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Lady Gaga with Fujifilm X-T3, Apple and Microsoft United by Fujifilm Love, Ben Affleck and Ana de Armas using Fujifilm and More – Famous X Shooters and Fuji in Ads

Famous X Shooters and Fujifilm in Ads

It’s been a long time that I have not done a “famous X Shooter” roundup and a roundup of Fujifilm gear used in ads.

Today I am going to catch up with it by delivering a rather big one :).

Thanks to everybody who has passed what they’ve spotted around!

Lady Gaga

Lady Gaga, a renowned American singer, recently starred in a T.V. commercial where she is seen using a Fujifilm X-T3 camera! The commercial is for Nurtec ODT, a migraine medicine. You can see the full ad on YouTube here (screenshot above)

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What’s Hiding Behind Fujifilm’s “Minor Bug” Fixes?

Every time I report about a new firmware update, I get asked (such as here): what’s hiding behind the mysterious phrase “fix of minor bugs“?

That’s a legit question, also considering that, in rare occasions, updating the firmware can actually introduce new bugs (this happens with every brand, Sony, Nikon, Canon and Co. They all struggle with that).

So why update the firmware for a minor thing if your gear works just fine?

Well, unless your gear has a specific issue that the firmware update addresses, it’s generally a good idea to wait a bit before updating. Just to see if some issues come up with the new firmware.

I don’t do that, honestly. I update immediately. But I also don’t photograph weddings or do professional work with my gear (oh well, except for this wedding, but that one I shot for free).

And yet…

even if the firmware addresses a “minor bug”, I strongly recommend to update anyway sooner or later..

Why?

Well, because sometimes the bugs are not really “minor”.

For example: in 2020 Fujifilm released a firmware also for X-T4 and it gave us a “minor bug fix”. At that time I was in holiday in Southern Italy and I took some time to try to find out what it really fixed. Well, it turned out the minor bug fix was actually a major one, as it drastically reduced the exposure stepping in video.

This was a major complaint and a major bug fix, but Fujifilm did hide it behind the phrase “fix of minor bugs“.

Other times, the “minor bug” might be better called an “embarrassing bug fix”. In fact so embarrassing, that Fujifilm (but that’s valid also for other brands) doesn’t want you to know what it is, hence they don’t elaborate on that.

For example, I think it was the X-Pro1 that got a “minor bug” fixed, but what it really fixed was that the focus point worked “mirrored”, so if you moved the AF box to the bottom right of the frame, the camera would actually focus on the top left of the frame.

This is why ultimately I always recommend to update your gear, even if Fujifilm calls it just a smaller bug fix.

If you want, wait a couple of weeks and then see if there are reports here on FujiRumors or in Fuji Forums about problems with the firmware. And if there aren’t, update! What Fujifilm calls “minor” might not really be that minor in the end.

And in any case remember: if for some reason a firmware would break certain features of your camera, Fujifilm will release a free follow-up firmware fix and don’t charge you $700+ like Sony :D.

B&H Strikes Back at Amazon: Huge Deals Including 15% Rebate on Viltrox X Mount Lenses

If you need one more proof about how competition is a good thing for us customers, then check out this.

Amazon has just launched its huge Amazon Prime deals.

But B&H Photo does not want to leave the deal show to Amazon alone, and has launched its own huge 2 days deals.

Worth a special mention, there is a 15% rebate on pretty much all Viltrox X mount lenses. I’ll list a few below

More BHphoto Deals

Amazon Prime Selected Deals

Refurbished Deals – save 20%

Amazon US is now offering a 20% discount on selected Fujifilm Open Box gear, as you can see from the screenshots above. As far as I could find, the items on offer are:

Storage Media

Batteries & Chargers for Fujifilm

SmallRig Deals in USA

General Deal Pages

Amazon Prime is in FULL SWING with TONS of GREAT DEALS now also in USA

 

Now the Amazon Prime deals are running also in North America.

I will share below a couple of deals that are potentially interesting for photographers and especially for us Fujifilm photographers.

I did get myself the SAMSUNG T9 Portable SSD 4TB. It’s my first Samsung External SSD, but from what I have read it is a very good one.

Amazon Prime General Deal Pages

Selected USA Deals

Storage Media

Batteries & Chargers for Fujifilm

Third Party Autofocus Lens Deals

Note: You have to use the general discount code PRIMEDAY24 to access the rebate.

SmallRig Deals in USA

Amazon GERMANY

Amazon UK

Amazon IT

Amazon FR

Amazon ES

Why a Digital XPan Fujifilm TX-3 Camera is NOT Needed

Look guys,

I am fan of the idea of Fujifilm launching the Fujifilm TX-3 digital XPan camera in 2028.

I support this idea and I hope that that rumor will become true in a few years from now.

And I am not the only one.

FR-reader Pavel has written a wonderful article about why a digital XPan is needed and has shared lots of gorgeous samples.

I have also added my own thoughts to this debate.

But FujiRumors is a community. And in a community we can have different ideas.

And we love to give space to people who have a different view on certain things, even if those views do not match with my ideas.

And today it’s Timothy (Instagram @gibsonetal), who dropped me an email and told me why a digital Fujifilm TX-3 XPan camera is not needed.

I’ll share this thoughts below and you are free to drop your feedback in the comments below.

No ultra-wide TX-1 or XPAN? Just get an anamorphic lens!

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Notice and Apology to FUJIFILM X-T50 users: Serial Number of X-T50’s Affected by Firmware Bug and Fix Coming Soon

Just 2 days ago, Fujifilm released a bunch of new firmware updates.

Well, there firmware is buggy for some Fujifilm X-T50 cameras. Fujifilm promises a fix coming soon.

This has to be one of the most curious bugs I have ever seen, as it affects only silver colored Fujifilm X-T50’s. And only certain serial numbers are affected. You can read the details down below.

If you already updated and had no issues, then your firmware is perfectly fine.

Official Fujifilm Statement

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SmallRig Cooling System for Selected Fujifilm Cameras

Cooling system for cameras are nothing new.

Of course there is Fujifilm, with its own (and best) offering, the FAN-001, but that one is limited to X-H2, X-H2S, X-S20 and GFX100II. It won’t work on other cameras.

Other brands jumped into this space and offer their own cooling systems, such as the Ulanzi cooling system for Fujifilm cameras. And also Tilta is known for its solutions.

Well, we now have more options available.

In fact, SmallRig just launched the SmallRig Cooling System.

  • Rapid Cooling System
    Utilizes a high-efficiency fan paired with a TEC cooling module to swiftly cool down the camera, ensuring optimal performance.
  • Intelligent Temperature Control
    Features an automatic temperature control design that intelligently regulates the camera’s temperature for consistent operation.
  • Effortless Snap-On Installation
    Easily install and remove the device with a snap-on mechanism, enhancing compatibility with a wide range of cameras.
  • Versatile Usage
    Can be used independently or with a camera cage, offering a lighter and more flexible shooting experience.
  • Power Flexibility
    Compatible with the V-Mount Battery Mount Plate Kit 4064B/4063B, supporting V-Mount batteries and various power supply options for convenient use in diverse settings.

Notice that on their website, SmallRig only mentions the Fujifilm X-T4 and X-S10 as being compatible. So I am not sure if it will work with other Fujifilm cameras that have a selfie screen (X-S20 etc).

New Fujifilm Tether App Launched and X RAW Studio Updated

It’s Update Day

Fujifilm just released major firmware updates for several cameras and also for a lens.

But that’s not all.

There are updates also for Fujifilm X RAW Studio and also a brand new software has been launched, the Fujifilm Tether App.

So let’s look at what happened.

Fujifilm X RAW Studio

Fujifilm has released an update for the Fujifilm X RAW Studio software.

Fujifilm X RAW Studio Ver.1.24.0 – download here
The software update Ver.1.24.0 incorporates the following issues:

  1. “REALA ACE” RAW development is now supported.
  2. A software bug is fixed that the “COLOR TEMPERATURE” of “WHITE BALANCE” set in “Profile” is not reflected to the preview and recorded image correctly with macOS 14.

Fujifilm Tether App

We told you something new would happen also on the software front, and here it is: the brand new “Fujifilm Tether App”.

”FUJIFILM TETHER APP” provides functions to utilize digital cameras (GFX/X series) by connecting them to a computer. Even if your camera does not support the tethered shooting function, you can use the function to save/load camera settings.

You can read all the details below and download it here.

Compatibility Chart

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A Glimpse Into the Fujifilm Future: X-Pro4, X-E5, Digital XPan, Future XF Lenses (and More) plus 2024 Rumor Check so Far

After the Rumor Storm (and Before the Next One)

So we had 2 X summits so far in 2024 and lots of gear has been announced.

This means we also had lots of rumors about every single one of these items.

But…

A lot more rumors dropped also about gear coming well beyond that.

So, time for the great mid-2024 rumor recap and to rank for you all rumors according to their reliability.

1 millimetre and 3 hours to perfection ;)

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Introducing FUJINON Lens XF16-50mmF2.8-4.8 R LM WR

Fujifilm Launches “FUJINON Lens XF16-50mmF2.8-4.8 R LM WR”

– The new standard in the “XF Lens” lineup
– Combining high resolution performance with a compact and lightweight body that can be used in various situations.

Press Release

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