FujiRumors at Photokina: About Japanese Fujifilm Managers, Touch and Try the X-T3 and GFX 50R, Tapping 33 Articles in 3 days

Jonas Rask Live Talk at Photokina 2018

FujiRumors @ Photokina 2018

I am not that kind of guy, who breaks into a place bypassing security checks…

I broke into photokina bypassing security checks 1 day ahead of the official opening, because I could not wait to deliver you the first images side by side of the XF33mmF1.0, XF16-80mmF4 and XF16mmF2.9 and first hands on video of the Fujifilm GFX 50R.

But let’s talk about it later and start with the Fujifilm managers.

FujiRumors Meets Japanese Managers

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Fujinon GF Lens Roadmap Timeline 2019/2020 and More Fujifilm GFX 100 Details with Image Sample Super Crop

Fujifilm GFX System

Fujifilm has recently announced a new GF lens mount roadmap. The official roadmap, though, didn’t gave any timeline about when the future GF50mmF3.5 pancake, GF100-200mmF5.6 and GF45-100mmF4 will hit the market.

Now the Japanese site dc.watch has shared a couple of media slides, including one that shows the roadmap for the various lenses. We can see:

  • 2019
    – GF100-200mmF5.6 R LM OIS WR
    – GF50mmF3.5 R LM WR
  • 2020
     – GF45-100mmF4 R LM OIS WR

As we told you back in December 2017, Fujifilm plans to release 2/3 lenses for each of their systems (X and GFX) a year. This means that we might see one more lens coming n 2019 for the GFX 50S as well as 1 or 2 more lenses in 2020. Check out our big rumor timeline to see what could come.

The slides also give us some basic details about these lenses, which I have all listed at the bottom of this article.

Other media slides (also below) show some more details the Fujifilm GFX 100. So we discover that (unsurprisingly) it will feature the X Processor 4 and we can see a first crop made out an image taken with the GFX 100.

You find everything down below:

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Fujifilm GFX 100 media slides

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Fujifilm Manager: GFX 100 Full Sensor PDAF, no Crop 4K@30p. Engineer who Developed Velvia Film now Develops Film Simualtions

Fujifilm GFX

Hugh Brownstone had a half an hour chat with Fujifilm manager Justin Stailey. It’s an interesting and relaxed talk at a glass of beer, I invite you to check out here.

For those in a hurry, here are some key points from what the Manager says:

Fujifilm GFX 100

  • 100 MP sensor
  • IBIS, because 100MP is sensible to vibration
  • 4K @ 30P with full sensor readout (no crop). No pixel binning. It’s gonna be compressed in some shape or form
  • price under/around $10,000
  • 100% phase detection coverage, but lenses with lots of glass are heavier to move, so it’s never going to have as fast AF as APS-C
  • coming first half 2019

Fujifilm Color Science

  • metric color is different from memory color. Velvia was designed to make things look the way your mind remembers it (memory color). It’s interpretation, it’s how your brain sees it versus what was really there
  • one of the long time Japanese engineers at Fujifilm responsible for Velvia film simulation development, did actually also develop Velvia film in the past

Mixed Talk

  • new age of mirrorless is starting, since more player are in the market. The acceptability of mirrorless has increased now. Fujifilm focuses on what they do best, APS-C for sport, action and video, and Medium Format for portrait and fashion
  • pixels on GFX 50R and GFX 50S are bigger than full frame. Bigger pixels capture more light
  • sensor, lenses, processor, color science, the whole package
  • he does not like that photokina will take place every year in spring, right after CP+. A 2 years circle was better and Fujifilm has organized their announcements also according to photokina
  • just because we announced X-T3, it does not mean that the X-T2 is worst now. Photographer makes more difference than the gear
  • some dealers in USA already make more than 50% revenue by selling mirrorless

Hugh Brownstone youtube – Fujifilm GFX 50R hands on and first thoughts

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