Fujifilm X-S20 Coming with Dedicated VLOG Icon on PSAM Dial

Trusted sources have informed us that the Fujifilm X-S20 will have a dedicated “VLOG” icon on the PSAM dial.

The fact that Fujifilm will give the VLOG a dedicated spot on the mode dial tells us a lot on who Fujifilm is also targeting with this camera.

The Fujifilm X-S20 looks like the perfect fit for Fujifilm’s brand new TG-BT1 tripod grip.

Fujifilm X-S20 Rumor Recap

TO BE CLEAR: the image you see above shows a Fujifilm X-S10. I just edited into the X-S10 mode dial the icon “VLOG”. But I frankly have no idea how the various items on the PSAM dial will be organized, nor do I know for example how many C-modes will be offered. All I know is that I have been told, somewhere there is VLOG printed on it. So I created this image to make sure everybody understands what I mean.

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ANNOUNCED: Voigtländer ULTRON 27mm f/2 for Fujifilm X Mount

Today Cosina has finally announced the long teased Voigtländer ULTRON 27mm f/2. The lens will be released in June.

Full Details

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Unleash the X-Trans IV Power: X-Processor 5 to Boost Fujifilm X-S20 Video – Video Specs LEAKED

A while back I told you that there could be a huge potential in the combination between X-Trans IV and X-Processor 5.

Well, it looks like this combination will become real soon.

In fact, today we can finally tell you what many of you already saw coming: the Fujifilm X-S20 will use the X-Processor 5.

And in addition to that, our trusted sources (thanks!!!) told us that the Fujifilm X-S20 will be able to record 6K/30p and 4K/60p video.

We remind you that the Fujifilm X-S10 with the very same sensor can shoot 4K/30p max.

It looks like the combination between efficient and powerful X Processor 5 and fast sensor readout of 26MP X-Trans IV, is making it possible to put 6K/30p and 4K/60P into the small camera body of the Fujifilm X-S20, without having serious overheating issues that would make such a feature impracticable.

Considering the hybrid nature of this camera, 6K/30p and 4K/60p are a very welcome feature.

Fujifilm X-S20 Rumor Recap

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Fujifilm Factory Tour: Meet Fujifilm’s Most Complex Gear to Manufacture and How Adjustment is Key to Image Quality

The French website Phototrend had the opportunity to visit the Fujifilm factory in Taiwa, Japan, which where many premium Fujifilm gear is made, but not only premium. For example, also Fujifim’s oldest X mount lens, the legendary Fujinon XF35mm F1.4 R is assembled here.

In this tour, Fujifilm will also tell you which is the most complex gear to manufacture. Spoiler: it’s this beast here, which consists of over 1,000 pieces!!!

There is lots of interesting stuff to read and see, but I found one sentence particularly interesting: “adjustment is the key to image quality“.

So while the assembly takes time and is indeed complex, all the micro-adjustments made during and after the assembly are crucial to ensure a consistent and high quality product.

Down is a quick summary where you can read all the details as well as some images.

Factory Tour

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Top Secret Home of FujiRumors Unveiled – You’ve Never Heard About it (But it’s BEAUTIFUL) :)

Top Secret (no more)

When I started sharing videos on YouTube, many viewers said they loved the views they were getting from my apartment and asked me to unveil the name of this beautiful town.

So today I’ll do just that: welcome to… watch the video above to find out.

And watch until the end, so you don’t get shocked by that MEGA-PINT in the thumbnail ;).

And don’t worry, that was it already… after this one, we will get back to normal rumor business as usual ;)

Best Food

And btw… after I started doing these videos, my wife kind of wanted to try out something herself. Down below are two of her cooking videos:

  1. a video where she cooks our favorite pasta with shrimp, rocket salad and lemon
  2. a video where she makes the traditional dumplings

And look, she is Vietnamese (as you know from when I told you the story of how this $3 accessory saved my Fujifilm X-T5). And we know how amazing Vietnamese food is.

So make sure to drop her a comment and ask her to make videos about Vietnamese food, too, if you want to try to cook it yourself. And of course, subscribe to know when it will go online.

Yes I know, I am blessed: I live in the country with some of the best food in Europe (Italy) and I married a woman who comes from a country with some of the best food in Asia (Vietnam).


Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)

Fellow FR-readers saw it coming already.

The Fujifilm X-T4 had been removed from the Japanese Fujifilm store back in September 2022 and also stores overseas started to mark it as discontinued.

Well, now it’s also time for BHphoto & Co to remove the Fujifilm X-T4 from their store, hence it’s now marked as discontinued also there.

The Fujifilm X-T4 joins lots of other Fujifilm cameras that are already marked as discontinued, such as the Fujifilm X-E4 (we reported back in March here), the X-T30II (we reported here), the Fujifilm X-Pro3 (we reported here), as well as the Fujifilm GFX50R and the Fujifilm GFX100.

But, trust me guys, don’t expect a Fujifilm X-Pro4, Fujifilm X-T40, Fujifilm X-E5, Fujifilm GFX50R replacement and Fujifilm GFX100 replacement to drop all on May 24, just because they are now discontinued.

The Latest and Greatest

23 Fujifilm Products Win the Internationally Prestigious “iF Design Award”

23 Products Win the Internationally Prestigious “iF Design Award”

TOKYO, April 27, 2023 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that 23 of its products*1 have been awarded the “iF Design Award 2023”, sponsored by the iF International Forum Design based in Hannover, Germany. The products from a wide range of business fields including mirrorless digital cameras, cosmetics and medical devices were recognized not only for their beautiful appearance but also for their design that achieves advanced performance and excellent operability.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “International Design Excellence Awards (IDEA)” in the United States. This year, there were about 11,000 entries from 56 countries and regions around the world.

In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also engages in design development that leverages superior functionality and performance. The company will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.

*1 Including technologies.

“iF Design Award 2023” winners (23 products)

THIS ARTICLE WILL MENTION ONLY THE PHOTOGRAPHY RELATED WINNERS

Leaked XF8mmF3.5, Fujifilm X-S20, GFX100 Replacement, Viltrox 27mmF1.2, Tons of New Firmware Updates and More – Top 10 April

April was a month rich on rumors (shared exclusively for you here on FujiRumors) and firmware updates that you should definitely not miss. This is why this months’ top 10 article is particularly important.

There is only one non-rumor and non-firmware article that made it in the top ten, and it covers a wonderful software for Fujifilm X-Trans files: DxO PureRAW 3 and DxO DeepPRIME XD. Personally I also own DxO PhotoLab 6.4.

In addition to the usual top 10 articles, we will also introduce a new section with the top 5 FR YouTube videos of the month.

Top 10 Articles

  1. LEAKED: This is the Sensor of the Fujifilm X-S20
  2. New Firmware Updates for Fujifilm X-T3, X-T4, X-T5 and X-H2
  3. RUMOR: Fujifilm GFX100 Replacement is Next GFX Camera coming in 2023 (Trusted Source)
  4. Fujifilm Releases Significant Firmware Updates for Many XF/GF Lenses (plus X-A3, X-A10, XA20)
  5. LEAKED: Fujinon XF8mm f/3.5 R WR Images
  6. Fujifilm X-H2, X-H2s, FT-XH Firmware Updates Released
  7. MARK THIS DATE: Fujifilm X Summit on May 24
  8. Fujifilm X-Pro4 Fantasies – Your Dreams Here!
  9. LEAKED: First Images of Viltrox 27mm f/1.2 PRO XF (vs Viltrox 75mm f/1.2)
  10. DPReview Tests DxO DeepPRIME XD for Fujifilm X-Trans Files: “Make it Your Default Option for High-ISO Shots”

Top 5 Videos

Fujifilm Releases Significant Firmware Updates for Many XF/GF Lenses (plus X-A3, X-A10, XA20)

Fujifilm has released firmware updates for plenty of lenses that will make the autofocus more silent, the aperture operate smoother and also give better tracking performance while zooming.

That’s a very nice upgrade especially for video shooters.

Not all lenses will get all these three updates. You can find the full detailed list below.

Firmware Details & Download Links

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Chris & Jordan: The Battle of Camera Brands – Fujifilm vs Canon, Sony, Nikon and Panasonic

Stalman+ hosted Chris and Jordan on his YouTube channel. They talk about DRP shutting down, the Sony ZV-E1 and starting from minute 38:24 they also talk about all camera brands in a section called “Battle of the Camera Brands”.

Regarding Fujifilm, this is what Chris, Jordan and Stalman+ have to say (starts 57:05):

  • they talk about the peculiar vintage look that Fujifilm cameras have that can “outlast technology”
  • love of using, holding and being seen with beautiful cameras, that’s still a factor today. Other companies under-appreciated that factor
  • Chris says that a few years ago the talk in the industry was that you have to go Full Frame or you are going to die
  • Fujifilm very bravely said “let’s stick with APS-C and let’s go one better and make some awesome medium format cameras”
  • Chris said they could make a whole podcast on how successful that whole line has been for Fujifilm
  • they delivered lots of amazing APS-C lenses
  • Chris thinks this was a smart decision, especially now that we look at the new sensors on the X-T5
  • Fujifilm is doing a great job giving people what they want and not having to go full frame to do it
  • you get a solid camera that can do many different things, that looks great and that focuses “yeah…”
  • Staleman+ says Fujifilm is the only camera that he would shoot JPEG straight of of camera or do a non-LOG profile and actually use it
  • the X-H2S is a powerhouse for video
  • Jordan agrees and says that the X-H2S image is one of his favourite out of any format of camera, even comparing it to full frame especially in terms of dynamic range it keeps up really nicely
  • they also listen to us in terms of features. They were the first to let videographers do 48th or 96th of a second shutter speed. Shutter angle and waveforms still missing. Hopefully those will come in future
  • Jordan’s biggest issue with Fuji’s recent launches is that a lot of those cameras haven’t felt completely finished (occasional crashes even with production models, punch-in focus not as sharp as it was previously)
  • Jordan wants Fujifilm to go back to where they were, as the company known for giving you initially flaky products but then they would firmware update the hell out of them
  • Fujifilm has the base hardware to make some of the best cameras out there, but Jordan just does not 100% trusts them at this point
  • Staleman+ says he did not experience such huge issues and crashes, but certainly there are some things that could be improved
  • he adds that he appreciates the operability and physicality of the cameras, the dials etc. It’s so clear what you are getting into as you start operating it and he loves that about Fujifilm
  • Chris said that he appreciates that Fujifilm launched the X-S series of cameras that actually departs from the manual controls
  • if you don’t love the manual dial control and you want an alternative, they are offering it
  • Chris prefers the X-S handling
  • Staleman+ just likes the way they are running the company and also leading the way in some ways when it comes to video, for example with Frame.io integration
  • Kudos to Fujifilm for leading from behind, so being in the position of being a smaller company that are still showing real strength and leadership

So lots of great things are said about Fujifilm, and only two significant points of criticism: improve autofocus even more and keep delivering Kaizen firmware updates.

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