EISA Photography Awards: Fujifilm X-H2 best APS-C Camera

Only the best paying brands can let their products go through the brutally tough testing of the EISA team and cream off an award.

Luckily Fujifilm survived the brutal selection and got an award for the Fujifilm X-H2 as best APS-C camera.

Despite never touching the camera, the illuminated EISA team declared this:

The Fujifilm X-H2 is a true hybrid camera with extensive video capabilities that offers the highest resolution available in the APS-C sensor format. Its 40-million-pixel X-Trans CMOS 5 HR sensor produces still images full of detail, and it can create 160MP files using its Pixel Shift Multi Shot Mode. It can also record 8K/30p video in 4:2:2 10-bit colour and supports both Apple ProRes and BlackMagic Raw output over HDMI. The X-Processor 5 enables subject-detection autofocus which recognises and tracks a broad range of subjects, while the 5-axis in-body image-stabilisation system offers up to 7 stops of compensation.

This excellent summary proves that the EISA team can read the specs sheets. A specs sheet so beautiful, that EISA decided to create a category to award this camera.

Fujifilm will now pay lots of money for the right of using the EISA-bragging logo on their various photography fairs, which shows how healthy of a company Fujifilm is since they can waste money on such things.

Sadly no award for Pentax. They are either too broke to pay for it, or they are just smarter than any other company. And given that they’ve launched this very successful camera, I’d lean towards the second option (that’s the only non sarcastic sentence in this article btw).

You can check out the full list of winners at EISA here.

Fujifilm Designers Talk X-S20 Camera Body and User Interface (and AI Camera Future)

On a recent visit to Japan, Johnnie had the chance to visit FUJIFILM’s new design center and talk to Aida-san, who designed the Fujifilm X-S20, other cameras as well as the legendary cooling fan, and Nagai-san, who was in charge of designing the camera User Interface.

Above the video (and below some excerpts from it). Check out also the article on CineD here.

  • When the planning for a new product starts, we list all the new features and requirements for improvements on existing features are advised
  • User interface (UI) designers design the UI to make the UI it easy to use
  • the challenge was to keep size small despite using a much larger battery
  • the cooling fan solution was appreciated by the users
  • designing the grip is always difficult. In prototype stage they let several people with different sized hands hold the camera to get to the best shape possible
  • Aida-san is proud of having designed a small camera that achieves a comfortable balance between size and comfort
  • her dream camera to design would be a film camera
  • when asked if it would be possible, thanks to AI, to talk to the camera and dictate the settings to it, Nagai-san said it would be possible. The X series supports 35 languages, so it might be hard to support them all
  • subject detection incorporates the learning effects of AI
  • more AI features will be added in future
  • it’s important to continue to explore the possibilities of AI for photography
  • Nagai-san is particularly proud of designing the menu for the new Vlog mode
  • Fujifilm wants to design a UI that satisfies everyone from first-time camera users to professional photographers

Fuji’s Fifth Generation Gear

Fujifilm X100V Successor in Early 2024 :: X Summit on September 12 :: New Firmware :: Oppenheimer Fujifilm :: Disney X100V and More – Top 10 July

Here are the top 10 posts for July. And hold on tight, because August will be very hot ;).

  1. Fujifilm X100V successor coming in early 2024
  2. Oppenheimer Movie Photos Taken with Fujifilm X-H1 and These XF Lenses
  3. New Firmware Updates for Fujifilm X-T4, X-T3, X-T30 and X100V
  4. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S, X-S20, GFX100S, GFX100, GFX50SII and GFX50R
  5. Fujifilm X100V Limited Disney Edition Launched
  6. Fujifilm X100V Successor Coming Early 2024: The Hottest Name Speculations (and Vote Your Favorite)
  7. Sony A6700 Announced and it Makes the Fujifilm X-S20 Look Even Better ;)
  8. Fujifilm Announces Plan to Deal with Parts Shortage Issue
  9. Fujifilm X Summit on September 12: What Camera are You Hoping for to Come? VOTE NOW
  10. Firmware Suggestions, Lens Wishes and More – FR-readers Wishlist Corner

As far as the videos goes, since I was on travel I’ve shared them from all over Italy

You can see the videos below, also ranked by views and you can check out my YouTube channel here.

Fujifilm GFX100S and GF Lens Deals Extended and up to $1,000 Savings on X Series Gear

The massive $3,500 rebate on the GFX100 ended. And also the GFX100S and GF lens deals were to end along with it, but Fujifilm decided to let them run for two more weeks.

GFX DEALS

X Series Deals

Fujifilm EUROPE Deals

** CLICK HERE to Read the Rest of the Article **

The Huge GFX Deals End Today (save up to $3,500) and the X Deals Continue

The situation is this:

All the GFX deals end today, except for the GFX50SII deals. The X series deals still keep going.

GFX DEALS

X Series Deals

Fujifilm EUROPE Deals

** CLICK HERE to Read the Rest of the Article **

The WORST Thing About Fujifilm (and Other Brands) according to Chris & Jordan (PP)

In their latest episode, Chris and Jordan run over the worst things of every camera brand.

And after some nice praise for the Fujifilm system overall, they express their main complaint, which are:

  • Menu System needs imrpovements: for example, face detection and subject detection are separate items, slowing you down unnecessarily
  • Fujifilm cameras are more prone to write errors and bad surprises when using certain memory cards. To their credit, though, Fujifilm lists the compatible memory cards. But with other brands, they don’t experience as many issues when using non recommended memory cards

For your convenience:

UHS-II Recommended Cards for 40MP Fujifilm X-T5/X-H2

The detailed list of recommended cards for X-T5 can be found here and for X-T4 here.

New Fujifilm Deals in USA: Save Up to $1,000 on X Gear (X-H2 and X-H2S included in Deals)

Fujifilm USA has added a couple of rebates to the current X and GFX deals.

The new deals give you access to up to $1,000 savings. Included in the deals are the Fujifilm X-H2 and the Fujifilm X-H2S.

And if you wanted the FT-XH File transmitter grip, then this is the time to get it, as it is $400 off! And also the regular VG-XH grip has a hefty $200 rebate.

More lenses joined the X series deals too. The full list can be found below.

X Series Deals

GFX DEALS

Fujifilm EUROPE Deals

** CLICK HERE to Read the Rest of the Article **

Tamron Summer Savings Join the Huge Fujifilm X/GFX Deals

Tamron Savings

Tamron has launched their Summer Savings. You save up to $200 on their Fujifilm X mount lenses. While two of the deals were already running in the weeks before, now also the Tamron 18-300mm has been added to the bunch. Not included in the promotion is the Tamron 11-20mm f/2.8.

Sirui Nightwalker

Sirui has just launched the Sirui Nighwalker T/1.2 cine lenses at Indiegogo for the price of just $309 (for backers of the campaign).

Tokina & Sigma

Fujifilm USA Deals

GFX DEALS

X Series Deals

Fujifilm EUROPE Deals

** CLICK HERE to Read the Rest of the Article **

Sony A6700 Announced and it Makes the Fujifilm X-S20 Look Even Better ;)

Welcome Sony A6700

And suddenly I started reading headlines about the Sony A6700 like this:

“Sony didn’t hold back”
“It’s the best APS-C camera you can buy”
“The best hybrid camera for the money”

And since a firm believer of the fact that competition is great for customers, I started looking into the Sony A6700 hoping that it would indeed outperform Fujifilm.

Because if the A6700 would really be better than anything Fujifilm offers, then Fujifilm would be forced to catch up for example by releasing tons of Kaizen firmware updates to close the gap, or by speeding up the release of other cameras they have in the pipeline.

But the more I looked into the details (that many influencers – not all – somehow missed out to mention) the more disillusionment kicked in and I came to the preliminary conclusion that the Sony A6700 just shows us even more how amazing the Fujifilm X-S20 actually is.

Let me quickly explain by sharing a few facts.

  • A6700 has no joystick
    X-S20 has a joystick
  • A6700 LCD screen has about half of the resolution of the X-S20
  • A6700 has about half the fps bursts of the X-S20 (11 fps vs 20 fps)
  • A6700 has not the fully automatic subject detection mode
    X-S20 detects all sort of subjects automatically
  • A6700 has no option for external cooling
    X-S20 is compatible with the cooling fan
  • A6700 has few native APS-C lenses, you must buy the more expensive and bigger Full Frame lenses if you want more options
  • A6700 has no 4K DCI, no Open Gate, no 6K
    X-S20 has all of that
  • A6700 has no RAW video output
    X-S20 has it
  • A6700 is more expensive than the X-S20

Of course, these are just comparisons made on paper.

And on paper, there are areas in which the Sony A6700 wins, for example with its 4K/120p (although with a huge crop that reads out a sensor size smaller than Micro Four Thirds).

So before making any final conclusion, we certainly have to wait for real life comparisons.

Let’s just hope that those comparisons will be as objective as possible, even those that come from huge influencers that are not supported at all by Fujifilm (Fuji doesn’t send pre-production gear nor loaners to quite some of the big YouTubers that Sony instead wisely treats very well).

But what I can say for now is that for me the A6700 does not fully match the Fujifilm X-S20 in quite some areas that for many might be important. For example, a dealbreaker for me are the lack of joystick, no lovely film simulations, no internal RAW converter, lack of dedicated APS-C lens selection and so forth.

As opposed to what quite some YouTuber said, I feel that Sony did hold back with the Sony A6700 in order not to compete too strongly with their Full Frame lineup. A problem that Fujifilm luckily does not have, so they can pack it all into their APS-C cameras.

So I am personally disappointed. I was hoping for a stronger APS-C competitor that would put Fujifilm under huge pressure. Sadly the A6700, although a nice camera, is not that.

That’s my very personal opinion that has no pretension to be the truth. Feel free to share your thoughts in the comments.

Fujifilm X100V/GFX100 Successor Rumors, X Summit September 12 & More – What’s Coming and What we Got Right and Wrong (Mid 2023 Rumor Check)

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The Rumor Check

Two times a year we take a look at all the rumors we have shared during the year for two reasons.

  • check how accurate we have been so far
  • give you an overview over all remaining rumors in one single article ranked by reliability

And now that we are half the way through 2023, it’s time to give it a check so that you can check if FujiRumors is worth your time and trust.

  • 30 rumors shared in 2023 so far (many more to come)
  • 4 rumors still to be verified
  • 24 correct rumors out of 25 verifiable rumors
  • 1 wrong rumors
  • 1 rumor out of ranking
  • 96% correct rumors

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Rumor Overview with Rating

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