10% Discount on Viltrox WCL/TCL-X100VI Ending and Full Updated List of Fujifilm X/GFX Deals

Viltrox Deals Ends

The 10% launch discount on the brand new Viltrox WCL-X100VI and TCL-X100VI conversion lenses for X100 cameras is ending in a few hours – 5% launch discount + 5% discount with coupon code FUJIRUMORS.

Starting next week you you will only get 5% discount with out coupon code FUJIRUMORS.

Updated Fujifilm X / GFX Deals

Fujifilm has added one lens to the GFX deals and there are unofficial XF lens deals at BHphoto.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

The Spectacular Fujinon GF32-64mmF4 is Now $500 Off plus New Unofficial XF Lens Deals

The Unofficial Fujifilm XF Lens Deal

Earlier today we reported that mainly BHphoto (but in some cases also Amazon and Adorama) offer unofficial Fujifilm deals.

Unofficial because they are not part of the official Fujiilm X deals (full list below), and hence we don’t know how long they will last.

The New Official GF Lens Deal

Fujifilm just added the spectacular Fujinon GF32-64mm F4 lens to the list of their officially rebate GF lenses.

And I don’t call the GF32-64mm “spectacular” just randomly.

I actually own it, took tons of images with it, and it’s out of this world in terms of image quality and flexibility.

For example, it was the only lens I used on my multi-day Dolomites hiking trip… and you can also see me in action with it on this Dolomite video.

And guess what? After I published an image I took with it, the SonyAlphaRumors guy wrote me asking how I edited the colors in that image, because he loved them so much. It was an easy answer, as I just said “I did not edit at all… it’s Astia out of the box“. I guess that’s something hard to comprehend if you are not a Fujifilm shooter ;).

Official GFX Gear Deals

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

XF Lens and X Camera Deals

Unofficial XF Lens Deals

Official XF Lens Deals

Official X Camera Deals

Surprise Fujinon XF Lens Deals at B&H Photo – Save Up to $750

There are some XF lens deals running at B&H Photo only. While only BH has all these “non-official” deals, some are offered also at Amazon and at Adorama (but only BH has them all).

These deals are not listed as official deals by Fujifilm so I don’t know how long they will run. Below is the list:

Official X Lens Deals

Official X Camera Deals

Fujifilm Holiday Savings: What Deals Expire December 28 vs. What Lasts Until January 18

Some of you have asked when the current Fujifilm X and GFX holiday savings will expire. Here’s the quick overview.

Most of the Fujifilm deals are running well into the new year and will officially end on January 18.

However, there is one exception you should be aware of: the $200 price drop on the Fujifilm X half is only available until December 28.

Fujifilm went super-aggressive with the GFX deals thanks to an up to $1,000 rebate which is even made better by the addition of a free CFexpress Type B and camera bag only at BHphoto.

The Top Deal – save $1,000 + Free CFexpress Type B card and Camera Bag

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Instax Gear

Fujifilm X half – save $200
BHphoto / Amazon US (black – charcoal – silver) / Adorama / Moment / Nuzira/ BestBuy / Paul’s Photo

Fujifilm Camera Ownership Ranking: GFX Increases and the Real Ranking of Sony, Canon, and Nikon among FR-readers

The Ranking Results

The Top Deal – save $1,000 + Free CFexpress Type B card and Camera Bag

4.5 years ago I launched a survey on FujiRumors here, asking which camera system you own.

And since that was such a long time ago, I decided to launch a new survey again recently.

So what has changed in these 5 years?

Let’s check it the survey results first:

2021: I own Fujifilm X APS-C system only (58%)
2025: I own Fujifilm X APS-C system only (52%)

2021: I own Fujfilm X APS-C system + other systems (Sony, Canon etc.) (25%)
2025: I own Fujfilm X APS-C system + other systems (Sony, Canon etc.) (25%)

2021: I own both, the Fujifilm X and the GFX system (6%)
2025: I own both, the Fujifilm X and the GFX system (8%)

2021: I don’t own any Fujifilm Camera (4%)
2025: I don’t own any Fujifilm Camera (4%)

2021: I own Fujifilm GFX MF system + other systems (Sony, Canon etc.) (3%)
2025: I own Fujifilm GFX MF system + other systems (Sony, Canon etc.) (3%)

2021: I own Fujifilm X, Fujifilm GFX + other systems (Sony, Canon, etc) (2%)
2025: I own Fujifilm X, Fujifilm GFX + other systems (Sony, Canon, etc) (5%)

2021: I own Fujifilm GFX MF system only (2%)
2025: I own Fujifilm GFX MF system only (3%)

Ups and Downs

(-) The number of Fujifilm APS-C only shooters only has decreased by 6%.

(+) We see a 2% increase in GFX + Fujifilm X shooters (now 8%).

(+) There is a 3% increase in GFX + Fujifilm X + other brands shooters (now 5%).

(+) And finally a 1% increase in Fujifilm GFX only shooters (now 3%)

Same Same

(=) 25% still own Fujifilm APS-C + other systems

(=) 4% of people reading this blog do not own any Fujifilm camera yet

(=) 3% of people shoot Fujifilm GFX + other systems

Summary:

In 2021, 91% of readers owned a Fujifilm X series camera
In 2025, 90% of readers own a Fujifilm X series camera (-1%)

In 2021, 13% of readers owned a Fujifilm GFX camera
In 2025, 19% of readers own a Fujifilm GFX camera (+6%)

In 2021, 30% of Fujifilm X/GFX shooters also owned another system
In 2025, 33% of Fujifilm X/GFX shooters also own another system (+3%)

The number of people not owning a Fujifilm camera is stable at 4%.

Conclusions:

The Fujifilm X system remains the dominant choice among FujiRumors readers, with APS-C ownership barely shifting over the past 4.5 years (from 91% to 90%). What has changed is how people build their kits around it. Fewer photographers are sticking exclusively to APS-C, while more are expanding into GFX or mixing Fujifilm with other brands.

GFX shows the strongest momentum: its ownership has grown from 13% to 19%, driven both by X shooters adding medium format to their setup and by a small rise in GFX-only users. Multi-system ownership is also up, with 33% of Fujifilm shooters now pairing their Fuji gear with other brands.

Despite these shifts, the share of readers who don’t own any Fujifilm camera at all remains unchanged at 4%.

In short: the X system is still the backbone of the community, but GFX and multi-system hybrid setups are steadily on the rise, with GFX experiencing the biggest rise.

What This Means:

A 1% drop in Fujifilm APS-C ownership is negligible. Especially considering that if rumor sites covering other brands would launch the same survey, they’d probably see a sensible increase in Fujifilm owners (for example, Canon, Sony and Nikon shooters adding a Fujifilm X100VI to their camera gear setup).

But when it comes to FujiRumors readers, there are 6% less people shooting only with APS-C (from 58% to 52%), with most adding the GFX to their personal linuep.

And yet, despite more photographers expanding their kits with other systems, the majority remain loyal to their Fujiflim APS-C cameras with only a -1% drop. That probably indicates that no matter if they buy an additional Full Frame or Medium Format system, they still value the advantages of owning a Fujifilm APS-C system.

At the same time the rise of Fujifilm GFX is slow but steady. And quite frankly, the GFX system would explode and reach immense numbers overnight, if only Fujifilm would make this GFX camera, which Fujifilm has already shown us in its mock-up version. But we got the Fujifilm GFX Eterna 55 instead… oh well…

Last but not least, only an additional 3% of FR-readers are “flirting” with other systems and have added a non-Fujifilm system to their lineup (30% in 2021 and now 33%).

🇺🇸 Fujiflm USA Deals – Save Up to $1,000 on GFX and X Gear 🇺🇸

Note: similar deals are currently running in Europe.

The Top Deal – save $1,000 + Free CFexpress Type B card and Camera Bag

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Instax Gear

These Cyber Money Deals Won’t Make You Miss Black Friday – But Only For 1 Day!

Cyber Monday deals are now live, with new and great deals, that won’t make you miss Black Friday at all.

The problem: many deals end today.

Deal Pages

Fujifilm Related Deals

Top Seller

By Brand

Today’s Selected New Deals:

Storage and card deals:

Top Fujifilm Deals

Save $1,000 + Free CFexpress Type B card and Camera Bag

US Stores

B&H Photo
Amazon US
Adorama
BestBuy
Moment
Nuzira
Paul’s Photo

DE Stores
Amazon DE
Erhardt
Calumet
Fotokoch

UK Stores
Amazon UK
WEX Photo

CA Stores
Amazon CA
Camera Canada

Amazon EU Stores
Amazon DE
Amazon UK
Amazon FR
Amazon IT
Amazon ES
Amazon NL

 Fujifilm Deals

List of USA Deals
save up to $1,000
List of EU Deals

Third Party (AF) Lenses

Viltrox
Sigma
Voigtlander
Tamron
Tokina
Zeiss
Samyang
TTartisan
7Artisans
AstrHori
Laowa
Meike
Sirui
Astrhori

 Accessories / Bags

SmallRig
PeakDesign
ThinkTank
Anker
Ulanzi
Pergear
Heipi

Lighting

Profoto
Godox
BHphoto deals

Books

RockyNook

Mixed Deals

Amazon Gift Cards
Computer Monitors

 Editing

Topaz
Luminar
Adobe

Memory & Storage

Nextorage
SanDisk
Lexar
ProGrade
Samsung
Seagate
Ugreen NAS
External HD

Apple

Apple

Check These Deals

** CLICK HERE to Read the Rest of the Article **

The Big Black Friday Deals Just Dropped – The Complete Overview with All-New Fujifilm Deals

Black Friday is now in full swing.

Below there is a chart for quick access to the deals by category. Scroll down for a comprehensive long list of selected deals.

Top Deals

Save $1,000 + Free CFexpress Type B card and Camera Bag

US Stores

B&H Photo
Amazon US
Adorama
BestBuy
Moment
Nuzira
Paul’s Photo

DE Stores
Amazon DE
Erhardt
Calumet
Fotokoch

UK Stores
Amazon UK
WEX Photo

CA Stores
Amazon CA
Camera Canada

Amazon EU Stores
Amazon DE
Amazon UK
Amazon FR
Amazon IT
Amazon ES
Amazon NL

 Fujifilm Deals

List of USA Deals
save up to $1,000
List of EU Deals
save up to $500
Fujifilm X Half
save $200
X-S20 + XC15-45 renewed
save 15%

Third Party (AF) Lenses

Viltrox
Sigma
Voigtlander
Tamron
Tokina
Zeiss
Samyang
TTartisan
7Artisans
AstrHori
Laowa
Meike
Sirui
Astrhori

 Accessories / Bags

SmallRig
PeakDesign
ThinkTank
Anker
Ulanzi
Pergear
Heipi

Lighting

Profoto
Godox
BHphoto deals

Books

RockyNook

Mixed Deals

Amazon Gift Cards
Computer Monitors

 Editing

Topaz
Luminar
Adobe

Memory & Storage

Nextorage
SanDisk
Lexar
ProGrade
Samsung
Seagate
Ugreen NAS
External HD

Apple

Apple

New Deals

Reconditioned Fujifilm Gear

Our Coupon Codes

We have a bunch of coupon codes you can use on top of many Black Friday Discounts:

  • Viltrox – 5% off code “FUJIRUMORS”
  • Luminar Neo – $/€10 off code “FUJI”
  • 7Artisans – 5% off with code “FUJIRUMORS”
  • DxO Software – save extra 5% with code “FujiRumorsBF”
  • FieldMade – 10% off code “FUJIRUMORS10”
  • Funleader – 5% off code “FUJIRUMORS”
  • RockyNook – 40% off code “fujirumors40”

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Half

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100 II in CLOSEOUT at Adorama and Massive $1,000+ GFX100II Bundle Price Drop at BHphoto – UPDATED

UPDATE: Adorama briefly marked the Fujifilm GFX100 II as a “closeout” product (see screenshot above), which prompted speculation about an upcoming replacement. We reported on it earlier today, noting how odd it seemed. Adorama has now corrected what was apparently an error, and the GFX100 II is no longer listed as closeout. The original article has been removed.

NOTE: the massive $1,000 rebate on the GFX100II bundle (+ freebies at BHphoto) is not a sell-out to make place in the warehouse for a replacement. The Fujifilm GFX100II is in full production and we know knothing about a replacement coming in the next few months.

There are great deals also Fujifilm X APS-C gear.

The Top Deal – save $1,000 + Free CFexpress Type B card and Camera Bag

X Cameras

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T6 Coming Second Half 2026 – And What About X-Pro4, X-H3/S, X-T60, X-S30 and Rest of 6th-Gen Wave?

I shared the rumor that the Fujifilm X-T6 will come in the second half of 2026.

Now, many have been skeptical and said this can’t be possible.

Why?

Because, if we look at the refresh rate of…

… we can see that even taking the historic slowest refresh rate for X-T* cameras, we should have gotten an X-T6 in August 2025 already.

Hence, a Fujifilm X-T6 release in the second half of 2026 would be extraodrinarily, almost impossibly, slow.

But… and this is what I forgot to tell you in my previous article… this information comes from trusted sources. So I can only confirm what I wrote already.

And now I need to answer the question that inevitably popped-up: what about the Fujifilm X-Pro4, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X-S30, Fujifilm X-T60, Fujifilm X-E6, Fujifilm GFX100 III and the rest of the 6th generation cameras?

So here is where I have to be very clear – and you should read carefully:

I do not know if the Fujifilm X-T6 will be the first camera to feature the 6th generation platform or if there will be other 6th gen. cameras coming maybe in the first half of 2026.

I will try my best to find the answer for you… but it certainly would help if somebody could drop me hint, 100% anonymously via rumor box or Signal chat, or via email at fujirumor@gmail.com or personal message on social media.

BLACK FRIDAY PAGES

Gear I Own

🇺🇸 Fujiflm USA Deals – Save Up to $1,000 on GFX and X Gear 🇺🇸

Note: similar deals are currently running in Europe.

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Instax Gear

Viltrox AF 28mm F4.5 Ultra-Thin Pancake Lens Best Selling at Black Friday

Black Friday kicked in with lots of rebates.

One of the hottest is the 20% rebate on Viltrox X mount lenses.

And there is one lens that is selling particularly well, the ultra-thin Viltrox 28mmF4.5 autofocus lens.

In fact, it is the best selling gear on Day 1 of Black Friday.

Black Friday Pages

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

** CLICK HERE to Read the Rest of the Article **