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Sigma CEO talks APS-C Lenses and Says Small, Light Gear with Friendly Interface is More Important than Impressive Specs

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Sigma CEO gave an interview to DPReview. Here are just some excerpts:

  • it seems that camera market shrinking has hit the bottom
  • still people are switching from DSLR to mirrorless
  • after the switch is completed, the market might shrink even more
  • he is worried about the increasing price of cameras and lenses
  • he is afraid that many might be able to afford these prices, especially young generation that want to switch from smartphone to camera
  • cameras today have impressive specs that many might not need
  • focus user friendly interface would be more important for customer, or smaller and lighter gear
  • Sigma leads the lens industry by pioneering new glass elements, often being the first to test and prove their viability.
  • other companies see Sigma using new type of glass and then start using it too
  • Sigma’s plan is to have a relatively complete range of lenses for APS-C sized sensors
  • but it seems there are no  I-series-style versions of the DC lenses, guesses DRP based on the CEO statements
  • no aperture ring APS-C lenses seem to be planned

You can read the full interview at DPReview.

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