10 years ago, at Phtokina in September 2010, Fujifilm announced the development of the first Fujifilm X series camera, the original Fujifilm X100.

That day marked the start of the Fujifilm X series.

In order to properly celebrate this day, Fujifilm launched a giveaway that gives you the opportunity to win a limited edition Fujifilm X100V.

How to enter the contest is described at the dedicated Fujifilm X100 10th anniversary page (click “Enter Now” and then click on the drop down menu to see the countries that participate).

You’ll also find a shot video, where Fujifilm managers Takashi Ueno and Fuji X photographers like Kevin Mullins talk about the original X100 and its successors.

Down below you can read what the manager says, plus he makes a strong commitment: “Fujifilm will continue to improve the X100 series over the next 10 years and beyond”

• 10 years passed quickly
• Fujifilm made constant advancements in these 10 years
• X100V is the fifth generation
• he has special fondness to all X cameras. But the X100T always impressed him most
• X100T saw for the first time a female designer working the X100 series
• X100T was a bit more rounded and hence different than its two predecessors (X100 and X100S)
• X100F saw battery compatibility with other non-X100 X series cameras, which is a big usability improvement
• X100F battery was bigger than predecessor, more battery life, but size of body remained the same
• manufacturing skills at Fujifilm have improved
• X100V is weather resistant if you add a filter on it
• X100V has an ultra-thin tilt screen
• as a product, the manager thinks the X100V is the most perfect so far
• the mangers would like those, who never used an X series camera, to start with an X100 series camera. It’s an all-in-one package that does not require you to drop your previous system and change lenses, accessories, etc.
• you can enjoy the X series with one single all-in-one camera
• Fujifilm will continue to improve the X100 series over the next 10 years and beyond
• “Please enjoy your photography life together with us and the X100 series“

In terms of performance lots lof things have changed for the Fujifilm X series. But was hasn’t changed at all, is that it is and remains Fujifilm’s best looking digital camera of all times, not only according to myself, but according to the majority of FR-readers, as you can see in this survey, where the X100 line clearly wins the X series beauty contest.

With all that said, make sure to check out the dedicated Fujifilm X100 10th anniversary page.

• Must Read for X100 Lovers – “Don’t Touch that Camera!” the Story About the Inspiration Behind the Fujifilm X100 Series Design

Fujifilm X100V: BHphoto, AmazonUS, Adorama, Focuscamera

WIN A Limited Edition 10th Anniversary X100V!

Every once in a while, I share a little “famous X shooters roundup” or roundups where we see Fujifilm cameras used in popular TV shows or ads. Here are a few of them:

• fujirumors – French Presidential Candidate Stops Interview and Asks “Is This the Fujifilm X-T2?”…. and He Ends Up Photographing the Journalist!
• fujirumors – No Joke: Official JOKER Movie Images taken With Fujifilm X Series Gear ;)
• fujirumors – Hollywoods’ Dunkirk Movie Official Photos Taken with Fujifilm X-Pro2 and XF 18-135!
• fujirumors – CELEBRITY & CURIOSITY: X-shooter Beyoncé (X100S), Jane Goodall (X20) and Ara Güler (X-T1)
• fujirumors – Ron Howard Shoots New Star Wars Movie… and Fujifilm X100F :)
• fujirumors – FUJIFILM ROYAL: Long Live King Carl XVI Gustaf of Sweden and Fujifilm X Shooter
• fujirumors – National Geographic Photographers Shoot Fujifilm GFX 50S :: Hollywood Loves Fujifilm :: Famous Fujifilm X Shooters & More
• fujirumors – Magnum Photographer David Hurn Shoots Fujifilm X: “Photography has Just Two Controls: Where You Stand and When you Press the Button”
• fujirumors – Fuji X for Photojournalism: Martin Shkreli at the Congress “Captured” by 2 Fujis (via New York Times)
• fujirumors – Fujifilm X100F at George Bush Funeral, X-Pro2 at Angela Merkel Press Event, Fujifilm X in Ads and Cinema and More
• fujirumors – Pete Souza, Obama’s White House Photographer, Uses Fujifilm X-Pro2 and XF23mmF1.4
• fujirumors – Fujifilm Goes Hollywood :: Fuji X-Pro1 used in Movie “The Neon Demon” by Nicolas Winding Refn – NSFW
• fujirumors – The “old” (and cheap) Fujifilm X-Pro1 Snaps the Wall Street Journal Front Page image!
• fujirumors – The X-VIRUS is spreading: Rock Star Brandon Boyd (Incubus) takes Selfie with his X-PRO1!

What’s the point of these posts?

Well, surely not to tell you “look, this famous guy shoots Fuji, so you should too“. For that purpose, it might be more convincing to know, that photographers using Fujifilm X cameras creamed off all (!!!), top awards at the recent World Press Photo Awards.

I guess the point of these posts, is just to share little curiosities, because I have fun collecting these things, and if it’s fun for me, it helps me to run FujiRumors with even more joy. So, in case you are not interested, just skip these handful of posts a year, and wait for the 60+ rumors I share a year or the rest of the 1,000+ free articles a year.

With all that said, here is another Celebrities and Curiosities roundup.

Celebrities & Curiosities