Black Friday is Here – These are The Best Deals, from Fujifilm X/GFX, SmallRig, Software Savings & More

Black Friday is in full swing. Tons of deals have dropped, including huge rebates on X and GFX gear in USA.

So, time to give you the complete overview:

Here are the deals in detail for USA (a more detailed list for Europe can be found here).

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

Mixed Deals – Batteries Included

Ulanzi

Sigma AF X Mount Lenses

Tamron AF X Mount Lenses

Sirui AF+MF X Mount Lenses

Tokina AF X Mount Lenses

Manual Focus + Electronic Contacts X Mount Lenses

Manual Focus Lenses X Mount Lenses

Fujifilm GFX Mount Lenses

Accessories & Flash

Additional Deals

Memory Cards

External SSD

Apple Products

Fujifilm USA Big Black Friday Savings – Save Up to $1,000 on X/GFX Cameras and Lenses

Fujifilm has just launched huge Black Friday Deals on Fujifilm X/GFX Lenses and Cameras. Below are the deals.

You save up to $1,000.

Similar deals are currently running in Europe.

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Instax Gear

Leaked Fujinon XC 13-33mm F3.5-6.3 – Surprising Specs and the First XC Lens to Truly Tempt Me!

We can now share the main specs of the upcoming Fujinon XC 13-33mm F3.5-6.3 OIS.

And we are going to compare them to the XC 15-45mm F3.5-5.6.

There are a couple of nice surprises: the XC13-33mm is more compact, lighter, yet has a more sophisticated lens design (hence likely a better image quality). It comes with 9 rounded aperture blades instead of 7 (better bokeh?). It also has a more powerful optical image stabilization and a mechanical zoom instead of a powerzoom. I also like that the minimum focus distance is fixed at 20cm through the entire range.

That’s quite a nice set of improvements!

Below you can see the specs comparison.

I guess for many this could be an ideal ultra-portable kit zoom lens for many X-M5, X-E5 and X-T30III or X-T50 owners.

This is actually the first XC lens that has truly caught my interest and I can’t wait to finally see it unveiled on October 23 at 1AM New York time.

If the image quality is good, it could be an ultra compact alternative to my XF10-24mmF4.

I feel like Fujifilm has made lots of correct choices when it comes to developing the XC13-33mmF3.5-6.3.

Don’t forget: we will have a nice live blog only on FujiRumors.com ;).

But just out of curiosity, I will also share the estimated specs that Fujifilm itself mentioned in what some (erroneously) consider the hidden Fujifilm X mount lens roadmap:

  • Affordable Wide Zoom Lens – XC Lineup
    – Size 40-50mm
    – 60-70mm diameter
    – weight 130-170g

We can see that Fujifilm made the final lens even smaller and lighter than they initially estimated.

The Best Fujifilm Communities

XC 13-33mm F3.5-6.3 OIS

XC 15-45mm F3.5-5.6 OIS PZ

Size

Φ61.9mm x 37.5mm (Collapsed position)

Φ61.9mm x 55.6mm (Wide)

Φ61.9mm x 57.2mm (Telephoto)

Φ62.6mm x 44.2mm (Collapsed position)

Φ62.6mm x 65.2mm (Wide)

Φ62.6mm x 62.1mm (Telephoto)

Optical Design

10 Elements in 9 Groups
(4 aspherical, 3 ED elements)

10 Elements in 9 Groups
(3 aspherical, 2 ED elements)

Minimum Focus Distance

20cm – ∞ (Wide)

20cm – ∞ (Telephoto)

13cm – ∞ (Wide)

35cm – ∞ (Telephoto)

Zoom Mode

mechanical zoom

electornic powerzoom

Number of Apeture Blades

9

7

Weight

125g

135g

Filter Size

ø49mm

ø52mm

OIS

4 stops

3 stops

From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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Last Hours Before Fujifilm’s Second Price Increase Kicks In – But Amazon Still Sells Some Gear at Pre-Tariff Prices

X-T5 going to cost $1,999 starting August 30
X-T5 going to cost $1,999 starting August 30

These are the last hours before the second Fujifilm price increase.

Fujifilm has officially declared to various news outlets that on August 30 there will be further price increases. According to information we have gathered, the list of price increases should be the one you can see below.

Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.

  • XF 8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF 16mmF2.8 – 11% discount ($399 instead of $449)
  • XF70-300mm* – $799 (currently $899 – was $799 pre-tariff)
    *note: the XF70-300 is sold by third party sellers
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers

Still resisting at Amazon is also the anti-deal :)

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

Will Fujifilm’s Upcoming Second Price Increase Revive Interest for the Original XF16-55mmF2.8 R WR?

We reported that Fujifilm will again increase prices on plenty of Fujifilm X and GFX gear (full list below).

Not affected by any increase is the original Fujinon XF16-55mmF2.8 R WR.

In fact, it is still sold for $999 at BHphoto here and $989 Amazon here (via third party). Other stores like Adorama here and Nuzira still sell it for $1,199.

So starting August 30 we will have a $400 price difference between the two lenses, which might revive the interest for the original XF16-55/2.8, which really struggled to sell even at rebated price after the launch of the XF16-55mmF2.8 MK II.

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

 

6 Days Left Before Fujifilm’s Second Price Increase – Amazon Still Lists Surprising XF/GF Lens Deals

On August 30, Fujifilm will implement yet another price increase in the USA, affecting a wide range of X, GFX, and Instax gear.

This marks the second price hike this month, following the one that already took effect on August 1.

Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.

  • XF 8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF 16mmF2.8 – 11% discount ($399 instead of $449)
  • XF 10-24mmF4 – 9% discount ($999 instead of $1,099)
  • GF 80mmF1.7 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers

Some gear at Amazon is sold at even lower price than the original launch price.

  • XF33mmF1.4 – $769 (currently $899 – $799 pre-tariff)
    shipped and sold by Amazon.com with free 30 days return policy
  • XF70-300mm – $759 (currently $899 – was $799 pre-tariff)
    shipped and sold by Amazon Japan
  • XF16mm F2.8 silver – $347 (currently $449 – $399 pre-tariff)
    shipped and sold by Amazon Germany

I’m not sure whether import taxes apply when ordering gear from Amazon Germany or Japan. What I do see is that Amazon lists free shipping—but to be safe, double-check at checkout to avoid any unexpected import fees. In any case, we always recommend using your local Amazon branch—for our US readers, that means Amazon USA.

With that said, below you’ll find the complete list of upcoming price increases.

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

Wake Up, Fujifilm: Ricoh GR IV Pre-Orders Soar, Monochrome on the Way – Where’s the X80 and X-Pro Monochrome?

Ricoh GR IV: The New and The Monochrome

Our sources told us already last year that the Ricoh GR IV would come in 2025. Well, technically we told you it would come earlier in 2025, and in fact the Ricoh GRIV was disclosed a couple months ago already. But it was only a development announcement. The full announcement just happened yesterday. So yes, I still regard this as a wrong rumor (development announcement is not a full announcement), but at the same time I trust the source.

Well, at this point we remind you that according to the same source, Ricoh is also planing to launch the Ricoh GR IV monochrome. It was originally planed for 2025, but I would not be surprised if there would be a delay due to the huge pre-orders the GRIV is getting right now.

Fujifilm – Wake Up

Yes, the Ricoh GR IV is now here and it enjoys absolutely stellar pre-orders.

At this time Fujifilm has not really a camera to compete with the Ricoh GR IV, because the Fujifilm X100VI might share the fixed lens concept with it, but for the rest I think it appeals to other people: those who appreciate a viewfinder, tactile controls, vintage aesthetic, whereas the Ricoh GR IV is all about being as portable as possible.

The true competitor would be the Fujifilm X80, but Fujifilm has so far never bothered to give the Fujifilm X70 a second chance (the Fujifilm XF10 is not the X70 successor). And in my view that’s an error. The Ricoh GRIV proves that pocketable and powerful fixed lens cameras are enjoying a revival, and Fujifilm is missing out on it.

So, dear Fujifilm, come out with the Fujifilm X80 as quickly as you can!

And while it’s true that the Ricoh GRIV pre-orders are great, I dare to predict that the Ricoh GRIV M (Monochrome) will match or even exceed those pre-orders.

Look, initially I was skeptical about a Monochrome Fujifilm. But after I have seen how even the Pentax K-3 III monochrome DLSR sold like hot cakes (so much so that they had to suspend pre-orders as we reported here), I concluded that the market for monochrome cameras is far from being saturated.

In short: I think Fujifilm should launch the Fujifilm X80 and a monochrome Fujifilm camera (possibly an X-Pro monochrome).

What do you think about it?

List of Fujifilm Instax Gear Price Increase Effective August 30

We told you which Fujifilm X and GFX gear will get a price increase on August 30. You can check out the full list here.

But also Instax gear will get a price jump in USA due to tariffs. Here is the list with the new price:

INSTAX NEW PRICE STARTING AUGUST 30

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

** CLICK HERE to Read the Rest of the Article **

Amazon Currently Selling Some X/GFX Gear at Pre-Tariff Price (or Lower) – LIMITED STOCK

The Deals

Amazon is currently selling some Fujifilm gear at the old “pre-tariff” price (shipped and sold by Amazon – unless specified).

NOTE: Some gear is marked as discounted, other is not marked as rebated and yet it is cheaper than regular price.

X Gear

  • XF8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF16mmF2.8 – 11% discount ($399 instead of $449)
  • XF23mmF1.4 – 10% discount ($899 instead of $999)
  • XF30mmF2.8 Macro – 8% discount ($599 instead of  $649)
  • XF50mmF1.0 – $1,518 ($1,649 regular price – $1499 pre-tariffs)
  • XF10-24mmF4 – 9% discount ($999 instead of $1,099)
  • XF100-400mm – 6% discount ($1,972 instead of $2,099 – NOTE: pre-tariff price was $1899)

GFX Gear

  • GF23mmF4 – 5% discount ($2,659 instead of $2,799 – NOTE: pre-tariff price was $2,599)
  • GF80mmF1.7 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers
  • GF45-100mmF4 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
  • GF100-200mmF5.6 – 7% discount ($1,999 instead of $2,149 – $1,999 pre-tariffs) – SOLD OUT, Only Available at Full Price

If you find more gear discounted, feel free to let us know in the comments.

The Curious Case

Interestingly, I have filtered the Amazon results to show me only “new” items (to get rid of all refurbished gear in the results), and some gear pops up as “FUJIFILM X Replacement Lens” at a great price, even lower than the pre-tariff price.

Some are marked as shipped and sold by Amazon, others by Amazon Japan or Germany. They are all marked as coming with free shipping.

Maybe Amazon is simply taking stock they have all over the world and re-directing it Amazon US?

In any case, make sure to check if you have to pay import taxes on it.

  • XF33mmF1.4 – $769 (currently $899 – $799 pre-tariff)
    shipped and sold by Amazon with free 30 days return policy
  • XF70-300mm – $758 (currently $899 – was $799 pre-tariff)
    shipped and sold by Amazon Japan
  • XF16mm F2.8 silver – $347 (currently $449 – $399 pre-tariff)
    shipped and sold by Amazon Germany

We still recommend to stick with gear shipped and sold by Amazon US to avoid surprises. But I wanted you to be aware why some gear is listed even cheaper: it’s because it’s coming from other Amazon branches.

The Madness :)

And just for curiosity: Amazon is selling the XF23mmF2.8 for a humble 16,482 USD :).

The Future :(

Fujifilm will further increase prices on August 30.

I have shared the full list of price increases here.