BREAKING: Fujifilm X-E4 Coming in First Quarter 2021

Yes, I know, the Fujifilm X-E line ain’t the most popular among Fuji X shooters.

But I love the X-E line, although I was rather unlucky with it, because…

Right now I own a lovely Fujifilm X-E3, which somehow I still didn’t destroy. ;)

Given my X series background, you can imagine how happy I am today, when I can report that the Fujifilm X-E4 is set for announcement in the first quarter 2021 (between January and March 2021).

So now you have them both, the 2 mid-range cameras to come and I told you a while back ago here: X-S10 and X-E4!

My personal wishlist?

  • X-E4 with X100V alike ultra-thin “invisible” tilt screen (no selfie screen, please)
  • X-E4 with combined ISO/Shutter dial of X-Pro3

And don’t forget, Fujifilm will give us also a brand new Fujinon XF27mmF2.8 MK II lens.

I hope this rumor made your day just as it did mine :)
Patrick

Fujicast: Interview With Fujifilm X(100) Series Designer Masazumi Imai

Masazumi Imai, the guy who designed the original Fujifilm X100, and still is one of the head designers at the Fujifilm X series, participated to the latest Fujicast episode.

Masasumi Imai the Head of Design for Fujifilm X Series cameras (and the one who crafted the original X100) talks with Kevin Mullins from Tokyo about how he conceived the ten year old X100, the camera that for many photographers worldwide became their gateway to mirrorless technology.

You can listen to the full episode and read a summary down below.

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New Fujifilm Camera Registered and Coming October 16

Nokishita spotted the registration of a new Fujifilm camera, the FF200001.

Fujifilm’s digital camera “FF200001” has passed FCC certification. Equipped with Wi-Fi (802.11b/g/n) and Bluetooth (same RF module as X-Pro3 model number [WM-BN-BM-26 _A_ FF3 ]) .

he designated date for public disclosure of the certified material is October 16, 2020.

This is a list of model numbers of Fujifilm wireless parts, which is not very helpful

WM-BN-BM-26_A: X-E3
WM-BN-BM-26 _A_ FF2: X-H1/GFX50R
WM-BN-BM-26 _A_ FF3: X-Pro3/X-T3/X-T30
WM-BN-BM-26 _A_ FF4: X100V
WM-BN-BM-26 _A_ FF5: X-T4
WM-BAC-BM-25: GFX100
TYPE1FJ: X-A7/X-T200

It’s obviously not the Fujifilm X-Pro4, that I can say for sure! :)

If you want to know what it is, we invite you to stay tuned on FujiRumors.

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Fujifilm X-A7 Discontinued after Only 11 Months: Fujifilm X-A8 Coming or X-A7 Failure?

The Fujifilm X-A7 is actually a lovely little entry level camera launched just almost a year ago and hit the market about 11 months ago.

But now it is already marked as discontinued at BHphoto here, it’s on low stock or backordered at Adorama here and it’s unavailable also at AmazonUS here (where you might find some via third party only) and FocusCamera.

For a long time, the Fujifilm X-A line was an absolute best seller in Asia, especially in Thailand. In fact, pushed by the X-A line, Fujifilm was able to outsell all other camera brands (Canon included) and reach an incredible 50% mirrorless market share.

Don’t believe me, but check out the official Fuji-data leaked by FujiRumors here and other Fujifilm manager statements listed below.

Now the options are two:

  1. the camera is going to be replaced already and we will soon get a Fujifilm X-A8
  2. the X-A line lost its magic appeal in Thailand and sold terribly bad

Looking at the Fujifilm X-A line release timeline, we can see that there was a successor about ever 16 to 18 months. If Fujifilm would stick with that, then the Fujifilm X-A8 should come in early 2021. So in my opinion, it’s a bit too early to discontinue the X-A7, but maybe Fujifilm doesn’t think so, or they are really going to replace the X-A7 earlier than expected.

More likely in my opinion is that the X-A line just lost its magic in Asia, especially in Thailand, and that it fell victim to the rise of smartphones and to COVID-19.

Fujifilm X-A line success story:

  • Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
  • Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
  • in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
  • a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”

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Hungry for Fujifilm X-H2, Visions for X-T5, Hopes for X80, Modular Fujifilm GFX, Monochrome and More – FR Readers Wishlist Corner

Fujifilm Wishlist Corner

In response to the terrific response to our first FR-readers wishlist corner article and the massive feedback I have received via email by fellow Fuji X/GFX shooters, here is the second episode of this series.

This series is all about your wishes about future Fujifilm cameras, lenses, firmware features and whatever you desire to see in Fuji’s future.

As I did receive tons of emails last time, I will focus this FR-readers wishlist corner mainly on cameras… lenses and firmware will follow at a later point.

The Hunger for X-H2

It’s interesting to note that most of the wishes gravitate around the Fujifilm X-H2, proving that there is a huge “hunger” for a Fujifilm X-H1 successor.

The (now discontinued) Fujifilm X-H1 was initially a disaster in terms of sales. However, X-H1 sales revived later on thanks to terrific deals that gave it a sales-glory-moment.

The reason for the overall failure of the Fujifilm X-H1 was not its concept, but its timing: a few months later the Fujifilm X-T3 followed with new sensor and processor. I never understood this move by Fujifilm.

And yet, there is absolutely nothing wrong with the Fujifilm X-H1, which, I remind you, snapped the top winning image at the World Press Photo awards.

I am strongly convinced that with the Fujifilm X-H2, Fuji is sitting on a potentially big winner.

Many X shooters would like a Fujifilm X-H2 right now, but as FujiRumors always told you, you have to be patient. Fujifilm is not going to repeat the errors made in the past. When the Fujifilm X-H2 will hit the market, it will be the right moment, have the right features and give the X-H line the position it deserves: right on the top of the high end X series line-up!

What’s Next?

Do you have wishes about the Fujifilm future, too? Well, then write me at fujirumor@gmail.com.

Have a wonderful weekend,
Patrick

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Wishlist Roundup

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Fuji Guys Explain Which Battery Power Banks are Best for Your Fujifilm Cameras

Fuji Guy Billy shows you the different battery pack options to power your Fujifilm cameras.

  • standard 5V power banks will charge your batteries slower and can’t power your camera while you use it. But it’s a cheap alternative to charge your batteries while your camera is turned off
  • what you should get, is a power deliver battery bank. It can output much higher than 5 volts. For example, the Anker PowerCore+ 26800 PD (which I own, too), can output up to 20V
  • with higher voltage, you can power your camera
  • if you want to power your camera, use the USB-C PD (power delivery) connection that is on the power bank
  • many of those power banks come with high power deliver wall charger
  • you can connect the wall charger directly to the camera, and it becomes basically your AC Adapter
  • when you buy a power bank, make sure it states “PD” for “power delivery”

Fujifilm officially recommends the following PD power banks on their website.

Anker Accessories:

Official Fujifilm Power Bank Page

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Global Shutter: 120+ MP for Fujifilm GFX120 and 31 MP for Fujifilm X-H2?

the modular Fujifilm GFX - could a global shutter make it become real? - VIDEO BELOW
the modular Fujifilm GFX – could a global shutter make it become real? – VIDEO BELOW

We are talking since a long time, about the global shutter revolution coming to photography, and even Fujifilm itself talked about it, for example:

Inspired by an email of a reader, I went back to check which kind of global shutter sensors Sony has currently to offer.

Worth to mention and possibly of interest for Fujifilm shooters, are the following two:

  • IMX342LQA-C: 31.49 MP APS-C global shutter sensor and max. 35.4 fps – already reported here
  • IMX661LQA-C: 127 MP Type 3.6″ global shutter sensor and max. 15 fps

Clarifications & Reminders

Now, we know that the Fujifilm X-T4 and the Fujifilm GFX100 use the same sensor, just the one in the GFX100 is about 4 times bigger, hence it has 4 times the megapixel.

We also know that the current Fujifilm GFX sensor is a type 3.4″, hence slightly different than the IMX661LQA-C type 3.6″ listed above.

If we would take the 31 MP APS-C global shutter sensor and make a 3.4″ type of it, we would end up with about 123 megapixel on medium format Fujifilm GFX.

And as a reminder, Sony also released a 43 megapixel stacked APS-C sensor. The same sensor used on the GFX system would result in a 162 MP sensor.

Speculations: Fujifilm GFX120 and Fujifilm X-H2?

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Focus On Glass: Fujinon XF 50-140mmF2.8 Even Better with Future X Bodies and Why no OIS on XF 16-55mmF2.8

We already reported in this post, about the first episodes of the Fujifilm series “Focus on Glass“, which included the XF8-16mmF2.8 and the GF30mmF3.5.

Now new episodes have been uploaded at Fujifilm Spain, this time about two lenses, that we can define the “workhorses” in the X mount lens lineup, the Fujinon XF16-55mmF2.8 and the Fujinon XF50-140mmF2.8.

It includes statements made by Fujifilm managers and engineers about those lenses, which I will report in written form here, to make you safe some time ;)

Fujinon XF50-140mmF2.8

  • no excuse is allowed for this lens:
    – autofocus has to be fast
    – image quality has to be impressive
    – weight has to be light
    – size has to be compact
    – it has to tick all boxes
  • it has outstanding resolution
  • a flawless lens
  • clear color reproduction
  • minimal chromatic aberration
  • Fujifilm is proud of the result
  • 23 glass elements inside with many ED lenses
  • the more the Fujifilm X bodies evolve, the more the potential of this lens is executed
  • an engineer says he can see its performance extended even further in future

Regarding the better performance in future, they probably refer to autofocus speed, but possibly also to sharpness. We know from this Fujifilm manager statement that Fujifilm X glass can resolve at least 32 megapixel, hence, Fujifilm might hint that the XF50-140mmF2.8 is one of those lenses that is currently underperforming on the 26 megapixel X-Trans sensor.

Fujinon XF16-55mmF2.8

  • in order to maximize optical performance, Fujifilm decided to remove OIS, it was not an easy decision
  • it’s a must have lens
  • you can attempt any photo shoot with this lens
  • a reliable partner
  • no excuses are allowed, when making a red badged lens
  • Fujifilm would give it 5 stars

I have been told in the past by my sources, that the optical performance at the wide end did not satisfy Fujifilm completely, hence they decided to remove OIS. At that point in time a strongly debated discussion, but now that Fujifilm offers cameras with IBIS, we can say that in the long term this was the right decision.

You can see both videos down below.

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FOCUS ON GLASS – VIDEOS

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FR-readers Wishlist Corner: Fujifilm X-H2 Dream Features, Fujifilm X-E4 Survey, Fujinon XF 135mm F3.5 and More

I apologize, because…

… I try and I think I succeed to reply to every single one of the 20+ emails and personal messages I get every single day.

However, not always I am able to give you the comprehensive reply you’d deserve, for a simple reason: time!

In fact, I have day job as a teacher and I run FujiRumors totally alone. Hence, in order to be able to reply to everyone with the limited time I have left, sometimes I just must give a shorter reply, even if often your emails would deserve a comprehensive answer.

Now, some of the most interesting emails I get, are those, with input, ideas and wishes for future Fujifilm products.

And since also to those emails, often I can’t reply as comprehensively as I’d love to, I had the idea to share them with the entire FujiRumors community, and extend the discussion to all of you.

Last time we discussed:

  • read here – FR-readers Wishlist Corner: Fujifilm X-TSony, Firmware Upgrade Suggestions, Lens Wishes and Much More

Today I’d have selected a few more of those wishes.

So, if anyone reading this is interested, feel free to drop your thoughts in the comments.

You have wishes about the Fujifilm future, too? Well, then write me at fujirumor@gmail.com.

Have a wonderful weekend,
Patrick

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Wishlist Roundup

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