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Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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RUMOR: Fujifilm X-E line Canceled, Game Over for Fujifilm X-E4

I have received word from our sources (thanks), that Fujifilm will drop the Fujifilm X-E line.

As you know, I am huge Fujifilm X-E line fan. I love its compactness, I love its performance, I love its form factor and its simplicity.

So this rumor hits me very strong.

However, the X-E line was always on the fence to be canceled, as sales were always low.

In fact, already after the Fujifilm X-E2s failure, Fujifilm considered dropping the line altogether. Which is why back in 2016 I wrote straight out of my heart a “love letter to the unborn X-E3“, followed by almost 200 comments of you guys, supporting me.

My hope was that the love letter (and you feedback) would help Fujifilm to continue to believe in this line, and it seems it worked, as Fujifilm managers said half a year later, they are “aware of the many X-E3 requests.”

So we got it, the Fujifilm X-E3 came, and of course I bought it, along with the XF27mm f/2.8, the perfect lens for this camera.

But here we are again. And this time it looks really like the dead-end street for the Fujifilm X-E line.

Maybe many of you will agree with Fuji’s decision. Maybe you will think Fujifilm has to simplify and streamline its line-up. And maybe it “rationally” makes sense to drop the X-E line.

But as a huge X-E line lover myself, I can’t look at this rumor rationally, and I am just disappointed about it.

Let us know in the survey below, if you think it makes sense to drop the X-E line. Who knows if we can change Fuji’s mind again.

NOTE: the Fujifilm X-E3 is already discontinued, but as of now you can still find it in stock.

And the X-H line?

Is the X-H line also dead?

Well, as FujiRumors always told you, at no point in time, Fujifilm was considering to drop the X-H line. Those rumors were always fake, as the Fujifilm X-H2 was always on the roadmap, and now Fujifilm confirmed it themselves for the second time.

Should Fujifilm Drop the X-E line?

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Fujifilm X Mount Lens Roadmap Updated

Fujifilm has just updated its X mount lens roadmap.

It does not include any of the 3 lenses that will come in the next 12 months, in addition to the Fujinon XFY 50mm f/1.0.

They basically just added the XC35mm f/2 and replaced the XF33mm f/1.0 with the XF50mm f/1.0.

THE TIME: Fujifilm X-T4 announcement at 9PM San Francisco time of February 25 – LIVE BLOGGING on FUJIRUMORS

Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page

via nokishita

How to Create a Fake Firmware 4.00 Rumor in less than 1 Minute :)

Yesterday a fake X-T3 firmware 4.00 screenshot was circulating on the web.

I told everybody it’s a fake, and nobody at Fujifilm is currently editing the firmware page to get it ready for an imminent release.

We also set things straight, by saying that a firmware update for the X-T3 is in the works, but it won’t be out before spring or maybe even summer.

But some of you still didn’t believe me, as the screenshot looked so realistic.

So, I took about 1 minute of my life, and created a fake firmware 4.00 myself, so you can see it is indeed a super easy fake to make.

I hope this ends the discussion one time and forever.

Guys, FujiRumors will always treat you with respect, and work hard to give you accurate information. So here you are in 100% fake clickbait rumor free zone ;).

FAKE: No Imminent Fujifilm X-T3 Firmware 4.0 Update Coming

The screenshot above showing a Fujifilm X-T3 firmware 4.0 has been sent to me by so many FR readers today, that I simply must take position on it, or my phone will keep up ringing with messages about this firmware.

The screenshot has been shared on fujirumors comments here (original post on dpreview, but since then been removed).

So let me say it clearly: there is NO imminent firmware 4.0 for Fujifilm X-T3 coming, as the screenshot suggest.

The firmware has still to be developed, so it’s impossible Fujifilm is setting up the firmware page for imminent release now. The firmware will come much later, could be as late as summer, and the features have not yet been decided.

I hope that was clear enough.

Look closely, and you’ll see down below how easily something like this is done ;)

** CLICK HERE to Read the Rest of the Article **

New Sony APS-C 43 Megapxiel 8K Stacked BSI Sensor, for Fujifilm X-H2?

The IMX671AQR specs sheet leaked out by Luke Driftwood in the comments on FujiRumors.

Sony’s next gen sensor is 2.51um (vs current 3.76um), which is 43MP for APS-C, mass production in 2021, just in time for X-H2.

The APS-C sensor has 43MP and records 8K 12bit video too! It also has stacked DRAM and up to 16 bit depth for stills images.

As you know, our sources said since day 1, that the Fujifilm X-H2 will come, but not in 2020. But we don’t have the precise details about it yet.

We will work on the details and update you as soon as possible.

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via Luke Driftwood

This Guy Fine Tuned his Classic Chrome Film Simulation to Get Bleach Bypass on his Fujifilm X-T2

According to our rumors, the Fujifilm X-T4 will introduce a new film simulation called “bleach bypass“.

But Elio could not wait for that one, and tried to create his own bleach bypass film simulation by fine tuning Classic Chrome film simulation on his Fujifilm X-T2 already back in 2018!

it starts with the fantastic Classic Chrome simulation to take advantage of its contrast and soft colors.

Bleach bypass is a technique from traditional film industry, characterized by hard contrast and low saturation. One movie that uses bleach bypass extensively is Saving Private Ryan.

Now, how close Elio’s Bleach Bypass version will be to the real and final new bleach bypass film simulation introduced in the Fujifilm X-T4, we will only know on February 25/26, when the Fujifilm X-T4 will be announced.

You can read all the settings and see the results at elio.blog.

The Fujifilm X-T4 will be announced February 25/26 (depending on your time zone here)

Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page

CP+ 2020 Show Canceled and Fujifilm Pulls Out from WPPI Show

The CP+ in Japan has just been canceled due to the coronavirus. You can read more here.

Also, a FR-reader informed me (thanks), that after many years, Fujifilm will not be at the WPPI wedding & portrait show in Las Vegas. I checked, and indeed they do not show up in the exhibitors list. There will, though, a Fujifilm rep at the B&C Camera booth.

I remind you that Fujifilm will skip Photokina, too.

Get ready to see Fujifilm less at big trade shows, and more on dedicated Fujifilm X Summit events.

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Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

** CLICK HERE to Read the Rest of the Article **