Engadget 2021 Camera Buying Guide: Fujifilm X-T4, X-T3, Fujifilm GFX100S and Fujifilm X-T200 Get Promoted

Engadget has published its 2021 camera buying guide. Here are their top picks:

Under $750

  1. Sony A6100
  2. Fujifilm X-T200
  3. Canon EOS M200

Under $1,500

  1. Fujifilm X-T3: good detail, pleasing skin tons, great handling, great video. No IBIS and only tilt display
  2. Nikon Z5
  3. Panasonic GH5
  4. Canon EOS RP
  5. Olympus OMD EM5 III
  6. Sony A6600

Under $2,500

  1. Canon EOS R6
  2. Panasonic S5
  3. Fujifilm X-T4: costs considerably less than the other options. Best APS-C camera you can buy. IBIS and flip out screen. Fast shooting speed. Class leading 4K features. Autofocus not on par with Sony and Canon
  4. Nikon Z6II
  5. Sony A7C
  6. Sony A7III

The Sky is the Limit

  1. Sony A1
  2. Canon EOS R5
  3. Sony A7sIII and Sony A7rIV
  4. Panasonic S1H
  5. Fujifilm GFX100S: top pick if image quality is paramount

The Gear

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Fujifilm X-T4 New Features Guide for Firmware 1.20

Earlier today Fujifilm released firmware 1.20 for Fujifilm X-T4. You can read what it brings and access the download link in our previous article here.

The new firmware comes along with an updated features guide for the X-T4. Something we X-T4 should make sure to check out.

It’s available in the following languages:

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Fujifilm X-T4 Firmware 1.20 Released

Fujifilm has finally released the Fujifilm X-T4 firmware 1.40 that the Fuji Guys inadvertently leaked last week.

A new firmware for Fujifilm X-H1 should be released shortly, too. It fixes an annyoing IBIS bug when the X-H1 is used with the brand new Fujinon XF70-300mmF4-5.6.

Also, recently Fujifilm released firmware updates for Fujifilm X-T3, GFX50S and GFX50R as well as for X-E4, X-S10 and X-A7.

Down below the full details for X-T4 firmware 1.20.

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Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days:

Now the Fuji Guys posted a video overview on the new firmware.

What’s curious, is that they also talk about a new firmware 1.20 for Fujifilm X-T4, which in fact has not been released. So I guess we will see it coming very soon.

And what does the X-T4 firmware bring? Well, the Fuji Guys tell us the following:

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Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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DPReview Studio Test Scene: 150MP Phase One XF IQ4 vs Fujifilm GFX100(S) vs Sony A7RIV vs Panasonic S1R vs Fujifilm X-T4

A few days ago, DPReview has added the Phase One XF IQ4 150 Megapixel camera to their studio test scene database.

So how does this $50,000 monster compare to our humble Fujifilm GFX100 (and hence also to the brand new $6,000 Fujifilm GFX100S)?

Well, I don’t know you, but I frankly can’t see any noticeable difference, in some cases I even think the GFX100 looks better.

At high ISO on the other hand, the GFX100 clearly performs better than the Phase One XF IQ4, even though the sensor is the same (just cut bigger on the Phase One).

This might be in part merit of the excellent Fujinon GF lenses, which have no issue to take advantage of all 100 megapixels offered by the GFX100(S). On the other hand, it might also be that both cameras just resolve basically everything possible out of the DPR studio scene.

I did also add the two current highest resolution mirrorless full frame cameras to the comparison, the 61MP Sony A7RIV and the 47MP Panasonic S1R to the chart.

Where both medium format cameras simply have no issues to resolve everything out of the chart, we can see that the full frame cameras definitely show up with more false colors, moiré and artifacts in the fine details.

Just for fun I added one comparison with the Fujifilm X-T4 vs Sony A7RIV and Panasonic S1R.

Of course the Sony and Panasonic have more resolution power, but when details become really fine, and hence when all those megapixel would be really needed, in some areas the Sony A7rIV as well as the Panasonic S1R have the tendency to show more moiré, partially ruining the megapixel advantage they have, where the X-T4 shows no moiré.

As an X-Trans lover, I do hope Fujifilm will stick with it in their APS-C cameras and offer us something around 32+MP or so in the future, maybe with the Fujifilm X-H2. I am sure it would give great results.

Down below you can see some of the screenshots I took. You can head over to the DRP studio comparison tool and make your own comparisons.

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FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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Size Comparison: Fujifilm GFX100S vs Canon R5 vs Sony A7IV vs Nikon Z5 vs GFX50R vs GFX50S vs GFX100 vs X-T4

Here is a quick size comparison I made between the upcoming Fujifilm GFX100S and the GFX50R, Sony A7rIV and the Canon R5.

For a sensor 70% fuller than full frame, the camera looks pretty damn compact if you ask me, considering that it has IBIS.

Well, fellow FR-readers, my wife is having some contractions right now, so whenever she gives me the signal, I will grab the car and drive her to the hospital. I might be offline for a little bit, but if anyone of you wants to make more size comparisons, feel free to share it in the comments down below for the community.

In fact, FR-reader Steven already made one for us, by overlaying the Fujifilm GFX100S to the Fujifilm GFX50S and Fujifilm GFX group member Bipin overlayed the GFX100S to the original Fujifilm GFX100 and the Fujifilm GFX50R.

You guys are the best!!!

More Size Comparisons

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