Fujifilm Publicly Asks Which X and G Lenses to Make Next, Shows Video Demo of New Fujifilm X-T3 April Firmware, Modular Compact GFX Body and More – X Summit

Fujifilm X Summit

Fujifilm hold the first X summit at the GPP in Dubai, an event aimed to listen to customer feedback in the best Kaizen tradition and discuss about the Fujifilm future.

For example, Fujifilm asked people which X and GFX lenses they should make next and which firmware update should come next.

Sadly there was not much participation (hardly 50 comments), so let’s see what happens if I share the same polls here on FujiRumors, the only Fujifilm community that can collect several thousands of votes within a few hours ;).

You find Fujifilm’s future X and GF lens survey down below.

Big news: just as we rumored a few days ago, the Fujifilm X-T3 will get a major firmware update, centered on autofocus improvements. It will come in April. Fujifilm showed a video demo of the improvements, and it was fairly impressive. Better face and eye tracking.

Here is the entire 1 hour and 48 minutes video summed up in key points for you. You’re welcome :).

X and G Mount – starts 27:48

Why no Full Frame

  • All brands go to mirrorless, and to different mounts and sensor sizes
  • Medium Format makes it easier to design lenses for higher resolution. But also needs more power
  • Barney from DPReview says there is no perfect format. It depends on what the customers wants
  • Every format has Pros and Cons
  • Focus is APS-C size. Provides fast system and enough resolution
  • For higher resolution, go GFX
  • Fuji’s R&D challenge is to make APS-C quality better and GFX smaller

X mount

  • X-mount design: sensors are getting better and so sensitive, that they have to deliver light through the lens in a very precise way
  • More light, less digital correction
  • Value Angle: Long technical explanation. In short: the wider the value angle, the more precise and easier they can send light to the sensor
  • Fujifilm compares the value angle of X-mount to full frame, and they show that X-mount has much wider value angle (screenshot below)
  • Canon and Nikon full frame mirrorless have smaller value angle
  • The Value angle of Sony full frame is very narrow
  • Wider value angle gives more flexibility for lens design. Allows for more light and less digital correction

FUTURE CONCEPTS – starts 41:57

XF33mm f/1.0

  • XF35mmF1.4 vs XF33mmF1.0: the XF 33/1 needs to be twice as big, since it needs to let in and correct twice the light
  • XF33mmF1 has more than twice lens elements than the XF35/1.4
  • to correct aberration on the XF33mm f/1.0 you need around 7-10 glass front elements
  • the XF35mmF1.4 has only 7 elements overall
  • the backside of the XF33mm f/1.0 has about 8 to 10 glass elements
  • overall the XF33mm f/1.0 has more than twice the lens elements
  • the 7 to 10 glass elements on the front of the 33/1 weight about 200 gram
  • challange is to move heavy lens elements precisely during autofocus
  • Toshi was not satisfied with the size of the lens, but he understands the challenges of developing it. However, he invites engineers to make it still as small and light as possible

XF16mm f/2.8 and XF 16-80mm f/4 working protoypes

  • XF16mmf/2.8 announcement soon
  • XF16-80mmf/4 will follow. Launch later this year. Lens feels really light

Future X and GF lenses

  • Fujifilm asks people which lenses Fujifilm should develop next – FujiRumors added the polls down below
  • Tilt shift lens is very likely to come next for G mount system
  • Zack Arias agrees with FujiRumors and he does not want a 35/1.4 MK II because he does not want the 35/1.4 magic to go lost
  • development costs of new lenses are very high

FUTURE GFX CONCEPTS and GFX CAMERAS – starts 59:39

GFX Concepts

  • Mirrorless should be free from all legacy
  • Fujifilm shows design mock-ups of GFX
  • they show a very small cubic and modular GFX, where you can attach a grip unit and viewfinder unit. So you can build the GFX according to your style (full video here and original full video here)
  • the modular GFX is just a mockup, but Fujifilm hopes it won’t take long to create such a small device
  • Medium format size can be reduced a lot, but there are challenges, for example a smaller shutter unit and better battery efficiency
  • with global shutter Fujifilm can make it smaller

The clear message here is: don’t worry, we are going to make the GFX system a whole lot smaller. So invest into GFX, and we will deliver you also a super-compact body one day.

GFX 100

  • Fujifilm shows a working prototype of GFX100 and they take a sample on stage, including pixel peeping
  • at 100MP the benefits of medium format shine, because it’s easier to design lenses that resolve 100MP for MF than for full frame or APS-C
  • hand-holdable medium format camera thanks to IBIS
  • GFX100 will cost around $10,000, but final decision has not yet been made
  • Coming before June

COLORS and IMAGE QUALITY – starts 1:17:46

  • They explain their color science.
  • The steps are: signal, measure, calculate, tune, target color
  • there will be new film simulations and they asked people which should come next (FujiRumors has already expressed its opinion)

FIRMWARE – starts 1:27:25

  • 250+ total firmware updates made since the original X100 has been introduced
  • They show upcoming firmware of X-T3 with significant autofocus improvement. Better face detection, better tracking, better eye AF. Coming in April. Check it out in the video embedded above or on youtube at 1:28:35
  • Fujifilm also said they will give us the opportunity to switch between faces with the new firmware
  • survey about which firmware should come next
  • they official mention Kaizen as their philosophy

Q&A

  • Fujifilm is studying the rating system
  • Adobe X-Trans support: Adobe says that for them to get good results with X-Trans is difficult, it’s a lot of work. Fujifilm will support Adobe for better processing
  • People ask for complete Camera Remote App redesign
  • Fujifilm is working on improved camera remote app

There will be more X summits, and you can interact at slido here, and of course you will be the first to know, if you follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

Which Fujinon XF Lens Should Fujifilm Make Next? - max. 2 selections

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Which Fujinon GF Lens Should Fujifilm Make Next? - max. 1 selections

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Firmware Wishlist - Pick 1

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Fujifilm GFX Modular Camera Concept Unveiled

Fujifilm just unveiled a Fujifilm GFX modular system concept (in Ricoh GXR/S10 style) at their Fujifilm X Summit here.

We thought it is worth to dedicate to this mock up an own article, so that you can discuss it properly.

The message Fujifilm is sending is clear: we are going to make medium format small!

The arrival of the global shutter will help, since the shutter design is one of the challanges Fujifilm faces to minimize medium format. Then there is the battery life efficiency as well as the heat dissipation and more.

Also, a modular system allows for flexibility. For example you will be able to chose your grip size and attach it to the camera. Full video of the prototype in here our GFX facebook group.

And guys… that modular GFX100 I rumored on April 1st last year… the idea for that “joke”… well, now you know it ;).

Full and detailed report in this article (includes video demo of future X-T3 autofocus improvement firmware)

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RUMOR, NEWS and COMMUNITY
Fujifilm GFX facebook group
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 MORE MODULAR GFX IMAGES

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Hasselblad X1D MK II Coming to Challenge Fujifilm GFX100

Hasselblad X1D MK II

The original Hasselblad X1D flopped in reviews and at the box office, so I was wondering if we will ever see a successor.

Luckily, as spotted by mirrrorlessrumors, the Hasselblad X1D MK II has been officially registered.

Mirrorlessrumors thinks it will feature the same 100 megapixel sensor of the Fujifilm GFX100.

Hasselblad X1D, Any Chance against Fujifilm GFX?

The Fujifilm GFX system dominated the medium format market overnight, thanks to an attractive price (for medium format standards) and a solid performance, unlike the Hasselblad X1D, a stylish, but buggy and slow camera (overheating, 7 seconds start-up time etc.).

Hasselblad tried to address some issues via firmware update, but it’s clear that only the Hasselblad X1D MK II can really introduce those improvements needed to make it a proper performer.

I doubt, though, the Hasselblad X1D MK II will have an aggressive pricing, like the Fujifilm GFX.

In fact, Hasselblad has only one mirrorless camera line (the X1D) and development costs must be very high, whereas Fujifilm shares the R&D costs for the GFX with its APS-C system. Hence, new features and software enhancement introduced to the X system, can be simply taken over to the Fujifilm GFX.

This is why I believe Fujifilm will always have substantial price advantage over Hasselblad.

And Hasselblad should definitely stick a proper mechanical shutter into the Hasselblad X1D MK II. I mean, just check out here in our GFX group, how extremely popular the use of old full frame and medium format glass on the Fujifilm GFX is.

The mechanical shutter opens up lots of possibilites to experiment, try, test… or, in other words, have fun with third party glass.

But we will see. Maybe the X1D MK II will have a global shutter ;).

Most important for us customers is that the Fujifilm GFX gets some hard competition that forces Fujifilm to work harder and better, so fingers crossed the Hasselblad X1D Mark II will be a freaking amazing camera. :)

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Panasonic S1R vs Fujifilm GFX50R and Panasonic S1 vs Fujifilm X-T3 – Let the Unfair Comparisons Begin

Panasonic vs Fujifilm

Some will call it unfair comparisons, but here on FujiRumors we think every comparison is unfair, unless you compare exactly the same two cameras with the same firmware.

And since everything is unfair, everything goes.

So let’s compare the upcoming Panasonic S1R and S1 (live coverage on L-Rumors) to the Fujifilm X-T3 and Fujifilm GFX 50R.

So, with the help of apotelyt, let’s start!

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Fujifilm X-T2 vs Panasonic S1

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Fuji Guy Billy: Fujinon XF 33mm f/1.0 Development Challenge, XF 16-80mm f/4 very silent AF, X-H1 Market Misunderstanding and More

Fuji Guy Billy Interview

Fuji Guy Billy joined the Fujilove podcast. For those of you, who are right now on the road or at work and you can’t listen to it all at iTunes, Stitcher or on fujilove, here are the key points:

Fujinon X Mount Lenses

Fujifilm X100, X-E3, X-T20 and X-T3

  • Fujifilm X100 was the game changer and started the X series success
  • When developing the X100, Fujifilm wondered who is going to buy a fixed lens camera at this price point, but it turned out to be a success
  • Fujifilm X-T3 is balance of size, weight and quality in a good price point, but for Billy even the X-T3 is big
  • Billy’s go-to camera is the Fujifilm X-E3, paired with XF35mmF2, XF23mmF2 and occasionally the XF50mmF2 because of portability
  • Fujifilm X-T20 with no joystick is a dealbreaker for him

Fujifilm X-H1

  • Fujifilm X-H1 latest firmware introduced lots of improvements and the new lower price makes it very tempting
  • The Fujifilm X-H1 maybe has been misunderstood by the market. It had a lot of new video features, so people considered it more a video camera. But it is also a better and more robust camera, and facilitates handling of bigger lenses. For Professionals weight is sometimes not a problem, but more durability. That’s why Fujifilm launched the Fujifilm X-H1. It should also appeal to DSLR customers, who were on the fence of switching to mirrorless. IBIS is quite nice also for photography, especially in low light
  • Shutter has an S1 (half press) and S2 (full contact to release shutter) position. Regarding the Fujifilm X-H1, you can contact your Fujifilm service and see if they have an option to adjust the S1 and S2 position to your taste (low, medium or high). There might be a charge for that service, depending on your country

IBIS

  • Fujifilm wanted to make an excellent IBIS system, and it is one of the best on the market. But the size of the system was too big to put it into other X-series cameras. At this moment, it can’t fit in other cameras, but hopefully one day IBIS can be designed smaller and make it fit on other cameras

Fujinon G Mount Lenses

  • Fujinon GF 50mm f/3.5 coming in 2019 and Fujinon GF 45-100mm f/4 in 2020
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR: If you look to move into medium format, you don’t have many lenses initially to choose from, so zoom lenses can cover various focal lengths. The GF100-200 is compatible with teleconverter. It’s a little bit heavier, but very sharp. At that focal length with medium format sensor, you can isolate your subject very well

External Battery Packs

Navigate Menu

  • Tips and Tricks: Best way to navigate the menu is using the front and rear command dial. Front dial jumps from page to page, and rear dial jumps from item to item

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