This LEAKED Internal Fujifilm X-H2 Document Confirms Fujifilm’s Plan to Advertise X-H2 as Having Improved Low/High ISO Performance

If you have seen our big yearly rumor roundup, you’ll have noticed that out of 85 rumors, I’ve listed 2 as wrong and 83 as correct.

And I was extremely severe to myself, as one of the wrong rumors was that I said Fujifilm would advertise the X-H2 40MP as having better low and high ISO performance.

But here is the thing:

When the X-H2 was launched, Fujifilm did not use the words “better low and high ISO performance“, but they talked about “better Signal to Noise Ratio” and “better Dynamic Range” and “wider pixel saturation” and “new base ISO 125” and more of this stuff.

That’s close, very close. But not 1:1 identical to what I said. So I decided to move it into the wrong section.

Well, it seems that our sources wanted me to start the year by being not too harsh on myself and they’ve forwarded me a slide of the internal Fujifilm training material, that said exactly that: X-H2 has “improved Low/High ISO“.

So, first and foremost huge thanks to all our sources, including the one who helped me out today. Without you, FujiRumors would be just half as fun as it is and being a Fuji shooter would be so more boring.

Also, I’d certainly I would make many more errors without you, as I would have no reliable guidance through the think jungle of fake rumors I receive every week.

Second, I will not correct my original rumor check, as at the end what matters is what Fujifilm said in public, and not the marketing material that circulates behind closed doors.

But at least you guys know that I am not following the sad trend to make up stuff for traffic. That’s not who we are and I leave these things to others.

What we share is what we trust in. And sure, even then I can be wrong sometimes. But I know I’ve tried all I can to be as accurate as possible.

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Fujifilm X-Pro3 Discontinued :: Can 2023 Beat the Amazing 2022 :: Our Top X Mount Lens Wishes :: AVATAR Loves Fujinon – Top 10 December Articles

Here are the top 10 articles for December 2022.

  1. Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT
  2. Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for
  3. VOTE :: The Ultimate Fujifilm APS-C Lens Poll – Let Fuji know What You Want
  4. Viltrox 75mm f/1.2 Officially Announced
  5. Avatar: The Way of Water: These Unbelievably Good Fujinon APS-C Lenses were Used to Film Large Parts of the Movie
  6. Firmware Updates for Fujifilm X-T5, X-H2 and X-S10
  7. Dear FUJIFILM, We Decided: Make These 6 X-Mount Lenses Next!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Viltrox 75mm f/1.2 Sample Images and Announcement Around Christmas
  10. Fujifilm X-T5, X-H2 and X-H2s – The Higher End Trinity Review Roundup

The Curious Case of 2023 Rumors and the Big 2022 Rumor Check (97,6% Correct Rumors)

It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.

  • 88 rumors shared in 2022
  • 3 rumors still to be verified
  • 83 correct rumors out of 85 verifiable rumors
  • 2 wrong rumors out of 85 verifiable rumors (and I am extremely severe to myself, as you’ll see below)
  • 97,6% correct rumors

Rumor Overview – The Curious Case of 2023

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Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for

Fujifilm was the most busy camera brand of all in 2022.

They have released three higher end cameras, four XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?

Well, let’s look at it.

LENSES in 2023

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Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT

Some reports are appearing that indicate how the the Fujifilm X-Pro3 has been discontinued.

The first one comes from India, where a fellow X shooter looking for an X-Pro3 spoke to a Fujifilm distributor, who was informed by the regional Fujifilm sales person that the Fujifilm X-Pro3 is discontinued [see screenshot above].

Another report comes from a Swiss Fujifilm shooter, who got told the same by a Swiss distributor (X-Pro3 no longer in production), with the addition that no Fujifilm X-Pro4 is in the pipeline.

Speculations are rising, and so far here are the options I see.

  1. Fujifilm X-Pro4 is coming
  2. Fujifilm X-Pro3 simply is not selling well enough anymore and the parts shortage that is still going on forced Fujifilm to stop production on lower selling models
  3. The class action lawsuit the X-Pro3 is suffering is forcing Fujifilm to stop production

What’s your most likely scenario?

If you ask me, I’d go for Nr.2. But the option that would make me most happy is the Nr.1 of course :)

Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama

DPRTV and Ted Forbes 2023 Predictions: Fujifilm X-Pro4 and Dedicated Video Camera

DPRTV teamed up with Ted Forbes to predict the future of the Fujifilm system for 2023.

They predict two cameras:

  • Fujifilm X-Pro4 with 40MP
  • dedicated video camera

I won’t make any comment on anything at the moment, because as you can imagine, I am looking deep into 2023 already, and when the time has come and all the checks are done, I will drop 100% accurate rumors for you.

So for now take their predictions as what they are: fun speculations and wishes.

The FujiRumors community has a clear idea on what they want for 2023.

For the X series the most wished camera is indeed the Fujifilm X-Pro4 followed by the Fujifilm X100VI (or X100Vs or X200 or however Fujifilm is going to call the Fujifilm X100V successor).

For the GFX series, the top wish could be summed up with one word: speed!

List of Fujifilm Related Gear launched in 2022

These are Your Top X and GFX Camera Wishes for 2023 – and They are Quite Clear on What You Want!

I’ve looked at the results of your future X camera wish and future GFX camera wish.

Here they are… and what they tell us.

X series

  1. X-Pro4 with 40MP
  2. X100V with 40MP
  3. X-Pro4 with 26MP stacked

GFX gear

  1. GFX100R with 102 MP BSI stacked sensor
  2. GFX100T with 102 MP BSI stacked sensor (the X-T styled GFX concept)
  3. GFX100S with 102 MP BSI stacked sensor

Conclusion for X series

There is a tendency to prefer more megapixel over more speed. And as a Fujifilm X-T5 owner myself, I can understand why: the X-T5 is plenty of fast enough for most of us thanks to the brand new processor. Plus, the 40MP sensor gives us the best dynamic range on any X series camera.

But most importantly, the list is dominated by rangefinder cameras.

So, after a year full of DSLR styled cameras (X-T5, X-H2 and X-H2s), people are hungry to see something happening on the rangefinder front… and I am totally with you guys!

Conclusion for GFX series

Stacked sensor makes the top of the list. Which means that contrary to the X series, for the GFX series people desire more speed rather than more resolution.

List of Fujifilm Related Gear launched in 2022

Dear FUJIFILM, We Decided: Make These 6 X-Mount Lenses Next!

It’s pure sadness.

I mean, if you look at the current X mount lens roadmap, it is just sadness, with only one X mount lens stoically standing all alone trying to keep up excited about the future.

So we decided to help Fujifilm in gathering some ideas, and you guys dropped hundreds of lens suggestions for the future here, which I then summed up in 40 options to vote on here.

Well, here are the results:

TOP 6 LENSES OVERALL:

  1. XF 23mm f/2 Pancake (fan made rendering here)
  2. XF 16-55mm f/2.8 MK II
  3. XF 18mm f/2 MK II
  4. XF 12mm f/1.4
  5. XF 16-35mm f/2
  6. XF 11-30mm f/2.8

There were really a lot of suggestions in the wide angle zoom range. So many, that I decided to give 2 options to vote on, the XF16-35mm f/2 and the XF 11-30mm f/2.8.

But if we were to merger even those two lenses into one single lens, we could get something like the XF 14-30mm f/2.0. In that case, we would have the following result.

  1. XF 14-30mm f/2.0
  2. XF 23mm f/2 Pancake (fan made rendering here)
  3. XF 16-55mm f/2.8 MK II
  4. XF 18mm f/2 MK II
  5. XF 12mm f/1.4
  6. XF 70mm f/2 (fan made rendering here)

TOP 6 PRIMES:

  1. XF 23mm f/2 Pancake
  2. XF 18mm f/2 MK II
  3. XF 12mm f/1.4
  4. XF 70mm f/2
  5. XF 10mm f/2
  6. XF 35mm f/1.2

TOP 6 ZOOMS:

  1. XF 16-55mm f/2.8 MK II
  2. XF 16-35mm f/2
  3. XF 11-30mm f/2.8
  4. XF 16-70mm f/2.8-4
  5. XF 16-135mm f/4
  6. XF 18-55mm f/2.8-4 MK II

And if we were to merge the two lenses as we did above, we would get:

  1. XF 14-30mm f/2.0
  2. XF 16-55mm f/2.8 MK II
  3. XF 16-70mm f/2.8-4
  4. XF 16-135mm f/4
  5. XF 18-55mm f/2.8-4 MK II
  6. XF 23-55mm f/2

CONCLUSIONS
Wide Angle Reality vs Telephoto Dreams

When you go around in forums, you’ll often see people complaining about Fujifilm not offering enough long lenses.

And to a certain degree I agree with you: long primes especially are needed!

But then there is the reality.

And the reality is that the vast majority of Fujifilm shooters simply do not see long lenses as a priority. What they really want is the total opposite: more wide angle zooms and primes.

We have to be clear about this: any of the lenses that made it to the top of the list in our survey would outsell by a large margin any long prime or zoom lens Fuji would launch.

That’s something Fujifilm knows (and has openly declared here).

And yet, there is at least one lens I feel Fujifilm must give us: the (already patented) Fujinon XF 400mm f/4, which made it in the top 15 of our list and fellow FR-readers already made mock-ups of and it is consistently your top wished telephoto lens.

So, even though it did not make the list, I strongly advice Fujifilm to give us a long prime lens.

Fujifilm X-T5

DPRTV Best & Worst Cameras and Lenses of 2022: Praise for Fujifilm X-H2s, Blame for XF18-120mmF4 PZ

DPRTV tells us which was the best and worst gear launched in 2022.

The Fujifilm X-H2s establishes itself as the best hybrid camera, as it snaps the first spot in the video camera category and the second spot in the still camera section.

But it’s not all good for Fujifilm. In fact, the Fujinon XF 18-120mm f/4 PZ has been declared the worst lens.

Best Lens

  1. Sony 24-70mm f/2.8 GM II
  2. Sigma 20mm f/1.4 Art DG DN

A pity that none of the four Fujinon lenses launched this year got even a honorable mention.

Best Video Camera

  1. Fujifilm X-H2s
  2. Sony FX30

Fujifilm X-H2s: BHphoto / AmazonUS / Adorama / Moment

Best Photo Camera

  1. Sony A7rV: they highlight that it is definitely not best as hybrid camera. But this section is for stills only
  2. Fujifilm X-H2s: stacked sensor at a price that can’t be matched by Full Frame. Lovely handling. Greatly improved AF.

Worst Lens

  1. Fujinon XF 18-120mm f/4 PZ: designed as a video lens. It is not as sharp. Chris says it is still a decent lens. But Jordan was dispointed by it. Should be sharper to take the most advantage of 8K of X-H2 or open gate 6.2K of X-H2s.

Fujinon XF 18-120mm f/4: BHphoto / AmazonUS /  Adorama / Moment / Focuscamera

Worst Video Camera

  1. Sony ZV-1F

Worst Photo Camera

  1. Nikon Z30

List of Fujifilm Related Gear launched in 2022