BREAKING: Fujifilm X-T3 Will Cost Less than Fujifilm X-T2 (less than $1,599) – TRUSTED SOURCE

Fujifilm X-T3 – The Affordable Flagship

Busy news days! Here a few of the articles published in the last 36 hours on FR:

  • Read here – R&D Investment for Fujifilm X-T3, GFX 50R and GFX 100S Stops Operating Income Grow
  • Read here – Nikon FF Mirrorless Vs. Fujifilm GFX 50S Size Comparison
  • Read here – Fujinon XF 33mmF1.0: Why We Should Buy it and How YOU Helped Fujifilm Japan
  • Read here – Cactus RQ250 TTL Wireless Monolight for Fujifilm
  • Read here – Shoten/Techart Canon EF to Fuji GFX AF Firmware Update Released
  • Read here – Fuji Guys Fujifilm XF10 Top Features
  • Read here – Lensbaby Sol 45 f/3.5 Tilt-Shift Lens for Fujifilm X Cameras

A powerful new sensor, a fast processor, 20fps bursts, packed with many new features, the best Fujifilm X series camera ever made… and yet, the Fujifilm X-T3 won’t be that pricy as one could imagine.

In fact, I have been told by a trusted source (thanks), that the Fujifilm X-T3 will cost less than the Fujifilm X-T2 at it’s current official price tag (without rebates), hence less than $1,599.

$1,499? $1,399? Or even less, maybe $1,299 like the X-T1 launch price? Now that thing starts to be affordable also for my savings account :).

But one thing is sure: competition is a good thing for us customers, since I doubt Fujifilm would have sold the Fujifilm X-T3 for a lower price than X-T2, if the Full Frame Sony A7III would not have hit the market with a $2,000 price tag.

And if the rumor of the X-T3 stacked sensor is true, then the Fujifilm X-T3 is basically a Sony A9 for about 1/3 of the price.

You better hold on tight guys, because a whirlwind of rumors is waiting for you here on FR. Don’t miss it and join us on Facebook, RSS-feed, Instagram and Twitter.

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DON’T MISS THE RUMORS

Make sure go to our facebook page, click on “Follow” and then “See first” to see all of our facebook posts (if you leave it on “default“, then you will see only a very small percentage of the FR posts in your timeline).

Done that? Good, then click on “Get Notification” and then “Edit Notification Setting” and select “Standard“. Once enabled, you will get an in-app notification for every post we share (these show up as numbers over the Notifications in Facebook).

When the hot rumor season is over (pretty soon), then you can switch it back to default if you want ;) .

Rumored Fujifilm X-T3 Specs

Fujifilm X-Trans Vs. Bayer: Pros and Cons of Going Bayer or Sticking with X-Trans Sensor

X-Trans Vs. Bayer

First and foremost, let me say that I LOVE X-TRANS.

But the fact that I love X-Trans, does not prevent me from discussing the big Bayer Vs. X-Trans debate, that has recently been fueled again by DPReviewTV in the X-T100 review and Tony Northrup in his X-H1 review, in the most objective way as possible.

So today’s question is: is there any reason why Fujifilm should go Bayer also on higher end APS-C Fujifilm X-series cameras?

WARNING

Some people do probably not have the 5 minutes of time it needs to read this article. They will read the headline, and arguing in favor or against X-Trans/Bayer by default :) .

So for those people, who refuse to read the article and don’t go beyond the headline, I will at least make a bullet-point list, in the hope they will read that one at least.

This is a super short condensation and simplification of more complicated subjects, and as such it is naturally an inaccurate list. Each point will elaborated and clarified in all its shades below.

X-Trans Pros

  • less color noise at high ISO
  • less moiré (an advantage that will become negligible once APS-C sensor go beyond 30MP)
  • sharper compared to cameras with same pixel number and optical low pass filter, unless the processing in camera is very aggressive, like on X-A5 and X-T100
  • more pleasing “film-like” grain at high ISO

Bayer Pros

  • 20%-30% less processing power required (possible benefits listed below)
  • cheaper to produce than X-Trans

Brutally short conclusion:

  • X-Trans is better for image quality
  • Bayer is better for features and speed, unless Fujifilm can compensate for the extra 20-30% processing power required by the X-Trans sensor with a more powerful processor (present in Fujifilm X-T3), new sensor tech for faster sensor readout (maybe stacked sensor) and better heat management (present in X-H1)

If you want, you can now start your 5 minutes reading time :)

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Fujifilm Rumor Timeline 2018/2019 – The Complete Overview on Upcoming FUJIFILM Cameras and Lenses

2018/2019 Fujifilm Rumor Timeline

Confused by all the rumors? Then let’s put some order into the big buzz :)

So first I’ll give you an accurate timeline and then, down below, the detailed rumors with reliabily rating and working link to every single rumor.

Also consider…. we are working on Fujifilm X-Pro3, X200 and all other rumors, but we will share only once we have something more reliable in our hands. Hence, don’t panic if you don’t see your dream camera listed below. It does not necessarily mean it won’t come, but only that for now we have no solid rumor about it share.

Don’t forget, FujiRumors is EVERYWHERE :) Facebook, RSS-feed, Instagram, Youtube and Twitter

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These Two Huge Photography Vloggers Just Discovered Fujifilm, Got Infected by the X-Virus and Now Have Fun with Photography Again!

Discovering Fujifilm in 2018

Here on FujiRumors we talk about Fujifilm X and GFX gear every day since over 6 years now.

Those, who follow FujiRumors regularly, will also know in which direction Fujifilm is going, may it be the Fujifilm X-T3, the GFX 50R, the X-T100, the GFX 100S… and there is more to come… you definitely want to follow us also on Facebook, RSS-feed and Twitter if you want to stay in the loop ;) .

So, in our eyes, talking about the Fujifilm X100F might seem old news.

But believe it or not, despite Fujifilm being every year more successful, X-shooters are still a relatively small niche in the photography world and many people don’t even know that Fujifilm makes highly sophisticated mirrorless cameras.

So today I’d like to highlight 2 huge youtubers (with well over a million subscribers), who recently stumbled upon the Fujifilm X system, more specifically the (now discounted) Fujifilm X100F.

The enthusiasm they show, when they talk about their “discovery” of the Fujifilm X system, reminds me a lot to my own excitement, when, after migrating from Canon to Sony, from Olympus to Panasonic, I finally discovered the Fuji X system.

I can without a doubt say that the X-system, although not perfect for everybody, was perfect for me. Why? Because I had so much fun shooting with it like never before. A fun that never stopped until today.

It’s No Coincidence

It’s no coincidence, that photographers, who have a long story with Canon or Nikon (like the two youtubers today), start their Fuji X adventure with an X100 line camera.

In fact, the X100F serves also this purpose.

It’s a compact, fixed lens, high quality and feature packed camera (hybrid viewfinder, build in ND-filters, film simulations and more), that is also ment to serve as a second camera for those photographers, who have already invested heavily into other systems, and do not want to buy into a completely new one.

So to speak, the Fujifilm X100F could be seen also as the “gateaway drug” into the X world.

CaNikon shooters get it as a small second camera for everyday use, start to have fun with it, enjoy the film simulations, the good old classic controls, get familiar with the X cameras, and at some point might be tempted to ditch their old system and switch to interchangeable Fujifilm X cameras… maybe a story that might sound familiar to some of you guys ;) .

Fujifilm X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm X100F Strikes Again

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Fujfilm Announcement Coming Within 2 Weeks. Fujifilm X-T100, Instax SQ6… and Surprises?

Fujifilm Announcement Coming

On May 26, the Australian store CameraPro will offer a full day event packed with workshops, presentations and hands-on activities and more. If you want to join, check out their eventbrite page here.

In the event description they also write:

Bonus Sessions: A unique photo opportunity and an exclusive first touch and try of a yet to be announced Fuji release will be added in the coming weeks.

Thanks to Tony White from ozlightphoto.com.au for sharing this tidbit with us :) .

So within May 26, we will get a new Fuji gear… but what?

Here on FujiRumors we have rumored the core specs of the Fujifilm X-T3, we talked a lot about the Fujifilm GFX 50R, we even looked far ahead to the Fujifilm GFX 100S, but the most rumored camera at the moment (and hence probably the closest to come) is the Fujifilm X-T100… so let’s talk about it :).

Fujifilm X-T100

We shared the first rumors about the Fujifilm X-T100 back in September 2017. Over the following weeks and months, FujiRumors has shared braking specs of Fujifilm X-T100.

Here are the main specs again for you guys:

  • design similar to X-T20
  • 24 Megapixel Bayer sensor
  • Selfie Screen
  • very affordable

The goal of the Fujifilm X-T100 is to close the gap between the EVF-less Fujifilm X-A5 and Fuji’s mid-range X-Trans cameras like the Fujifilm X-T20 and Fujifilm X-E3.

The direct competitors of the Fujifilm X-T100 are cameras like the Olympus OM-D E-M10 Mark II and the Sony A6000.

Instax SQ6

Soon Fujifilm will also launch the Instax SQ6, which has already completely leaked here.

Here on FujiRumors we shared the first real life images already back in March 17, 2017 here, so well over a year ago.

The Instax SQ6 is basically the film-only version of the hybrid Instax Square SQ10 and it will take the Instax Square Film.

Surprises?

Of course there could be surprises. Maybe some lenses, such as the XF8-16mmF2.8? Or the XF200mmF2? For sure the X70 successor will NOT come in May.

I will work on it now and let you guys now if I can find out something. So make sure to follow us on Facebook, RSS-feed and Twitter.

Till then… you can dream freely in the comments :).

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Instax Square Film: AmazonUS, BHphoto, Adorama
Fujifilm Instax Square SQ10: BHphoto, Adorama, AmazonUS

have a GREAT Day,

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders… and the Road to No.1 in Premium Mirrorless Camera Market

Fujifilm has been named (again) amongst the 2018 Top 100 global technology leaders by Thomson Reuters.

In the camera segment, Fujifilm was indeed innovative, by launching a new line of mirrorless medium format cameras with the Fujifilm GFX 50S, that has all the potential to become a game changer in the industry, especially once the Fujifilm GFX 100S hits the market, with its new 8K capable 100MP BSI sensor and faster sensor readout. And also an affordable rangefinder version is coming, the Fujifilm GFX 50R.

On the APS-C front, the current effort is set to give customers a wider range of camera body offers, by adding for example the Fujifilm X-H1 to the lineup, which will have IBIS and is more oriented towards video shooters, as well as giving “older” cameras a refresh, first and foremost the Fujifilm X-T3 by the end of 2018.

And lenses… lots of lenses for both, ASP-C and MF line, as we reported here.

The goal of this huge effort is very humbly described in Fujifilm’s medium-term management plan Vision 2019: “work toward capturing No.1 market share in the premium mirrorless camera market” within March 2020.

An incredibly ambitious goal, but as we can see, Fujifilm has lots of great stuff in the pipeline for 2018/2019, that has all been rumored on FujiRumors already (+ some surprises I am sure ;) )

I am ready to cover Fujifilm’s rise to camera-world domination here on FujiRumors…

… and if you want, you can follow this journey with me, by joining us also on Facebook, RSS-feed and Twitter.

Here is a list of some stuff, we can expect, but there will be more…

stay tuned… we are going to have fun :)

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders

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Fujifilm 2017 Rewound: Top Highlights Month by Month

Fujifilm 2017 Rewinded

2017 was another exciting Fuji X year, and in order to cover it properly, I have shared almost 1,000 blog posts.

A lot of things happened, and maybe some of you might have missed something. So I have checked back all articles and selected some highlights for you. No FujiRumors rumors are included in this list.

It was not easy to pick out a few highlights… but below you can find the list month by month. Let us know what you consider the highlight of 2017.

** CLICK HERE to Read the Rest of the Article **

Fujifilm Vision 2019: “We Work Toward Capturing No.1 Market Share in Premium Mirrorless Market” (Medium-Term Plan VISION2019)

Wow… now that’s an ambitious goal.

Fujifilm just published their new medium-term management plan, called VISION2019, covering a three year period from the fiscal year ending March 2018 (FY2018/3) to the fiscal year ending March 2020 (FY2020/3.).

And regarding their imaging division they write:

  • In digital cameras, work toward capturing No.1 market share in the premium mirrorless camera market, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility, alongside the medium-format GFX Series that uses a large sensor, 1.7 times bigger than that of full-frame cameras, to pursue the pinnacle of image quality.
  • Reinforce the lineup of its highly reputable interchangeable lenses to continue to achieve increased revenues and profits in the mirrorless system business as a whole.
  • Broaden the lens business by expanding the lineup of 4K broadcast lenses, launched ahead of the rest of the world, as well as the lineup of lenses for the fast-growing new video production market, including online video.
  • With regard to the “INSTAX” instant camera and film, expand the sales of existing products and promote its square-format products for greater proliferation. Expand printing service solutions with added convenience, e.g. incorporating AI, to boost printing demand from smartphones to maintain the upward trend in profits.
  • FY2020/3 targets: 380 billion yen in revenues, 45 billion yen in operating income and 11.8% in operating income ratio

The competition is obviously very strong, especially from Sony, who are dominating, as we can also see from the AmazonUS mirrorless bestseller charts. But it’s good to see Fujifilm so confident about their present and future products, such as the sensor stabilizied Fujifilm X-T2S and of course the Fujifilm GFX 100S.

And you know what would sound really PREMIUM, too? That XF33mmF1.0!

Now, I want you to get quickly to the comments down below, so I won’t copy & paste the entire long press release here on FujiRumors. But if you want to read more, also about the medical, documents & co solutions and goals, check out the Fujifilm page here.

Fujinon XF50mmF2 Admiringlight Review: “It Continues Fuji’s Excellent Reputation for Creating Quality Optics.” + Kevin Mullins’ Suprising Gem

 

FUJINON XF 50mm F2 WR Reviews

Earlier Articles shared today on FujiRumors:

  • Sony Officially Shows the New 100 Megapixel BSI Medium Format Sensor for Fujifilm GFX 100s – More here
  • Fujifilm GFX: See FLM L-Bracket Mounted on GFX (+ 2 More GFX L-Brackets), Touchy Feely, Experience in Mongolia – More here

Kevin Mullins: Fujifilm 50mm F2 ~ A Surprising Gem at f16.click: “This is where the little lens has taken me surprise; I’m using it all the time when shooting weddings and guess what? I’m really enjoying using it. The 50mm F2 is a brilliantly built, epically quick and phenomenally fast lens. I love it.”

Admiringlight: Fujifilm Fujinon XF 50mm f/2 R WR Review at admiringlight: “The 50mm f/2 provides great value and high-end imaging in a small package, and continues Fuji’s excellent reputation for creating quality optics.”

Pros

  • Very solidly constructed and compact lens
  • Wonderful haptics on the aperture and focus rings
  • Reasonably fast and very accurate autofocus
  • Quite sharp at any aperture, even into the image corners
  • Very pleasing bokeh
  • Good control of lateral chromatic aberration, flare and vignetting
  • Affordable

Cons

  • Longitudinal CA can cause a magenta or green fringe in front of or behind the focus point
  • A touch of pincushion distortion

Fujifilm XF50mm: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Fujifilm Imaging President Discusses Recovery from Supply-Demand Imbalance in 2024

image courtesy: phileweb
image courtesy: phileweb

Koji Matsumoto, the president of Fujifilm Imaging, age an interview in Japanese to phileweb here.

In summary:

  • X100VI, X-T50 and GFX100S II sales are strong
  • The balance between supply and demand has collapsed, but it has recovered this year
  • X100VI and others are still in a difficult situation “but we are gradually loosening back orders”
  • Fujifilm’s CEO notes that smartphone ease-of-use has increased global demand for instant and mirrorless cameras [admin note: I guess he means that more people take pictures now than ever and now many smartphone users aspire to take even better pictures using a proper camera]
  • the fact that demand has increased dramatically globally is the root of the problem of product supply. The supply is not keeping up. Fujifilm apologizes for the inconvenience