BREAKING: Fujinon XF27mm f/2.8 MKII will be Weather Sealed and Have Aperture Ring

We already told you back in July 2020, that Fujifilm would launch the Fujinon XF27mm f/2.8 MKII.

Recently we also told you that this lens (among lots of other stuff) will be announced on January 27.

And today we have more :).

The Fujinon XF27mm f/2.8 MK II will have:

  • weather sealing
  • aperture ring

I’ll buy it… and I won’t tell my wife about it ;).

I’ll just sell my old 27mm first and she hopefully won’t notice that the new one has an aperture ring. Smart, huh? And if she ever asks, you guys nicely back me up and say in the comments the XF27mm always had an aperture ring ;).

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There is a Sensor, 70% FULLER than FULL FRAME and Here is Where it SHINES!

Promised!

There will be rumors, I tell you that!

We’ll talk about gear & specs. We will get mad at some, we will love others. But in any case, we are going to have fun.

And yet, that’s not how I’d like to start 2021 here on FujiRumors.

Nope, I’d like to start with an image roundup, because what I love most on my Fujifilm system, is not all the cameras and lenses that I have in my bag, but the images I was able to print big and put on my wall thanks to it.

And little it matters which gear you use, as long as it is fun to you.

May it be APS-C, full frame, or that sensor, that is actually 70% “fuller” or “bigger” than full frame and you find inside Fujifilm GFX cameras.

Every system has its strenghts, and the one of the Fujifilm GFX system is definitely portraits and landscape.

And that’s what we want to focus on today: the Fujifilm GFX.

You know, a new and amazing Fujifilm GFX100S is coming soon, so I thought we can give you guys a taste of its power, by sharing images fellow Fujifilm GFX shooters shared at our fantastic Fujifilm GFX group.

I hope you’ll enjoy the images as much as I did, and I wish you a fantastic weekend.

Fujifilm GFX Image Rounudp

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Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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Focus On Glass: “Higher Megapixel Cameras May Come in Near Future and XF200mmF2 Will Satisfy Increased Resolution Requirement”

Focus on Glass

Fujifilm continues to launch dedicated “Focus On Glass” promo videos to their lenses, new and old ones.

Today I’d like to highlight the one they released about the Fujinon XF200mm f/2 R LM OIS WR, a lens that belongs to the very best ones Fujifilm ever made, and is hard to beat in terms of IQ also by similar lenses of other brands. You do get what you pay for!

So how did Fujifilm achieve this tremendous image quality? In the Promo video, managers and engineers explain:

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2020 Rumor Check: What’s Right, What’s Wrong and What’s Still to Come (with Reliability Ranking)

One or two times a year, I like to look back on the rumors we shared here on FujiRumors, and see if I delivered accurate content or not.

Plus, I will share the remaining rumors that should materialize in 2021 with reliability ranking.

Let’s check it out:

  • 90 rumors shared in 2020 so far
  • 1 rumor still to be verified and 2 rumors not in ranking (details below)
  • 82 correct rumors out of 90 verifiable rumors
  • 5 wrong rumor out of 90 verifiable rumors (most of the the wrong rumors were acutally right at the time of sharing. You’ll understand if you check out the details below.)
  • 91% correct rumors

Rumor Overview with Rating

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MARK THIS DATE: Big Fujifilm Announcements on January 27

Yes, I know. Nokishita spotted that a mysterious FF200003 camera that is said to be announced on January 29.

But, trust me, that’s not the date you should watch out for.

Now please take your calender and mark the following date: January 27!

That’s the day when Fujifilm will make have huge announcements and hence the day you should drop whatever you were planing to do and glue in front of FujiRumors ;).

What will come?

Well, we know thanks to leaks brought to you by FujiRumors that lots of stuff is set for early 2021 announcement. Here is the current list:

BUT ATTENTION: will it all be announced on January 27 or will there be separate announcements? And could there be even more surprises?

That, my dear friends, I will let you know later on once I get it all multiple confirmed and I can be sure that what I tell you is 100% accurate.

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The Fujifilm X Love is Spreading: From Former Presidents to Current Influencers, from Apple Ads to TV Shows

Every once in a while, I share a little “famous X shooters roundup” or roundups where we see Fujifilm cameras used in popular TV shows or ads. Here are a few of them:

  • fujirumors – French Presidential Candidate Stops Interview and Asks “Is This the Fujifilm X-T2?”…. and He Ends Up Photographing the Journalist!
  • fujirumors – No Joke: Official JOKER Movie Images taken With Fujifilm X Series Gear ;)
  • fujirumors – Hollywoods’ Dunkirk Movie Official Photos Taken with Fujifilm X-Pro2 and XF 18-135!
  • fujirumors – CELEBRITY & CURIOSITY: X-shooter Beyoncé (X100S), Jane Goodall (X20) and Ara Güler (X-T1)
  • fujirumors – Ron Howard Shoots New Star Wars Movie… and Fujifilm X100F :)
  • fujirumors – FUJIFILM ROYAL: Long Live King Carl XVI Gustaf of Sweden and Fujifilm X Shooter
  • fujirumors – National Geographic Photographers Shoot Fujifilm GFX 50S :: Hollywood Loves Fujifilm :: Famous Fujifilm X Shooters & More
  • fujirumors – Magnum Photographer David Hurn Shoots Fujifilm X: “Photography has Just Two Controls: Where You Stand and When you Press the Button”
  • fujirumors – Fuji X for Photojournalism: Martin Shkreli at the Congress “Captured” by 2 Fujis (via New York Times)
  • fujirumors – Fujifilm X100F at George Bush Funeral, X-Pro2 at Angela Merkel Press Event, Fujifilm X in Ads and Cinema and More
  • fujirumors – Pete Souza, Obama’s White House Photographer, Uses Fujifilm X-Pro2 and XF23mmF1.4
  • fujirumors – Fujifilm Goes Hollywood :: Fuji X-Pro1 used in Movie “The Neon Demon” by Nicolas Winding Refn – NSFW
  • fujirumors – The “old” (and cheap) Fujifilm X-Pro1 Snaps the Wall Street Journal Front Page image!
  • fujirumors – The X-VIRUS is spreading: Rock Star Brandon Boyd (Incubus) takes Selfie with his X-PRO1!

What’s the point of these posts?

Well, surely not to tell you “look, this famous guy shoots Fuji, so you should too“. For that purpose, it might be more convincing to know, that photographers using Fujifilm X cameras creamed off all (!!!), top awards at the recent World Press Photo Awards.

I guess the point of these posts, is just to share little curiosities, because I have fun collecting these things, and if it’s fun for me, it helps me to run FujiRumors with even more joy. So, in case you are not interested, just skip these handful of posts a year, and wait for the 60+ rumors I share a year or the rest of the 1,000+ free articles a year.

With all that said, here is another Celebrities and Curiosities roundup.

Celebrities & Curiosities

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It’s a Triumph: FUJIFILM Wins Top 2 World Press Photo Awards and Even More… Despite not Being Full Frame ;)

Forget TIPA… there are other awards that count!

And I must come back to talk about the World Press Photo Awards, because we missed to highlight something in our previous post here.

In fact, not only Yasuyoshi Chiba won the World Press Photo Award with an image he took with his Fujifilm X-H1.

But in the stories categories, it was Romain Laurendeau to win, with his Fujifilm X100 series cameras.

Hence, the top 2 World Press Photo awards go all to fellow Fujifilm X shooters!

  • World Press Photo of the Year – Yasuyoshi Chiba – Fujifilm X-H1
  • World Press Photo Story of the Year – Romain Laurendeau – Fujifilm X100, X100T, X100S

And if that’s not good enough, Fujifilm X shooters won the first, second and third prize also in other categories!

Hey Jared… are you really sure about that Fuji, LOL? ;)

General News

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Fujifilm X-H1 Snaps Top Winning Image at the World Press Photo Awards, but Canon is Still Top

Ok, this is a mandatory update to our previous post World Press Photo Award post here.

In our previous article, based on the statistics made by thephoblographer, we reported how most of this years’s award winners used Fujifilm and Nikon cameras. ThePhoBlographer writes:

The big winners are Fujifilm and Nikon in terms of camera manufacturers.

More specifically, these were the Fujifilm cameras used: Fujifilm X-H1, X-T3, X-Pro2, GFX100, X100F, X100T, X100S, X100, X-T10)

I was thrilled about it, and reported about it here. And I trusted the great guys over at thephoblographer, who keep delivering great content for the photography community. Honestly I didn’t check it by myself, as today its my birthday, and I have a day planed with my wife at home, cooking and (a bit) drinking ;).

But it turns out, as our fellow FR-readers noticed, the real statistics are a bit different than the one shared at the thephoblographer.

Fujifilm and Nikon are still strongly represented.

In fact, the most prestigious award for the best “General News” image was taken by Yasuyoshi Chiba with his Fujifilm X-H1.

But the most used camera brand overall, was still a Canon.

And yet, year after year, Fujifilm saw a constant rise in terms of awards at the World Press Photo contest. DSLR a constant decline. And yes, it really looks like APS-C is more than enough to take an image worth one of the most prestigious awards on the world.

Maybe, one day, even some popular vlogger like Mr. Jared will be able to take some decent shots with APS-C cameras ;).

Now the ranking:

Camera by brand:
Canon 31,37%
Fuji 17,65%
Nikon 15,69%
Sony 9,80%
DJI 3,92%
Leica 1,96%
Unknown 19,61%

Camera by sensors:
FullFrame 58,82%
APS-C 15,69%
Medium Format 1,96%
Unknown 23,53%

Camera by type:
SLR 43,14%
Mirrorless 33,33%
Drone 3,92%
Unknown 19,61%

Last year Fuji was 10.5%, now is 17.6%, mirrorless was 13% and now is 33%…

This year Fujifilm won the top award. But also in the past years, Fujifilm was well represented. Look at the awards won in the past few years:

And now, here are the most used cameras this year.

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UPDATE: Fujifilm and Nikon Most Used Cameras at 2020 World Press Photo Awards

World Press Photo of the Year: Yasuyoshi Chiba (Fujifilm X-H1)
World Press Photo of the Year: Yasuyoshi Chiba (Fujifilm X-H1)

UPDATE: we posted a follow up article with corrections here.

The World Press Photo have been assigned, and looking at the cameras, who snapped an award winning photo, we see that Fujifilm wins along with Nikon.

Yasuyoshi Chuba took the World Press Photo of the Year 2020 winning image with his Fujifilm X-H1.

Spilt by type of camera, we see:

  • 9 Mirrorless cameras
  • 4 compact cameras (X100)
  • 13 DSLRs
  • 1 Drone
  • 1 Film shooter

So, we have a head to head between Fujifilm and Nikon.

Fujifilm seems to be a very popular system or photojournalists, with the X100 line leading the pack.

Thanks to the phoblographer for making the list. And check out the images at world press photo.

In the past years, the following cameras were used to take an award winning image:

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