Strict Rules Can’t Stop Fujifilm X100VI Madness: Instant Sold Out in Japan, Causes Website Crashes and Order Suspension Issued

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Back in early March, Fujifilm announced that the Fujifilm X100VI will be for sale in Japan starting today, March 28.

Well, today the sale started, and the Japanese Fujifilm webstore crashed due to “heavy access”.

Moroever, the first batch of X100VI cameras already sold out and hence Fujiiflm Japan issued an order suspension. Fujifilm writes:

Both “X100VI” Silver and Black have exceeded the planned number of sales, so we have temporarily suspended the acceptance of orders. I’m very sorry. We will post the future sales schedule as soon as we know.”

And all this despite Fujifilm Japan having set strict purchasing rules such as restricting sales to individuals with a purchase history at their store and limiting purchases to one unit per person/household.

Apology due to heavy access to Fujifilm official shopping site “Fujifilm Mall”

Dear customers

Thank you very much for your continued patronage of Fujifilm products.

As of March 28th (Thursday) 19:00, due to heavy access, it is difficult to connect to Fujifilm Mall.
We deeply apologize for the inconvenience caused to our customers.
If you are having trouble connecting, please try accessing again after a while.

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