I have been told by trusted sources, that the new Fujfilm GFX100 will be “about as big” as the Fujifilm GFX50S.
And remember, the new Fujifilm GFX100 features IBIS!
It’s astonishing how much Fujiflm has downsized the IBIS unit in such a short time, considering that the one on the Fujiflm GFX100 clearly does not fit in the GFX50S or GFX50R.
Oh, and if you wonder what that “Xg” camera is next to the Fujifilm GFX50S, that’s one of the Fujiflm GFX mockups that Fujifilm has shown to DPReview back in 2019 here.
I have no idea who the new Fujifilm GFX100 will look like, but certainly it would not hurt if it would like that mockup.
Now, some wrote me, speculating that the new smaller GFX100 won’t have IBIS. And in fact, the IBIS unit on the current GFX100 ain’t small at all.
We already made a rendering of the Fujifilm GFX100 IBIS unit mounted on the Fujifilm GFX50S and Fujifilm GFX50R. As you can see, it is definitely too big for any other GFX camera. But since then, Fujifilm has made serious progress when it comes to making the IBIS unit smaller.
And here is what I can tell you today: the new smaller Fujifilm GFX100 coming in early 2021 will have IBIS.
Over at our massive Fujifilm GFX group, lots of Fujifilm GFX100 shooters are right now testing the brand new 400 megapixel pixel shift feature introduced with the latest firmware update to the Fujifilm GFX100.
I filter out some of the feedback for you here in this article, but make sure to check it out all over at our GFX group.
But there is more than just pixel shift.
In fact, users report also about significant eye autofocus improvements (which is listest by Fujifilm in the official improvements list).
With all the (well deserved) focus on pixel shift, we must keep in mind that applications for such a feature are limited. For most users the more relevant firmware change will be the autofocus improvement. And it seems that Fujifilm tweaked that one quite a bit, too.
Now he gave an interview to the amateurphotographer. Here are some excerpts:
COVID-19 affects on Fujifilm
Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners
Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?
biggest challenge is to ensure to keep innovating in R&D
Finding a real consumer demand’ is a key
provide a better experience of taking photos and videos
Customers don’t buy a sensor, but an experience
Fujifilm is not a company to simply follow the same path as others
Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.
The Market Differences over the Globe
X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
piqued popularly of the X-A series in some Asian countries
Globally, instax is one of Fujifilm’s biggest consumer success stories
And Full Frame?
in the last two years the market shifted strongly towards full frame
for Fujifilm, APS-C is the best-balanced system
APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
GFX provides the best image quality without requiring a high level of investment.
Fujifilm X-S10
It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.
Weather Resistant Versions of older lenses?
WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch
Should Fujifilm work closer with Sigma and Tamron?
I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.
Fixed PDAF issues for some lens of the following models: Lens didn’t get recognized by the adapter due to different lens firmware version.
– Sigma 24-105/4 ART
Fixed a compatibility issue with X-T3 firmware 4.0: under certain circumstances, contrast AF may fail. This issue may also affect other cameras like X-T4 and X-S10.
Fixed camera freeze issue on cameras equipped with X-Trans IV CMOS. When
– In bright environment,
– Adapting telephoto, ultra-fast or macro lenses,
– Aperture is NOT wide open,
– Subject is far away from current focus point and is so blur that phase detection doesn’t work,
Auto focus may fail. Sometimes, especially when using AF-ON button or touch screen to AF, it may freeze the camera. Even the power switch doesn’t work. This problem has been fixed. Affected cameras include X-T3 (firmware 2.0 or later), X-T30, X-T4, X-Pro3, X-S10.
As the bug fixes are important, upgrading is highly suggested.
Please visit the Fringer website here to download the new firmware and its release notes. Follow the instructions in the release notes to upgrade your adapter.
