“Soon the Fujifilm GFX System will Make Full Frame Difficult to Choose” – Fujifilm GFX100 Review

Fujifilm has a clear strategy: do not join the overcrowded mirrorless full frame war, dominate APS-C and MF, and then attack full frame from both sides.

If that will work, only time will tell.

But GxAce seems to be one of those, who thinks this strategy could actually work out well for Fujifilm.

Back in October he published this captivating and controversial video called “Bye bye full frame“, as he believed the X-T3 was one good reason not to go full frame. If you want to see and read his arguing, check out this article.

Now he also reviewed the Fujifilm GFX100, and he says that:

in a few years, when the features and reliability and performance of the GFX100 trickle down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Looking at the fact, that already now 70% of GFX users come from Full Frame, as a Fujifilm manager officially said here, he might not be too far off with his prediciton.

You can see the full review above and read a summary below.

  • it surprised him how similar it was to a Fujifilm X-T3, in the way it performs and handles
  • 10,000 seem much, but it’s priced around a top tier DSLR
  • it’s by far the easiest and most reliable medium format to use
  • images are just ridiculous
  • it’s actually a light camera
  • futuristic and modern looking design, he likes that
  • he’d like that “cyper-punk” design also for the X-T line
  • very good battery life
  • AF is not as good for video as it is for stills. He shoots manual focus in video anyway
  • he used an anamorphic adapter
  • the GFX100 opens up doors to get similar aesthetic look to an Alexa 65 or an Imax camera, for a fraction of the cost
  • he’d live Indie filmmakers to make videos on GFX100 instead of a Red or Blackmagic. You get a look that isn’t possible with those cameras, unless you go up an spend $100,000 for an Arri Alexa
  • this camera is a paradigm shift in photography
  • first MF camera that functions and works just as easily and as conveniently as your tipical mirrorless camera
  • a huge step in terms of bringing medium format to the everyday person
  • in a few years, when the features and reliability and performance of this camera trickles down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Read also:

  • fujirumors.com – Fujifilm X vs GFX: Which System is More Future Proof? – POLL
  • fujirumors.com – Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  • fujirumors.com – Fujifilm Manager: “70% of GFX Users Came from Full Frame.

The GFX Community

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Canon Shooter Thomas Heaton Got a Fujifilm X-T3 for his Trip to Nepal and Here is What he says

Popular youtube photographer Thomas Heaton is a Canon 5D MK IV shooter and hardcore Lightroom user.

And yet, it happens that he was attracted by the Fujifilm system, because:

I have purchased a new Fujifilm XT3 and I am changing the way I make videos and take photographs when hiking. My camera gear was always too heavy and in this video I test out a lightweight photography set up which should help me when putting in those long miles.

So he got himself a Fujifilm X-T3 and brought it with him on his trip to Nepal. How did it perform?

  • prior to the start, he had concerns with battery life, weather sealing, reliability…. turns out the X-T3 worked absolutely flawless!
  • batteries not even an issue. He filmed and photographed for a whole day with 1 battery
  • he hiked on very dusty mountains roads, also with non weather sealed lenses, but he never found dust on his sensor, even if he changed lenses on the field
  • however, the non weather sealed lenses got dust inside the lens elements, but that’s “kind of to be expected, but it never affected the images“
  • very cold temperatures, but no problem, flawless. He is impressed
  • it’s the hardest trip he has ever done. Everything is a challenge. Also photography was very challenging

And now to the post processing part.

Thomas is an Adobe aficionado, and the last thing he wants, is to spend money and time on another software. However, upon recommendation, he downloaded a free Capture One trial.

And just as many of us, he experience his little wtf moment ;).

In fact, his landscape images look so much better in Capture One (he says about 30% better compared to Lightroom), and his Fujifilm APS-C files ended up looking like his Canon full frame files!

  • He downloaded Capture One to get better results
  • a photo he took of a monkey, he likes the results in LR more
  • then he compares a landscape image in LR and C1, and while he was slightly disappointed with the LR images, he starts laughing when he sees the C1 image and says “the image in Capture One is fantastic“
  • images in Capture One are cleaner, sharper, and they look like better files… it looks like a Canon 5D MK IV file!
  • he is not paid by Capture One, he actually does not want to use Capture One, but it just looks so much better. He does not want to purchase Capture One, but he might to have to.

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DPReview and Lenstip Fujinon XF16-80mm f/4 Reviews

DPReview

DPReivew says about the Fujinon XF16-80mm f/4:

  • at 80mm corners are a little bit soft even at f/8
  • at 40mm corner performance improves
  • at 16mm corners fall apart again, even at f/8
  • center looks very sharp
  • minimal chromatic aberration. Incredibly well controlled
  • OIS works great, very impressive. It keeps what it promises
  • for video, corner sharpness is not so important if you shoot 16:9. OIS is impressive. Great manual focus ring and very minimal breathing
  • 16-80 has great OIS for low light
  • nice rounded bokeh, pretty impressive. Nice rounded. But quite some onion rights. So it’s a mixed bag. Good, but not the best they have seen on zooms
  • amazing close focus capabilities
  • AF is fast
  • F/4 is great choice length for such a lens
  • great for travels and video
  • overall a very convenient lens

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Lenstip

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Fujifilm’s Unreleased FF190003 Camera Menu Leaked with More Details on January 17

As you might know, Fujifilm has currently two registered and unreleased cameras

One of them is the Fujifilm X100V, which we shared price and release month here.

The other one is… well… as soon as I can, I will let you know ;).

In the meantime, Nokishita spotted further details about the menu interface of Fujifilm’s unreleased FF190003 camera.

The menu looks identical to the one of the Fujifilm GFX50R, with one more additional menu item, that you can see below and at the google drive file here. Nokishita writes:

Fujifilm’s unpublished digital camera “FF190003” passed FCC certification. Appearance images are not open until January 17, 2020. [Correction] The menu screen is that of “GFX 50R”, and only the last one appears to be a new model screen

Just stay tuned on FujiRumors ;)

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Fujifilm X-T3 New Features Guide for Firmware 3.10 Released

Fujifilm X-T3

Fujifilm has just released several firmware updates, including firmware 3.10 for Fujifilm X-T3.

With the new firmware, Fujifilm also released the new features guide for Fujifilm X-T3. At the beginning it was available only in Japanese, but now you can get in English here as well as other languages.

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