5 years ago Fujifilm’s decision became obvious to all of us: unlike everybody else, we are going to skip full frame, build up the best APS-C system in the known universe and offer as an alternative to full frame a medium format mirrorless system. The result: the Fujifilm GFX system.

And well, the Fujifilm GFX series turns 5 years old today.

It all started with the launch of the original Fujifilm GFX50S on January 19 and the slogan “The Game has Changed”.

I remember at that time lots of skeptical comments, especially by influencers who believe that only full frame matters.

But looking back, I guess much of that skepticism has dissipated by now, given that Fujifilm is now offering medium format mirrorless cameras (GFX100S) that are smaller than some full frame mirrorless cameras (Panasonic S1 series) and offer more megapixel at a more affordable price than some full frame mirrorless cameras (Sony A1).

Sure, all the cameras we mentioned above have other strengths, such as video or speed, but all I want to say is that the Fujifilm GFX series is finding a solid ground on which to flourish.

So here we are, 5 years, 5 GFX cameras and 13 lenses later (with more to come) to celebrate a wonderful system that has a terrific potential for the future, as I explained here.

Congratulations Fujifilm.

 

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Ein Beitrag geteilt von FUJIFILM X WORLD (@fujifilmxworld)