Fujifilm X-H2 Announcement in May and Celebrating 10 Years of Fujifilm X Series

So now we know it:

As we reported earlier today, Fujifilm has announced the 5th generation X series camera to be launched in May 2022.

No more than that.

However, FujiRumors readers know it since May 2021 already: the first X series camera to feature an all new sensor and processor will be the Fujifilm X-H2. And actually, not only one, but two Fujifilm X-H2 will come in 2022.

Sure, that’s the huge news of the day.

However, I allow myself to bother you for the second time this Sunday, to hightlight something that otherwise probably would pass unnoticed.

In fact, Fujifilm has released a couple of videos to celebrate the 10th anniversary of the Fujifilm X mount (the X-Pro1 was launched in January 2012), and in addition to the Fujifilm X Summit in May, they also annouced a new video project called “Reflections” and a #10YearsOfXMount hashtag campaign.

So we have the following:

  • Fujifilm X Summit in May: 5th generation Fujifilm X Series cameras – Fujifilm X-H2
  • Video Project “Reflections”: Fujifilm would like to feature X-users who they came to know during their 10 year journey. The first video will be released on the 26th of January.
  • #10YearsOfXMount hashtag campaign: Fujifilm will set a theme each month, and you can share a photo about that theme on your social media using the hashtag. The theme for January is “my best photo” (you know which one is mine)
  • GFX Challenge Program (we reported here): Fujiflm will select 50 projects, then narrow it down later on to 15 and in the final round 5 projects will be selected

What we know from previous teaser is that Fujifilm will launch a stacked BSI X-Trans APS-C sensor.

In the same video (you can see below), the Fujifilm manager also says:

  • X-Pro1 was announced 10 years ago on January 9, 2012
  • customers feedback was very positive especially due to the X-Trans sensor and high quality lenses
  • Since then, Fujifilm as introduced about 30 camera models and over 40 lenses

You can also find other celebration videos down below as well as chech out the dedicated Fujifilm X 10th anniversary website.

Also the Fuji Guys and X Photographers started sharing their celebration videos. You can see them all down below, and I will add more videos to the article once they go online.

Fujifilm X-H2 Rumor Recap

 

BREAKING: Fujifilm Announces X Summit in May with 5th Generation X Series Camera (Fujifilm X-H2)

Fujifilm has just announced the next Fujifilm X Summit for May 2022.

The manager introduces the X summit saying:

  • 5th generation X series cameras
  • further evolution of X series based on expertise of the past 10 years

I wonder, what could it be?

FujiRumors always told you that the first Fujifilm camera featuring a new sensor and processor will be the Fujifilm X-H2. Moreover, we told you there won’t be one, but two Fujifilm X-H2. We also gave first specs and price indications. You can find it all down below in our Fujifilm X-H2 rumor recap.

So, while the Fujifilm manager does not mention the Fujifilm X-H2, FujiRumors readers know what the manager is talking about. ;)

Fujifilm X-H2 Rumor Recap

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Fujifilm X-H2 with 26MP, Three More Tamron X Mount Lenses, Sigma Keeps Teasing, Firmware Updates and More – Top 10 December Articles

Here are the top 10 articles for last month, December 2021:

  1. While Sigma Sleeps, Tamron Confirms Three More Fujifilm X Mount Lenses Coming Next (11-20mmF2.8, 17-70mmF2.8 and ?)
  2. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
  3. Chip Shortage Delays Nikon Z9 Delivery to October 2022 – Bad News also for Fujifilm (and Fujifilm X-H2)?
  4. Sigma Can’t Stop Teasing Fujifilm X Mount Lenses and Says Our Patience Will be Rewarded
  5. Fujifilm GFX100S, GFX50SII and X100V Firmware Updates Released
  6. Top 3 Fujifilm Gear I’d Love to Buy in 2022
  7. BHphoto Top 10 Mirrorless Cameras of 2021: the GFX Medium Format Consecration Continues
  8. Viltrox AF 13mm f/1.4 XF Review: Sharpest Viltrox Fujifilm X Mount Lens coming for $469 in 2022
  9. Fujifilm Instax Mini EVO Review
  10. Fujifilm GFX100 and X-T4 New Firmware Updates Released

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Top 10 Gear to Look Forward in 2022 and Your Top Wishes for 2022 (Anything Goes – Almost)

Coming 2022 (For Sure)

So what can we look forward to in 2022?

Well, here are the 10 things we can be sure to enjoy this year (even if some of them are “just” rumors until now).

  1. Fujifilm X-H2
  2. Fujifilm X-H2 – no joke, twice
  3. Fujinon XF150-600
  4. XF 56mm f/1.2 MKII
  5. XF 18-120mm
  6. Viltrox 13mm f/1.4 AF X Mount
  7. GF 20-35mm – possible aperture range shared here
  8. Sigma X mount lenses
  9. More AF X mount lenses from Tamron
  10. TTArtisan 32mmF2.8 X autofocus mount lens

Your Fujifilm Wishes for 2022

Ok, I can hear your questions:

Well, some of those questions I think Fujifilm managers quite categorically already answered in the past, such as the monochrome questions and full frame question. But hey, managers also categorically said that X mount is not compatible with IBIS, and look, at the end we got IBIS, and it is even one of the best in the industry.

I am also working on some other of those questions, and I already have first answers that I won’t share just yet as I want to have it not only twice, but multiple confirmed. I can’t go wrong when I share certain things ;).

But we will talk about all that soon enough.

What I would like from you now, is that you share your top wishes for 2022 in the comments. Anything goes, as long as it has something realistic to it. So for example, wishing for an X-E5 when we just got an X-E4 is not very realistic. Also a big and heavy Fujinon XF600mmF2 probably won’t make much sense, unless you would pay any amount for it and train a lot to be able to carry it around.

Other than that, from cameras to firmware or lenses… whatever your heart desires and wishes, feel free to share it in the comments down below.

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Chip Shortage Delays Nikon Z9 Delivery to October 2022 – Bad News also for Fujifilm (and Fujifilm X-H2)?

The worldwide chip shortage and the camera high demand is pushing the next stock shipment for the brand new Nikon Z9 to October 2022 according to various Japanese retailers as reported by SonyAlphaRumors.

We are talking about a flagship camera, on which Nikon totally relies on to recover from their dramatic market share decline (Nikon is behind Fujifilm in the mirrorless camera market and with DSLR included is way behind Sony and Canon).

Moreover, SAR also says that Sony has postponed most of their new camera launches to the second half 2022.

So the fact that Nikon won’t be able to ship the latest orders of their single most important camera for many months to come should put all camera manufacturers into high alert, even Fujifilm.

If the chip shortage is really going to last that long, then I wonder how this will affect also planed Fujifilm announcements for 2022.

And here is where we have to talk about the Fujifilm X-H2.

Fujifilm X-H2 Announcement

We know one thing for sure (thanks to our sources): the next camera Fujifilm will launch is the Fujifilm X-H2.

Let me say it again: no other X series camera is planed between now and the Fujifilm X-H2.

Considering that the last “real” X series camera announcement was the Fujifilm X-E4 back in January 27 (I refuse to consider the Fujifilm X-T30II a “new” camera, as it basically just an X-T30 on firmware steroids, and the Fujifilm X-T3WW is an X-T3 without charger), we are now waiting since almost 1 year for a new X series camera to come.

That’s a whole lot of time.

Given the long wait, I hope Fujifilm was somehow also able to organize enough chips for the Fujifilm X-H2 in order to announce it as soon as possible, ideally in early 2022 (as most of you speculate).

And considering how important the Fujifilm X-H2 is for Fujifilm, I am sure they’ll do everything they can to release the X-H2 as soon as possible.

But these are crazy times, and I highly doubt Fujifilm has at this point set any solid announcement date for the Fujifilm X-H2 yet.

And quite honestly, would anybody of us be surprised if the Fujifilm X-H2 would materialize only in the second half 2022? I guess not, considering the circumstances.

But let me be clear at this point: I still hope for an early 2022 announcement for the X-H2. It’s not a rumor, just a hope. I just say that if it would come later, I personally would not be overly surprised by that, even if that would mean that Fujifilm hasn’t launched a new X series camera in 1.5 years or more.

Solution for the Worst Case Scenario

If the chip shortage would force Fujifilm to postpone the launch of the Fujifilm X-H2, then I hope that they will at least make some sort of “development announcement” as they did for the Fujifilm X-Pro3.

In fact they partially already did it also for the Fujifilm X-H2 when they said that in 2022 there will be a stacked BSI X-Trans sensor for Fujifilm APS-C cameras. Sure, the X-H2 was not mentioned, but trust me, the Fujifilm X-H2 will be the first X series camera to sport such a sensor.

But that’s not enough.

In case of a longer delay (which I hope won’t happen), my hope is that Fujifilm will make a more solid and concrete Fujifilm X-H2 development announcement, in which not only they could show us mock-ups (as they did with the X-Pro3), but also give us a more solid date as far as the announcement goes.

For many professional photographers, having a perspective on where a certain system is going and developing, can be a reason to stick or switch to that system (or away from it). Hence, Fujifilm can’t keep silent for too long on the Fujifilm X-H2 front.

Sure, FujiRumors can contribute a bit to keep the buzz going thanks to the rumors shared by our sources, which help to keep confidence in the X series future (and hence keep people into the system and making others curious about it). Just take a look at the rumors below, and you’ll understand that Fujifilm is planing big things for 2022. But at some point also Fujifilm has to come forward more decisively than they already did.

With all that said, I hope there won’t be any need for a development announcement and that the Fujifilm X-H2 will come soon enough.

Fujifilm X-H2 Rumors Recap

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