Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital

I originally shared this part of Elia’s video in this article, but then quickly saw, that it actually deserves a post for its own.

  • previous episode – Elia Locardi Meets Fujifilm Managers and has a talk with them at dinner

Take this article as tribute to Minami-San the color guru inside Fujifilm, since he is the person, who developed the original Fujifilm film stock and is now responsible for how the film simulations in new digital cameras perfectly match the original film stock.

Here is an excerpt from episode 5 of Elias “moments in time” series. The talk with Fuji’s color guru starts at minute 8:28.

  • Sam works for Fujifilm since 50 years
  • Sam started in the technical stuff
  • it does not sound difficult: measure the color of the film and then just transfer into digital. But it’s much more difficult than that
  • They shoot an image and then observe it on lightbox and then try to simulate it. It’s very difficult
  • his favorite camera is the Fujifilm TX-1
  • difference between actual color and memory color
  • Fujifilm spent a lot of time to study how we remember colors
  • Velvia film was aimed to produce better color on nature scenery

I thought it is interesting to see the guy, who makes so many Fujifilm X and GFX shooters happy, by putting his working live into the science of colors.

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Elia Locardi Meets Fujifilm Managers and Asks if there is Need for High Resolution Cameras, when 90% of Images Go on Instagram

Moments in Time

Elia Locardi is currently releasing a beautiful series of “moments in time” videos.

We can’t cover them all here, so we will focus only on episode 6, where he sits down with Fujifilm managers at dinner.

Check out the video down below.

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High Resolution Cameras vs Instagram

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DPReview Fujifilm GFX100 Review: “Image Quality? Sensational! The Best We Have Ever Reviewed. Outperforms FULL FRAME”

Fujifilm GFX100

DPReview published their full Fujifilm GFX100 review.

It’s not a perfect camera, but from the image quality point of view, it is simply the best camera DPReview has ever tested.

Senior editor Barney Britton says:

“The GFX 100 is the first medium format camera I’ve ever used – film or digital – which doesn’t feel like a compromise. In almost all respects, the GFX 100 handles like a professional DSLR, but with all of the benefits of mirrorless, plus excellent 4K video capabilities and the unimpeachable image quality offered by a cutting-edge sensor. It’s not perfect, and it’s not cheap, but if I was a working professional photographer I’d buy a GFX 100 in a heartbeat.“

Compared to other high resolution cameras:

“Having said that the GFX 100 significantly outperforms full frame cameras, we should still consider the Panasonic Lumix DC-S1R, since it’s able to shoot and combine multiple shots in order to offer resolution and light capture (and hence tonal quality) comparable to a larger sensor. But, while it does so in a smaller, lighter body and doesn’t have any phase detection elements to limit its usable dynamic range, its multi-shot mode only gets its best results when tripod-mounted, and applied to static subjects (and its use of electronic shutter limits its use with strobes). For most high-res applications, the GFX is the simpler, stronger, and yes, more expensive option. […]

 If you need the quality it brings, the Phase One will outperform the Fujifilm, but if you can put up with the (sensational) image quality of the Fujifilm, then its smaller size, image stabilization, increased battery life, attractive JPEGs and video capabilities make it a much more flexible tool for considerably less money.“

You can read the full review at DPReview here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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The GFX Community

What we like What we don’t
  • Stunning images in terms of both resolution and tonal quality
  • Image stabilization makes it easier to get full benefit of 100MP resolution
  • GF lenses live up to the resolution demands
  • Autofocus is swift and accurate by medium format standards
  • Impressive video quality and specifications
  • Viewfinder is highly detailed and compatible with existing tilt/articulation accessory
  • Twin batteries give solid ‘in the field’ endurance
  • Chargeable/operable over USB
  • Control dials feel small and cheap
  • Autofocus performance isn’t impressive compared to smaller format cameras
  • Portrait orientation grip is slim and slippery
  • Portrait orientation controls don’t mimic normal orientation layout
  • On-sensor AF causes banding, slightly limiting usable dynamic range
  • We found it hard to find a dial setup that worked smoothly

Fujifilm USA offers 2 Year Warranty on Fujifilm GFX100 Affected by Vertical Grip Control Lock Issue

Fellow Fujifilm GFX100 shooter Marcello informed us at our Fujifilm GFX facebook group here, that Fujifilm USA is offering 2 years warranty on those Fujifilm GFX100 affected by the vertical grip control lock issue.

Marcello writes:

I got my GFX 100 yesterday, super excited, loving the ergonomics of the body. I don’t think it’s to big, honestly feels great in my hand. Unfortunately it’s in the range of affected cameras so I will be sending it in to Fuji to get fixed. I spoke to Steve today at Fuji who is always awesome and said on top of a fast turn around time 2 days we receive a 2 year warranty.

He also said it can be sent in anytime within the first year! Which is good because I am shooting a one of a kind custom car on Monday.

I love Fuji service and the care they have for their customers.

The service is at no extra charge, of course. So if your GFX100 is affected, you get 2 years warranty.

Make sure to check out the serial number of your GFX100 to see if yours is included in this service.

Fujifilm Support Hotlines:

Camera Repair EAST: 1-800-659-3854
Press 33 for Parts
Press 34 for Repair

Camera Repair WEST: 1-800-326-0800
Press 3 for Parts and Repair 

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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The GFX Community

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DPRTV Fujifilm GFX100 Review for Video: No Dynamic Range/Low Light Benefits Over X-T3, but MF can Now do Pro Video Work

Fujifilm GFX100

While 99,99% of Fujifilm GFX100 owners will buy the camera for its photographic virtues (the new king of the DPReview lab tests), at the GFX100 launch Fujifilm also highlighted the video capabilities of the latest medium format GFX camera.

And sure, on paper, also the Fujifilm GFX100 video specs are impressive (10 bit internal, 400 mbps, no crop 4K, IBIS etc).

But how does it work in real life for video?

DPReview TV has tested the Fujifilm GFX100 for videos, and here are their findings:

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