Fujifilm GFX100 II Coming with Waveforms Monitor and Anamorphic Mode

For the first time ever (and to big joy of Jordan Drake I guess), Fujifilm will offer

  • waveforms monitor
  • anamorphic mode

This much loved videographer features will come to the Fujifilm GFX100 II.

And of course we hope that Fujifilm will also treat current 5th generation gear shooters (X-T5, X-H2, X-H2S, X-S20) with firmware updates that will bring those features also to those cameras.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm to Launch New Film Simulation on September 12

Usually it goes like this.

Fujifilm launches a new sensor/processor platform and gives us a new film simulation along with it.

But that did not happen with the launch of the Fujifilm X-H2S back in May 2022, and also not with all the other 5th generation gear that followed (X-H2, X-T5, X-S20).

That sucked, and I started moaning about it after the last X summit in May 2023.

But things are finally going to change on September 12.

According to our trusted sources, Fujifilm will launch a new film simulation on September 12.

One more thing to look forward to on September 12.

  • click here – How 3 Dollar Saved my Fujifilm X-T5 and Re-Discovering Classic Negative in Vietnam
  • click here – Welcome to the World of VELVIA Film Simulation
  • click here – An Introduction to Fujifilm’s Film Simulation Modes
  • click here – I photographed my first wedding and here are the Film Simulations I loved most
  • click here – Vote Your Favorite Film Simulation!
  • click here – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • click here – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • click here – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital
  • click here – Fujifilm asks what’s your favorite film simulation (and I tell you mine)
  • click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
  • click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
  • click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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The 3 Biggest Fujifilm X Summit Disappointments

FUJIFILM X-H2S and X-H2 win Bronze Award in the internationally-prestigious Design Award, IDEA

I am obliged by contract with Fujifilm to report about such meaningless news. So I’ll do it. But you know what I think about it :D.

Press Release

Mirrorless digital camera “FUJIFILM X-H2S / FUJIFILM X-H2” wins Bronze Award in the internationally-prestigious design award, IDEA

– Eight other products were selected as finalists, including digital radiography and smartphone printer

The FUJIFILM X-H2S and FUJIFILM X-H2 are the double flagship models in the “X series” that offer outstanding image quality based on unique color reproduction technology and are compact and lightweight. The FUJIFILM X-H2S meets the needs of professional photographers with the series’ best high-speed continuous shooting, autofocus, and movie performance. The FUJIFILM X-H2 can shoot photos and high-resolution 8K/30P video with the highest image quality in the series, meeting a wide range of needs.

Design awards received

Good Design Award 2022, iF Design Award 2023, Red Dot Design Award 2023

Fujifilm products in IDEA 2023 finalists

  • Fujifilm X-T5
  • Smartphone printer “INSTAX mini Link 2”
  • Smartphone printer “INSTAX SQUARE Link”

EISA Photography Awards: Fujifilm X-H2 best APS-C Camera

Only the best paying brands can let their products go through the brutally tough testing of the EISA team and cream off an award.

Luckily Fujifilm survived the brutal selection and got an award for the Fujifilm X-H2 as best APS-C camera.

Despite never touching the camera, the illuminated EISA team declared this:

The Fujifilm X-H2 is a true hybrid camera with extensive video capabilities that offers the highest resolution available in the APS-C sensor format. Its 40-million-pixel X-Trans CMOS 5 HR sensor produces still images full of detail, and it can create 160MP files using its Pixel Shift Multi Shot Mode. It can also record 8K/30p video in 4:2:2 10-bit colour and supports both Apple ProRes and BlackMagic Raw output over HDMI. The X-Processor 5 enables subject-detection autofocus which recognises and tracks a broad range of subjects, while the 5-axis in-body image-stabilisation system offers up to 7 stops of compensation.

This excellent summary proves that the EISA team can read the specs sheets. A specs sheet so beautiful, that EISA decided to create a category to award this camera.

Fujifilm will now pay lots of money for the right of using the EISA-bragging logo on their various photography fairs, which shows how healthy of a company Fujifilm is since they can waste money on such things.

Sadly no award for Pentax. They are either too broke to pay for it, or they are just smarter than any other company. And given that they’ve launched this very successful camera, I’d lean towards the second option (that’s the only non sarcastic sentence in this article btw).

You can check out the full list of winners at EISA here.

Fujifilm Designers Talk X-S20 Camera Body and User Interface (and AI Camera Future)

On a recent visit to Japan, Johnnie had the chance to visit FUJIFILM’s new design center and talk to Aida-san, who designed the Fujifilm X-S20, other cameras as well as the legendary cooling fan, and Nagai-san, who was in charge of designing the camera User Interface.

Above the video (and below some excerpts from it). Check out also the article on CineD here.

  • When the planning for a new product starts, we list all the new features and requirements for improvements on existing features are advised
  • User interface (UI) designers design the UI to make the UI it easy to use
  • the challenge was to keep size small despite using a much larger battery
  • the cooling fan solution was appreciated by the users
  • designing the grip is always difficult. In prototype stage they let several people with different sized hands hold the camera to get to the best shape possible
  • Aida-san is proud of having designed a small camera that achieves a comfortable balance between size and comfort
  • her dream camera to design would be a film camera
  • when asked if it would be possible, thanks to AI, to talk to the camera and dictate the settings to it, Nagai-san said it would be possible. The X series supports 35 languages, so it might be hard to support them all
  • subject detection incorporates the learning effects of AI
  • more AI features will be added in future
  • it’s important to continue to explore the possibilities of AI for photography
  • Nagai-san is particularly proud of designing the menu for the new Vlog mode
  • Fujifilm wants to design a UI that satisfies everyone from first-time camera users to professional photographers

Fuji’s Fifth Generation Gear

Fujifilm X100V Successor in Early 2024 :: X Summit on September 12 :: New Firmware :: Oppenheimer Fujifilm :: Disney X100V and More – Top 10 July

Here are the top 10 posts for July. And hold on tight, because August will be very hot ;).

  1. Fujifilm X100V successor coming in early 2024
  2. Oppenheimer Movie Photos Taken with Fujifilm X-H1 and These XF Lenses
  3. New Firmware Updates for Fujifilm X-T4, X-T3, X-T30 and X100V
  4. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S, X-S20, GFX100S, GFX100, GFX50SII and GFX50R
  5. Fujifilm X100V Limited Disney Edition Launched
  6. Fujifilm X100V Successor Coming Early 2024: The Hottest Name Speculations (and Vote Your Favorite)
  7. Sony A6700 Announced and it Makes the Fujifilm X-S20 Look Even Better ;)
  8. Fujifilm Announces Plan to Deal with Parts Shortage Issue
  9. Fujifilm X Summit on September 12: What Camera are You Hoping for to Come? VOTE NOW
  10. Firmware Suggestions, Lens Wishes and More – FR-readers Wishlist Corner

As far as the videos goes, since I was on travel I’ve shared them from all over Italy

You can see the videos below, also ranked by views and you can check out my YouTube channel here.

Fujifilm GFX100S and GF Lens Deals Extended and up to $1,000 Savings on X Series Gear

The massive $3,500 rebate on the GFX100 ended. And also the GFX100S and GF lens deals were to end along with it, but Fujifilm decided to let them run for two more weeks.

GFX DEALS

X Series Deals

Fujifilm EUROPE Deals

** CLICK HERE to Read the Rest of the Article **

The Huge GFX Deals End Today (save up to $3,500) and the X Deals Continue

The situation is this:

All the GFX deals end today, except for the GFX50SII deals. The X series deals still keep going.

GFX DEALS

X Series Deals

Fujifilm EUROPE Deals

** CLICK HERE to Read the Rest of the Article **

The WORST Thing About Fujifilm (and Other Brands) according to Chris & Jordan (PP)

In their latest episode, Chris and Jordan run over the worst things of every camera brand.

And after some nice praise for the Fujifilm system overall, they express their main complaint, which are:

  • Menu System needs imrpovements: for example, face detection and subject detection are separate items, slowing you down unnecessarily
  • Fujifilm cameras are more prone to write errors and bad surprises when using certain memory cards. To their credit, though, Fujifilm lists the compatible memory cards. But with other brands, they don’t experience as many issues when using non recommended memory cards

For your convenience:

UHS-II Recommended Cards for 40MP Fujifilm X-T5/X-H2

The detailed list of recommended cards for X-T5 can be found here and for X-T4 here.

New Fujifilm Deals in USA: Save Up to $1,000 on X Gear (X-H2 and X-H2S included in Deals)

Fujifilm USA has added a couple of rebates to the current X and GFX deals.

The new deals give you access to up to $1,000 savings. Included in the deals are the Fujifilm X-H2 and the Fujifilm X-H2S.

And if you wanted the FT-XH File transmitter grip, then this is the time to get it, as it is $400 off! And also the regular VG-XH grip has a hefty $200 rebate.

More lenses joined the X series deals too. The full list can be found below.

X Series Deals

GFX DEALS

Fujifilm EUROPE Deals

** CLICK HERE to Read the Rest of the Article **