The Impressive Rise of the Fujifilm X-T5 (Despite X-H2 Competition) and Popularity of X Series Camera Lines – Poll Results

Recently I asked you which Fujifilm X camera you own.

The goal of the survey was to find out how popular the newest 5th generation X series cameras have become among the FujiRumors community.

The results surprised. And not because the Fujifilm X-T5 sold well. That was to expect. But because despite being launched just a few months ago, the Fujifilm X-T5 is already the most owned Fujifilm X series camera among this community.

And more impressively: this is the first time that any Fujifilm X-T camera has some serious internal competition in the higher end Fujifilm segment thanks to the Fujifilm X-H2. But despite this stiff internal competition, the X-T5 made it to the top as your most owned camera in just a few months.

Speaking of X-H2, it is 7th in the ranking, showing the huge popularity of the 40MP X-Trans V sensor.

In the battle X-H2S and X-H2, the X-H2S wins and grabs the 6th spot, but with only a few votes of advantage.

The first non-XT camera in the ranking is the Fujifilm X100V on the 5th spot, slightly ahead of the X-H2S. The next rangefinder camera is the X-Pro2 on the 9th spot

NOTE: The popularity of camera (lines) on FujiRumors is not indicative for the overall popularity on the worldwide market.

Top 10 Cameras

  1. X-T5
  2. X-T3
  3. X-T4
  4. X-T2
  5. X100V
  6. X-H2S
  7. X-H2
  8. X-T1
  9. X-Pro2
  10. X-H1

Popularity of Camera Lines

  • X-T* line = 38%
  • X-H line = 14%
  • X100 line = 11%
  • X-E line = 11%
  • X-Pro line = 9%
  • X-T** line = 7%
  • X-S line = 4% (X-S20 missing from survey)
  • all other X series cameras Fujifilm ever made = 6%

Get Yours

The Latest

New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More

Fujifilm has released firmware updates for 13 Fujifilm cameras.

The updates are mostly to add support for the brand new Fujifilm XApp, but worth a special mention are:

  • significant autofocus improvements for Fujifilm X-T5 and Fujifilm X-H2
  • you can now assign the command dial to change ISO on the X-H2S and X-H2

Down below you’ll find the links where you can check out all the details and download the firmware.

Firmware Details

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Fujifilm Launches the New App for the GFX / X Series of Digital Cameras “Fujifilm XApp”

Fujifilm Launches the New App for the GFX / X Series of Digital Cameras “FUJIFILM XApp”



Press Release

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Which Fujifilm X Camera do You Own? – Measuring the Success (or not) of Fujifilm X-T5, X-H2 and X-H2S – VOTE NOW

Pretty much exactly one year ago, Fujifilm introduced their 5th generation platform (X-Processor 5 and X-Trans V) with the Fujifilm X-H2S.

The launch of the X-H2S was followed by even more 5th generation goodness with the Fujifilm X-T5 and Fujifilm X-H2.

And very soon we will also get the Fujifilm X-S20.

And given all those major releases, I was wondering how successful they have been among the FujiRumors community.

That’s why today I will launch an updated survey where you can tell us which camera you own.

Let’s see if there was a breakthrough in terms of 5th generation gear here on FujiRumors or if many of you did not update to the latest and greatest and stick with their older gear.

  • Important Note: If you pre-ordered any of the gear listed below and just wait to get it shipped, you qualify as owner.

As a reference, here are the top 5 cameras we had in our last survey:

  1. X-T3
  2. X-T4
  3. X-T2
  4. X-H1
  5. X100V

My Gear

VOTE HERE

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Unleash the X-Trans IV Power: X-Processor 5 to Boost Fujifilm X-S20 Video – Video Specs LEAKED

A while back I told you that there could be a huge potential in the combination between X-Trans IV and X-Processor 5.

Well, it looks like this combination will become real soon.

In fact, today we can finally tell you what many of you already saw coming: the Fujifilm X-S20 will use the X-Processor 5.

And in addition to that, our trusted sources (thanks!!!) told us that the Fujifilm X-S20 will be able to record 6K/30p and 4K/60p video.

We remind you that the Fujifilm X-S10 with the very same sensor can shoot 4K/30p max.

It looks like the combination between efficient and powerful X Processor 5 and fast sensor readout of 26MP X-Trans IV, is making it possible to put 6K/30p and 4K/60P into the small camera body of the Fujifilm X-S20, without having serious overheating issues that would make such a feature impracticable.

Considering the hybrid nature of this camera, 6K/30p and 4K/60p are a very welcome feature.

Fujifilm X-S20 Rumor Recap

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Fujifilm Factory Tour: Meet Fujifilm’s Most Complex Gear to Manufacture and How Adjustment is Key to Image Quality

The French website Phototrend had the opportunity to visit the Fujifilm factory in Taiwa, Japan, which where many premium Fujifilm gear is made, but not only premium. For example, also Fujifim’s oldest X mount lens, the legendary Fujinon XF35mm F1.4 R is assembled here.

In this tour, Fujifilm will also tell you which is the most complex gear to manufacture. Spoiler: it’s this beast here, which consists of over 1,000 pieces!!!

There is lots of interesting stuff to read and see, but I found one sentence particularly interesting: “adjustment is the key to image quality“.

So while the assembly takes time and is indeed complex, all the micro-adjustments made during and after the assembly are crucial to ensure a consistent and high quality product.

Down is a quick summary where you can read all the details as well as some images.

Factory Tour

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Fujifilm X Summit in May :: X-Pro3 with Normal Screen :: Expodeo Exposure Donut :: Fujifilm Managers Interviews & More :: Top 10 March Posts

Here are the top 10 articles for March grouped in two categories:

  • rumors you should not have missed
  • most clicked articles
  • most commented articles

In the third category, only those articles will by linked, that were not already in the first list.

Must Know Rumors

  1. Fujifilm X Summit in May (not April)
  2. Fujifilm X-S20 coming with NP-W235 Battery (Rumor) but not in April (Speculation)

Top 10 Viewed Articles:

  1. Expodo: Meet the Exposure Donut and How it Could Work on Fujifilm Cameras
  2. DPReview is Closing: Good Bye after 25 Years of Excellent Service
  3. CURIOSITY: Fujifilm Switzerland Shows X-Pro3 without Hidden but Regular Tilt LCD Screen – UPDATE
  4. Fujifilm Spain Displays Camera Roadmap with New “Disruptive” Models Coming in May and September
  5. Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More
  6. Lightroom Fails with X-Trans V: Are 40MP Fujifilm X-T5 Files Really Softer than 26MP X-Trans IV Files?
  7. Sigma CEO: “APS-C has Still Great Benefits over Full Frame”
  8. DPR Fujifilm Managers Interview: Fixed Lens Fujifilm GFX, X100V Success, Skipping Full Frame was Good Decision
  9. CANCELED: No More Fujifilm X Summit in April – Trusted Source
  10. Camera Autofocus Ranking: Fujifilm X-H2s and X-H2 vs Sony, Canon, Nikon, OM System (Bird Photography)

Top 10 Commented Articles

  1. I am Going to PARIS – But With Which Gear? Your Gear, Photo, Food and More Tips Needed
  2. Fujifilm Spain Displays Camera Roadmap with New “Disruptive” Models Coming in May and September
  3. Let’s Talk Fujifilm X-E Line Future
  4. Lightroom Fails with X-Trans V: Are 40MP Fujifilm X-T5 Files Really Softer than 26MP X-Trans IV Files?
  5. Sigma CEO: “APS-C has Still Great Benefits over Full Frame”
  6. DPR Fujifilm Managers Interview: Fixed Lens Fujifilm GFX, X100V Success, Skipping Full Frame was Good Decision
  7. DPReview is Closing: Good Bye after 25 Years of Excellent Service
  8. Fujifilm X-E4 Discontinued at BHphoto and Other Stores
  9. LEAKED Image of Sigma 23mm f/1.4 DC DN
  10. VOTE :: The Ultimate Fujifilm GF Lens Poll – Let Fuji know What You Want!

Fujifilm X-E4 Discontinued at BHphoto and Other Stores

The Fujifilm X-E4 was launched in January 2021 and the last time I’ve noticed the X-E4 in stock was back in October 2021.

Not even the Fujifilm X100V has such a bad shipping record as the X-E4.

And now, after 2 years only, stores are already starting to mark it as discontinued, as for example BHphoto here (in all its combinations) and the Australian store Camerapro.

It’s a pity that such a beautiful little camera hardly ever shipped and now it even seems to be over for it.

At this point, the Fujifilm X-E5 can’t come soon enough.

Fujifilm: The Current State and the Future Challenges

Comeback of an Old Friend

For us long time Fujifilm lovers, Fujifilm manager Toshihisa Iida (the manager who said Fujifilm will NEVER go Full Frame) was arguably the most representative face of the Fujiflm X/GFX series of the last 10 years.

Sadly for us (but congratulations to him), Toshi left the electronic imaging division once he got promoted to President and Managing Director at Fujifilm Europe back in 2020.

I must admit I was a bit worried when the Toshi left, as I felt that the Fujifilm X/GFX series was in safe hands as long as he was in charge.

He did run the business with huge dedication, passion and vision, as can also be seen in this in this brilliant documentary (MUST WATCH !!!), that gives an intimate look into his life and work as imaging director.

I honestly thought it would be hard to replace a manager like Toshihisa Iida.

But if I look at all the crazy stuff Fujifilm has released in 2022, all my worries dissipate.

Under the new management, Fujifilm has not only continued to work hard and believe in its imaging division, but they also gave us the most release intense year I can remember, with three higher end cameras, four XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

The Future Seen Through Fujifilm Managers Statements

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Fujifilm Managers Talk X-Pro4 :: Firmware Updates :: Good, Bad, Struggling Stock :: Roadmap Lenses Displayed :: & More – Top 10 February

Here are the top 10 articles for February grouped in two categories:

  • most clicked articles
  • most commented articles

In the second category, only those articles will by linked, that were not already in the first list.

Most Clicked Articles for February

  1. Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More
  2. Good Bye Fujifilm X-T4: My Best X-T4 Experience and the Lens I’ll Buy with Money Earned from its Sale
  3. Fujifilm Firmware Update for X-T5, X-H2 and X-H2s
  4. Fujifilm X100V Stock in Fall 2023? The Bad (X100V, X-E4, X-Pro3), the Good (X-T5, X-H2S, GFX) and the Struggling (X-H2)
  5. Cosina Announces Voigtländer NOKTON 35mm F0.9 and Voigtländer ULTRON 27mm F2 for Fujifilm X Mount
  6. When my Old XF23mmF1.4 Beat Sony Full Frame and other Wonderful Moments (but now Welcome my New XF23mmF1.4 R LM WR)
  7. BREAKING: New Third Party Autofocus X Mount Lens Coming Soon
  8. Surprising Price Drops on Selected Fujinon XF Lenses (Not Listed on New Official Fujifilm Deals)
  9. Viltrox 75mm f/1.2 Reviews – The Praise Continues!
  10. Tamron 11-20mm f/2.8 for Fujifilm X Mount Development Announcement

Most Commented Articles for February

  1. Fujifilm Firmware Update for X-T5, X-H2 and X-H2s
  2. Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More
  3. BREAKING: New Third Party Autofocus X Mount Lens Coming Soon
  4. Tamron 11-20mm f/2.8 for Fujifilm X Mount Development Announcement
  5. Cosina Announces Voigtländer NOKTON 35mm F0.9 and Voigtländer ULTRON 27mm F2 for Fujifilm X Mount
  6. Fujifilm Patents Fujinon XF 200-600mm F5.6-8 and XF 100-600mm F5.6-6.3
  7. Leaked Specs: Sigma 23mm F1.4 DC DN for Fujifilm X
  8. RUMOR UPDATE: Upcoming Third Party Autofocus X Mount Lens is NOT from Chinese Manufacturer
  9. First leaked image of the new Samyang AF 75mm f/1.8 X lens
  10. CP+ Images: Fujinon GF30mmF5.6 Tilt Shift and GF/XF Roadmap Lenses, Tamron 11-20mmF2.8, Voigtländer 35mmF0.9 and 27mmF2