So, Hasselblad did it, and they announced the brand new Hasselblad X1D II 50C.

It comes with a good price tag of $5,750.

That’s still more expensive than the Fujifilm GFX50R and Fujifilm GFX50S, but not that much. And it is certainly much cheaper than the Fujifilm GFX100, but the latter features a 100 MP BSI sensor and IBIS.

I am very happy that Hasselblad is going aggressive when it comes to pricing on the Hasselblad X1D II 50C.

But from here to say that the Hasselblad X1D II 50C is a Fujifilm GFX killer (as some said over at facebook and elsewhere) is a bit an exaggeration.

Usually, when you buy a camera, you also buy some lenses to go with it. And you always have to factor lenses into your investment, too.

So let’s do it now:

Let’s buy the Hasselblad X1D II 50C as well as the GFX 50R with 3 comparable GF and X1D lenses (not counting the current GFX discount).

• Hasselblad X1D II 50C = $ 5,750
• Fujifilm GFX 50R = $ 4,499

with

• XCD 35-75mm f/3,5-4,5 = $ 5,175
• GF 32-64mm f/4 = $ 2,299

with

• XCD 65mm f/2.8 = $ 2,750
• GF 63mm f/2.8 = $ 1,499

with

• XCD 21mm f/4 = $ 3,750
• GF 23mm f/4 = $ 2,599

The Fujifilm GFX kit will cost you $10,896, whereas the Hasselblad X1D kit $ 17,425.

You basically save about 40% by investing into the GFX system, and if you would buy today, with the current GFX deals, you actually save almost 50% over the X1D system.

And what about the Fujifilm GFX100?

Let’s try the same combo:

• GFX 100 + 3 lenses above = $ 16,396
• X1D II 50C + 3 lenses above = $ 17,425

So even by buying the Fujifilm GFX100 and 3 lenses at full price, you still save $1,000 with the Fuji GFX system and you also get:

• IBIS
• much faster autofocus
• 100 megapixel
• 4K/30p video
• twice as fast continuous shooting frame rate
• BSI sensor with full phase detection pixel coverage
• & more

There is one fundamental design choice Hasselblad made, that makes the X1D system always substantially more expensive over the GFX system: the lack of focal plane shutter.

This has 2 downsides:

• you can’t use cheap old legacy glass on the Hasselblad X1D
• you have to pay for the leaf shutter every single time with every lens purchase

Guys, I am the first one to be happy about another player in the medium format market, that competes with Fujifilm. That’s what we customers need: competition!

The Hasselblad X1D II 50C is a much needed and welcome upgrade to the orginial X1D. The faster processor will sort out quite some issues the first generation cameras had.

But the GFX system remains the by far most affordable option to go into medium format, and the new Hasselblad X1D II 50C hasn’t changed that.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

• Fujifilm GFX group
• Fujifilm GFX page

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

The Hasselblad X1D II 50C has been announced and it will cost you $5,750. They also announced the XCD 35-75mm f/3,5-4,5.

Product Highlights

• 50MP 43.8 x 32.9mm CMOS Sensor
• 16-Bit Color, 14-Stop Dynamic Range
• Hasselblad Natural Color Solution
• 0.87x 3.69m-Dot Electronic Viewfinder – original X1D had 2.36MP EVF
• 3.6″ 2.36m-Dot Touchscreen LCD – original X1D had 3.0″ 920k-Dot monitor
• Leaf Shutter System, 1/2000 sec Sync
• ISO 100-25600, Up to 2.7 fps Shooting – original X1D shot at 2.3 fp
• Dual SD UHS-II Memory Card Slots
• Built-In Wi-Fi, USB 3.0 Type-C
• New Processor
• build-in GPS

Definitely a good price, but still more expensive than th Fujifilm GFX50R (currently $4,000) and Fujifilm GFX50S ($5,500).

This is a fantastic news for Fujifilm GFX lovers, since the more competition there is in the medium format segment, the more companies will fight for customers and offer more features for less price.

Hasselblad X1D II 50C: B&H Photo, AmazonUS, Adorama
Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

• Fujifilm GFX group
• Fujifilm GFX page

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

Hasselblad X1D II 50C