Brown Fujifilm X-E3 is Coming – First Image

Recently Fujifilm is introducing to various markets the brown Fujifilm X100F (it’s available in North America, Europe, Asia already – last update here).

Now Fujifilm is about to do the same thing with the Fujifilm X-E3. You can see the first image above (thanks for sending it to me myanmarphotoartist.com). It comes with the XC15-45 kit lens.

The brown color is also already listed at the Turkish Fujifilm Shop, however still without images.

The brown Fujifilm X-E3 will be available soon also at BHphoto here, Adorama here and AmazonUS here.

Search for the brown Fujifilm X100F at BHphoto here, AmazonUS here and Adorama here

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Fujinon GF Rumored Lens Roadmap Update: Tilt Shift Lens, GF20-35mm, GF 80mmF1.4 (not in 2018) & More

internal Fujinon GF Lens Roadmap Leaked on FujiRumors
internal Fujinon GF Lens Roadmap Leaked on FujiRumors

Fujinon GF Lens Roadmap

You might remember how here on FujiRumors we leaked Fujifilm’s interal GF lens roadmap already back in April 2017 (see screenshot above)!

But time passed, and there is more to share and to update… so let’s do it today.

GF 80mm F1.4

We broke the rumor of a crazy fast GF 80mm F1.4 (!!!) medium format lens back in June 2017.

However, keep in mind that a Fujifilm manager said here that they need 2 years to discuss, develop and finally make a camera and even more than 2 years in case of lenses.

So if in June 2017, when we shared the GF 80mmF1.4 rumor, the discussions about the GF80mmF1.4 just started, then now, 1 year later, IF Fujifilm really decided to go ahead with it, it will take them well over 1 year to come out with it.

Again… if Fujifilm decided to make it all.

But even if Fujifilm decided to make it, you should not expect any GF 80mmF1.4 lens at Photokina 2018, and I’d personally would not expect it before 2020 anyway.

Don’t worry, there will be lots of other great gear to enjoy at Photokina 2018, such as the Fujifilm X-T3 and Fujifilm GF 50R.

Tilt Shift, UWA & The New Roadmap

According to our sources, we must add also a tilt shift lens for the GF system to the list of rumored lenses shared back in April 2017, so the updated and complete rumored GF lens list is the following:

  • GF 35mm F2.8 (coming 2018)
  • GF 20-36mm F3.5-4.5 (in 2018 this or the GF 100-200)
  • GF 100-200mm F4.5-5.6 (in 2018 this or the GF 20-36)
  • GF 80mm F1.4 (not in 2018 – personally I’d not expect it before 2020)
  • Tilt Shift lens (coming 2018/2019)

Fujifilm plans to release 2/3 GF lenses a year, and since we already got the GF250mmF4 last month, we can expect a maximum of two more lenses in 2018.

Now, for 2018, the Fujinon GF 35mmF2.8 should be sure.

So now it’s your turn guys. Let us know which one you would prefer between the GF20-36, GF-100-200 and the tilt shift lens for 2018.

And make sure to join our Fujifilm GFX facebook group.

stay tuned,

Which Fujinon GF lens would you like in 2018?

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Finally Somebody Did it: The Fujinon XF27mmF2.8 Pocket Test + a More Serious Review Too :)

Fujinon XF27mmF2.8 Review

If you follow FujiRumors also on Facebook, Twitter and Instagram, you will know that I am in LOVE with my Fujifilm X-E3. And you will also know, that the lens I use most on my X-E3 is the Fujinon XF 27mmF2.8.

And I don’t love my 27 just because it is so small, but also because it’s actually an astonishing performer for its size. It is really sharp, chromatic aberration and distortion are extremely well controlled… and yes… it is so tiny :) .

I do own plenty of other Fujinon lenses, and yes, the bigger guys like my XF35mmF1.4 are optically even better, but since I bought my XF27mm back in December, it has become my most used lens on my X-E3.

The reason is simple: the X-E3 with XF27mm just fits in everywhere. Hence, every time I leave my apartment, may it just be to pick up quickly my nephew from the kindergarden, I just grab my X-E3 and 27 and take it with me with no need to put in a bag or whatsoever. It fits in almost every pocket…. and speaking of pockets…

… somebody finally did it, the big XF27mm pocket test.

It’s Omar, from Omar Gonzalez Photography. He also got himself a Fujinon XF27mm for his Fujifilm X-T20, and he now shared his review on youtube here. But besides the little pocket test, Omar also makes a more comprehensive review with pixel peeping and so forth. So make sure to check it out here.

And in case you read this, Omar… I lost my lens cap too :).

If you own an X-T20 or X-E3, hence one of the more compact Fujifilm cameras, and want the ultimate compact and yet high performing combo, then the XF27mmF2.8 is the lens you need.

Fujinon XF 27mm (save $50): BHphoto, AmazonUS, Adorama, FocusCamera

Fujifilm X-T2 Firmware Update 4.01 Released – Rollback to Previous Version. Fujifilm GFX, X-Pro2 and X-H1 Firmware Postponed

Fujifilm X-T2 Firmware Update

The latest major firmware update 4.00 for Fujifilm X-T2 has introduced quite some bugs, and evidently Fujifilm needs a bit more time to fix them all.

Hence, just half a second ago, Fujifilm released Fujifilm X-T2 firmware update 4.01, which basically re-uploads the older bug free firmare ver.3.00 (no slow motion, F-log & Co), as well a public apology (full press text below).

2 days ago we rumored that Fujifilm is working on a bug fix firmware update. Today’s rollback firmware confirms the rumor. Here are the bugs Fujifilm is working to solve:

  1. When RAW files, which were taken by X-T2 (before firmware ver.4.00), are converted in camera (ver.4.00) or by “FUJIFILM X RAW STUDIO”, they are not converted properly.
  2. When pressing the shutter button halfway under certain conditions, the live view can flicker.
  3. In rare cases, a hang-up can occur.

Thanks to Fujifilm for quickly delivering this transitional solution and we look forward to re-upload the bug-free Kaizen firmware soon.

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have a GREAT Day,

Regarding the Malfunction of the FUJIFILM X-T2

** CLICK HERE to Read the Rest of the Article **

These Two Huge Photography Vloggers Just Discovered Fujifilm, Got Infected by the X-Virus and Now Have Fun with Photography Again!

Discovering Fujifilm in 2018

Here on FujiRumors we talk about Fujifilm X and GFX gear every day since over 6 years now.

Those, who follow FujiRumors regularly, will also know in which direction Fujifilm is going, may it be the Fujifilm X-T3, the GFX 50R, the X-T100, the GFX 100S… and there is more to come… you definitely want to follow us also on Facebook, RSS-feed and Twitter if you want to stay in the loop ;) .

So, in our eyes, talking about the Fujifilm X100F might seem old news.

But believe it or not, despite Fujifilm being every year more successful, X-shooters are still a relatively small niche in the photography world and many people don’t even know that Fujifilm makes highly sophisticated mirrorless cameras.

So today I’d like to highlight 2 huge youtubers (with well over a million subscribers), who recently stumbled upon the Fujifilm X system, more specifically the (now discounted) Fujifilm X100F.

The enthusiasm they show, when they talk about their “discovery” of the Fujifilm X system, reminds me a lot to my own excitement, when, after migrating from Canon to Sony, from Olympus to Panasonic, I finally discovered the Fuji X system.

I can without a doubt say that the X-system, although not perfect for everybody, was perfect for me. Why? Because I had so much fun shooting with it like never before. A fun that never stopped until today.

It’s No Coincidence

It’s no coincidence, that photographers, who have a long story with Canon or Nikon (like the two youtubers today), start their Fuji X adventure with an X100 line camera.

In fact, the X100F serves also this purpose.

It’s a compact, fixed lens, high quality and feature packed camera (hybrid viewfinder, build in ND-filters, film simulations and more), that is also ment to serve as a second camera for those photographers, who have already invested heavily into other systems, and do not want to buy into a completely new one.

So to speak, the Fujifilm X100F could be seen also as the “gateaway drug” into the X world.

CaNikon shooters get it as a small second camera for everyday use, start to have fun with it, enjoy the film simulations, the good old classic controls, get familiar with the X cameras, and at some point might be tempted to ditch their old system and switch to interchangeable Fujifilm X cameras… maybe a story that might sound familiar to some of you guys ;) .

Fujifilm X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm X100F Strikes Again

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T2 Kaizen Firmware 4.00 Officially Available… and This Makes NO Sense, FUJI! :)

Fujifilm X-T2 Firmware 4.00

Fujifilm just released the final and official Fujifilm X-T2 firmware ver. 4.00, and it brings new features such as focus bracketing, internal F-log, 120 fps slow motion and more, as well as improvements such as faster autofocus in low light.

Definitely one of Fujifilm’s notorious and much-loved Kaizen updates. So don’t wait any further and download your new X-T2 camera… for free.

No Eterna? Shoot F-Log and then use the Eterna LUT file, which is available for free.

Having problems to update your firmare? Then read Rico’s “Tips for Updating your Firmware“.

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This makes No Sense, FUJI!!!!

Of course it makes no sense for Fujifilm to update the “old” X-T2 and bring it almost to the level of the brand new Fujifilm X-H1, since X-T2 owners will now have fewer reasons to upgrade to the X-H1.

Also, it makes no sense to massively improve a camera, the X-T2, that will be replaced very soon by the Fujifilm X-T3, which we have shared already many specs here on FR and will be announced shortly before photokina in September 2018.

Firmware updates are economically speaking a loss business for Fujifilm. They cost lots of money and extend life span of old products, which consequentially means people will keep their old gear longer and do not upgrade to the “latest and greatest“.

It happened to me, with the Fujifilm X-T1, that Fujifilm kept up improving so many times, that I simply sitcked with it, despite the X-T2, X-Pro2, X100F, X-T20 and all the other “better” cameras that followed… at least until the Fujifilm X-E3 came along… a temptation too big for me to resist.

So kudos to Fujifilm for consistently making the wrong thing and delivering us customers firmware updates. Many other companies simply force people to buy the newest camera to get the latest features (and make more money doing so).

In a world, where Apple released firmware updates that slowed down terribly my iPhone SE in order to force me to buy their latest model, it’s good to know that there is a company out there, Fujifilm, that actually thinks at customer support… and happiness… by improving their products over the years via free firmware updates.

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TIPA Awards 2018: Fujifilm Left (Almost) Empty-Handed. Only Instax SQ10 Gets Awarded

In the last years, Fujifilm often won quite some of awards at the TIPA awards.

  • 2017: Fujifilm wins 5 awards
  • 2016: Fujifilm wins 3 awards
  • 2015: Fujifilm wins 3 awards
  • 2014: Fujifilm wins 2 awards
  • 2013: Fujfiilm wins 3 awards

Well, this year is the worst for Fujifilm, since the “X-series era“. They won 1 award only, and it goes to the Instax Square SQ10 for the “Best Design“.

So the Fujfiilm X-H1 and Fujifilm X-E3 were not good enought to make it into the TIPA ranking. Let’s hope the upcoming Fujifilm X-T3 and Fujifilm GFX 50R will change it next year.

I am surprised, though, that not even one of the astonishing Fujinon lenses has made it into the list. For example, while the winner of the best mirrorless prime lens, the Samyang AF 35mm F2.8 FE, is surely a fine lens, I can’t see it being superior to the equivalent Fujinon GF 45mm F2.8.

So despite TIPA creating overall 40 categories, there is not much love for Fujifilm this year.

Here are all the winners:

CAMERAS

LENSES

CAMERA ACCESSORIES (Bags, Tripods, Flash etc.)

& More

See the full list with awards descriptions at tipa.com here

via dc.watch

Fujinon GF 250mm F4 Available for Pre-order at AmazonUS

 

Finally also AmazonUS is taking pre-orders on the Fujinon GF 250mm F4.

The GF 250mmF4 has been announced along with the 18mm and 45mm Macro extension tubes and the 1.4x Teleconverter.

Make sure to check out Rico’s First Look Review about all these new Fujinon goodness and to check back our Fujinon GF 250mm Live Blog

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NEW FUJI GEAR
Fujinon GF 250mm F4: BHphoto, Adorama, AmazonUS
Fujinon GF 1.4x Teleconverter: BHphoto, Adorama, AmazonUS
18mm Macro Extension Tube: BHphoto, Adorama, AmazonUS
45mm Macro Extension Tube: BHphoto, Adorama, AmazonUS

Polaroid Says: “Fujifilm Controls 99% of Instax Film Market, But We Are Growing and Have Very Interesting Products Coming”

Polaroid Vs. Fujifilm

Fujifilm and Polaroid are right now battling hard.

As we reported here, Polaroid wants Fujifilm to pay millions of dollars in annual royalty, because they claim Fuji’s Instant Square Film borders are copied from the iconic Polaroid film.

We will keep you updated with the evolution of this battle, but in the meantime, Polaroid Originals (that’s how Polaroid is called after it has been bought by the Impossible Project) gave an interview to the French site focus-numerique, where they talk, amongst the others, about Fujifilm.

Polaroid says (google translated from French):

“We are growing, but in terms of the analog instant film market as a whole, Fujifilm is the dominant player. It controls 99% of the market.”

They do seem confident though, that they will take some of the market share away from Fujiflm:

“Q: What strategy do you adopt to face Fujifilm’s competition? Are you planning to produce smaller films?”

A: We have very interesting projects on the side of our equipment, but nothing we can reveal for the moment.”

I must say, I do like (and was considering to buy) the Polaroid Zip. And IMHO it is never good, if a company has a monopoly. So I do hope that Polaroid will release some awesome products in near future, that will finally put some pressure on Fujifilm… maybe to motivate Fujifilm to make the long awaited Instax SP-Wide printer!!!!!

Also Leica tried to enter the Instax market, with the Leica Sofort back in 2016. It uses uses Fujifilm’s Instax film, so it contributes to the 99% market share of Fujifilm.

Overall, Instax is an absolut winner for Fujifilm. It’s half a decade now that Instax products dominate the OVERALL camera sales ranking at AmazonUS, and at times, where the X-series was massively losing money, the earnings made with Instax products where used to fuel the R&D for the X-series.

In case you missed it… in the documentary “How Fujifilm survived the digital age” that we shared here, a Fujifilm Instax employee says they simply can’t keep production up with the high demand.

Profoto Air Remote TTL-F Compatible with Fujifilm X-T20 and in Late April with X-E3 (Firmware Ver. 1.2.0)

Profoto Air Remote TTL-F compatible with X-T20, and soon with X-E3

Official Profoto Statement

FUJIFILM has just released a new firmware for its camera X-T20 (Ver.2.0.0), which makes it compatible with Profoto Air Remote TTL-F.

From late April 2018, Air Remote TTL-F will also be compatible with Fujifilm X-E3 through a X-E3 FW upgrade from FUJIFILM (Ver.1.2.0).

Note

Your camera’s Shutter Type setting should not be “Electronic Shutter”.
Make sure to use the latest firmware on your Air Remote TTL-F and Profoto flashes.