Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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RUMOR: Next Fujifilm GFX with 102 Megapixel (not Monochrome) and Much Smaller than Fujifilm GFX100

A few days ago we told you that the next Fujifilm GFX will be launched in early 2021.

Rarely I have received so many emails after a rumor, like it was with this one, which is a great sign, as it means the interest among the FR-community is huge for a GFX successor.

I also received a bunch of emails of FR-readers, telling me that this would be a monochrome GFX, which is absolutely not correct, hence here is an update to the rumor, that will set things right.

The next Fujifilm GFX will have the same sensor of the current Fujifilm GFX100, hence a 102 megapixel backside illuminated Bayer sensor with full phase detection coverage. Which still today is basically the state of the art when it comes to sensor technology.

Also, it will be much smaller than the current Fujifilm GFX100.

If you are a GFX lover, make sure to stay tuned on FujiRumors, and also to join our facebook group below. You’ll be the first to know more about the new GFX camera.

Leaving Phase One for Fujifilm GFX100, Hasselblad X1D II vs Fujifilm GFX50R Budget Medium Format Comparison & More

I was once on my Dolomites, when I met a professional landscape photographer, who had a rented Phase One (I posted it on my Instagram here).

We had a brief talk before my hike continued, and I just told him that he should enjoy his Phase One, as this might be one of his last trips with it. A few months from now Fujifilm might drop something that will finally allow him to actually own a 100 megapixel camera.

Now, I don’t know how the story ended. Did he get the Fujifilm GFX100? Well, I wouldn’t be surprised if he did.

For sure, some did, as you can see from the video down below, where a photographer left Phase One for Fujifilm GFX100. And for good reasons: much lighter, much more compact, much cheaper, much faster, much more versatile, still that medium format look and more.

And if the GFX100 is still a bit too high in price, for about 1/3 of the price, you get 1/2 of the megapixel with the Fujifilm GFX50R.

Fujifilm is slowly but surely building up an impressive and absolutely future proof system. A system, that, I am sure, will gain lots of followers in the years to come.

GFX roundup

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