POLL: Which Fujifilm System Do You Own?

The Fujifilm team in Japan paid me a few hundreds of bucks to conduct a marketing research among their largest online community, the FujiRumors fellowship, aimed to investigate how many of you actually shoot X series or GFX series.

Just kidding :)

I’ve never received nor will ever receive a single penny from Fujifilm, so rest assured that FujiRumors is and will remain a space 100% independent from Fujifilm.

The true reason for the survey today, is just to satisfy a very personal curiosity.

I wondered how many of you guys own X series cameras and how many own GFX. Or maybe you chose to do it like me, and just own both system (I am waiting for my GFX100S to come). Some might even shoot Fuji + another brand. Whatever it is, feel free to vote the survey down below.

Because I have the impression things might have changed quite a bit compared to January 2019, when I made a similar survey and it turned out that only 3% of FR-readers actually owned a GFX camera.

But maybe I am wrong with my impression. The survey below will show that.

IMPORTANT NOTE: If you pre-ordered the GFX100S as your first GFX camera, and just did not get it shipped yet, you can drop your vote as GFX owner.

I currently own the following systems.... (NOTE: GFX100S pre-orders qualify as "GFX Owner")

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Fujinon XF70-300mmF4-5.6 In Stock at Adorama

The Fujinon XF 70-300mm f/4-5.6 is now in stock at Adorama here.

I guess that BHphoto here and AmazonUS here will follow shortly.

In Stock Check

Fujifilm India Teases a Big Announcement Coming Soon, but Don’t Get too Hyped About it ;)

Fujifilm India (and ONLY Fujifilm India) is teasing a big announcement soon here.

Don’t worry, it 100% won’t be the upcoming Fujifilm GFX we just told you about.

Keep in mind that India often annouced gear weeks or even a few months after it was announced in the rest of the world, like it was with the GFX100, which got a dedicated announcement launch event a few months after it was discolsed in the rest of the world.

Trust me guys… ;)

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BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers

The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.

This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.

Now let’s look at the data.

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Smallrig Cage for Fujifilm X-E4 now With Discount

Smallrig has just launched the Smallrig cage for Fujifilm X-E4 cameras. At the moment it is available with $10 discount.

You can pre-order now directly at Smallrig here.

We remind they also launched the following two products recently:

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Fujifilm X-E4 in Stock at B&H Photo

The Fujifilm X-E4 is now in stock at BHphoto. You can get the silver body only version here and the black body only version here.

Not available, but I guess to follow in the next few days, at Adorama here and AmazonUS here.

If you want to get it with the lovely XF27mmF2.8 R WR, then you’ll have to wait a little bit longer.

The X Gear

The GFX Gear

Why the Upcoming Fujinon GF Zoom Might not be the Fujinon GF 20-36mm f/3.5-4.5 (Opinion, not Rumor)

When we told you that Fujifilm will launch a new GF zoom in the first half of 2021, many were sure: this has to be the Fujinon GF 20-36mm F3.5-4.5!

But where does that Fujinon GF 20-36mm F3.5-4.5 rumor come from?

Well, it comes from an internal Fujifilm roadmap we leaked back in 2017 here.

As you can see, everything that was on that roadmap materialized at some point, except for the UWA Fujinon GF 20-36mm F3.5-4.5.

But if you look closely, the internal roadmap says “GF20-36mm” or “GF100-200mm”. And, well, in 2019 Fujifilm announced the Fujinon GF100-200mmF5.6.

Why this intro?

Well, because we recently told you the following about the upcoming Fujinon G mount zoom lens that it will be:

And here comes the speculation (not rumor).

The Fujinon GF 20-36mm F3.5-4.5 would be a a 16-28mmF2.8-3.5 full frame equivalent lens (or 10-18mm f/1.8-2.2 APS-C equivalent), and usually such wide angle faster zoom lenses are not the cheapest on the market, unless you go with third party offerings like the Tokina 16-28mm f/2.8.

So either Fujifilm worked miracles and is about to give us an ultra affordable UWA lens, or the lens we are talking about is not the Fujinon GF 20-36mm F3.5-4.5.

I don’t know the answer yet, but if I should place a bet right now, I’d not put my money on a GF20-36mmF3.5-4.5 lens, but on a very affordable travel zoom lens, which will still be able resolve all the 100 megapixels the GFX system offers, but maybe be made more out of plastic and have a slower aperture.

Sort of something we know from the Fujinon XC lenses, although I hope it will retain the aperture ring, the lack of which would be a dealbreaker for me.

But again, this is pure speculation from my side. Not a rumor.

The GFX Community

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Fujifilm Announces Delivery Delays for Fujinon XF27mmF2.8 R WR Due to High Demand

Guys, I told you to wait and pre-order the new XF27mmF2.8 R WR only AFTER I got my copy. But apparently you didn’t listen to me, tons of you pre-ordered it, and now I have to wait even longer for my Fujinon XF27mmF2.8 R WR!

In fact, Fujifilm has just announced that the demand for Fuji’s little gem, the Fujinon XF27mmF2.8 R WR is higher than they expected causing delivery delays all over the globe.

I mean, I can patiently wait for the Fujifilm GFX100S I just pre-ordered, but I can’t wait for the XF27mmF2.8 R WR and my plan was to grab one as soon as stores open again and I can leave my locked down village. But now I am afraid my local store won’t have any XF27mmF2.8 R WR for a while.

What a bad way to start the day. Well, at least I got the COVID vaccine today.

Down below the google translated Fujifilm statement.

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