I Failed

I tried, but I failed.

And I failed in less than 48 hours.

I am afraid too many of you guys know what I talk about: try to resist to G.A.S!

It all started February 1st, when Fujifilm launched new deals here in Italy (and all over Europe). And to my surprise, the deals included one of my top 3 Fujifilm items on my 2022 wishlist.

Less than 48 hours after the launch of deals, I found myself at my local photography store, my credit card flying over the sales counter and in my bag a box containing the Fujinon GF50mmF3.5.

And don’t worry, my wife approved this purchase… now all I need is her to approve also my other two Fuji-dreams gear 2022, meaning this camera and this lens ;).

I am Happy I Failed :)

Here is why I bought it, and I am so excited about this lens.

As you know, last year I bought into the Fujifilm GFX system by treating myself with a Fujifilm GFX100S and Fujinon GF32-64mmF4.

My main application for this wonderful combo is landscape photography.

So how is that working out?

Well, my go-to bag for hiking is my Camslinger Outdoor. I love the practicality of it to a point, that I won’t buy gear (for landscape photography) that does not fit in there. And despite having a sensor about 70% larger than full frame, the GFX100S with GF32-64mmF4 still fits!

So, for me, this combo is compact enough, and I can easily make my usual 4 to 6 hours hike with the GFX100S and GF32-64 on my hips.

Why do I say this?

Because I want to make clear that I don’t perceive the GFX100S with GF32-64 as too big for the purpose of landscape photography, especially considering what it is: a 100 megapixel medium format system that I can carry around all day on my hips. It’s frankly amazing.

But while it is a surprisingly compact combo for the purpose of landscape photography, the GFX100S combined with the GF32-64mmF4 is not small enough for my taste to bring it with me for more casual shooting, may it be for my street photography or to document my family life.

By getting the Fujinon GF50mmF3.5, though, the whole combo gets substantially smaller and lighter, making it much more portable and easier to pick also for casual photography.

And to be clear: my well-equipped APS-C system is and remains king when it comes to flexibility, performance and value for money. I still take my X system with me on hikes, on my travels, on my day trips with family and I also blindly trust it in crucial moments like when I had to photography my first wedding.

But owning the GF50mmF3.5 simply gives me more options and opportunities to pick up my GFX100S more often if I want to.

I am very happy with my purchase and I can’t wait to use use it comprehensively starting with this weekend.

We (my family and me) are probably going to the town of Sirmione this Saturday. I have never been there and can’t wait to test my new lens in such a wonderful little lake town.

Here are the top 10 articles for January.

1. Avatar 2 First Official Photos Taken with Fujifilm X Series Gear
2. Fujifilm GFX100S vs Canon R6: Is Medium Format Worth It? This Guy Says “No” (and My Thoughts)
3. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
4. Fujifilm Confirms: Long Wait for Fujifilm X-H2 is Almost Over (Coming May 2022)
5. BREAKING: Fujifilm Announces X Summit in May with 5th Generation X Series Camera (Fujifilm X-H2)
6. DPRTV: There’s Nothing Magical About Medium Format Depth Of Field… and Not Even About Full Frame (or APS-C) ;)
7. From FULL FRAME to Fujifilm APS-C: Six Years Later As a Full Time Landscape Photographer
8. These Guys Sold their Canon Gear to Switch to Fujifilm X and Here is Why
9. Fujifilm X-H2 Announcement in May and Celebrating 10 Years of Fujifilm X Series
10. Fujifilm X-T3 (Silver) Marked as Discontinued: Let me Explain What’s Going on!

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How can I start this article.

Maybe like this.

I was solo hiking through Eastern Europe. In my bag, a tent, food, water, a few clothes. And my DSLR gear.

One morning I woke up very early at the top of the Popluks mountain in Albania, left my tent and enjoyed the sunrise all alone on the mountain peak. It should have been my last day on one of the best kept secrets in Europe, the Albanian Alps. Next stop: a 12 hours long hike all the way to Montenegro through lonely mountains and valleys of rare beatuy.

And I tell you this: when I arrived at my destination, the town of Gusinje in Montenegro, I was exhausted and I promised myself: I need to travel lighter. I need lighter gear.

So I went mirrorless.

Panasonic, Olympus, Sony, you name it, I tried them all. But it became soon clear to me that I was not only looking for lighter gear, but also for gear that I had fun to use.

And exactly in that moment of my photographic journey, 11+ years ago, Fujifilm launched the Fujifilm X series. Then, 10 years ago, the Fujifilm X-Pro1 was announced, introducing the X mount in the photography world.

And that was it. That was exactly what I was looking for.

The rest is history. I fell in love. I needed to share this love. I started FujiRumors.

So I wondered, how can we sum up this long Fujifilm X journey (which is basically just as long as my personal journey with Fujifilm) best?

Well, since Fujifilm is celebrating 10 years of X mount this year, I thought I could make a list of what I consider the top 10 cameras of this Fuji-decade. But, shall it be allowed to me, I will start with the X100, which is technically older than 10 years. But I think you’ll agree it makes sense to add to this list.

Attention: we are not (only) talking about the most successful cameras, but also about what I consider the most important ones, beyond the success they had (or not).

1. Fujifilm X100 – the original
   That’s the camera that started it all. And it gave us a clear indication on which way Fujifilm would go: great looking cameras with manual controls and overall vintage feel.
2. Fujifilm X-Pro1
   This was Fujifilm’s first mirrorless camera with interchangeable lenses. Iconic. Beautiful. The start of X-mount.
3. Fujifilm X-T1
   If you ask me, my heart, I’d say X-E1 (as I love the X-E series). But that line was never a huge seller. The real first big success for the Fujifilm X mount was the Fujifilm X-T1. It was the first camera that was able to go a bit more mainstream compared to X-Pro1 and X-E1.
4. Fujifilm X-T10
   The X-T10 was a huge hit and helped Fujifilm to break through mid-range market in a way the X-E line could not. A very successful series for Fujifilm, started by X-T10.
5. Fujifilm X-H1
   True, it was not a big success, but it set the base for a platform that will earn lots of success in future. That’s why I put it on the list. Guys, just wait to see what a beast the Fujifilm X-H2 will be, and then you’ll agree with me. Be patient, May isn’t that far anymore.
6. Fujifilm X-T3
   A mega success for Fujifilm that not even the release of the Fujifilm X-T4 could stop. According to my knowledge, Fujifilm’s all time best seller.
7. Fujifilm X100V
   Announced 8 years after the original X100, it was a terrific success for Fujifilm and it brings a much needed redesign of the lens as well as an “invisible” tilt screen. It’s my biggest GAS temptation along with these 2 more Fujifilm items. And please, don’t trigger my GAS further in the comments. I have a marriage to take care of ;)
8. Fujifilm GFX50S
   Enter medium format: Fujifilm’s first digital medium format camera with a sensor about 70% fuller than full frame. Now that we arrived at the Fujifilm GFX100S, which is even smaller than some full frame mirrorless cameras out there, we can say that the GFX50S (hence skipping full frame) was an incredibly smart move by Fujifilm.
9. Fujifilm GFX100S
   It has to be on the list, as it is such a terrific success for Fujifilm. Not even in their best dreams they’d have hoped for as many sales as the GFX100S generated. The only problem: Fujifilm has a hard time producing as many cameras as the market requests, yes, even now, 1 year after its announcement. And please, stop to say nonsense like “it should not have had IBIS” or stuff like that. This nonsense often comes from the same people praising OIS. So aren’t both, OIS and IBIS, serving the very same purpose. And more importantly, can’t you simply turn off both if you don’t like them?
10. Fujifilm X-Pro3
    Arguably the most controversial on the list, as this camera is designed for the niche and therefore was never planed to make massive sales. But here is the thing: while Fujifilm has indeed released the X-S10 and GFX100S with more “mainstream” oriented ergonomics, the Fujifilm X-Pro3 shows that Fujifilm cares also about niche and does not run only after the mainstream. They still want to offer all sorts of different photographic experiences by changing the ergonomics among various camera lines. So don’t panic guys, Fujifilm ain’t dropping retro at all. Whoever creates panic about this, is just out for clickbait. The X-Pro3 is Fuji’s statement for their continuing commitment to retro and vintage controls.

So that’s my list. Feel free to change and modify it as you want in the comments.

• Must Read for X100 Lovers – “Don’t Touch that Camera!” the Story About the Inspiration Behind the Fujifilm X100 Series Design

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Do you remember when back in 2020, photographers using Fujifilm X and GFX gear creamed off tons of prestigious awards at the World Press Photo Awards, including the top spots for the two most prestigious categories, World Press Photo of the Year and World Press Photo Story of the Year?

Well, Yasuyoshi Chiba, the winner of the World Press Photo of the Year, who took this amazing image with his Fujifilm X-H1, has now been nominated “Agency Photographer of the Year” by The Guardian.

Congratulations again to Yasuyoshi Chiba and make sure to check out his instagram here, where all the images shared so far are taken with the Fujifilm X-H1 and Fujifilm GFX100.

As for the images in this specific reportage from Tigray (Ethiopia), Yasuyoshi Chiba used his GFX gear with the one lens I dream to own for my GFX100S, the Fujinon GF50mm f/3.5.

For the full article check out TheGuardian here.

One more thing:

Yasuyoshi Chiba is planning to do photo exhibition of the images of Tigray from Ethiopia (and Sudan for refugees) in February and March, both at Fuji’s imaging plaza (below is info, in japanese though). Pictures at the exhibition are all taken by GFX100+GF50mm.

• Exhibition at Fujifilm Imaging Plaza – Toyko
• Exhibition at Fujifilm Imaging Plaza – Osaka

Some Fuji Pro Work:

• It’s a Triumph: FUJIFILM Wins Top 2 World Press Photo Awards and Even More… Despite not Being Full Frame ;)
• first interview – Alain Shroeder, winner of the World Press Photo overall stories category
• second interview – Luca Locatelli, 1st Prize for environment story in 2020 Word Press Photo Contest
• third interview – 2020 World Press Photo Winner Ricardo García Vilanova: “For my War Photography I use X-T3 and Only One Lens, the…”
• No Joke: Official JOKER Movie Images taken With Fujifilm X Series Gear ;)
• Mission Impossible: Official “Fallout” Photos Taken with Fujifilm X and GFX Gear
• Hollywoods’ Dunkirk Movie Official Photos Taken with Fujifilm X-Pro2 and XF 18-135!
• Marco Urso Snaps Wildlife Photographer of the Year 2017 Image with Fujifilm X-T2 and XF 50-140
• Fujifilm X-T1 Snaps World Wildlife Photography Image of the Year – Animal Portraits Award

Not enough? Well, then know that photographers using Fujifilm cameras also…

• won the world wildlife photography award (story here)
• made the cover of the TIME magazine (story here)
• won the World Photography Arts&Culture Award 2015 (story here)
• won the First Prize of the World Press Photo Category “Stories (stroy here)
• made the front page of the Wall Street Journal (story here)
• were good enough for God’s work (story here)
• captured America’s most hated man (story here)
• distracted a French presidential candidate during his interview (story here)

Hey Jared… are you really sure about that Fuji, LOL? ;)

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Most Read Article

• BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait

Most Read Non Rumor Article

• Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30

Most Read Guest Posts

1. Fujifilm Instax Wide Printer Concept – Note: Fujifilm listen to us and gave us the Instax Link Wide Printer (which also I ordered and I have received now)
2. The GFX 50 Series is an ISO-less Classic
3. The Perfect Exposure

Day with most Contacts

January 27 with the following articles (all this just a few hours after my son was born!):

1. Does Fujifilm Need Full Frame? Fujifilm GFX100S vs Sony A1 vs Canon R5 vs Nikon Z7II Specs Comparison
2. LIVE BLOG Starts NOW: Fujifilm GFX100S, GF80/1.7, X-E4, XF70-300, XF27/2.8II
3. Fujifilm X Summit WATCH LIVE – NOW on FujiRumors! – GFX100S, GF80/1.7, X-E4, XF70-300, XF27MKII
4. Fujifilm GFX100S has 16 Bit RAW and GF80mmF1.7 costs $2,299… or Setting Wrong Rumors Right (not Mine)
5. “Just Leak it!” or the True Story of the Fujirumors GFX100S Leaks ;)
6. New Firmware Updates for X100V, X-T30, and X-Pro3 Announced
7. Fujifilm launches mirrorless digital camera “FUJIFILM GFX100S”
8. Fujifilm launches FUJINON Lens GF80mmF1.7 R WR
9. Fujifilm launches mirrorless digital camera “FUJIFILM X-E4”
10. Fujifilm launches “FUJINON XF70-300mmF4-5.6 R LM OIS WR”
11. Fujifilm launches FUJINON Lens XF27mmF2.8 R WR

Most Clicked…

• Most Clicked Outgoing Link: SonyAlphaRumors
• Most Clicked Product: Fujifilm GFX100S at BHphoto
• Most Clicked FR social Media: FujiRumors on Facebook

Top 10 Articles of 2021

1. BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait
2. What We Expect to See from Fujifilm in 2021… and What Not!
3. Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses
4. Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30
5. Fujifilm X-E4 Leaked: Images, Price and Press Release
6. While Sigma Sleeps, Tamron Confirms Three More Fujifilm X Mount Lenses Coming Next (11-20mmF2.8, 17-70mmF2.8 and ?)
7. BREAKING: No More Fujifilm X Series Camera Coming in 2021
8. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
9. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
10. The Error Fujifilm is Doing (and Sony Not)

Fujifilm X-H2 Rumors Recap

Since apparently the topic of most interest also for 2022 is the Fujifilm X-H2, here is a recap of rumors we have shared so far in 2021.

• Fujifilm X-H2 coming 2022
• Fujifilm X-H2 will shoot 8K DCI/UHD
• Fujifilm X-H2 will cost less than $2,500 – and that’s a big deal
• Fujifilm X-H2 will be first X series camera to use new sensor and processor
• Fujifilm X-H2 with X-Trans sensor – any why this is good news – confirmed by Fujifilm
• 40 Megapixel sensor
• there will be 2 Fujifilm X-H2 cameras
• the two Fujifilm X-H2 cameras will have two different sensors
• one X-H2 has 40 megapixel, the other has another megapixel number
• second Fujifilm X-H2 will have 26 megapixel

And 2022…

… will be a whole lot of fun, trust me… just follow FR if you want to know more ;).

Social Media Boom

Our social media and pages have reached new heights compared to 2020.

• FujiRumors Facebook page – 66,250 followers
• FujiRumors Twitter page – 23,677 followers
• FujiRumors Instagram page – 15,812 followers

And also our facebook groups grew massively compared to 2020.

• Fujifilm X-T group – 68,300 members
• Fujifilm X100 group – 41,300 members
• Fujifilm Silm Simulation Group – 37,300 members
• Fujifilm GFX group – 30,300 members
• Fujifilm X-Pro group – 22,500 members
• Fujifilm X-H group – 16,700 members
• Fujifilm X-E group – 10,400 members
• Astrophotography with Fujifilm – 9,800 members
• Viltrox X mount lenses – 5,700 members
• Fujifilm X Mount Third party Autofocus Lenses – 4,700 members
• Fujifilm X-S group – 3,600 members

In 2022 we will have for sure a very wild ride here on FujiRumors.

But before we jump on the 2022 rumor-rollercoaster, let’s look back at how things went in 2021.

And I tell you this: I will be BRUTAL to myself, because out of the 5 wrong rumors, I personally consider only 1 really wrong. Why? Well, read my notes at the bottom of the article and I think you’ll agree with me.

Note: if you wonder where the “Sigma X mount lenses coming in 2021” rumor is, well, that was a rumor we shared back in 2020, hence it is not in this list. The rumor however has been sort of confirmed a few months later by Sigma itself, who literally wrote on their social media “we may see some X mount Sigma lenses in 2021“. And after tons of teasers, even the Sigma CEO himself confirmed X mount glass is coming. Sure, I consider this a wrong rumor shared in 2020, but it is clear to me that once again it’s the parts shortage that forced Sigma to adjust their schedule.

With that out of the way, here is the 2021 rumor check:

• 83 rumors shared in 2021
  
• 13 rumors still to be verified (all rumors with high reliability)
• 65 correct rumors out of 70 verifiable rumors
• 5 wrong rumors out of 70 verifiable rumors
• 92,8% correct rumors

Rumor Overview with Rating (about Gear coming in 2022)