SO IT BEGINS: Big Deal on Fujinon XF200mmF2, Fujifilm X-T4, XF8-16mmF2.8, XF50-140, GF Lenses and More Start in UK

UK makes the start. They are now offering X and GFX deals, including the insane rebate on the XF200mmF2. Other European countries should follow soon.

Here is the overview (AmazonUK is not included in the qualified retailers list):

X Gear – ends June 30

GFX Gear – ends June 30

Engadget 2021 Camera Buying Guide: Fujifilm X-T4, X-T3, Fujifilm GFX100S and Fujifilm X-T200 Get Promoted

Engadget has published its 2021 camera buying guide. Here are their top picks:

Under $750

  1. Sony A6100
  2. Fujifilm X-T200
  3. Canon EOS M200

Under $1,500

  1. Fujifilm X-T3: good detail, pleasing skin tons, great handling, great video. No IBIS and only tilt display
  2. Nikon Z5
  3. Panasonic GH5
  4. Canon EOS RP
  5. Olympus OMD EM5 III
  6. Sony A6600

Under $2,500

  1. Canon EOS R6
  2. Panasonic S5
  3. Fujifilm X-T4: costs considerably less than the other options. Best APS-C camera you can buy. IBIS and flip out screen. Fast shooting speed. Class leading 4K features. Autofocus not on par with Sony and Canon
  4. Nikon Z6II
  5. Sony A7C
  6. Sony A7III

The Sky is the Limit

  1. Sony A1
  2. Canon EOS R5
  3. Sony A7sIII and Sony A7rIV
  4. Panasonic S1H
  5. Fujifilm GFX100S: top pick if image quality is paramount

The Gear

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Fujifilm X-T4 New Features Guide for Firmware 1.20

Earlier today Fujifilm released firmware 1.20 for Fujifilm X-T4. You can read what it brings and access the download link in our previous article here.

The new firmware comes along with an updated features guide for the X-T4. Something we X-T4 should make sure to check out.

It’s available in the following languages:

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Fujifilm X-T4 Firmware 1.20 Released

Fujifilm has finally released the Fujifilm X-T4 firmware 1.40 that the Fuji Guys inadvertently leaked last week.

A new firmware for Fujifilm X-H1 should be released shortly, too. It fixes an annyoing IBIS bug when the X-H1 is used with the brand new Fujinon XF70-300mmF4-5.6.

Also, recently Fujifilm released firmware updates for Fujifilm X-T3, GFX50S and GFX50R as well as for X-E4, X-S10 and X-A7.

Down below the full details for X-T4 firmware 1.20.

** CLICK HERE to Read the Rest of the Article **

Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days:

Now the Fuji Guys posted a video overview on the new firmware.

What’s curious, is that they also talk about a new firmware 1.20 for Fujifilm X-T4, which in fact has not been released. So I guess we will see it coming very soon.

And what does the X-T4 firmware bring? Well, the Fuji Guys tell us the following:

** CLICK HERE to Read the Rest of the Article **

Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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DPReview Studio Test Scene: 150MP Phase One XF IQ4 vs Fujifilm GFX100(S) vs Sony A7RIV vs Panasonic S1R vs Fujifilm X-T4

A few days ago, DPReview has added the Phase One XF IQ4 150 Megapixel camera to their studio test scene database.

So how does this $50,000 monster compare to our humble Fujifilm GFX100 (and hence also to the brand new $6,000 Fujifilm GFX100S)?

Well, I don’t know you, but I frankly can’t see any noticeable difference, in some cases I even think the GFX100 looks better.

At high ISO on the other hand, the GFX100 clearly performs better than the Phase One XF IQ4, even though the sensor is the same (just cut bigger on the Phase One).

This might be in part merit of the excellent Fujinon GF lenses, which have no issue to take advantage of all 100 megapixels offered by the GFX100(S). On the other hand, it might also be that both cameras just resolve basically everything possible out of the DPR studio scene.

I did also add the two current highest resolution mirrorless full frame cameras to the comparison, the 61MP Sony A7RIV and the 47MP Panasonic S1R to the chart.

Where both medium format cameras simply have no issues to resolve everything out of the chart, we can see that the full frame cameras definitely show up with more false colors, moiré and artifacts in the fine details.

Just for fun I added one comparison with the Fujifilm X-T4 vs Sony A7RIV and Panasonic S1R.

Of course the Sony and Panasonic have more resolution power, but when details become really fine, and hence when all those megapixel would be really needed, in some areas the Sony A7rIV as well as the Panasonic S1R have the tendency to show more moiré, partially ruining the megapixel advantage they have, where the X-T4 shows no moiré.

As an X-Trans lover, I do hope Fujifilm will stick with it in their APS-C cameras and offer us something around 32+MP or so in the future, maybe with the Fujifilm X-H2. I am sure it would give great results.

Down below you can see some of the screenshots I took. You can head over to the DRP studio comparison tool and make your own comparisons.

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New Deals Fujifilm X-T4 (with Lens), X-S10, X-T30, X-T3 in Europe

New Fujifilm cashback deals have started all over Europe.

Down below I will list the deals for Germany, Italy and UK. Note that only UK offers a rebate on the X-S10 as well as a nice trade-in deal for GFX100S purchase.

Also, in UK the deals with X-T4 are cashback deals, whereas the ones on the X-T3, X-T30 and X-S10 are instant rebates.

You have to purchase via official Fujifilm retailers. Amazon is included in the list of authorized dealers for Germany and Italy, but you must make sure that the gear you buy is shipped and sold by Amazon, and not from marketplace sellers. Amazon is not included in the official retailer list for UK.

Once you get your gear, you can claim your money back at the Fujifilm connect website here for Germany, here for Italy and here for UK.

GFX Deal in UK

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.