Major Firmware Updates for Fujifilm X-T5, X-H2, X-S20 and X100VI Released with Autofocus Boost and More

At the last X Summit in February, Fujifilm promised substantial Kaizen firmware love for several cameras to come between spring and summer.

Now, after the GFX100II and X-H2S also the Fujifilm X-T5, X-H2, X-S20 and X100VI got their updates.

To see what else will come for which cameras in the near future, check out the dedicated article here.

Firmware Details

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Fujifilm USA Launches X100VI Limited Edition Raffle

Fujifilm USA has launched the Raffle to enter the chance to win the Fujifilm X100VI limited edition.

You have time until April 21 to join the raffle.

There are 200 X100VI LE available this time out of the 300 units available for purchase originally. So a total of 200 orders were cancelled and are now part of this raffle.

Hundreds of scalpers are in tears right now, but somehow I can’t feel all too much compassion for them ;).

All details can be found here.

Guess What? The Fujifilm X100VI Grabs Nr.1 Best Seller Spot in Japan at Mapcamera

The Fujifilm X100VI was release only on March 28 in Japan and orders at certain stores had been suspended due to high demand just a few days later on April 2.

But a few days are enough for the Fujifilm X100VI to skyrocket instantly at the top best selling spot at Mapcamera in Japan (one of the largest retailers in Japan).

Mapcamera says that they sold all their units “instantly”, suspended orders and still don’t know when they will accept orders again.

  1. Fujifilm X100VI
  2. Nikon Zf
  3. Sony α7RV
  4. Fujifilm X-T5
  5. Sony α7C II
  6. Sony α7IV
  7. Nikon Z8
  8. Canon EOS R6 Mark II
  9. OM System OM-1 Mark II
  10. Ricoh GRIIIx

via mapcamera

The Fujifilm X100VI: 134 X-Pert Tips by Rico Pfirstinger and New X100VI Pocket Guide

I am happy to announced that Rico Pfirstinger is working on a dedicated Fujifilm X100VI tips and tricks book, which will be released in December 2024.

I own his Fujifilm X-T5 tips and tricks book, highly recommend it and have no doubts that X100VI shooters will find tons of useful info also in Rico’s new X100VI book.

Also, RockyNook is preparing also the Fujifilm X100VI pocket guide, which will be released on September.

As a reference, there is also the Fujifilm X-T4 pocket guide (customer reviews) as well as the Fujifilm X-T3 pocket guide (customer reviews).

X100VI

Fujifilm USA Announces X100VI LE Raffle on April 18, while Scalpers go Mad at FujiRumors

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von FUJIFILM X/GFX USA (@fujifilmx_us)

The Scalpers Cry

Scalpers on their Discord are quite pissed off now that their orders got canceled by Fujifilm USA.

And they are also not happy about the fact that the vigilant eyes of FujiRumors are watching what they write.

And we keep being vigilant, hence would like to highlight for Fujifilm one comment:

Fuji Raffle Module soon

Now, Fujifilm USA has not yet announced how the raffle will be organized (but they told us when, see below). But in any case I advise them to keep their attention high.

18K X100VI LE

And just for fun: we got information about a guy, who pictured himself with two limited edition Fujifilm X100VI cameras on Instagram and wrote:

What a beautiful piece. The limited edition Fujifilm x100vi. Going for $18k each!

You can check out his Instagram page here and make up your own mind. But my advice to the guy: rephrase your IG post to make sure no misunderstandings arise, because write this way it is not surprising if people thing that both of the cameras are sold for 18K (as we can notice from the comments, where people think he is selling them for 18K).

Fujifilm US Raffle

In the meantime Fujifilm USA has announced here the date for the Fujifilm X100VI LE raffle. It will take place on April 18 and further indications will follow next week.

Fujifilm Manager: X100VI Production Boost in 4/5 Months and The Importance of Film Simulations

Sonder Creative had an interview with a Fujifilm UK manager Andreas Georghiades:

  • Fujifilm cameras deliver film-like look from a digital camera
  • it’s since about 2 years now that people come to realize that
  • not only X100, but also X-T30 and X-T5 enjoyed increased popularity because of that
  • Fujifilm increased X100VI production, but demand is just way bigger than Fujifilm could have anticipated
  • currently production is 15,000 units per month
  • Fujifilm is looking on how to increase production
  • increased production should be achieved 4 to 5 months from now (admin note: hence summer 2024)
  • stock is coming in regularly for silver and black
  • Fujifilm marketing strategy is a lot about film simulations and show people that Fujifilm has 90 years history in knowing how color works and should it should look

Get Yours:

Fujifilm Keeps Struggling: X-S20 and X100VI Orders Stopped (Again) in Japan and More Manufacturing Struggles (Instax Wide 300 included)

Fujifilm keeps struggling with the manufacturing of their gear… over and over again.

Just in February, orders for the Fujifilm X-S20 resumed in Japan after an extended period of unavailability. However, recent reports indicate that the camera is once again not available for order.

Also the Fujifilm X100VI is experiencing order suspensions in Japanese stores, despite only recently becoming available for purchase on March 28th.

And this is just the top of the iceberg.

The Fujifilm X-T5 was unavailable for many months in Japan.

Cameras like the Fujifilm X-E4 have been unavailable for most of the time, which makes me wonder why Fujifilm even bothered launching it considering that they discontinued the X-E4 before even being able to ship out lots of units that people actually had on order. The only ones happy with this situation are those who are reselling it at a higher price than its original MSRP.

Lots of lenses also suffered the same shortage (and still do), such as the lovely XF27mmF2.8 R WR and the versatile XF70-300mmF4-5.6.

Also Instax suffers, with Fujifilm announcing the suspension of orders for the INSTAX WIDE 300 in Japan.

Look, not all companies get all things right all the time. And Fujifilm has done (and is doing) its errors too.

But arguably the biggest error that they have done in the last 4 years is not being able to figure out how to ramp up production and make sure to actually be able to deliver products that people order.

Sure, Fujifilm has looked into solution, but they were all insufficient.

Dear Fujifilm: there is no “cheap” solution like Blockchain or whatever. If you want to sell more, you need bigger production capability and more workers. That’s it.

via asobinet (X-S20) via digicame-info (X100VI)

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Fujifilm Revolutionizes X100VI Distribution With Spectacular Pop-Up Shops in Iconic Locations

Fujifilm has just announced what I consider a brilliant solution to the immense request of the Fujifilm X100VI and also a great way to make sure that scalpers won’t get their greedy hands on it.

They have now completely stopped selling the Fujifilm X100VI via regular stores and have announced there will be pop-up stores set up in these 225 stunning locations all over the world.

The 225 location have been selected together with National Geographic.

Once sold out, Fujifilm will open 1,000 more new pop-up shops here.

This ensures that only those truly dedicated to obtaining an X100VI will have the opportunity, as acquiring one will require traveling to various locations rather than simply ordering online or finding it at a local store.

Now your X100VI journey will start with a great adventure!

Press Release

Fujifilm Revolutionizes Camera Distribution with Spectacular Pop-Up Shops in Iconic Locations Worldwide, Combatting Scalpers Along the Way

[TOKYO, April 1, 2024 ] – FUJIFILM Corporation (President & CEO, Representative Director: Teiichi Goto) is thrilled to announce a groundbreaking shift in its distribution strategy with the introduction of stunning pop-up shops set amidst some of the world’s most breathtaking landscapes.

These immersive pop-up shops, located in iconic destinations ranging from serene mountain peaks to sun-kissed beaches, will offer enthusiasts the opportunity to collect their coveted Fujifilm X100VI cameras in person, adding an unforgettable element of adventure to the purchasing experience.

“By creating these unique pop-up shops in awe-inspiring locations, we’re not just selling cameras; we’re creating unforgettable memories for our customers,” said Teiichi Goto, CEO at Fujifilm. “We believe that picking up your new X100VI camera should be as extraordinary as the photos you’ll capture with it.”

In addition to providing customers with an unforgettable experience, these pop-up shops serve as an innovative solution to combat scalpers. By requiring in-person pickup in remote locations, Fujifilm aims to ensure that genuine photography enthusiasts have access to the X100VI without falling victim to scalping practices.

Fujifilm has collaborated with National Geographic to pinpoint these 225 locations for these pop-up shops, ensuring that each site offers a truly remarkable backdrop for the camera pickup experience. Additionally, once the initial batch of X100VI samples is sold out, Fujifilm plans to launch 1,000 more new pop-up shops, further expanding accessibility to the coveted cameras.

This pioneering distribution strategy underscores Fujifilm’s commitment to innovation and customer satisfaction, providing photography enthusiasts with an unforgettable opportunity to experience the magic of Fujifilm firsthand.

About Fujifilm
Fujifilm is a global leader in imaging technology, providing a wide range of products and services to meet the needs of photographers and enthusiasts around the world. With a commitment to innovation, quality, and customer satisfaction, Fujifilm continues to push the boundaries of what’s possible in the world of photography.

Warranties for Fujifilm X100VI Limited Edition are Non-Transferable in UK (UPDATE – also in USA)

UPDATE: In USA every Fujifilm camera/lens/accessory has a non-transferable warranty – see document here.

A FR-reader had an exchange with a Fujifilm UK employee regarind the warranty for the limited edition Fujifilm X100VI.

And I think this is an important bit of information for those of you who plan to buy any of the X100VI LE that will soon pop up in UK on eBay.

Warranties for Fujifilm X100VI Limited Edition are non-transferable in UK. Here is what Fujifilm UK said:

I don’t know what the policy in the US is but over here [UK] when people register to purchase the camera the warranty won’t be transferable and we’ll have people signing up to a ballot. So it’s a randomised system on who’s getting the opportunity to buy one.
Unfortunately we won’t be able to stop the people reselling them on eBay but at least we can make it more difficult as whoever purchases it from eBay won’t be able to get it serviced under warranty from Fujifilm UK.

Another good move by Fujifilm UK.

Strict Rules Can’t Stop Fujifilm X100VI Madness: Instant Sold Out in Japan, Causes Website Crashes and Order Suspension Issued

Back in early March, Fujifilm announced that the Fujifilm X100VI will be for sale in Japan starting today, March 28.

Well, today the sale started, and the Japanese Fujifilm webstore crashed due to “heavy access”.

Moroever, the first batch of X100VI cameras already sold out and hence Fujiiflm Japan issued an order suspension. Fujifilm writes:

Both “X100VI” Silver and Black have exceeded the planned number of sales, so we have temporarily suspended the acceptance of orders. I’m very sorry. We will post the future sales schedule as soon as we know.”

And all this despite Fujifilm Japan having set strict purchasing rules such as restricting sales to individuals with a purchase history at their store and limiting purchases to one unit per person/household.

Apology due to heavy access to Fujifilm official shopping site “Fujifilm Mall”

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