Top 3 Fujifilm Gear I’d Love to Buy in 2022

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

  1. Fujinon GF 50mm f/3.5
    One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
  2. Fujifilm X100V
    I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
  3. Fujinon XF 70-300mm f/4-5.6
    You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

Related Article

The Gear

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More”

  • 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
  • GFX sells 50% better than Fujifilm predicted
  • GFX lens attachment rate: about 3 lenses per 1 GFX camera
  • Fujifilm X system has a lower lens attachment rate than GFX system
  • read more in this article

DPRTV Best and Worst Camera Gear 2021: Lots of Love for Fujifilm GFX100S and Fujinon XF MK II Lenses, but Best Stills Camera is…

In their usual very entertaining way, Chris and Jordan from DPRTV share their best and worst camera gear episode for 2021.

Instead of the best stills and hybrid camera categories (as they did last year), this year they axed the hybrid category and replaced it with the best video camera, which has been won by the DJI Ronin 4D. I wish they would have kept the hybrid category.

Also, there is not one overall best lens, but best lens for M4/3, APS-C and Full Frame. Medium Format is not contemplated in the lens options, so the stellar Fujinon GF80mm f/1.7 (which I use every now and then with very gratifying results) had no chance to participate to this years’ DPRTV selection.

Best Lens for M4/3

  1. Olympus 8-25mm f/4 Pro
  2. Panasonic/Leica 25-50mm f/1.7

Best Lens for APS-C

  1. Sigma 18-50mm f/2.8 DC DN
  2. Fujinon XF33 mm f/1.4 R LM WR: They are happy to see that Fujifilm is updating their older prime lenses

XF 33mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
XF 23mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
XF 18mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera

Best Lens for FF

  1. Tamron 35-150mm f/2-2.8 Di III VXD
  2. Sony FE 14mm f/1.8 GM

Best Video Camera 2021

  1. DJI Ronin 4D
  2. Nikon Z9

Best Stills Camera 2021

  1. Nikon Z9: 3D AF tracking. Excellent dynamic range. 45 MP. Rugged and versatile and not the most expensive.
  2. Fujifilm GFX100S: they love image and build quality. Really premium medium format sensor with more approachable price point. Makes high end medium format accessible to a lot more people. You can’t find the camera anywhere, as everybody wants one.

Look, I own the Fujifilm GFX100S and I admire it. It stunns me over and over again. And if you want the best image quality, more then you could ever desire, then go for it. But as much as I admire it, I can’t fall in love with it as I do with my Fujifilm X gear, since it lacks of manual controls. To be clear, it is fast and stupidly easy to operate. But just not as fun. So Fuji, take the X-T form and function, and make a GFX out of it, pretty much like this prototype you’ve showen to us in the past.

And yet, it has captured some precious family memories at a quality I do not deserve :).

GFX100S: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

Worst Video Camera 2021

  1. Sigma fpL

Worst Lens 2021

  1. Laowa Argus 35mm f/0.95

Worst Stills Camera 2021

  1. Sigma fpL

GFX100S

 

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National Geographic: “Fujifilm Reigning Champion of 2022 Best Travel Cameras”

National Geographic has compiled their annual list of best travel cameras. For 2022 Fujifilm comes out as their top recommendation.

Here is their list:

  • Fujifilm X-T4 – currently on Black Friday discount
    “This camera can go toe-to-toe with professional full-frame mirrorless models and DSLRs in performance, autofocus, image quality, and handling. […] One of the most impressive things about the X-T4 is that it retains retro charm (vintage dials) while providing professional-grade controls (modern, wheel based), weather sealing, and ports for video or still photography. This provides an enjoyable shooting experience for enthusiasts and pros. The X-T4 isn’t just an excellent travel camera, it’s one of the best mirrorless APS-C cameras on the market, which makes it—in my view—the reigning champion of 2022 travel cameras”

X-T4 (save $200): BHphoto / AmazonUS / Adorama

  • Fujifilm X100V – BHphoto, AmazonUS, Adorama, Focuscamera
    ” The original X100 revitalized the brand and brought retro styling back to the forefront of camera design. Now the X100V, the fifth in the X100 series, brings a few significant changes. The lens has the same value (35mm f/2 equivalent), but a new design significantly increases sharpness corner to corner, both for wide open and close up images.The camera’s body design adds nearly full weather sealing, a flip-out screen, and a slightly changed grip, as well as improvements to the control layouts (including a control stick). Fujifilm cameras produce the best JPEGs in the industry, with amazing film simulations; cameras in the X100 line are often the backup of choice for photojournalists. This one has a leaf shutter that can sync to high speeds with a strobe and a built-in neutral-density (ND) filter for combatting bright sunlight“

And as last camera, probably Fujifilm’s best if you are on a budget and yet want tons of power.

  • Fujifilm X-S10 – BHphoto / AmazonUS / Adorama / Moment / Focuscamera

    “This model takes almost everything we love about the Fujifilm X-T4 and offers it up at an excellent price, with even better ergonomics and minimal tradeoffs. The only major downgrades from the X-T4 to the X-S10 are a smaller battery, only one memory card slot, no official weather sealing, a smaller viewfinder, and other features such as a lower top shutter speed (which only serious photographer will miss). Other than that, this option has the same internal electronics as the X-T4, thus making it the most affordable new model of APS-C mirrorless camera with IBIS. In all, it may be the best deal on the whole list.

The other cameras in their list are:

Speaking of travel photography, I recently had to spend one night in the wonderful town of Ferrara for some medical checks (all good!). I did bring my X-E3 and X-T4 with me. And for the first time ever, I’ve found good use also for photography of the X-T4 selfie screen. So I guess I must retract my statement that selfie screens are never of use if you stand behind the camera. See the image down below.

 

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Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

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DxO PhotoLab 5 and FilmPack 6 Released with Support for Fujifilm X-Trans Sensor Cameras

DxO has just announced Beta support for Fujifilm cameras sporting an X-Trans sensor with the new DxO PhotoLab 5 and DxO FilmPack 6 (launch discount available).

Down below you’ll find the official press releases.

The supported Fujifilm X-Trans cameras so far are:

  • Fujifilm X-E2 / Fujifilm X-E2S / Fujifilm X-E3 / Fujifilm X-E4 / Fujifilm X-H1 / Fujifilm X-Pro2 / Fujifilm X-Pro3 / Fujifilm X-S10 / Fujifilm X-T1 / Fujifilm X-T2 / Fujifilm X-T20 / Fujifilm X-T3 / Fujifilm X-T30 / Fujifilm X-T4 / Fujifilm X100F / Fujifilm X100T / Fujifilm X100V / Fujifilm X70

All DxO Software

Press Releases for DxO PhotoLab 5 and DxO FilmPack 6

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Fujifilm GFX100S and GFX100 Get Blackmagic RAW and New Features Guide for Firmware 1.20/4.10

Earlier today Fujifilm dropped a bunch of firmware updates, some more substantial, some just bug fixes. You can see the full list here.

The biggest changes come for the Fujifilm GFX100S and Fujifilm GFX100, which get Blackmagic RAW support.

This required Fujifilm to update the Owner’s manuals for those two cameras.

But there are firmware updates also for Fujifilm X-T4, X-T3, X-H1, X-T30, X-E4, X-Pro3, X100V, Fujifilm GFX50S and Fujifilm GFX50R. Make sure to check out all the details and download the latest firmware at our dedicated article here.

And even though I am not into video with my Fujifilm GFX100S, I will update my camera anyway, because who knows what Fujifilm fixed with that “fix of minor bugs” phrase. Sometimes they fix major bugs actually.

Don’t ask me why they do it. It’s a great news if Fujifilm fixes a major bug. No need to hide it behind a generic “minor bug fix” phrase.

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Top 10 Attacks on Fujifilm (That Don’t Make Sense): Full Frame Desires, GFX Facts Distortion, Kaizen Death, X-Trans Flaws, DOF and more

Criticizing and attacking Fujifilm is quite popular on the internet, and down below I will talk about possible reasons why it is like this.

Sometimes these critiques are justified, but sometimes I feel these attacks are unjustified.

Let’s talk about it now.

10 Critiques To Fujifilm

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FujiCast with Fujifilm Manager: X-H2 Talk, Monochrome GFX, Amazing 2022 for Fuji, Kaizen Talk, “Tonygate” and More

Fujicast is back with new episode #197 and #198. Also again on the podcast, Fujifilm UK manager Andreas Georghiades.

Not so surprising, as Japanese Fujifilm managers confirmed it already a few times: there will be a Fujifilm X-H2 one day. It’s probably Fuji’s way to facepalm publicy when they read the fake rumor the X-H line had been canceled ;).

They also talk about the Tony Northrup video, where Tony does not look overly optimistic to Fujifilm’s future.

Down below you can find the podcast as well as a summary.

Tonygate:

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Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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