Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)

Fellow FR-readers saw it coming already.

The Fujifilm X-T4 had been removed from the Japanese Fujifilm store back in September 2022 and also stores overseas started to mark it as discontinued.

Well, now it’s also time for BHphoto & Co to remove the Fujifilm X-T4 from their store, hence it’s now marked as discontinued also there.

The Fujifilm X-T4 joins lots of other Fujifilm cameras that are already marked as discontinued, such as the Fujifilm X-E4 (we reported back in March here), the X-T30II (we reported here), the Fujifilm X-Pro3 (we reported here), as well as the Fujifilm GFX50R and the Fujifilm GFX100.

But, trust me guys, don’t expect a Fujifilm X-Pro4, Fujifilm X-T40, Fujifilm X-E5, Fujifilm GFX50R replacement and Fujifilm GFX100 replacement to drop all on May 24, just because they are now discontinued.

The Latest and Greatest

Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More

The French website Phototrend interviewed a couple of Japanese Fujifilm managers at CP+.

You can find the full interview in French linked down below as well as a summary.

Interview

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FujiCast Talk with Fujifilm Manager: About X-T5 and X-T5S Possibilities, X-Pro4, X-H2 and X-H2S, Autofocus, Firmware Updates and More

In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades recoded live at the House of Photography in London.

Down below you find a summary as well as the full 1+ hour podcast to listen.

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Which 5th Generation Sensor do You Want in the Fujifilm X-T5, X-Pro4, X-E5, X-S20, X-T40, X80, X200?

When I re-watched the X Summit, I was confused by the statement the Japanese Fujifilm manager made in regards to the 5th generation 26MP stacked and 40MP non-stacked sensor.

His statement:

there is no other camera platform more suitable to have them both than the ‘X-H” Series

I wondered what he meant by that, and I concluded it could be either one of the 2 options mentioned below:

  1. only the X-H line will offer both sensor options
  2. since the X-H line is the most suitable, it will be the first to feature both sensor options. Other less suitable lines might get both options too, but only later on as the priority is the X-H line
  3. NEW ENTRY: some FR-reader said this is just marketing blah blah blah aimed to sell as many X-H cameras as possible and then both sensors will find its way in most camera lines anyway

I’ve asked you guys in a survey what you think the manager meant, and here is the result of the survey.

SPECULATION (NOT RUMOR): In my eyes, it would make sense to put both sensor options in at least all of Fuji’s higher end models, as ordering the same Sony sensor in larger numbers, helps to push down the cost for each sensor.

But what Fujifilm will decide to do is unknown at this point. And maybe it is even unknown to Fujifilm itself.

And yet…

let’s assume for a moment that the interpretation the majority of you guys gave is correct. So let’s assume that only the X-H line will get both sensor options.

This would mean that in regards to all other lines, Fujifilm would have to make a decision on which sensor to pick for each camera.

And if that would be the case, I can already see lots of head scratching at the Fujifilm HQ trying to figure out which sensor is best for which line.

If that’s really the case, then I thought that the generous FujiRumors community will gladly invest a bit of its time to give Fujifilm its opinion on this matter by commenting on this article and by voting the surveys down below.

VOTE THE SURVEYS BELOW

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Rumor Update: Fujifilm X-H2S with PSAM Dial

The leaked images did not show it, but many of you guys already suspected it: the Fujifilm X-H2S is going to bring the PSAM dial also to the X-H series.

And you guessed well, guys! The X-H2S will indeed have a PSAM dial.

You know what’s my take on it: nothing is more fun and more practical to use than having as many dedicated dials as possible.

However, I also own a Fujifilm camera with a PSAM dial, the Fujifilm GFX100S.

And you know what?

Also the GFX100S is stupidly easy and fast to operate… just not as fun.

The way I have set up my GFX100S is that I have it on M all the time and quickly control ISO with the rear command dial (often I just leave it at one of my three AUTO ISO settings) and shutter speed with the front command dial. For aperture I use of course the ring on the lens.

So, from a mere operational point of view, a PSAM dial is very far from being an ergonomic nightmare. On the contrary, many might find it even more convenient to use.

And I can’t blame Fujifilm for finally offering also in their high-end APS-C line a camera with PSAM dial. I am 100% sure that this will help Fujifilm to expand its customer base, as there is a huge chunk of photographers loving to work with PSAM dials.

Luckily Fujifilm has also other higher end APS-C camera lines, all with wonderful retro controls (X-Pro3, X-T3, X-T4, a future Fujifilm X-T5 or Fujifilm X-Pro4). So the X series is and will remain home for retro lovers like me and many of you.

But we all love Fujifilm and want it to succeed. So if a PSAM dial camera every now and then helps the system to grow and flourish, well, then I applaud such cameras.

Fujifilm X-H2 and X-H2S rumored specs list:

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