Fujifilm Financial Results for FY2022: Signifcant Rise of Imaging in Sales and Profits (also thanks to X-T5, X-H2S and X-H2)

Fujifilm has released their final report for the fiscal year 2022 (April 2022 to March 2023).

The imaging division seems to be very healthy with a 23.1% revenue increase and a 97.1% operating income increase.

Keep in mind though, that the imaging division is divided in two sections:

It’s safe to assume that the majority of the imaging division profits comes from Instax sales

But also the professional imaging department alone saw a revenue increase. In this regards, Fujifilm mentions the sales of the Fujifilm X-H2S, X-H2 and X-T5.

Strong sales of instant photo systems and digital cameras boosted overall revenue by 23.1% year-over-year to ¥410.3 billion and operating income by 97.1% year-over-year to ¥72.9 billion.

In the Consumer Imaging business, revenues increased due to strong sales of instant photo systems, color photographic paper and dry minilabs / materials. In March 2023, we launched INSTAX mini 12, the latest entry model of the INSTAX instant photo syste. We have also strated offering the smartphone app /NSTAX UP! that allows users to enjoy the digitized INSTAX photos on their smartphones.

In the Professional Imaging business, revenue increased as sales of new products from the X Series digital cameras, X-H2S, X-H2 and X-T5 which come with the latest, fifth-generation devices, fared well.

You can check out all the documents and reports at the dedicated Fujifilm page here.

Press Release and Slides

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New Firmware Updates for Fujifilm X-T3, X-T4, X-T5 and X-H2

New Firmware Updates

Fujifilm has released new firmware updates for the Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5 and Fujifilm X-H2.

You can find all details and download links down below.

Firmware Details & Download Links

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The Fujifilm X Dream Team: or a Fujifilm X-T5, X-H2 and X-H2S Roundup

Ah, remember the good times called “2022” when Fujifilm dropped three higher end APS-C cameras within 8 months?

Well, 2023 is still long, so let’s hope in awesome new gear to drop also this year.

But until then, let’s look back at the Fujifilm X awesomeness of 2022 and dedicate a roundup to the Fujifilm X-T5, X-H2 and X-H2s.

The Roundup

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Fujifilm X-T5 Snaps Gold Award at DPReview

DPReview just published their full Fujifilm X-T5 review. The X-T5 snaps the gold award.

What We Like:

  • Class-leading high-resolution image quality with a wide range of JPEG processing options
  • Excellent Raw dynamic range
  • 160MP high-res mode for static scenes
  • 15fps mechanical shutter w/AF
  • Subject-specific AF tracking modes
  • Effective in-body IS allows for handheld video and slow shutter speed stills
  • Versatile dual-hinged rear touchscreen
  • Impressive build quality with plenty of ‘old school’ direct manual controls
  • Highly customizable design
  • Solid battery life

What We Don’t

  • Tracking AF and face/eye detect AF lags behind the competition
  • Lackluster video quality (significant detail/rolling shutter tradeoffs)
  • High-res mode requires a trip to your computer for assembly
  • Poor magnified live view experience
  • Not all XF lenses will deliver full promise of 40MP sensor
  • No expansion port for accessory grip

You can read the full review at DPReview.

Fujifilm X-T5 Books

We already reported about the Fujifilm X-T5 book of Rico Pfirstinger that will be released in July. Rico is also working on the equivalent Fujifilm X-H2 and X-H2s book. That one will come in August.

I have owned a couple of Rico’s books and I can wholeheartedly recommend them.

However, there are of course also other books out there.

Another author that has covered Fujifilm cameras in many books is Tony Phillips. His X-T5 is already available for example at Amazon USA here (and other Amazon countries here).

At Amazon you’ll find the B&W version of his book. For the full color version you have to purchase it directly at Tony Phillips website here.

[UPDATE: in the description to this book they write the X-T5 is a 26MP camera. So definitely don’t buy this book] Of course there are also other books out there, such as the one of Steven Walryn called “Fujifilm X-T5: A Complete Guide From Beginner To Advanced“, a ultra cheap book compared to the other options. But I am absolutely not familiar with Steven’s work and I personally recommend to stick with Rico or Tony.

I will personally go for the Rico Pfirstinger X-T5 book. I found them brilliantly written and to the point.

These Specs Make the Fujifilm X-T5 Great for Landscape Photography

Tips for Landscape Photography, Using the Fujifilm X-T5

 by Reza Malayeri 

Full disclosure: This article was brought to you by Adorama. Adorama did not pay FujiRumors to publish this article. But, as usual on FR, this article contains affiliate links.

The Fujifilm X-T5 is the culmination of five generations of evolution in Fuji’s X-Series lineup of mirrorless cameras. Released in November 2022 — nearly a decade after the release of the original X-T1 — the X-T5 features a revolutionary 40-megapixel X-Trans 5 HR sensor, X-Processor 5 AI image processing, and a more compact version of the beloved classic X-Series camera body. This makes it an optimal choice for landscape photography.

Weighing in at just 557 grams, the Fujifilm X-T5 is a lightweight powerhouse. The combination of the smaller size, weight, and high resolution 40-megapixel sensor is a joy to use and travel with. I’ve been enjoying the convenience of shooting landscape photography with such a compact setup. I can pack the X-T5 and several Fujifilm lenses into a small backpack to create stunning high-resolution images.

Fujifilm X-T5 for Landscape Photography

Higher Resolution and Increased Dynamic Range

Fujifilm has included several improvements to the X-T5 which make it an amazing camera for landscape photography. The all-new 5th generation X-Trans 5 HR CMOS sensor features an enhanced image processing algorithm that boosts resolution, without compromising signal to noise ratio. In addition to its enhanced image processing algorithm, the X-T5 also features an improved pixel structure, which allows light to be captured more efficiently. This also enables a lower base ISO value of 125. The combination of these two technologies offers increased dynamic range and higher resolution, both of which are highly desired features for landscape photographers. 

X-Trans Pixel Structure without an Optical Low-Pass Filter

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Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More

The French website Phototrend interviewed a couple of Japanese Fujifilm managers at CP+.

You can find the full interview in French linked down below as well as a summary.

Interview

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Photons to Photos: Fujifilm X-T5 Dynamic Range Sensor Measurement Data

Photons to Photos has published their dynamic range sensor measurement data for the Fujifilm X-T5.

It’s interesting to see that despite sharing the same sensor and processor, the X-T5 is not exactly on par in terms of dynamic range to the Fujifilm X-H2.

You can access the data and make your own comparisons at Photons to Photos here.

Camera Model

Maximum PDR

Low Light ISO

Low Light EV
Fujifilm X-T5 10.43 2230 9.48
Fujifilm X-T4 10.45 3298 10.04
Fujifilm X-H2 10.75 2854 9.83
Fujifilm X-H2s 10.04 2884 9.85