New Fujifilm Financial Results: X-T4/X100V Sales Increasing Despite Severe Market Challenges, but Imaging Solution Down 33%

Fujifilm has just published the financial results for the first quarter of this fiscal year (1 April 2020 to 30 June 2020).

Here is what Fujifilm writes in its report about the imaging solution:

Imaging Solutions

In the Imaging Solutions segment, consolidated revenue amounted to ¥49.8 billion (down 33.2% from the same period of the previous fiscal year). The sales of products and services in general decreased due to impacts of stay-at-home orders, business shutdowns including temporary closure of retailers, and self-restraintor cancellation of events worldwide under the spread of COVID-19 pandemic. Consolidated operating loss amounted to ¥3.0 billion. […]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and less opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The sales of FUJIFILM X100V, a high-end model of compact digital camera launched in February 2020 and FUJIFILM X-T4, a mirrorless digital camera highly known for its high-speed AF and high video performance, launched in April 2020, are steadily increasing, despite the digital camera industry is facing severe challenges. We will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting a decline in demand for broadcast and cinema lenses, as well as reduced sales in vehicle-mounted lenses due to stagnation in automotive industry. With an aim to accelerate business growth, we are expanding business fields by developing and launching innovative products that satisfy changing needs of the market, such as ultra-short throw projectors and long throw security cameras.

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Meike Metal Hand Grips for Fujifilm X-T4 and Fujifilm X100V

Meike has released new metal hand grips for Fujifilm X-T4 and Fujifilm X100V cameras.

They are currently available at eBay here and probably soon also at AmazonUS here and Co.

Fujifilm X-T4: BHphoto, AmazonUS, Adorama, FocusCamera
Fujifilm X100V: BHphoto, AmazonUS, Adorama, Focuscamera

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Time for Style… or a Fujifilm X100V Review Roundup

BHphoto video – Introducing the X100V in 3:31 minutes

High time to dedicate a roundup to Fujifilm’s sexiest camera ever: the Fujifilm X100V.

You can find a couple of videos below.

Feel free to:

Video Reviews

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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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New Firmware Updates for Fujifilm X100V (Overheating Managment) and X-A7 Released

Fujifilm has released firmware updates for Fujifilm X100V and X-A7.

The big one is the AUTO POWER OFF TEMP. Fujifilm writes:

If its temperature rises beyond a certain point, the camera will first display a message and then, if the temperature rise continues, automatically end shooting and power down. Choose the temperature at which the camera turns off automatically.

More details and download link below:

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Top 20 Fujifilm Manager Statments about Fujifilm X-H2, X100V/X-T3 Firmware, Monochrome, Open X Mount, Fixed Lens GFX and More

With the Fujifilm X-T4 about to hit the market (and actually already shipping in some), Fujifilm managers all over the globe are giving tons of interviews to make the world ready for the best camera it has ever seen to date: the Fujifilm X-T4 :).

Of course, I pre-ordered it, too :)

Now, for your convenience, I always provide a practical summary of all manager statements in my various article, and yet, with so many interviews, there might be some statements you might have missed anyway.

So I thought I filter out those statements, that I consider most relevant, and put them all into this article.

However, there is so much more interesting stuff to read, and so I strongly recommend you to check out all the original articles. I will provide all links below.

Manager Statements

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Fujifilm Wins Four TIPA Awards with GFX100, X-Pro3, X100V and Instax Mini Link

Fantastic achievement for Fujifilm!

The TIPA Award is an extremely tough competition, where products are brutally tested by the best experts on the planet. Companies are eager to win the TIPA award, and sometimes they want to pay to get it, but the incorruptible and visionary team of TIPA experts, guided by the one and only goal to deliver the most unbiased and professional feedback to customers, does not bend to the will of multimillion dollar companies. They award only the most prestigious products ever!

Ok, now let’s get serious.

Lots of companies payed again lots of money to win a totally meaningless award. TIPA created as many categories as needed to make everybody happy (who paid). Hence you will find frankly ridiculous category differentiations, such as “best professional APS-C camera” (Fujifilm X-Pro3), “best expert APS-C camera” (Sony A6600) and “best advanced APS-C camera” (Nikon Z50). The whole point of these award commissions is to make money by selling award licenses, meaning the right for companies to use the award logo to promote their products.

All the truth, and how exactly these awards work, in this article.

What a pity… all that money Fujifilm could have spent in firmware updates!

TIPA 2020 Winners

Cameras

Lenses

Mixed Stuff

via tipa