BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers

The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.

This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.

Now let’s look at the data.

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Fujifilm LUT 1.19 with X-E4 and GFX100S Support Available

Updated LUT is available on the Fujifilm website.

This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

  • *4K movie data of X-T2 recorded in external HDMI devices with the mode of the “HDMI F-Log” under the “4K MOVIE OUTPUT” in the “MOVIE SETTING”
  • *4K and Full HD movie data of GFX100S, GFX100, X-E4, X-S10, X-T30, X-T3 , X-T4 ,X-Pro3, X-H1 and X100V recorded on SD cards or in external HDMI devices with the mode of the “F-Log RECORDING” in the “MOVIE SETTING”

Download
F-Log 3D-LUT file

  • F-Log_LUT_E_Ver.1.19.zip
    *Decompress the “F-Log_LUT_E_Ver.1.14.zip” file and launch “.cubu” file from a movie editor.

via fujifilm

Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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New Fujifilm Camera FF200002 Registered on January 31, 2021, and Why It’s a Curious Case (X-E4)

FR-reader Kent (thanks), just informed me that he spotted the registration made on January 31, 2021, of a new Fujifilm digital camera with the code name FF200002.

The strange thing here is, that in terms of registrations we had two registered cameras recently:

  • FF200001 registered Sept. 2, 2020 = X-S10
  • FF200003 registered Dec. 14, 2020 = GFX100S

It was just a matter of time until the FF200002 would appear, and it did so on January 31 at the launchstudio bluetooth registration page here.

So which camera is the FF200002?

The answer is: the Fujifilm X-E4!

I know that, because I have watched countless of youtube videos about the X-E4, and in one of them I noticed that when the screen was flipped out, on the backside of the camera you could read “FF200002“.

But it’s strange: the X-E4 is the first camera that gets registered after it has been announced. We told you in this article that it Fujifilm usually registers cameras from 1 to 6 months ahead of announcement.

Well, I guess this means from now on we have to count also with the possibility, that Fujifilm will announce cameras without them appearing first on some sort of registration website. But don’t worry about that, I will let you know in advance anyway what will come ;).

So let’s update our original article, where we illustrate the time span between registration and announcement of new Fujifilm gear:

  • registered 1 month before announcement = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • registered 2 months before announcement = 3 cameras (X-T20, X100F, XF10)
  • registered 3 months before announcement = 3 cameras (X-T3, GFX50R, GFX100)
  • registered 6 months before announcement = 2 cameras (X-H1, X100V)
  • registered 4 days after after announcement = 1 camera (X-E4)

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The Curious Case of the Fujinon XF50mmF1.0: The Most Loved Worst Lens Ever is Hard to Find in USA and Widely Available in EU

The Fujinon XF50mm f/1.0 is a curious lens for two reasons:

FIRST: It was announced back in September 2020, and until today, it is still very hard to find in stock in USA. Sure, the pre-orders exceeded “by far” Fujifilm’s expectations, said Fujifilm itself. And also here on FujiRumors it was the by very far best selling Fujinon XF lens of 2020, beaten in terms of lens sales only by one very affordable third party option, as you can read here.

The strange thing here is that the Fujinon XF50mmF1.0 is widely available in EU. You can find it in stock for example at AmazonDE, CalumetDE, WexUK, ParkcamerasUK, AmazonUK and more stores. No Idea why there is this discrepancy.

SECOND: The Fujinon XF50mmF1.0 was declared the worst lens of 2020 by DPRTV here due to the lens being soft and showing too much chromatic aberration. But it became clear that opinions would diverge quite a bit. Christoper Forst called it easily the sharpest lens he has ever tested at f/1.0 here, Cameralabs said it has tremendous details from center to corner here, and ephotozine concluded in their technical analysis that the chromatic aberration control is impressive and called this lens “magical” here.

Now, looking at the first and rather enthusiastic customer reviews at AmazonUS here and BHphoto here, we can say there is probably not much wrong with this lens.

That’s the curious case of the XF50mmF1.0: the most loved worst lens ever that is finally easy to get all over the world… unless you live in USA.

Fujifilm X-E4 – Make More With Less: Fujifilm Manager Interview, Eye AF demo, Everything You Need to Know and XF27mmF2.8 R WR

On January 27, the big announcement day for Fujifilm, the little Fujifilm X-E4 was clearly overshadowed by the Fujifilm GFX100S.

And I get it, the GFX100S is definitely more of a revolution for the camera industry than the X-E4.

And yet, as a big X-E line lover, and current owner of the X-E3, I want to bring back some attention to the X-E4.

So far I have not made up my mind if I will get one or not. If I would not already own a 26 MP camera (the X-T4), then I’d probably upgrade. But so far I find myself well with the combination of X-E3 and X-T4. Today I used it to photography my wife and our son, switching between X-E3 with XF35/1.4 and X-T4 with XF80mm Macro. After the shoot, my son and me rested on the couch, as you see here ;).

So, back to the X-E4.

Down below you can find a summary of an interview of Janpanese Fujifilm manager, a few AF demo videos, a comprehensive X-E4 overview as well as some thoughts on the new XF27mmF2.8 R WR.

Also, a few videos from the “make more with less” Fujifilm series dedicated to the Fujifilm X-E4.

Videos + Summary

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FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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