What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Top Fujifilm Product 2020 – VOTE NOW

Top Fujifilm Product 2020

There won’t be any more announcements in 2020, so time to look back at the Fujifilm year 2020 and vote which one according to you was the top product of the year launched by Fujifilm.

You find the survey down below.

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Top Fujifilm Product of 2020

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DPRTV Best and Worst Camera Gear 2020: Love for Fujifilm X-S10, Fun for X100V and Worst Lens XF50mmF1.0, but…

 

DPReview TV has now published its Best and Worst gear episode for 2020.

They drink hard this year… congratz to Chris and Jordan for being able to go through all the video! Have fun watching it.

Down below the results:

Best lens

  1. Sony 12-24mm F2.8 GM
  2. Sigma 85mm f/1.4 DG DN ART
  3. Nikkor Z 70-200mm f/2.8
  4. Tamron 70-180mm f/2.8

Best hybrid camera

  1. Sony a7S III
  2. Panasonic S5
  3. Fujifilm X-T4
    Straight out of camera, the best video image

Best stills camera

  1. Canon EOS R5
  2. Fujifilm X-S10
    most of makes X-T4 great in a small price
  3. Nikon Z5

Most Fun Stills Camera / Honorable Mention

Best trend of 2020

  1. Year of Telephoto
    When mirrorless started, they wanted to make small lenses, keep the package small. Now companies are releasing more telephoto lenses like 70-200 for mirrorless.

Worst trend of 2020

  1. Overheating

Worst lens

  1. Fujifilm XF50mm f/1.0
    it’s soft

But… at this point I’ll share a few articles articles, where the XF50mm f/1.0 is actually hugely praised for its sharpness. No idea why there is such a massive discrepancy.

Worst camera

  1. Panasonic G100

The Fuji Gear in the list

FUJIFILM X100F now Discontinued and in Closeout

The Fujifilm X100F was a huge success.

It sold stronger than any of its predecessors leading to biblical long waiting times for pre-ordered cameras to be finally shipped (same destiny the XF50mmF1.0 faces today).

But it looks like you won’t find it for sale for much longer.

In fact, as listed at Adorama here, the Fujifilm X100F is now marked in “Closeout”, indicating that once the stock is cleared, they won’t get any more samples.

All this means just one thing: the Fujifilm X100F is discontinued!

That’s of course inevitable, since the X100F got a wonderful successor with the Fujifilm X100V.

New Fujifilm Financial Results: COVID-19 Can’t Stop X-T4 and X100V, Instax Rises Again but Pandemic Still a Serious Issue

The latest Fujifilm financial results for the 2nd quarter 2021 (1 July 2020 to 30 September 2020) have been released.

Of course COVID-19 had a terrific impact, but there are some signs of recovery and hope.

First of all, after a couple of rather negative reports in the past, Instax seems to be growing strong again, which is, as we know, the real money machine of the imaging division.

But also sales of the Fujifilm X-T4 and X100V were “brisk” and there is a recovery trend in the when it comes to digital camera sales.

And yet, overall the numbers are still negative due to COVID-19, but Fujifilm writes:

Operating income was down, but if COVID-19 impacts are excluded, the segment secured income of a similar level to last year

Overall Fujifilm writes:

In the Imaging Solutions segment, consolidated revenue amounted to ¥113.9 billion (down 26.1% from the same period of the previous fiscal year). Sales of products and services in general decreased due to the impacts of stay-at-home orders, temporary closure of retailers, and a variety of events not being held, or being cancelled, in many cities worldwide due to the spread of the COVID-19 pandemic.

Consolidated operating loss amounted to ¥2.1 billion.

[…]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and fewer opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The digital camera market as a whole faced severe challenges and overall demand declined far below the previous year’s level. Nonetheless, sales increased steadily for FUJIFILM X100V, a high-end, compact digital camera launched in February 2020, and FUJIFILM X-T4, a mirrorless digital camera highly regarded for its high-speed AF and advanced video performance, launched in April 2020. In July 2020 we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFXSeries, providing a compact wide-angle prime lens that delivers ultra-high resolution. Then, in September 2020, we launched a new addition to our lineup of interchangeable lenses for the X Series in the form of the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, thereby enhancing the appeal of our products as systems through a generous lineup of lenses. Going forward, we will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting reduced sales of broadcast and cinema lenses due to cancellation of sports events, and suspended filming of television dramas and movies, as well as reduced sales of vehicle-mounted lenses due to lower demand in the automotive industry worldwide. Demand for lenses for security purposes held firm, and revenue for the second quarter was higher than the same period of the previous fiscal year. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including developing and launching ultra-short-throw projectors and long-throw security cameras, and developing new multispectral camera systems.

Here are the various documents: