Fujifilm GFX Modular Camera Concept Unveiled

Fujifilm just unveiled a Fujifilm GFX modular system concept (in Ricoh GXR/S10 style) at their Fujifilm X Summit here.

We thought it is worth to dedicate to this mock up an own article, so that you can discuss it properly.

The message Fujifilm is sending is clear: we are going to make medium format small!

The arrival of the global shutter will help, since the shutter design is one of the challanges Fujifilm faces to minimize medium format. Then there is the battery life efficiency as well as the heat dissipation and more.

Also, a modular system allows for flexibility. For example you will be able to chose your grip size and attach it to the camera. Full video of the prototype in here our GFX facebook group.

And guys… that modular GFX100 I rumored on April 1st last year… the idea for that “joke”… well, now you know it ;).

Full and detailed report in this article (includes video demo of future X-T3 autofocus improvement firmware)

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Fujifilm GFX facebook group
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 MORE MODULAR GFX IMAGES

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Hasselblad X1D MK II Coming to Challenge Fujifilm GFX100

Hasselblad X1D MK II

The original Hasselblad X1D flopped in reviews and at the box office, so I was wondering if we will ever see a successor.

Luckily, as spotted by mirrrorlessrumors, the Hasselblad X1D MK II has been officially registered.

Mirrorlessrumors thinks it will feature the same 100 megapixel sensor of the Fujifilm GFX100.

Hasselblad X1D, Any Chance against Fujifilm GFX?

The Fujifilm GFX system dominated the medium format market overnight, thanks to an attractive price (for medium format standards) and a solid performance, unlike the Hasselblad X1D, a stylish, but buggy and slow camera (overheating, 7 seconds start-up time etc.).

Hasselblad tried to address some issues via firmware update, but it’s clear that only the Hasselblad X1D MK II can really introduce those improvements needed to make it a proper performer.

I doubt, though, the Hasselblad X1D MK II will have an aggressive pricing, like the Fujifilm GFX.

In fact, Hasselblad has only one mirrorless camera line (the X1D) and development costs must be very high, whereas Fujifilm shares the R&D costs for the GFX with its APS-C system. Hence, new features and software enhancement introduced to the X system, can be simply taken over to the Fujifilm GFX.

This is why I believe Fujifilm will always have substantial price advantage over Hasselblad.

And Hasselblad should definitely stick a proper mechanical shutter into the Hasselblad X1D MK II. I mean, just check out here in our GFX group, how extremely popular the use of old full frame and medium format glass on the Fujifilm GFX is.

The mechanical shutter opens up lots of possibilites to experiment, try, test… or, in other words, have fun with third party glass.

But we will see. Maybe the X1D MK II will have a global shutter ;).

Most important for us customers is that the Fujifilm GFX gets some hard competition that forces Fujifilm to work harder and better, so fingers crossed the Hasselblad X1D Mark II will be a freaking amazing camera. :)

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Panasonic S1R vs Fujifilm GFX50R and Panasonic S1 vs Fujifilm X-T3 – Let the Unfair Comparisons Begin

Panasonic vs Fujifilm

Some will call it unfair comparisons, but here on FujiRumors we think every comparison is unfair, unless you compare exactly the same two cameras with the same firmware.

And since everything is unfair, everything goes.

So let’s compare the upcoming Panasonic S1R and S1 (live coverage on L-Rumors) to the Fujifilm X-T3 and Fujifilm GFX 50R.

So, with the help of apotelyt, let’s start!

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Fujifilm X-T2 vs Panasonic S1

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Fuji Guy Billy: Fujinon XF 33mm f/1.0 Development Challenge, XF 16-80mm f/4 very silent AF, X-H1 Market Misunderstanding and More

Fuji Guy Billy Interview

Fuji Guy Billy joined the Fujilove podcast. For those of you, who are right now on the road or at work and you can’t listen to it all at iTunes, Stitcher or on fujilove, here are the key points:

Fujinon X Mount Lenses

Fujifilm X100, X-E3, X-T20 and X-T3

  • Fujifilm X100 was the game changer and started the X series success
  • When developing the X100, Fujifilm wondered who is going to buy a fixed lens camera at this price point, but it turned out to be a success
  • Fujifilm X-T3 is balance of size, weight and quality in a good price point, but for Billy even the X-T3 is big
  • Billy’s go-to camera is the Fujifilm X-E3, paired with XF35mmF2, XF23mmF2 and occasionally the XF50mmF2 because of portability
  • Fujifilm X-T20 with no joystick is a dealbreaker for him

Fujifilm X-H1

  • Fujifilm X-H1 latest firmware introduced lots of improvements and the new lower price makes it very tempting
  • The Fujifilm X-H1 maybe has been misunderstood by the market. It had a lot of new video features, so people considered it more a video camera. But it is also a better and more robust camera, and facilitates handling of bigger lenses. For Professionals weight is sometimes not a problem, but more durability. That’s why Fujifilm launched the Fujifilm X-H1. It should also appeal to DSLR customers, who were on the fence of switching to mirrorless. IBIS is quite nice also for photography, especially in low light
  • Shutter has an S1 (half press) and S2 (full contact to release shutter) position. Regarding the Fujifilm X-H1, you can contact your Fujifilm service and see if they have an option to adjust the S1 and S2 position to your taste (low, medium or high). There might be a charge for that service, depending on your country

IBIS

  • Fujifilm wanted to make an excellent IBIS system, and it is one of the best on the market. But the size of the system was too big to put it into other X-series cameras. At this moment, it can’t fit in other cameras, but hopefully one day IBIS can be designed smaller and make it fit on other cameras

Fujinon G Mount Lenses

  • Fujinon GF 50mm f/3.5 coming in 2019 and Fujinon GF 45-100mm f/4 in 2020
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR: If you look to move into medium format, you don’t have many lenses initially to choose from, so zoom lenses can cover various focal lengths. The GF100-200 is compatible with teleconverter. It’s a little bit heavier, but very sharp. At that focal length with medium format sensor, you can isolate your subject very well

External Battery Packs

Navigate Menu

  • Tips and Tricks: Best way to navigate the menu is using the front and rear command dial. Front dial jumps from page to page, and rear dial jumps from item to item

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Fujifilm Fujinon GF100-200mmF5.6 R LM OIS WR Size Comparison – Pre Orders at 12 PM

Fujifilm Fujinon GF100-200mmF5.6 R LM OIS WR

Camerasize has added the Fujinon GF100-200mmF5.6 R LM OIS WR to their database, hence you can now compare it to whatever you desire here.

The GF100-200 is a full frame equivalent of 79-158mm f/4.4, hence I decided ot compare it to the Sony FE 70-200mm F4 on Sony A9 and the Canon EF 70-200mm f/4L on the Canon MKIV.

The Fujinon GF100-200 will be available for pre-order at 12:01 PM ET.