Tony Northrup just released a predictions video, on which camera systems will survive, and which ones not.
Probably fine (in order from most fine, to least fine):
Some of you think that talking about “mirrorless endgame” or “mirrorless war” is a bit too dramatic. And yes, I actually agree with that, but also not!
I explain:
“War” or “Endgame” suggest an epic fight with violent ending. That will definitely not happen. At least not with all camera brands.
While Samsung joined the mirrorless market spectacularly with the Samsung NX1 and left just as spectacularly, by capitulating overnight, other brands will quietly disappear, reducing their products cycles, their innovations, and one day, silently, just stop it all.
The harsh truth is: in a camera market shrinking that fast, it is not plausible to think that everybody will continue grow and prosper.
So we are in the endgame now.
The good news for us customers is: companies lower their prices, beef up their cameras, race for innovation, cover us with firmware love, and fight for every single one of us.
We, the customers, win in any case ;).
FujiRumors is a 100% independent space.
I don’t get free or discounted gear from Fujifilm, I don’t get special customer service, I don’t get invitations and free flights/hotels to launch parties, I don’t get free t-shirts or hats… and that’s good so.
I wake up, I go to work, I come back home, I blog and I write whatever I want.
This independency allows me to write for example articles like the ones below, that Fujifilm surely did not appreciate:
So actually I don’t think there is one brand out there, that we attacked more than Fujifilm ;).
But my job is not to make Fujifilm happy, but to be loyal to those of you, who decide to read this blog. And hence, I will report everything. Fujifilm does not pay me a penny, and if this blog runs at all, it’s only because you decide to support it.
On the other hand, I can’t hide that I simply fell in love with Fujifilm many years ago, and it’s a love that gets stronger as the years pass by.
So, while I will keep up delivering you everything, every now and then, I also feel like sharing some good switch stories of people, who talk so passionate about Fujifilm.
It’s the same enthusiasm that caught me many years ago, hence, I will share a few of these stories today.
Check them out or not, it’s up to you.
Enjoy your weekend, love you all (even if don’t shoot Fuji ;) )
Patrick
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This years’ photokina will probably the most exciting of the last 20 years.
We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.
Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.
Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.
On this years photokina we will see the following new mirrorless cameras from Fujifilm:
Not a rumor, but regarding Fujifilm lenses, I’d not be surprised to see:
Mock-ups:
I am 80% sure I will be there, but if I go, I sadly I can’t be there for more than 1 or (best case) 2 days.
I was at photokina in 2016, also just for one 1 day.
In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).
This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.
The biggest problem?
Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!
Let me know in the poll, where I should go ;)
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At the Spanish press event for the launch of the Fujifilm X-T3, Fujifilm has displayed a comparison between their Fujifilm X-T3 and a “mirrorless full frame” system. The media slides were published at the Spanish site albomedia.
The comparison should show, how Fujifilm’s APS-C system is better balanced in terms of size, weight and price compared to full frame. Well done Fuji, now you opened the Pandora box of equivalency… watch out what happens in the comments ;).
When asked if Fujifilm would enter Full Frame, Fujifilm answered:
“We would have to start from scratch with the optics, and that would not make sense now“
In a recent major poll here on FujiRumors, most FR-readers agree that Fujifilm should stick with their APS-C and medium format systems, and stay away from the full frame slaughter between Sony, Canon, Nikon, Panasonic and maybe even Olympus soon.
As a consequence to your vote, I have shared a list of advantages that APS-C offers over full frame.
Then Fujifilm also displayed a chart, that shows the overall decline of the camera market, and that DSLR sales are affected most by this decline.
When asked what Fujifilm thinks about the Canon EOS R and the Nikon Z series, they answered:
” it’s good news, as it will allow mirrorless to grow. It is always better have 5% of a market of 20 million that 10% of a market of 5 million”
We already discussed this topic in our article “Canon and Nikon enter mirrorless, and Fujifilm is happy about it“.
