Laowa 15mm f/4.5 Zero-D Shift Lens Announced – Works on Fujiflm GFX with ± 8mm Shift

As we reported already back in back in March here that Laowa will launch a new Laowa 15mm f/4.5 Zero-D shift lens.

Now the lens has been officially announced. It works also on Fujfilm GFX with the ability to shift ± 8mm with no vignetting. Keep in mind you’ll need an adapter to make it work on the GFX.

You can access the official product page here, where you can check price, specs see sample images and more.

Some key features:

  • World’s widest shift lens
  • ±11mm shift amount (± 8mm on Fujifilm GFX with no vignetting as you can see from samples on official product page)
  • Large image circle
  • Zero-Distortion
  • High Image Quality
  • Extremely close focusing distance
  • 10-pin sunstars

Pre-order options:

  • Laowa 15mm f/4.5 Zero-D Shift:
    – Venus Optics (available for pre-order with fastest shipping)
    – BHphoto (coming soon)
    – AmazonUS (coming soon)
    – Adorama (coming soon)

Down below a few more details:

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Fujifilm X100 with 20mmF2 and 21mmF2 Lens Patent Spotted

As you know, the Fujifilm X100V features a redesigned 23mmF2 lens, by adding a second aspherical element in oder to increase corner sharpness and image quality at close focusing distances at wide apertures.

Now the patent for this new lens has been spotted.

But interestingly, that same patent also includes examples of a “20mm F2” and “21mm F2” lens.

  • [Publication number] Japanese Patent Application Laid-Open No. 2020-177110 (P2020-177110A)
  • [Publication date] October 29, 2020
  • Description: Imaging Lens and Imaging Device
  • [Application date] April 17, 2019
  • [Applicant]
    [Identification number] 306037311
    [Name or name] FUJIFILM Corporation
  • PROBLEM TO BE SOLVED: To provide an image pickup lens having a small size, high resolution, a small F number, and high performance, and an image pickup device provided with the image pickup lens.

Here are the variations of this lens as found in the patent as spotted by the Japanese site asobinet.

I find the 23mm focal length perfect for the X100 line, but if Fujifilm is really looking into slightly wider options, then I’d go with an 18mm lens, like the Ricoh GR cameras or the Fujifilm X70 and XF10.

Fujifilm X100 line Group

Example 1 Example 2 Example 3
Focal length 23.689 23.553 23.670
F value 2.06 2.20 2.06
Angle of view 62.0 61.6 61.2
Image height 14.20 14.20 14.20
full length 38.35 37.85 37.57
BF 4.861 3.869 4.560
Example 4 Example 5
Focal length 20.875 21.727
F value 2.06 2.06
Angle of view 67.8 68.2
Image height 14.20 14.20
full length 34.39 36.10
BF 2.905 5.404

 

Fujifilm X-T3 New Features Guide for Firmware 4.00

Fujifilm has just released firmware 4.00 for Fujifilm X-T3.

It’s a major update, and hence it requires an update to the manual.

You can download the new features guide in several languages:

For more details about the firmware and the download link, check out our previous article here.

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Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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