in future if you decide to contact me again. Thanks so much!

Press Text

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EXCLUSIVE: Fujifilm X-M5 Full Press Release Leaked and Product Images

A kind source* (THANKS!) has passed us the full press releases and specs sheets for the upcoming gear.

We start with the full press release for the Fujifilm X-M5, which you can read below.

*A message to the source: Thanks a lot. You have been instantly elevated to the elite team of trusted sources. If you want, you can contact me again anonymously and give yourself a nickname, so I can eventually recognize you in future if you decide to contact me again. Thanks so much!

Press Text

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Fujifilm X-Pro4 (X-Pro5?) Coming with Improved Hybrid Viewfinder (and What I Hope it Will be)

Today we have an update regarding the Fujifilm X-Pro4… or however it will be called, maybe even Fujifilm X-Pro5. That name would make sense, since Fuji Guy Billy said he can see the X-Pro line getting the 5th generation goodness, hence I think there is a possibility that Fujifilm could call it X-Pro5.

We have been informed by a source, who was right in the past (THANKS), that there will be an improved hybrid viewfinder on the X-Pro4/X-Pro5.

I don’t know yet what the improvement will look like. Is it just a higher resolution EVF? A larger viewfinder?

But what I really hope is the same what Thomas B. Jones said in his latest X-Pro5 whishlist video (see below in German): the return of the slot-in magnifiers.

So what’s that?

Well, if you are not familiar with the X-Pro line, up until the Fujifilm X-Pro2, the X-Pro line offered a slot-in magnifier for 0.36x and 0.60x magnification mode in the OVF.

This has been changed on the Fujifilm X-Pro3, which offers a fixed 0.52x magnification which is great if you are shooting with Fujifilm’s  23mm, 33mm or 35mm lenses (which most X-Pro users do).

However, with lenses like the Fujinon XF18mmF1.4, the image that hits the sensor is larger than the one that can be displayed on the OVF.

The return of the slot-in magnifier could solve this problem and make the XF18mmF1.4 the perfect match for the next X-Pro camera.

But again, I do not know what the change the hybrid viewfinder will have, nor if it will be something minor or major. But if I hear anything more, I will let you know here on FujiRumors.

Lady Gaga with Fujifilm X-T3, Apple and Microsoft United by Fujifilm Love, Ben Affleck and Ana de Armas using Fujifilm and More – Famous X Shooters and Fuji in Ads

Famous X Shooters and Fujifilm in Ads

It’s been a long time that I have not done a “famous X Shooter” roundup and a roundup of Fujifilm gear used in ads.

Today I am going to catch up with it by delivering a rather big one :).

Thanks to everybody who has passed what they’ve spotted around!

Lady Gaga

Lady Gaga, a renowned American singer, recently starred in a T.V. commercial where she is seen using a Fujifilm X-T3 camera! The commercial is for Nurtec ODT, a migraine medicine. You can see the full ad on YouTube here (screenshot above)

 _ _ _

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What’s Hiding Behind Fujifilm’s “Minor Bug” Fixes?

Every time I report about a new firmware update, I get asked (such as here): what’s hiding behind the mysterious phrase “fix of minor bugs“?

That’s a legit question, also considering that, in rare occasions, updating the firmware can actually introduce new bugs (this happens with every brand, Sony, Nikon, Canon and Co. They all struggle with that).

So why update the firmware for a minor thing if your gear works just fine?

Well, unless your gear has a specific issue that the firmware update addresses, it’s generally a good idea to wait a bit before updating. Just to see if some issues come up with the new firmware.

I don’t do that, honestly. I update immediately. But I also don’t photograph weddings or do professional work with my gear (oh well, except for this wedding, but that one I shot for free).

And yet…

even if the firmware addresses a “minor bug”, I strongly recommend to update anyway sooner or later..

Why?

Well, because sometimes the bugs are not really “minor”.

For example: in 2020 Fujifilm released a firmware also for X-T4 and it gave us a “minor bug fix”. At that time I was in holiday in Southern Italy and I took some time to try to find out what it really fixed. Well, it turned out the minor bug fix was actually a major one, as it drastically reduced the exposure stepping in video.

This was a major complaint and a major bug fix, but Fujifilm did hide it behind the phrase “fix of minor bugs“.

Other times, the “minor bug” might be better called an “embarrassing bug fix”. In fact so embarrassing, that Fujifilm (but that’s valid also for other brands) doesn’t want you to know what it is, hence they don’t elaborate on that.

For example, I think it was the X-Pro1 that got a “minor bug” fixed, but what it really fixed was that the focus point worked “mirrored”, so if you moved the AF box to the bottom right of the frame, the camera would actually focus on the top left of the frame.

This is why ultimately I always recommend to update your gear, even if Fujifilm calls it just a smaller bug fix.

If you want, wait a couple of weeks and then see if there are reports here on FujiRumors or in Fuji Forums about problems with the firmware. And if there aren’t, update! What Fujifilm calls “minor” might not really be that minor in the end.

And in any case remember: if for some reason a firmware would break certain features of your camera, Fujifilm will release a free follow-up firmware fix and don’t charge you $700+ like Sony :D.